From adjectives and exclamation points to dialect and hoopetedoodle, Elmore Leonard explains what to avoid, what to aspire to, and what to do when it sounds like "writing" (rewrite).Beautifully designed, filled with free-flowing, elegant illustrations and specially priced, Elmore Leonard's 10 Rules of Writing is the perfect writer's—and reader's—gift.

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    This is not a book about how to write or market Kindle books...This is a book about how to make money from non-fiction Kindle books.That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

     The Athlete's Way program, focusing on cardio, strength, stretching, nutrition and sleep, uses neurobiology and behavioral models to enable you to think, train and behave like an athlete, making you more optimistic, resilient, and intense. You will want to get a glow on every day to increase your daily bliss quotient. Exercise will no longer be something to dread but something to enjoy and experience to the fullest. The Athlete's Way teaches you how to make exercise a source of joy and something you will want to engage in daily. Sweat will become a symbol of your striving for a standard of excellence and a solid work ethic that is synonymous with peak performance. The stamina, tenacity, and drive fortified through athletics--and this program--can be applied to any dream, obstacle, or goal you aspire to achieve. Christopher Bergland is a Manhattan-based world-class endurance athlete. He holds a Guinness World Record for treadmill running (153.76 miles in 24 hours) and has won the longest nonstop triathlon in the world three times. He completed The Triple Ironman, a 7.2-mile swim, 336-mile bike, followed by a 78.6-mile run (done consecutively) in a record breaking time of 38 hours and 46 minutes. He directs the triathlon program at Chelsea Piers and has been sponsored by Kiehl's since 1996. He has been featured in dozens of TV, magazine, and newspaper articles including CNN, PBS, ABC, CBS, Fox, Men's Journal, ESPN magazine, and the L.A. Times.  He currently manages a specialty sporting goods shop in New York City called "JackRabbit Sports." Inspiring Lessons from a World-class Endurance Athlete"I love to sweat.  All told, I have run distance equal to four trips around the world on a treadmill and on the streets of Manhattan where I live.  I have biked to the moon and back, dueling it out with a red, blinking pacer light on a LifeCycle control panel or logging countless laps in Central Park.  I've even crossed the Atlantic a few times - in the pool - and I've swum in almost every ocean around the world competing in Ironman triathlons.  When I am running, biking, or swimming, happiness pours out of me.  I am not alone.  Everyone who exercises regularly experiences this bliss.  And it is available to you, too, anytime you break a sweat.  The Athlete's Way is an individual process but ultimately a universal experience.  We feel good when we sweat.  I have learned how to find Nirvana on the treadmill, and I am going to teach you my secrets."            --Christopher Bergland

    With techniques and prompts for both the seasoned and novice writer, it will lead you to tap into your creativity through storytelling and poetry, examine how life-changing experiences can inspire writing, pursue self-examination and self-discovery through the written word, and, understand how published writers have been transformed by writing.

     The traditional writing workshop was established with white male writers in mind; what we call craft is informed by their cultural values. In this bold and original examination of elements of writing—including plot, character, conflict, structure, and believability—and aspects of workshop—including the silenced writer and the imagined reader—Matthew Salesses asks questions to invigorate these familiar concepts. He upends Western notions of how a story must progress. How can we rethink craft, and the teaching of it, to better reach writers with diverse backgrounds? How can we invite diverse storytelling traditions into literary spaces?Drawing from examples including One Thousand and One Nights, Curious George, Ursula K. Le Guin's A Wizard of Earthsea, and the Asian American classic No-No Boy, Salesses asks us to reimagine craft and the workshop. In the pages of exercises included here, teachers will find suggestions for building syllabi, grading, and introducing new methods to the classroom; students will find revision and editing guidance, as well as a new lens for reading their work. Salesses shows that we need to interrogate the lack of diversity at the core of published fiction: how we teach and write it. After all, as he reminds us, "When we write fiction, we write the world."

     Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list—one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails. • Learn new ways to think about your email list • Re-energize your existing subscribers • Embrace not just the basics, but next level methods • Improve engagement and watch those open/click rates soar • Build a happy list of passionate readers • Launch your books into the charts You’ll get a handle on open rates, click rates, and engagement—while also learning about yourself, your readers, and what you’re really selling when you send an email. (Spoiler: it’s not your books.) Whether you’re building a mailing list, want to grow an existing one, or simply want to raise your email game, Newsletter Ninja has solutions that will work for you.

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

    Monsters are lurking in the woods, beneath the waves, and within our favorite books, films, and games--and there are good reasons why they appear so often. Monsters are manifestations of our fears and symbols of our society--not to mention they're a lot of fun--but each should serve a purpose and enhance the themes and tension in your fiction. In Writing Monsters, best-selling author Philip Athans uses classic examples from books, films, and the world around us to explore what makes monsters memorable--and terrifying. You'll learn what monsters can (and should) represent in your story and how to create monsters from the ground up. Writing Monsters includes: In-depth discussions of where monsters come from, what they symbolize, and how to best portray them in fiction Informative overviews of famous monsters, archetypes, and legendary creatures A Monster Creation Form to help you create your monster from scratch An annotated version of H.P. Lovecraft's chilling story "The Unnamable" Whether you write fantasy, science fiction, or horror, your vampires, ghouls, aliens, and trolls need to be both compelling and meaningful. With Writing Monsters, you can craft creatures that will wreak havoc in your stories and haunt your readers' imaginations--and nightmares.

    

    When it comes to writing, there's no wrong way to get words on paper. But it's not always easy to make the ink flow. Paper Hearts: Some Writing Advice won't make writing any simpler, but it may help spark your imagination and get your hands back on the keyboard.Practical Advice Meets Real ExperienceWith information that takes you from common mistakes in grammar to detailed charts on story structure, Paper Hearts describes:• How to Develop Character, Plot, and World• What Common Advice You Should Ignore• What Advice Actually Helps• How to Develop a Novel• The Basics of Grammar, Style, and Tone • Four Practical Methods of Charting Story Structure• How to Get Critiques and Revise Your Novel• How to Deal with Failure• And much more!BONUS! More than 25 "What to do if" scenarios to help writers navigate problems in writing from a New York Times Bestselling author who's written more than 2 million words of fiction.

    Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.The Business of Being a Writer offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term.

    Perfect for busy writers or writers who are easily distracted or who want a better way to make consistent progress with their writing. Includes write ups from 15-minute writers who swear by the method. Also covers mindset, getting into a writing flow, how to clear mental clutter so you can focus during your writing session, and more.

    It can only help you write better genre stories. What's to lose?” Vanessa Gebbie, award-wining author and editor of “Short Circuit: A Guide to the Art of the Short Story" Writing Genre Fiction: Creating Imaginary Worlds - The 12 Rules is a guide for writers and readers of sci fi and fantasy that explains the 12 unwritten rules for creating believable imaginary worlds. Flout these rules and a good story idea can be destroyed losing the reader along the way. The conventions, tricks and the trips are explained and lots of examples given so authors, whether writing flash fiction or a full length novel, don’t strain their reader’s patience, sympathy and credibility. Written also to entertain readers of genre fiction - sci fi, fantasy, paranormal, horror - the book is useful for beginning writers, established authors, writing groups and creative writing courses in schools and universities as a quick and fun 101 on creating imaginary worlds in books and film. About the Author Charles Christian is a barrister and Reuters correspondent turned award-winning technology journalist, newsletter editor, blogger, publisher and science fiction author. His dystopian sci-fi and urban fantasy stories are Gothic tales for the 21st century – with a sense of humour and a topical twist. His collection of science fiction and urban fantasy short stories, This is the Quickest Way Down, was listed for three national and international book awards. Set mostly in the present day, the eleven stories give everyday existence a gentle nudge into the realms of the weird, the supernatural, the horrific and the surreal. He has also recently published Secret Cargo, a sci fi/steampunk story, Tomorrow's Ghosts and Rip and Burn. Charles lives in Norfolk with his wife, Jane, three dogs and two horses.