If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    The three twenty-something co-owners of Stitch Lounge, an urban sewing studio in San Francisco, teach you, in plain, fun language, how to do it, whether you're hand sewing, machine sewing, or, in a few cases, simply wielding a pair of scissors.The first three chapters lay the ground work: Hand Sewing Basics, You and Your Machine, and Gearing Up, which includes Fabric 101, how to set up a sewing space, and a run-through first project on the sewing machine. Then the fun begins with Embellishing and Customizing projects, including adorning your pant legs with ribboning, turning a computer-scanned image into an iron-on that you can apply to a t-shirt or skirt, taking in a skirt, or untapering a pair of pants (the authors believe tapered pants are the devil's work). Then move onto Refashioning: The Next Life of Your Old Clothes and turn a t-shirt into a skirt, a sweater into a halter top or legwarmers, or a pair of pants into a hip belt. There are 22 projects in all, some of which only require an iron and/or pair of scissors, while others can be sewn by hand, for those readers who haven't yet made the sewing machine plunge.

    With both no sewing and sewing fleece patterns, you'll find apparel and accessory ideas for everyone in the family in Simply Fleece. From outerwear for all ages, clothing and home fashions to comfortable accessories for your pets and gifts for all occasions, this book of easy patterns is perfect for everyone from novice sewer to professional seamstress. Patterns include:• Scarves• Blankets and Throws• Hats• Mittens• Dog Fleece• Pillows• Tote Bags• Christmas Decorations• and much more!

    Walker, author of Treasury of Knitting Patterns.Elizabeth Zimmerman once wrote, "So please bear with me, and put up with my opinionated, nay, sometimes cantankerous attitude. I feel strongly about knitting." Perhaps her passionate opinions, as well as her love of wool craft and her delightful style, hark back to her English upbringing or long residence in the Wisconsin woods; in any case, the "Busy Knitter," as she calls herself, is one of the most charming and informative, as well as "un"ventive (her word) knitter-authors anywhere. This book gives full scope to her tireless imagination through a year's worth of projects, fitted to the seasons, moods, and needs of knitters who would like to design their own work.The year begins with an Aran sweater and proceeds to February baby things, a March Shetland, April blanket, May mittens, and so on through the months, completing the zodiac with November moccasin socks and a December last-minute wishbone sweater. Projects are completed in the midst of canoe trips, fishing expeditions, travel, and snowstorms. The author continuously comments on the project, its history, other ancient and modern customs, and personal beliefs.Mrs. Zimmerman works step by step with the reader, suggesting alternative methods and ideas as she goes. Her patterns are "classic," historically suited to wool, thus remaining ever-fashionable as well as tasteful and attractive. The knitter may easily adapt the designs at will, creating new, individual projects. Mrs. Zimmerman's hints (such as how to measure gauge when working a pattern and tips for baby's items) help ease the way and will instruct even the most experienced knitter. This corrected edition of the Knitter's Almanac will provide at the very least a year's worth of knitting pleasure to intermediate and advanced knitters and may even help stimulate a knitting passion.

    Mail art is a collaborative art form with a long and fascinating history populated by famous artists as well as everyday practitioners. The term “mail art” refers to pieces of art sent through the mail rather than displayed or sold in traditional venues. Mail artists often use inexpensive and recycled materials including postcards, collage, rubber stamps, and photocopied images. Mail art is a truly international activity and a fun way to connect with people in every corner of the globe. Readers will learn to create decorated and illustrated envelopes, faux postage and artistamps, find penpals, make a mail art kit, and much more!

    Using stencils, rubber stamps, homemade screens, and other easy techniques, the projects and processes range from simple prints easy for beginners to more involved projects for experienced artists. Stencil leaves on the walls, stamp flowers on wrapping paper, screen-print on a skirtthe sky's the limit. Beautiful photographs inspire while step-by-step instructions and illustrations explain the basics. Plus, Lotta has included eight ready-to-use stencil pages with hand-drawn patterns, so crafters can easily achieve her signature style. Our innovative format, with perforated stencil sheets and a catchall envelope at back, makes this a fantastic resource for any aspiring printer.

    Award-winning author James Scott Bell offers clear, concise information that will help you create a believable and memorable plot, including: Techniques for crafting strong beginnings, middles, and endsEasy-to-understand plotting diagrams and chartsBrainstorming techniques for original plot ideasThought-provoking exercises at the end of each chapterStory structure models and methods for all genresTips and tools for correcting common plot problemsFilled with plot examples from popular novels, comprehensive checklists, and practical hands-on guidance, "Write Great Fiction: Plot & Structure" gives you the skills you need to approach plot and structure like an experienced pro.

