This book tells for the first time the story from a police perspective. For ten years, the officer in charge of the investigation, Detective Superintendent John Bennett QPM, has refused to tell his story. Now, together with BBC journalist Graham Gardner, he reveals the full story of how the West's were caught, how the case was prepared and how it nearly failed to come to court. This book chronicles the roles of those who brought down two of Britain's most infamous killers, shedding light on the real heroes of one of the saddest chapters of criminal history. It explores the court processes, the complications of Rose West's trial, her unsuccessful appeal and the difficulty of dealing with witnesses in such a traumatic case. On one level, this is a story of the triumph of good over evil; on another it is a detailed documentation of how a murder investigation really works - the pressures, the commitment and the physical and emotional drain on those who carry out this work.

    They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla . In Hoopla , the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla . The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla . Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

    The bestselling treatment planning system for mental health professionalsThe Addiction Treatment Planner, Fifth Edition provides all the elements necessary to quickly and easily develop formal treatment plans that satisfy the demands of HMOs, managed care companies, third-party payors, and state and federal agencies.New edition features empirically supported, evidence-based treatment interventions Organized around 43 behaviorally based presenting problems, including substance use, eating disorders, schizoid traits, and others Over 1,000 prewritten treatment goals, objectives, and interventions--plus space to record your own treatment plan options Easy-to-use reference format helps locate treatment plan components by behavioral problem Includes a sample treatment plan that conforms to the requirements of most third-party payors and accrediting agencies including CARF, The Joint Commission (TJC), COA, and the NCQA

    We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

    Words That Matter is a gathering of some of the greatest wisdom to appear in the magazine over the last decade, from historical figures and spiritual leaders to authors and actors, philosophers and Nobel Prize winners. Here are the insights of Maya Angelou, Eckhart Tolle, Alice Walker, Elie Wiesel, Martha Beck, Suze Orman, and dozens of others on love and sex, friendship and gratitude, success and money, and beyond. And, of course, we've included the best of Oprah—her most memorable moments, her advice on aging brilliantly, her favorite ways to give thanks, and her take on pursuing your wildest passions.Words That Matter is a book to keep on your bedside table or by your favorite reading chair—a book you will return to again and again, finding new ways to think about life each time you do.

    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).

    How to Destroy the Universe embraces thirty-five key physics ideas in a way that anyone can understand. Read this book and you will discover how to reverse the effects of global warming and fend off killer asteroids. You'll learn essential survival skills such as how to live through a lightning strike and how to fall into a black hole without being turned into spaghetti. You'll discover how to turn lead into gold, how to travel to the centre of the Earth and how to use physics to predict the stock market. How to Destroy the Universe will make you see the world through fresh eyes.

    It is ideal for students preparing to take the state civil service examinations or any other competitive exams where Indian history is a subject of relevance.The first section begins by looking at the pre-historic cultures in India and goes on to discuss the Indus valley civilization and the Mauryan empire. The second section, on medieval India, looks at significant developments post Gupta dynasty and the rise and fall of the Mughal empire. The third section is on modern India, which majorly focuses on the advent of British rule in the country and the Indian struggle for independence.Each section in the book begins with a brief overview of the period represented through a chronological timeline. A separate section on revision is given at the end, followed by a series of model test papers for self-evaluation.About Krishna ReddyKrishna Reddy has also authored Bharat Ka Itihas and General Knowledge Digest 2010.

    More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's Outline gives you Practice problems with full explanations that reinforce knowledge Coverage of the most up-to-date developments in your course field In-depth review of practices and applications Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores! Schaum's Outlines-Problem Solved.

