No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Set at the time of the Spanish Inquisition in the fifteenth century, Rose of Fire tells the story of the origins of the mysterious labyrinthine library, the Cemetery of Forgotten Books, which lies at the heart of Carlos Ruiz Zafón’s novels The Shadow of the Wind, The Angel’s Game, and now The Prisoner of Heaven.

    During a celebration of her arrival, Clover accidentally stumbles across Graham the Monkey's scientific equipment and opens a portal to a fearsome new realm! Can the Alphas, the animal guardians of Jamaa, save Clover?

    They soon discover that the monster is in fact a submarine called the Nautilus, headed by Captain Nemo, an enigmatic man who has withdrawn from the world. When Arronnax and his team are taken prisoner by Nemo, the Nautilus heads into the deepest fathoms of the seas where adventure and discovery await. Twenty Thousand Leagues Under the Seas is a science-fiction classic that has been adapted into numerous films, television episodes, comic books and graphic novels. This edition uses the 1991 F. P. Walter translation which restores a great deal of material that was cut in the original English translations of the work. HarperPerennial Classics brings great works of literature to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperPerennial Classics collection to build your digital library.

    Setting off alone from Boston aboard the thirty-six-foot wooden sloop Spray in April 1895, Captain Slocum went on to join the ranks of the world’s great circumnavigators – Magellan, Drake, and Cook. But by circling the globe without crew or consorts, Slocum would outdo them all: his three-year solo voyage of more than 46,000 miles remains unmatched in maritime history for its courage, skill, and determination.Sailing Alone around the World recounts Slocum’s wonderful adventures: hair-raising encounters with pirates off Gibraltar and savage Indians in Tierra del Fuego; raging tempests and treacherous coral reefs; flying fish for breakfast in the Pacific; and a hilarious visit with fellow explorer Henry Stanley in South Africa. A century later, Slocum’s incomparable book endures as one of the greatest narratives of adventure ever written.

    You won't have read anything quite like this before!In the 1970's, three boys from the wrong side of Glasgow formed an unbreakable friendship. One little brother tagged along for the ride. Decades later, he and the remaining Musketeer have the opportunity to set things right: to give a girl called Kat Farthing the chance of a better life. A gifted martial artist and long-time carer to her debt-ridden, alcoholic mother, Kat's had to grow up fast. She got her first black belt at ten and her first job at eleven. She didn't have a lot of time for school. When she’s eighteen, she defends herself from a sexual predator and lands the chance of a better life… and a vicious, vindictive enemy who’ll stop at nothing to keep her down. But he hasn’t come across a woman like Kat before. Strong, sexy, loyal and caring, she's one of a kind.**ADULTS ONLY: contains strong language, sex and violence**

    In desperation, his master arranged for him to study at Heart's Eye University, a former school of magic that has become a university, a place where magicians and mundanes can work to combine their talents and forge the future together.But all is not well at Heart's Eye. The magical and mundane apprentices resent and fear each other, the teaching staff is unsure how to shape the university and, outside, powerful forces are gathering to snuff out the future before it can take shape. As Adam starts his new apprenticeship, and stumbles across a secret that could reshape the world, he finds himself drawn into a deadly plot that could destroy the university ..... And leave Lady Emily's legacy in flaming ruins.

    A family’s legacy can live on, an artist can continue painting his perfection, and local ghost stories may be more than tall tales. Harper weaves stories of love and loss, hopes and horrors, that question the true meaning of “forever.”

    The pivotal mark of adulthood and freedom is at last upon her. However, when cast into a strange land, each answer only births more questions. The most prevailing being: Will she make it out alive?

    Despite his family’s strong republican ties and his own attempt to join the IRA, Hartnett shocked family and friends when he changed allegiance and joined the British Armed Forces. In 2001 Hartnett returns to his native Ireland, but this time as a member of the British Army’s most secretive covert counter-terrorist unit in Northern Ireland, Joint Communications Unit Northern Ireland aka JCU-NI, the FRU, 14 Intelligence Company, or simply ‘The Det’. For the next three years Hartnett is directly involved in some of the highest profile events of that period, from the arrest of John Hannan for the bombing of the BBC in London, to the tragic murder of David Caldwell; the prevention of the murder of Johnny ‘Mad Dog’ Adair and some of the biggest blunders by British Intelligence in the history of the Troubles, including the true story behind the murders of Corporals Howes and Wood at an IRA funeral in 1988. ‘Charlie One’, the call sign for the most wanted targets of British Intelligence operations in NI, documents the journey of an Irish Republican serving in Britain’s most secretive counter-terrorism unit. Filled with roller coaster emotions and explosive revelations of British Intelligence covert capabilities and operations, Charlie One provides a truly unique, detailed and unbiased account of the secret war fought on the streets of Northern Ireland.

    On the bright side though, she now has plenty of time to think about her future. As Maria ventures out for a stroll through the market of Portsmouth, along with her brother and her best friend, the last thing she would expect was an ambush of pirates. In an attempt to flee the chaos, Maria comes face to face with the most handsome man she’s ever seen. His eyes tantalize her. Will she be able to resist this forbidden temptation?When James, a pirate who has travelled from the Barbary Coast to the British Islands, sees Maria he can’t help but think that he’s never seen a more beautiful creature ever in his life. His tanned skin, long brown hair and his mysterious green eyes make him the most wanted pirate in town. But from the moment he spotted her, he knew she should be his, at any cost. How much will he be willing to risk for her?As Maria is thrown into a whole new world where survival becomes crucial, she’ll quickly realise that there is a whole other side to the man that kidnapped her. The more Maria tries to escape, the more her heart beats in an insane speed for the man with the dark, green eyes. What kind of games will fate play?

    This wasn't always the case, but years in the soul-shattering world of retail have made Wade a bitter, cynical young man. Impeded by a lack of direction and nearly infinite levels apathy, Wade idles through his days avoiding waves of annoying customers, his obtrusive boss and any kind of work in general. When a management opportunity makes itself available Wade finds himself facing an unprecedented weekend of opportunity and distraction, a gauntlet of women he can't begin to understand, and a potential mental breakdown that could destroy his personal and professional life at once.