These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

    They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act.In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.Welcome to the new world of neuromarketing.Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn:• The surprising unconscious side of brands.• The biggest myths about consumer psychology.• The real role of emotions in building brands.• Practical tools to use neuroscience to inspire better marketing.Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

    Her real job will be to persuade Jude to live life to the full – with her!

    Dangerous first love. This is where it all begins...The mansion on top of Benson Hill has stood empty for years. But one day it seems to be occupied, and its mysterious, handsome inhabitant Alexander Sterling becomes the source of much talk around town. Raven, a vampire-obsessed Goth-girl who has always considered herself an outsider in 'Dullsville', is determined to uncover the truth surrounding the secretive Alexander. As she gets to know him, and their spark intensifies, Raven finds herself in some unanticipated situations. Vampire Kisses: The Beginning captures the thrill of a most unusual romance.Also available by Ellen Schreiber:Vampire Kisses 2: Kissing CoffinsVampire Kisses 3: VampirevilleVampire Kisses 4: Dance with a VampireVampire Kisses 5: The Coffin ClubVampire Kisses 6: Royal BloodVampire Kisses 7: Love BitesOnce in a Full Moon

    *Please note: Amazon incorrectly estimates the book at "12 pages" whereas it is around 70 pages - this is being corrected in the system. You will get 52 images plus a few pages of text**Rumi's message is so universal and inclusive that he has earned the title of "the most popular poet in America". This is a tribute of immense gratitude and love to Rumi on his 805th birthday, September 30th 2012.In his poems, Rumi speaks of nothing but love and finding the answers of life within yourself. He captivated the essence of humanity in his words. The selection of quotations in this book aspires to show you a glimpse of this message of love, peace, and inward search for true bliss. Farnoosh Brock was born and raised in Iran and in this book, she brings you the fusion of her beautiful photography and the wisdom of the beloved Persian poet, Rumi. This is a celebration of her Persian origins combined with the sense of duty that we must preserve and share the gifts of our ancestors. You can enjoy this book on your Kindle Fire or on any other device that runs the FREE Kindle reading apps, such as on your computer or iPad.