It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders.­­Michael E. Porter, Harvard Business SchoolPractical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes.­­Publishers Weekly

    A global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee, mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. PRAISE FOR LEAVE YOUR MARK AND ALIZA LICHT AKA @DKNY PR GIRL:"I can't think of a better mentor to help get you going at work and in life. Read it, be inspired- then go out and own your passion." – From the foreword by Donna Karan"Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in public relations. Any professional who wants to be powerful, yet accessible, with a voice that is authentic, unique and engaging, should follow her lead.” - Nina Garcia, Creative Director of Marie Claire and Project Runway Judge"With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book."-Stacy London, TV Personality & Style Expert“Aliza Licht is a pioneering PR maven, a powerhouse of perfection, a commander of communication, a fierce fashion woman and now an awesome author …LEAVE YOUR MARK will help you do more than that - it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!!" - Kelly Cutrone, New York Times Best Selling Author of IF YOU HAVE TO CRY GO OUTSIDE"Smart, savvy and sophisticated, LEAVE YOUR MARK is the new professional must-have. No matter what industry you work in, Aliza's insider tips from career to personal branding, will help you make your mark and then leave it!"-Joe Zee, Editor in Chief of Yahoo Style“Sassy, classy, and smart, LEAVE YOUR MARK is more than just a juicy look behind the laptop of DKNY's PR genius, Aliza Licht; it's also a best friend in book form, the kind who'll tell you what you need to hear rather than just what you want to hear. –Heather Cocks and Jessica Morgan, creators of GoFugYourself.com and the authors of THE ROYAL WE

    He has launched and grown his own highly successful businesses and mentored dozens of entrepreneurs, helping them build their own successful companies.Built, Not Born shows readers:How going against the grain can be a great strategy for finding business opportunities and why it pays to question conventional wisdom.Why the pregnant pause can be an effective weapon in negotiations and when interviewing potential employees.Why a prenuptial or even a postnuptial agreement is critical to any business owner.What potential buyers and funding sources look for, and the best way to present a business plan.And finally, the key growth and leadership strategies that have helped Paychex sustain its incredible level of growth and profitability.

    The film Gettysburg introduced the general public to Union cavalry leader John Buford and his key role on the first day of the battle; no full-length biography of the general has ever been written until now.

    But what lies behind every bad man? Gangsters' Wives tells the side of the story you didn't know - what it's like to live with Britain's most lawless men, from the women who married them. Devoted mum-of-three Judy Marks was imprisoned alongside her husband, notorious drug smuggler Howard Marks; while Flanagan, the first ever Page Three girl, found herself splashed across the papers as the fiancée of legendary East End villain Reggie Kray. Jenny Pinto, wife of gangster Dave Courtney, has given the police keys to their house to stop them breaking down the front door. In ten funny, moving, searingly honest first-person accounts, Gangsters' Wives tells you all you ever wanted to know about the lives and loves of the women who are, quite literally, married to the mob.

    A Dream to Follow, Believing the Dream, More Than a Dream.

    Street life. And the unforgivable betrayal. Danez runs the streets. His territory, The Land, provides for him and his. With a best friend as his business partner and a sexy and street-smart woman on his side, Danez has everything he needs. But when, a drug- dealing rival starts trampling on his action, Danez and his partner know they need to take him down. Declaring a war on the streets starts a battle none of them are prepared for. As his girlfriend, Ronnisha digs around, she discovers that Danez's enemies are closer than he thinks. When a beat down crushes one of his own, it's up to Danez to take back the action that's rightfully his. But thugs with vendettas don't always play fair. Can the king and the queen of the streets protect their kingdom without losing their own?

    You can sell off your possessions, but the Franklin and Holloway families come to realize that it is the people you love and who love you that are important. Meet Henry Franklin, a deceitful, self-centered man, who will stop at nothing to get what he wants. It is his greed that almost destroys his family and ultimately leads to the first yard sale. As the story unfolds, you will come to love the wit and humor of Lou Jean, the caring nature of Anna, whose dedication to her husband and family create a need for a yard sale. Colleen is the third generation forced to make the ultimate decision to sell off all of her possessions. Along the way, you will encounter an array of interesting characters that help to enrich the story. Each chapter will bring you closer into their lives and you will remember them long after you read the last page.

