People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    That’s not physically possible, but if you could Nick Matthew would have done it by the bucket-load. Throughout his 15-year career, Matthew has fought his way to the top of the PSA World Rankings in his gladiatorial sport, winning 25 World Tour titles, including being crowned world champion on two occasions and British Open champion three times. Nick holds the record of five British National titles in addition to being crowned Men’s Singles and Men’s Doubles Gold Medalist at the 2010 Commonwealth Games making him England’s most successful player. Sweating Blood: My Life In Squash is much more than the tale of a squash player. In this brutally honest story: Nick psychoanalyses his own obsessive-compulsive personality and explains how it helps him win; He remembers how, as a late developer, he was constantly told he lacked the talent to succeed yet went on to become the most successful English player of all time; He gives an amazing behind-the-scenes access to the sport: the prize money, the anti-doping, the gruesome training, the post-match celebrations, the crazy players on the PSA World Tour and the far-flung corners of the globe where he competes; He remembers the career-threatening shoulder operation that eventually put him on the road to World Championship and Commonwealth Games glory; He tries to understand how his relationship with another top British player went so horribly wrong; He digs back into his Yorkshire upbringing and remembers the colourful characters who turned him into the champion he is today; And he pinpoints the most crucial moments in his career – the moments when he really felt like he was sweating blood.

    Sundar Pichai’s appointment was hardly an unexpected one. Pichai is a man known as much for his veritable Midas touch with every product he has developed or led for Google – Chrome, Chrome OS and Android, to name just a few – as for his superlative people skills and open-minded approach to innovation. Yet, the company’s decision to restructure its product lines and appoint Pichai as the head of a leaner, more focused Google, has raised inevitable questions: • What does Pichai’s role augur for the future of the tech giant? • Will Google consolidate its position for existing products or will they focus on creating new ones? • And will Pichai transform the organization that Schmidt, Page and Brin created and led, or confirm the belief of a minority of naysayers that he is not yet ready for this daunting role? Pichai: The Future of Google provides answers to these questions while throwing light on Sundar Pichai’s childhood and education; his entry into the tech world and quick rise up the ranks in Google; and his key contributions as a leader and tech-guru to Google’s most successful properties. Timely and insightful, this book offers a rare glimpse into the fascinating ecosystem of a path-breaking company and shows us what it takes to be a dynamic leader in the 21st century.

    But, let's be honest, you need the means to make it all happen.In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose?Mixing advice from mentors, experts and famous role models, with lessons learned in her own entrepreneurial journey, Lisa reveals how she built a global brand, and launched a magazine sold in 37 countries, without having to borrow a single cent from a bank.This is from a woman who, years before, could barely afford to buy toothpaste.In the self-deprecating manner that has become her trademark style, Lisa shares her own journey, clearly stating she is not a guru when it comes to finances, but has used fresh thinking and creative ideas to fuel a burgeoning business.She will help you appreciate your real value, amplify your self-worth and find the means to achieve everything you dream of.Many of us are raised to believe it’s rude to talk about money.But as a self-proclaimed disruptor, this entrepreneur wants to put a bomb in the bank vault and blow it wide open...

    Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today.Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project.An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.

    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

    A well-rounded balance of hard skills (HTML5, XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.

    The author, Matej Latin, takes complex concepts such as vertical rhythm, modular scale and page composition, and explains them in a simple way. The content of the book is accompanied by live code examples and the readers design and build an example website as they go through it. This is a new typography book for a new medium, the rules haven't changed much, everything else has.

    The excitement never slows; outlaws; Indians; a passenger who turns out to be a thief; gunfights; getting lost in the desert, etc. It seems that wherever Colter goes, trouble follows. However, he’s a very resourceful character who can handle anything that comes his way. Although the story-line is fairly traditional, the main characters and some of the events are not. Colter is quite unusual for his time His appearance, personality, style of dress and the equipment and weapons he carries are very unique. He smokes a pipe and loves his coffee, and he is continually making something to suit his needs from what he has on hand. He has a unique rapport with his horse that is exciting, interesting and very often humorous, while his weapons and knowledge of hand-to-hand combat make for some exciting fight scenes. This is not just another “Western”. It has humor, romance and suspense scenes that will keep a reader’s heart pounding. The dialog and the never-ending excitement make a story that is hard to put down.

