And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    He looks outside the traditional corridors of power to find solutions. Foreword by Garry Wills; Preface by Cornel West.

    She is now forced to ask: How could anyone vote against President Trump this November? What more could you possibly want?In Don't Lie to Me, Judge Jeanine brings her signature writing style and acute legal mind to topics such as the impeachment inquiry, the military, and the road to the 2020 presidential election. She will highlight President Trump's triumphs and his strength during the coronavirus crisis.

    Unfairly tarred by liberal critics as a state comprised of racist rednecks, Arizona is on the front lines in the battle against illegal immigration—and the courageous stand of its leader, a national hero who’s been called so tough that she “eats scorpions for breakfast,” will educate and inspire Americans from coast to coast.

    Axelrod reexamines history by revealing the answer to the fascinating question of why the people who made history made their choices—and conveys the resonance of those choices today. The 46 profiles range from ancient times to the present day and include Cleopatra’s decision to rescue Egypt; Washington’s decision to cross the Delaware and win; Gandhi’s decision to prevail against the British Empire without bloodshed; Truman’s decision to drop the A-bomb and end WW II; Rosa Parks decision to sit in for civil rights; Boris Yeltsin’s decision to embrace a new world order; and Flight 93’s decision to take a stand against terror. Alan Axelrod is the prolific author of over 60 books on subjects covering history, business, and management, including the bestsellers Patton on Leadership; Elizabeth I, CEO; and What Every American Should Know About American History: 200 Events That Shaped the Nation (with Charles Phillips). He has spoken at management and leadership seminars around the country, and has served as consultant to companies and institutions including Siemens AG and the Metropolitan Museum of Art. He has appeared on MSNBC, The Discovery Channel, CNN, Fox, and numerous radio news and talk programs, including NPR. Axelrod and his work have been featured in BusinessWeek, Fortune, Men’s Health, Cosmopolitan., and many newspapers, including USA Today.

    Williamson — the lively, literary firebrand from National Review who was too hot for the Atlantic Monthly — comes to bury democracy, not to praise it, in his irrepressibly readable new book sure to outrage and illuminate, The Smallest Minority: Independent Thinking in the Age of Mob Politics. Funny, profane, and profound, Williamson takes a flamethrower to social-media mobs, literal mobs, and the enforced conformity of identity politics in this thinking man's political book of the year.

    Just mention IQ testing in polite company, and you'll sternly be informed that IQ tests don't measure anything "real", and only reflect how good you are at doing IQ tests; that they ignore important traits like "emotional intelligence" and "multiple intelligences"; and that those who are interested in IQ testing must be elitists, or maybe something more sinister.Yet the scientific evidence is clear: IQ tests are extraordinarily useful. IQ scores are related to a huge variety of important life outcomes like educational success, income, and even life expectancy, and biological studies have shown they are genetically influenced and linked to measures of the brain. Studies of intelligence and IQ are regularly published in the world's top scientific journals.This book will offer an entertaining introduction to the state of the art in intelligence and IQ, and will show how we have arrived at what we know from a century's research. It will engage head-on with many of the criticisms of IQ testing by describing the latest high-quality scientific research, but will not be a simple point-by-point rebuttal: it will make a positive case for IQ research, focusing on the potential benefits for society that a better understanding of intelligence can bring.

    But other classics are written in a white heat during the moment of discovery, with prose that shines forth like the sun pouring into the window of a time when a new understanding brings in the world into focus for the first time. The Market for Liberty is that second type of classic, and what a treasure it is. Written by two authorsMorris and Linda Tannehilljust following a period of intense study of the writings of both Ayn Rand and Murray Rothbard, it has the pace, energy, and rigor you would expect from an evening's discussion with either of these two giants. More than that, these authors put pen to paper at precisely the right time in their intellectual development, that period rhapsodic freshness when a great truth had been revealed, and they had to share it with the world. Clearly, the authors fell in love with liberty and the free market, and wrote an engaging, book-length sonnet to these ideas. This book is very radical in the true sense of that term: it gets to the root of the problem of government and provides a rethinking of the whole organization of society. They start at the beginning with the idea of the individual and his rights, work their way through exchange and the market, expose government as the great enemy of mankind, and thenand here is the great surprisethey offer a dramatic expansion of market logic into areas of security and defense provision. 169 page softcover

    Its founders and early sponsors--Rousseau, Herder, Fichte, Korais, and Mazzini--looked to nationalism as the manifestation of modern humanity's most essential aspirations: autonomy, unity, identity. Born of notions regarding popular freedom and sovereignty that had been gathering momentum for generations, it conjured up images of a modernizing West at once hungry for change and yearning for a return to age-old concepts of fraternity and ancient heritage. Since that time nationalism, having taken on countless different dimensions, remains a vital and dynamic force for change--whether for good or otherwise.Despite only recently becoming the subject of scholarly debate, nationalism has been the focus of a truly prodigious amount of writing. This important Oxford Reader makes the topic more accessible by offering a broad, authoritative treatment of the key contributions to the subject, while giving unprecedented depth to recent debates and issues. Edited by two of the field's most influential scholars, the readings are representative of the vast array of experience and scholarship that have shaped the concept of nationalism for over two centuries. From Ernest Renan's What is a Nation?, written in the 1880s, to the more current views of the 1990s, Nationalism gathers under one cover an impressive array of writing on everything from imagined communities to ethno-regional movements. In no other volume will students of politics, history, sociology, anthropology, international relations, and cultural studies have access to such a definitive appraisal of one of the modern world's most influential--and explosive--ideas.