    She's a great artist who understands texture and how it adds individuality and comfort to a home, not to mention a car, or an old refurbished orange trunk seat!!" - Carly Simon"Crispina makes the most beautiful soulful blankets, pillows, and sweaters, out of people's old sweaters. In this amazing and magical book she shares her secrets so that you can do it too." - Ben Cohen, cofounder of Ben & Jerry's

    There's something to make for everybody, including all the beloved "little creatures" in your life. Your pup will look adorable in the Haute Dawg Doggie Sweater, and your favorite princess will adore the Teacup Jumper with the playful mouse finger puppet tucked in the pocket. There are plenty of projects for grown-ups, too, like the Rainbow Bag with rows of colorful waves and the Rustic Throw with reverse applique leaves.The best thing about these projects is how easy they are to make and there's no knitting involved! Simply throw old wool sweaters into the wash, then cut them apart to sew into felted goodies.Start with the sweet Cupcake Pincushions–they're so easy, and so very cute!"

    Through extraordinary, stylized photography and detailed close-ups of designs, the embroidery art in Stitchcraft is entirely achievable with basic stitches and easy-to-follow instructions, enchanting beginners and expert crafters alike. Stitchcraft features: - 30 intricate embroidery designs, using a combination of nine basic stitches- Insights from the author on how she created each piece - 30 basic patterns to get you started embroidering your own version of her designsFrom the anatomy of a snake to floral skulls, from palmistry hands to botanical hearts, readers will be inspired to recreate Partridge's spellbinding designs and to make them their own.

    The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more. Are You Smart Enough to Work at Google? is a must-read for anyone who wants to succeed in today's job market.

    Employing an accessible, example-rich approach, Wonderbook energizes and motivates while also providing practical, nuts-and-bolts information needed to improve as a writer. Aimed at aspiring and intermediate-level writers, Wonderbook includes helpful sidebars and essays from some of the biggest names in fantasy today, such as George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, Catherynne M. Valente, and Karen Joy Fowler, to name a few.Praise for Wonderbook: “Jammed with storytelling wisdom.” —Fast Company’s Co.Create blog“This is the kind of book you leave sitting out for all to see . . . and the kind of book you will find yourself picking up again and again.” —Kirkus Reviews online“If you’re looking for a handy guide to not just crafting imaginative fiction like sci-fi, fantasy, and horror, but to writing in general, be sure to pick up a copy of Steampunk Bible author Jeff Vandermeer’s lovingly compiled Wonderbook."  —Flavorwire“Jeff Vandermeer and Jeremy Zerfoss have created a kaleidoscopically rich and beautiful book about fiction writing.”  —Star Tribune“Because it is so layered and filled with text, tips, and links to online extras, this book can be read again and again by both those who want to learn the craft of writing and those interested in the process of others.” —Library Journal

    According to Amy Sedaris, it's often been said that ugly people craft and attractive people have sex. In her new book, Simple Times, she sets the record straight. Demonstrating that crafting is one of life's more pleasurable and constructive leisure activities, Sedaris shows that anyone with a couple of hours to kill and access to pipe cleaners can join the elite society of crafters. You will discover how to make popular crafts, such as: crab-claw roach clips, tinfoil balls, and crepe-paper moccasins, and learn how to: get inspired (Spend time at a Renaissance Fair; Buy fruit, let it get old, and see what shapes it turns into); remember which kind of glue to use with which material (Tacky with Furry, Gummy with Gritty, Paste with Prickly, and always Gloppy with Sandy); create your own craft room and avoid the most common crafting accidents (sawdust fires, feather asphyxia, pine cone lodged in throat); and cook your own edible crafts, from a Crafty Candle Salad to Sugar Skulls, and many more recipes. PLUS whole chapters full of more crafting ideas (Pompom Ringworms! Seashell Toilet Seat Covers!) that will inspire you to create your own hastily constructed obscure d'arts; and much, much more!

    Filled with gorgeous project photography and quirky vintage illustrations that bring the 1920s, 1940s, 1950s, and beyond to life, Sew Retro celebrates sewing yesterday and today.Learn more about Sew Retro and enjoy bonus projects and tutorials at www.sewretrothebook.com!

    The Forgotten Arts & crafts brings together in a single absorbing volume two best-selling classics, The Forgotten Arts and Forgotten Household Crafts, written by the acknowledged "Father of Self-sufficiency" John Seymour. Taking the reader on an evocative journey through the worlds of traditional craftspeople -- from blacksmith to bee-keeper, wainwright to housewife -- Seymour celebrates their honest skills, many of which have disappeared beneath the tread of progress. With characteristic passion, Seymour demonstrates that these country arts and household crafts need never be forgotten. From woodland and building crafts to the tasks of the kitchen and laundry, he explores every aspect of traditional life. Materials and workshop tools are usefully annotated, and techniques evoked in engaging words and pictures. Over 1,700 detailed illustrations and photographs bring to life each craft and skill. In an affectionate and nostalgic account, John Seymour recalls a lifetime of encounters with working craftspeople in different parts of the world and describes the trades and household activities he saw practiced in the countryside of his youth. With a crusading vigor, he commends the joys of noble toil and makes a compelling plea for "virtuous craftsmanship," which may, without vigilance, vanish forever.Originally published as two separate books: The Forgotten Arts and The National Trust Book of Forgotten Household Crafts.