Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    In Virtual War, he offers an analysis of the conflict in Kosovo and what it means for the future of warfare. He describes the latest phase in modern combat: war fought by remote control. In real war, nations are mobilized, soldiers fight and die, victories are won. In virtual war, however, there is often no formal declaration of hostilities, the combatants are strike pilots and computer programmers, the nation enlists as a TV audience, and instead of defeat and victory there is only an uncertain endgame.Kosovo was such a virtual war, a war in which U.S. and NATO forces did the fighting but only Kosovars and Serbs did the dying. Ignatieff examines the conflict through the eyes of key players--politicians, diplomats, and generals--and through the experience of the victims, the refugees and civilians who suffered. As unrest continues in the Balkans, East Timor, and other places around the world, Ignatieff raises the troubling possibility that virtual wars, so much easier to fight, could become the way superpowers impose their will in the century ahead.

    Still a basic and indespensible account of the Palestinian question, updated to include the most recent developments in the Middle East- from the intifada to the Gulf war to the historic peace conference in Madrid.

    American military doctrine is typically led by technology; a new class of weapon or vehicle is developed, which allows or encourages an adjustment in strategy. Military strategists Qiao Liang and Wang Xiangsui argue that this dynamic is a crucial weakness in the American military, and that this blind spot with regard to alternative forms warfare could be effectively exploited by enemies. "Unrestricted Warfare" concerns the many ways in which this might occur, and, in turn, suggests what the United States might do to defend itself.The traditional mentality that offensive action is limited to military action is no longer adequate given the range of contemporary threats and the rising costs-both in dollars and lives lost-of traditional warfare. Instead, Liang and Xiangsui suggest the significance of alternatives to direct military confrontation, including international policy, economic warfare, attacks on digital infrastructure and networks, and terrorism. Even a relatively insignificant state can incapacitate a far more powerful enemy by applying pressure to their economic and political systems. Exploring each of these considerations with remarkable insight and clarity, "Unrestricted Warfare" is an engaging evaluation of our geopolitical future.

    Nye, this lively book gives readers the background in history and political concepts they need to understand the issues facing our world today: the war in Iraq, the Israeli-Palestinian conflict, nuclear proliferation in North Korea and Iran, and much more. Origins of the Great Twentieth-Century Conflicts; Balance of Power and World War I; The Failure of Collective Security and World War II; The Cold War; Intervention, Institutions, and Regional Conflicts; Interdependence and Globalization; The Information Age; A New World Order? Anyone interested in understanding international relations today.

    A first-rate fighter pilot and a self-taught scholar, he wrote the first manual on jet aerial combat; spearheaded the design of both of the Air Force's premier fighters, the F-15 and the F-16; and shaped the tactics that saved lives during the Vietnam War and the strategies that won the Gulf War. Many of America's best-known military and political leaders consulted Boyd on matters of technology, strategy, and theory.In The Mind of War, Grant T. Hammond offers the first complete portrait of John Boyd, his groundbreaking ideas, and his enduring legacy. Based on extensive interviews with Boyd and those who knew him as well as on a close analysis of Boyd's briefings, this intellectual biography brings the work of an extraordinary thinker to a broader public.

    General H.R. McMaster, U.S. Army, ret., the former National Security Advisor and author of the bestselling classic Dereliction of Duty, comes a bold and provocative re-examination of the most critical foreign policy and national security challenges that face the United States, and an urgent call to compete to preserve America’s standing and security.Across multiple administrations since the end of the Cold War, American foreign policy has been misconceived, inconsistent, and poorly implemented. As a result, America and the free world have fallen behind rivals in power and influence. Meanwhile threats to security, freedom, and prosperity, such as nuclear proliferation and jihadist terrorism have grown. In BATTLEGROUNDS, H.R. McMaster describes efforts to reassess and fundamentally shift policies while he was National Security Advisor. And he provides a clear pathway forward to improve strategic competence and prevail in complex competitions against our adversaries.BATTLEGROUNDS is a groundbreaking reassessment of America’s place in the world, drawing from McMaster’s long engagement with these issues, including 34 years of service in the U.S. Army with multiple tours of duty in battlegrounds overseas and his 13 months as National Security Advisor in the Trump White House. It is also a powerful call for Americans and citizens of the free world to transcend the vitriol of partisan political discourse, better educate themselves about the most significant challenges to national and international security and work together to secure peace and prosperity for future generations.

    By lucidly revealing the common threads that connect the ancient confrontations between Athens & Sparta & between Rome & Carthage with the two calamitous world wars of the 20th century & the Cuban Missile Crisis, Kagan reveals new insights into the nature of war & peace that are vitally important & often surprising.