    Discovering and understanding our own strengths and idiosyncrasies while adapting to others can be an overwhelming task.In response to this common frustration, What Color Is Your Brain? A Fun and Fascinating Approach to Understanding Yourself and Others explains the similarities and differences that impact our thoughts and actions. Rather than offer an excuse for people’s behavior, this book helps to explain why our perspectives differ from or relate to the viewpoints of others. Enjoyable, insightful, and easy-to-read, What Color Is Your Brain? is a guide to exploring who we are, why others see us the way they do, and how the four “brain colors” or personality types play a role in our everyday lives.Sheila Glazov has created colorful personality profiles that simplify the complex nature of our traits and talents. With its entertaining anecdotes, innovative perspectives, and resonating concepts, What Color Is Your Brain? is a fun and fascinating book that promotes both self-awareness and acceptance of others.Written for readers of all ages, genders, and backgrounds, this book is intended to facilitate effective communication and cooperation while minimizing frustration in numerous aspects of our everyday lives—at work and home, in dating and marital relationships, with team projects, among family members and friends, and within a mixture of other interpersonal connections. What Color Is Your Brain? offers the essential pieces of the puzzle that is human interaction, teaching us how to recognize and appreciate a spectrum of personality types. With the help of this dynamic book, discovering your own brain color and learning to adapt to others is bound to be a no-brainer.

    But with 101 prewritten disciplinary write-ups at a manager's fingertips, there is a way to escape the headaches, anxiety, and potential legal trouble of performance review or counseling sessions. Completely updated and covering the latest developments in employment law, the second edition of "101 Sample Write-Ups for Documenting Employee Performance Problems" explains the disciplinary process from beginning to end and provides ready-to-use model documents in print and on disk that eliminate the stress and second-guessing about what to do and say. Expertly written, the write-ups cover every kind of problem substandard work quality, absenteeism, insubordination, e-mail misuse, sexual harassment, drug or alcohol abuse, and more. Readers will also find new information on laying the ground work for a tidy dismissal; tying progressive discipline to annual performance reviews; formally addressing intermittent FMLA abuse; ways to avoid drafting documentation that could later be used against their company; and much more. There is perhaps no more dreaded managerial task than communicating with an employee about a disciplinary problem, but this one-of-a-kind guide helps managers handle any scenario fairly, constructively, and, most importantly legally.

    

    Textbook theory and evidenced-based speech therapy techniques are applied in an enjoyable and user-friendly way. Whether you’re a parent or a professional, Kimberly shows you how to engage your toddler with play routines that stimulate speech while having fun. The guide includes detailed steps, numerous examples, and play routine activities to facilitate learning and language development. Speech language pathologists and parents describe My Toddler Talks as: “a go to resource”, “unintimidating and user-friendly” and “simply fabulous!”MY TODDLER TALKS includes:•Effective language stimulation tips, techniques and strategies used by professional speech therapists•Advice on how to maximize your child’s potential without causing pressure or frustration•25 fun play routines designed to improve your child’s speech and language skills•Straightforward instructions with many examples to foster understanding and empowerment•Step by step directions on how to elicit communication from your child•Charts to monitor progress with your child•A system to track your child’s word growth•Ways to incorporate speech development activities into your daily routines•Recommended goals to drive results•Ideas for troubleshooting development setbacksMY TODDLER TALKS is the perfect resource for:•Parents, Grandparents & Caregivers•Speech Therapists•Speech Therapy Grad Students•Early Intervention Specialists•Early Childhood Educators•Occupational & Physical Therapists

     At the request of his co-workers who were constantly admiring his lunches, David Bez started the photo-driven blog Salad Pride, embarking on a year-long challenge to create one new salad every day. The blog instantly gained popularity for its creative salads that require no special cooking skills. The cookbook Salad Love pairs his vibrant photographs with accompanying recipes arranged around seasonal produce. Recipes include Egg, Asparagus, Croutons, and Pecorino for Spring; Crabmeat, Avocado, Nori, and Cucumber for Summer; Kale, Raspberries, and Blackberries for Fall; and Manchego, Dried Apricots, Fennel, and Radicchio for Winter. Many salads in the book require only a cutting board and a knife, so lunches can be made fresh at your desk. With an emphasis on fresh, whole foods, and innovative flavor combinations, these salads truly excite and inspire.

    Better English brings a down-to-earth approach to the learning of English Grammar, pronunciation and spelling and is organized around the problems that most frequently trouble the average literate person.