    This book shows how the collective purposes and meanings that had framed social debate became unhinged and uncertain. It offers a reinterpretation of the ways in which the decades surrounding the 1980s changed America.

    The book provides not only the background that students need in order to understand contemporary international relations, but also new material about politics around the world. Among the current issues covered in this edition are the impact of the ongoing global recession, China s growing role in the world economy, the unchecked nuclear arms race, NATO s eastward expansion, the wars in Afghanistan and Iraq, and the escalation of the Israeli-Palestinian conflict. Beautifully written and student friendly, The World Since 1945 has made its place as the text of choice in scores of introductory IR and world history courses.

    The problem is that many of these techniques are kept secret and other guides are heavy and full of jargon. So how can you use the simple power of Sports Psychology techniques to revolutionize your performance today? Clearly you need more than just a system, you need the right kind of system. Not just the science behind mental strength but a super-simple, step-by-step guide to unlocking the power of your brain. As a bestselling author, martial arts and fitness coach, I’ve been lucky enough to work with some of the best experts around the world. With input from top instructors and researchers I discovered easy tactics that can be effortlessly used by everyone. From fitness fans, runners and gym athletes to combat styles like boxing, MMA, and martial arts. Even the busy office worker can dominate any competitive or stressful event in minutes! This is “Mental Combat”... and once applied to your training it quickly revolutionizes performance – every time! What Is Mental Combat? Mental Combat is a simple, easy set of tactics for unlocking the full power of your brain and body. Moreover, it gives you the proven scientific benefits of Sports Psychology without needing to understand the complex history and theories. Whilst traditional guides can be heavy and difficult to follow, Mental Combat is a simple, tactical approach. Perfect for martial artists, fitness fans, gym enthusiasts and even the busy office worker! Stressful, nerve-wracking events become a walk in the park when transformed using the right techniques. A busy and cluttered mind becomes laser focused. Would you like to know the quickest and easiest way to experience the incredible benefits of mental training? The Easy New Way To Get Started with Mental Training Inside “Mental Combat” you’ll discover… How to “psych-out” an opponent. “Mind Hacks” for instant, rock-solid confidence and cool. Powerful motivation and concentration skills. Revealed: the body position to banish nerves quickly and easily. The truth behind meditation. (and why it’s easier than you think). How to unlock the power of your brain for any event. The secret to managing victory, like a pro. The secret to handling defeat… and coming back stronger. How you can use Sports Psychology tactics even if you don’t do sports! And much more! Want To See For Yourself How Mental Combat Can Transform Your Performance? Click and grab your copy of Mental Combat now to see you’ve been missing! To say thanks for checking out this book you can claim your free guide: “3 Steps to Explosive Power” FREE from my website. Just visit: www.BlackBeltFit.

    At the time, General Dwight Eisenhower, General Douglas MacArthur, and chief of staff Admiral William Leahy all agreed that an atomic attack on Japanese cities was unnecessary. All of them believed that Japan had already been beaten and that the war would soon end. Was the bomb dropped to end the war more quickly? Or did it herald the start of the Cold War? In his probing new study, prizewinning historian Ronald Takaki explores these factors and more. He considers the cultural context of race - the ways in which stereotypes of the Japanese influenced public opinion and policymakers - and also probes the human dimension. Relying on top secret military reports, diaries, and personal letters, Takaki relates international policies to the individuals involved: Los Alamos director J. Robert Oppenheimer, Secretary of State James Byrnes, Secretary of War Henry L. Stimson, and others... but above all, Harry Truman.

    Is this mysterious meeting “just a vacation spot” for the wealthy and well-connected, or is it something more? Does it operate as an off the record consensus building organization for the elite establishment? What major plans or political policies were given birth by the club? Do they really kickoff their gathering each year with a human sacrifice ritual? Is this the infamous Illuminati? After getting his hands on some rare copies of the club’s yearbooks; obtaining an actual official membership list smuggled out by an employee; and having personally been blocked from entering the club by police—secret society expert Mark Dice uncovers The Bohemian Grove: Facts & Fiction. By the Author of The Illuminati: Facts & Fiction-Their History-Symbols, Saint, and Motto-Infiltrations and Leaks-Cremation of Care-Different Subcamps-Allegations of Murder-Hookers & Homosexuality-Depictions in TV and Film-And More!

    At a time when competition to get into and succeed in college has never been more intense, universities are providing a less-useful education. Sparking a long-overdue debate about the future of American education, The Marketplace of Ideas examines what professors and students—and all the rest of us—might be better off without, while assessing what it is worth saving in our traditional university institutions.