    Or is he?Drew preaches every Sunday to bring God's people closer to Him and he's always going out of his way to be a help to someone in his flock. He has been leading his wife's family church for the last ten years, but is that really his calling? Jewel Webber is the beautiful, yet insecure wife of Drew. She loves her husband and their two daughters more than anything in life, but past hurts have caused her to remain in a depressed state of mind for so long that she has become complacent in her insecurities. Putting on a smile for the people, and even her family has Jewel making mistakes that could come back to either haunt or help her in the end.Jasmine is Jewel's best friend, and it had been that way since their freshman year of college. She could never understand how Jewel had so much but was always miserable. Jewel had so many people who cherished her but she always found something about her appearance that sent her over the edge and Jasmine was tired of it. If Jewel couldn't be happy with the life God has blessed her with, then Jasmine would just claim it as her own. Only there was one problem… she wasn't Drew's only kept secret.Bryce is Drew's best friend. They ran the streets together back in the day and had plenty of ladies beating down their doors. It was all fun and games until his eyes and heart fell for the one and only Jewel Rivers, she just wouldnt fall for him. Bryce always knew that he was called to preach and after plenty of childhood mistakes he wanted to do right and he wanted his boy Drew to follow suit. But that was easier said than done. Will God be forgiving to Bryce in the end by presenting him with his "good thing" or will he himself have to suffer the wrath that God dishes out?How can a man of the cloth have such a sinister heart and everything he preached was a lie? Would God continue to cover him or does the collar he so expertly wears begin to choke him as secrets are revealed? Will Drew even care? Could it be that he and his wife are indeed "equally yoked" because they are playing with the same fire of destruction? Or will the pastor's other woman hold all of the cards in the end?

    She employs her dirty ways—even faking a pregnancy with her boyfriend—to win a closet full of Gucci bags, a deluxe condominium full of baby accessories, a new car, and a book deal. But when one of Red's scams backfires and she winds up truly pregnant by her inmate ex-boyfriend, Bacon, she finds herself in more trouble than she's ever known. The drama truly unravels when Red's picture-perfect cons fall apart due to the power of—surprisingly—love. Still DirtyIn Still Dirty, Red is again caught in a web of murder, theft, and deceit. We find her and her boyfriend Q running for a plane to Mexico after a violent fight with her ex-boyfriend Bacon, a released convict. Bacon is on their heels and determined not to let Red get away alive. Will Q come to her rescue once again? Or will he tire of cleaning up after Red's dirty deeds? Dirtier Than EverBacon returns from prison and suddenly Q is left for dead. With Q out of the picture, Bacon now has Red to himself. His sights are set on being the top hustler with Red by his side. He believes Red has finally changed when she reveals the truth about her past. But all comes to a head when the snooping detective, Thomas, suspects Red’s involvement in Q’s getting shot and the murder of Zeke, Q’s best friend. With two murders, a tumultuous love affair, and money on her mind, Red must make a decision . . . does she turn over a new leaf or revisit her dirty ways of old?

     The Secret Letter Victoria Owens's life takes a sudden turn after she receives an unexpected chain letter about her upcoming high school reunion. She's quick to dismiss the letter and focus instead on her busy day, amidst a preoccupied husband and eleven year-old-daughter. But the letter is only the beginning of a series of anonymous gifts, each more bizarre than the next, which shed light on a past long forgotten. Suspicious of her newfound admirer, Victoria soon finds herself trapped in a dangerous game of vengeance and betrayal, where her survival hangs in the very balance with every move that she makes.

    Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself what gets me up in the morning? instead of what keeps me up at night?

    According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

    But few have developed the deep cultural intelligence (CQ) required to really thrive in our multicultural workplaces and globalized world. Now everybody can tap into the power of CQ to enhance their skills and capabilities, from managing multi cultural teams and serving a diverse customer base to negotiating with international suppliers and opening offshore markets. The Cultural Intelligence Difference gives readers: * Customized strategies for improving interactions with people from diverse cultures * New findings on the bottom-line benefits of cultural intelligence * Examples of major organizations that use CQ to achieve success A high CQ points to more than just cultural sensitivity. It is linked to improved decision making, negotiation, networking, and leadership skills-and provides a crucial advantage in a crowded job market. The Cultural Intelligence Difference delivers a powerful tool for navigating today's work world with finesse-and success.

    When they arrive for basic training they are soft, unfit and mentally weak. The recruit will have no idea what real discipline means. Up to that point, he has lived a life of weakness. He has given into all his natural impulses and has feasted on junk food, surfed the internet and generally lived far under his potential.Very soon he will be thrown into a cauldron of discipline. He will experience for the very first time a life of control and power. When he comes out on the other side he will be a new man. People who know these men will see a transformed person. This is the power of self -discipline.In this book, you will learn lessons in self-discipline from the masters of self-discipline.The Spartans and the Special Operations community is the heart and soul of discipline. The Spartans dont exist anymore but they left a legacy that still lives on today. The warrior tradition of the Spartans is built on a foundation of immense self-discipline.The Modern Special Operations Units carry on similar traditions of extreme self-discipline. Today you can use these lessons in your life to carve out any future you want. This book will guide you through the most important principles of self-discipline.It will show you how to take your life and transform yourself into a powerful individual if you choose to do so and take action.Let's take a look at what you will learn inside this book: The Science and Psychology of Self-DisciplineHow To Develop Self DisciplineSelf-Discipline and FreedomImproving Focus and ConcentrationForming Good Habits and Breaking Bad HabitsHow To Build Mental ToughnessDaily Self-DisciplineAnd Much much more...