    The journey allows for a visit with Jeremiah's only living relative, his sister. Jeremiah finds himself obligated to make and keep another promise that sets the trio on the trail West, and that journey sees them join up with a wagon train of settlers and missionaries searching for a new land and a new life. But tragedy strikes and everyone must learn to survive against the trials and challenges of the life-threatening wilderness of the West. The long trip across the plains give the mountain men challenges never before imagined, but with the added resolve of determined settlers, the journey continues to Fort William where the group divides to seek their own futures. Yet the ultimate goal of being reunited with the one woman that truly stirs Jeremiah's heart and give meaning to life, is realized as the journey for the traveling companions ends as they reach the Summer camp of the Arapaho, the second family to Jeremiah.

    

    Everything you need to know to get the most bang from your Prime bucks.

    He’s an expert roper, brander, hunter, and bronc buster. He goes to Chicago in 1880 to spend a bit of money. While in one of the classiest establishments, the dealer cheats him out of a high-odds win and he pins his hand to the table with the correct card under it. Taken to jail because the establishment is protected, he is drafted to be a Special U. S. Marshal without a set territory and a mission: to catch cowboys because the others don’t look or smell like a cowboy. There is a fortified ranch near the Laramie River where Texas outlaws go when Texas is too hot. Seth’s mission was to infiltrate the ranch, and find out more. Now there are three men trying to kill him: The ranch owner, a Sharpshooter, and a cannibal mountain man they’ve hired. Out in the forest, with limited supplies, he must kill each one of them. But can he, do it? If you love the writing of Brad Dennison, Paul L. Thompson and Terry Grosz…. You will love this new action-packed western adventure from Dusty Rhodes!

    Army Scout'Escaping from the Oto Indians who brutally slaughtered his whole family, fifteen-year-old Jarel Wade runs aimlessly into a snowstorm. On the verge of death he's rescued by a pair of cantankerous old mountain men as rugged as the mountains off which they live. Taken under their wing, Jarel proves himself worthy of the trail, but something's coming; something far more sinister that will test every ounce of his newly earned skills and mettle. A rogue former British Army officer is systematically exterminating the free trappers. He wants to corner the fur trade for himself, and he commands a pack of thieves, murderers and outcasts who know the mountains as well as they know how to dig Jarel a grave."RED RUNS THE PLAIN is a crackerjack story written by a craftsman at the top of his form. A whirlwind of a tale that will keep you turning pages."— Matt Braun

    It's written from the perspective of a complete novice so if you don't have any prior experience with audiobook narration, editing or production, this book is a must-have! Here's A Preview Of What You'll Learn... Why right now is the best time to get into the audiobook market, How narrators are paid and the factors that determine how successful an audiobook will be, How to easily find books to narrate if you are just starting out in the voice over business, How audiobooks are recorded and sold on the major audiobook sites like Audible and iTunes, How to set up your own home audiobook recording studio How to use the free software program, Audacity, to record, edit, master and produce audiobooks in accordance with Audible's production standards, How to prepare your manuscript for recording) How to address revision requests, How to use audiobooks to create a passive income stream that continues to pay you substantial royalties over time, Much, much more! This book is more than just an overview of the audiobook creation process. It's a technical guide full of tutorials that shows you everything you need to get turn a manuscript or book into retail-ready audiobook and have it listed for sale in the Audible and iTunes marketplaces. Don't have any experience with Audacity? No problem. This guide shows you each step that you need to take to setup a home recording studio, record your narration, edit outtakes, master your audio files, submit your final produced audiobook project, and build your professional narration or voice over profile. Tags: create audiobooks, how to create audiobooks, become a narrator, become a voice actor, voice over, how to get my Kindle book on Audible, how to turn a Kindle book into an audiobook, how to use Audacity to create audiobooks, Audacity, how to use Audacity to record audiobooks, how to get an audiobook on iTunes, how to get an audiobook on Audible, work from home as a narrator, voice over jobs, find narration jobs, iTunes, Audible, Audacity, audiobook, narration, narrate audiobooks, passive income, royalties, royalty income, work from home, kindle books, publish audiobooks.