Contrary to what the glossy magazines would have us believe, we do not enjoy potato chips because they crunch just like the insects our forebears snacked on. As Zuk argues, such beliefs incorrectly assume that we’re stuck—finished evolving—and have been for tens of thousands of years. She draws on fascinating evidence that examines everything from adults’ ability to drink milk to the texture of our ear wax to show that we’ve actually never stopped evolving. Our nostalgic visions of an ideal evolutionary past in which we ate, lived, and reproduced as we were “meant to” fail to recognize that we were never perfectly suited to our environment. Evolution is about change, and every organism is full of trade-offs.From debunking the caveman diet to unraveling gender stereotypes, Zuk gives an analysis of widespread paleofantasies and the scientific evidence that undermines them, all the while broadening our understanding of our origins and what they can really tell us about our present and our future.

    So universal and timeless are its tactics for pursuing a competitive advantage that some of the most notable people in government, sports, and the entertainment world have all quoted from its nearly 2500-year-old pages. These six expertly crafted lectures explore this classic's wisdom for staying nimble in an ever-changing environment and for maximizing reward while minimizing risk remains eternally fresh. As war and business become more mental and less physical, human intellect plays an ever greater role in competition-making Sun Tzu's strategies highly relevant to the information age.Through a precise explanation of the original text and case studies, Professor Wilson examines how the seminal work's model of leadership has been applied-and misapplied-throughout the realms of war, politics, business, and beyond. You'll study the text's historical framework and then delve into the critical calculations that must be made prior to war-what Sun Tzu refers to as knowing the enemy, knowing ourselves.By studying real-world examples, you'll come away understanding the qualities effective commanders must possess and the work's practical implications for outmaneuvering competitors in daily life. By taking this course, you will appreciate Sun Tzu's content on a far deeper level.Disclaimer: The views expressed in this course are those of the professor and do not necessarily reflect the position or policy of the U.S. Navy, the U.S. Department of Defense, or the U.S. government.

    In turns out anyone can be creative. You just have to know how to think creatively.In today’s hyperactive world—where bold new challenges can seem to bring about the same stale answers—creative thinking is more important than ever. And it’s about more than just writing a novel or composing a piece of music. Creative thinking involves taking a broader, more imaginative approach to analyzing and solving the everyday challenges we all face, whether in the office or at home.Because creativity is a set of skills that anyone can improve, you can learn how to wield the same research-based tools and techniques that today’s creative people use in their own work. All you need is an open mind, a determination to succeed, and The Creative Thinker’s Toolkit. Award-winning Professor Gerard Puccio of Buffalo State–The State University of New York—an expert in creative thinking and a consultant to individual clients and large companies—has crafted 24 lectures that take you step-by-step through the creative-thinking process and that use real-world scenarios to show you this vital skill in action.Whether you want to overcome writer’s block, look at your career with a fresh perspective, solve a complex business problem, introduce a new idea to the marketplace, or figure out the best way to resolve a tense argument, Professor Puccio’s course will give you everything you need so that when other people are dodging life’s challenges, you’re uncovering the potentially successful opportunities they’ll have missed.

    To understand the unfolding of Spain's epic history is to come to terms with one of the West's great cultures, and to grasp its enduring presence and impact on the world stage.In these 24 accessible lectures, Professor Salisbury presents a broad and enthralling panorama of Spanish history, covering the centuries from the first prehistoric settlement of the peninsula to Spain's 20th-century civil war.Linking one seminal era with the next, the course begins with how early Spain drew a range of peoples from ancient Africa, the Mediterranean, and the Middle East, who formed vibrant communities on the peninsula. From there, you'll witness the rule of the peninsula by both Rome and Visigothic peoples, leading to the spellbinding drama of Islamic Spain and the Reconquista, Catholic Spain and the Inquisition, and the opening of the New World. Finally, you'll travel into the kingly dynasties and the dazzling artistic heritage of the Habsburgs and Bourbons, and you'll track Spain's emergence into the modern world.Together with the unfolding of Spanish history, Professor Salisbury illuminates Spain's iconic cultural forms - such as flamenco music and dance, and the ritual of bullfighting - and its phenomenal contributions to art, architecture, literature, music, theology, and learning.Across the centuries, you'll explore jewels of Spanish architecture, from the resplendent Moorish Alhambra and Alcázar of Seville to the sublime Sagrada Familia cathedral of modernist Antoni Gaudí. And you'll encounter Spain's geniuses of the visual and written arts, including such masters as the painters Velasquez, el Greco, Goya, and Picasso, and writers from the philosophers Averroes and Maimonides to literary greats Lope de Vega and Cervantes.Travel with us to this remarkable culture, and savor the beauty and the great human drama of the history of Spain.

    Charles Darwin played a crucial part in turning heredity into a scientific question, and yet he failed spectacularly to answer it. The birth of genetics in the early 1900s seemed to do precisely that. Gradually, people translated their old notions about heredity into a language of genes. As the technology for studying genes became cheaper, millions of people ordered genetic tests to link themselves to missing parents, to distant ancestors, to ethnic identities. . . .But, Zimmer writes, "Each of us carries an amalgam of fragments of DNA, stitched together from some of our many ancestors. Each piece has its own ancestry, traveling a different path back through human history. A particular fragment may sometimes be cause for worry, but most of our DNA influences who we are--our appearance, our height, our penchants--in inconceivably subtle ways." Heredity isn't just about genes that pass from parent to child. Heredity continues within our own bodies, as a single cell gives rise to trillions of cells that make up our bodies. We say we inherit genes from our ancestors--using a word that once referred to kingdoms and estates--but we inherit other things that matter as much or more to our lives, from microbes to technologies we use to make life more comfortable. We need a new definition of what heredity is and, through Carl Zimmer's lucid exposition and storytelling, this resounding tour de force delivers it. Weaving historical and current scientific research, his own experience with his two daughters, and the kind of original reporting expected of one of the world's best science journalists, Zimmer ultimately unpacks urgent bioethical quandaries arising from new biomedical technologies, but also long-standing presumptions about who we really are and what we can pass on to future generations.

    Professor Ridgley has crafted these 24 lectures as an accessible way to engage with thinking that will help you think-and act-more strategically in business and in your own life, whether you're the CEO of a Fortune 500 company or you're preparing to embark on a new career path.These lectures are loosely organized around several key topics central to effective strategic thinking, including: principles of conflict (in which you'll follow the development of strategic theory from its roots in great military campaigns to its modern applications in business); competitive intelligence (which plays an increasingly important role in strategic thinking); and tools of strategy and analysis (which can aid your understanding of the forces that shape our future and can help you make sense of a rapidly changing world).Central to these lectures are the tools and tricks that strategic thinkers have used to better approach problems and seek lasting solutions. Among those you'll learn how to use are the indirect approach (which offers you a much greater utility in achieving your objectives without approaching your opponent head-on); the value chain (a method that divides your team or organization into its value - producing activities so you can better inform yourself on its internal strengths and weaknesses; and the four actions framework (in which you ask yourself four questions to challenge your established logic in an effort to gain a stronger competitive advantage).

    It’s almost as much fun, and needs less energy.” — Peter Macinnis, author of 100 Discoveries: The Greatest Breakthroughs in History "How Sex Works manages to inject science writing with the prurient thrill of a gossip rag." —O magazineMedical maverick and New York Times bestselling author of Survival of the Sickest Dr. Sharon Moalem presents an insightful and engaging voyage through the surprising history and evolution of sexual reproduction. Fans of Freakonomics, Blink, You: The Owner’s Manual, and Why Do Men Have Nipples will find many engaging insights in How Sex Works.