    Here John Ikenberry asks the question, what do states that win wars do with their newfound power and how do they use it to build order? In examining the postwar settlements in modern history, he argues that powerful countries do seek to build stable and cooperative relations, but the type of order that emerges hinges on their ability to make commitments and restrain power.The author explains that only with the spread of democracy in the twentieth century and the innovative use of international institutions--both linked to the emergence of the United States as a world power--has order been created that goes beyond balance of power politics to exhibit "constitutional" characteristics. The open character of the American polity and a web of multilateral institutions allow the United States to exercise strategic restraint and establish stable relations among the industrial democracies despite rapid shifts and extreme disparities in power.Blending comparative politics with international relations, and history with theory, "After Victory" will be of interest to anyone concerned with the organization of world order, the role of institutions in world politics, and the lessons of past postwar settlements for today. It also speaks to today's debate over the ability of the United States to lead in an era of unipolar power.

    Historically, the humanities have been central to education because they have rightly been seen as essential for creating competent democratic citizens. But recently, Nussbaum argues, thinking about the aims of education has gone disturbingly awry both in the United States and abroad. Anxiously focused on national economic growth, we increasingly treat education as though its primary goal were to teach students to be economically productive rather than to think critically and become knowledgeable and empathetic citizens. This shortsighted focus on profitable skills has eroded our ability to criticize authority, reduced our sympathy with the marginalized and different, and damaged our competence to deal with complex global problems. And the loss of these basic capacities jeopardizes the health of democracies and the hope of a decent world. In response to this dire situation, Nussbaum argues that we must resist efforts to reduce education to a tool of the gross national product. Rather, we must work to reconnect education to the humanities in order to give students the capacity to be true democratic citizens of their countries and the world. Drawing on the stories of troubling--and hopeful--educational developments from around the world, Nussbaum offers a manifesto that should be a rallying cry for anyone who cares about the deepest purposes of education.

    Sean McFate is a new Sun Tzu." -Admiral James Stavridis (retired), former Supreme Allied Commander at NATOSome of the principles of warfare are ancient, others are new, but all described in The New Rules of War will permanently shape war now and in the future. By following them Sean McFate argues, we can prevail. But if we do not, terrorists, rogue states, and others who do not fight conventionally will succeed—and rule the world.The New Rules of War is an urgent, fascinating exploration of war—past, present and future—and what we must do if we want to win today from an 82nd Airborne veteran, former private military contractor, and professor of war studies at the National Defense University.War is timeless. Some things change—weapons, tactics, technology, leadership, objectives—but our desire to go into battle does not. We are living in the age of Durable Disorder—a period of unrest created by numerous factors: China’s rise, Russia’s resurgence, America’s retreat, global terrorism, international criminal empires, climate change, dwindling natural resources, and bloody civil wars. Sean McFate has been on the front lines of deep state conflicts and has studied and taught the history and practice of war. He’s seen firsthand the horrors of battle and understands the depth and complexity of the current global military situation.This devastating turmoil has given rise to difficult questions. What is the future of war? How can we survive? If Americans are drawn into major armed conflict, can we win? McFate calls upon the legends of military study Carl von Clausewitz, Sun Tzu, and others, as well as his own experience, and carefully constructs the new rules for the future of military engagement, the ways we can fight and win in an age of entropy: one where corporations, mercenaries, and rogue states have more power and ‘nation states’ have less. With examples from the Roman conquest, World War II, Vietnam, Afghanistan and others, he tackles the differences between conventional and future war, the danger in believing that technology will save us, the genuine leverage of psychological and ‘shadow’ warfare, and much more. McFate’s new rules distill the essence of war today, describing what it is in the real world, not what we believe or wish it to be.

    In the process, the book generates an astonishing wealth of original and fascinating insights on all major aspects of humankind's remarkable journey through the ages, engaging a wide range of disciplines.

    Much of the blame has been attributed to poor strategy. In both the United States and the United Kingdom, public enquiries and defence think tanks have detected a lack of consistent direction, of effective communication, and of governmental coordination. In this important book, Sir Hew Strachan, one of the world's leading military historians, reveals how these failures resulted from a fundamental misreading and misapplication of strategy itself. He argues that the wars since 2001 have not in reality been as 'new' as has been widely assumed and that we need to adopt a more historical approach to contemporary strategy in order to identify what is really changing in how we wage war. If war is to fulfil the aims of policy, then we need first to understand war.

    Landes's acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance. Rich with anecdotal evidence, piercing analysis, and a truly astonishing range of erudition, The Wealth and Poverty of Nations is a "picture of enormous sweep and brilliant insight" (Kenneth Arrow) as well as one of the most audaciously ambitious works of history in decades.For the paperback edition, Landes has written a new epilogue, in which he takes account of Asian financial crisises and the international tension between overconfidence and reality.

    involvement in endless wars, driven by a deep infatuation with military power, has been a catastrophe for the body politic. These pressing problems threaten all of us, Republicans and Democrats. If the nation is to solve its predicament, it will need the revival of a distinctly American approach: the neglected tradition of realism.Andrew J. Bacevich, uniquely respected across the political spectrum, offers a historical perspective on the illusions that have governed American policy since 1945. The realism he proposes includes respect for power and its limits; sensitivity to unintended consequences; aversion to claims of exceptionalism; skepticism of easy solutions, especially those involving force; and a conviction that the books will have to balance. Only a return to such principles, Bacevich argues, can provide common ground for fixing America’s urgent problems before the damage becomes irreparable.