Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about: * Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. * Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. * The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

    Funny. Leaving no stone unturned." . . . So say the publishers about this book I've written. What I say is that this is the story of my life, told as clear as a Texas sky and in the same rhythm that I lived it. It's a story of restlessness and the purity of the moment and living right. Of my childhood in Abbott, Texas, to the Pacific Northwest, from Nashville to Hawaii and all the way back again. Of selling vacuum cleaners and encyclopedias while hosting radio shows and writing song after song, hoping to strike gold. It's a story of true love, wild times, best friends, and barrooms, with a musical sound track ripping right through it. My life gets lived on the road, at home, and on the road again, tried and true, and I've written it all down from my heart to yours. Signed,Willie Nelson

    Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    The ancient world has influenced our customs and religious beliefs, our laws, and the form of our governments. It has taught us when and how we make war or pursue peace. It has shaped the buildings we live and work in and the art we hang on our walls. It has given us the calendar that organizes our year and has left its mark on the games we play.Includes a PDF course guidebook that contains 362 pages.

    It often begins in childhood in a darkened theater, grows into something more serious for high school actors, and reaches its passionate zenith when it comes time for love, marriage, and children, who will start the cycle all over again. Americans love musicals. Americans invented musicals. Americans perfected musicals. But what, exactly, is a musical?In The Secret Life of the American Musical, Jack Viertel takes them apart, puts them back together, sings their praises, marvels at their unflagging inventiveness, and occasionally despairs over their more embarrassing shortcomings. In the process, he invites us to fall in love all over again by showing us how musicals happen, what makes them work, how they captivate audiences, and how one landmark show leads to the next—by design or by accident, by emulation or by rebellion—from Oklahoma! to Hamilton and onward.Structured like a musical, The Secret Life of the American Musical begins with an overture and concludes with a curtain call, with stops in between for “I Want” songs, “conditional” love songs, production numbers, star turns, and finales. The ultimate insider, Viertel has spent three decades on Broadway, working on dozens of shows old and new as a conceiver, producer, dramaturg, and general creative force; he has his own unique way of looking at the process and at the people who collaborate to make musicals a reality. He shows us patterns in the architecture of classic shows and charts the inevitable evolution that has taken place in musical theater as America itself has evolved socially and politically.The Secret Life of the American Musical makes you feel as though you’ve been there in the rehearsal room, in the front row of the theater, and in the working offices of theater owners and producers as they pursue their own love affair with that rare and elusive beast—the Broadway hit.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    This is a set of eighteen audio CDs and an accompanying softcover course guidebook.Contains parts 1 - 3 of the Thinking About Capitalism course.

    Allitt transports listeners to England in the 1840s and 1850s. During those two decades, Queen Victoria’s husband, Prince Albert, became one of the most influential people in the country and remains a figure of fascination even today. In fact, the British royal family as we know it wouldn’t exist without the private and public actions of this detached, impartial, and upright political figure.During his brief life of only 42 years, Prince Albert gave the world the new Houses of Parliament and the Great Exhibition of 1851. He helped Great Britain nimbly dodge the violent revolutions sweeping through mainland Europe and played important roles in both the Crimean War and the American Civil War. Trusted by politicians 25 years his senior, Prince Albert was a negotiator with superior insight into the minds of foreign leaders like Abraham Lincoln. Finally, he was husband to an iconic queen who would define an entire era in British history.Parliamentary leaders come and go, but the British monarchy endures. Listeners will learn what great debt the monarchy owes to Prince Albert.Length: 4 hrs and 28 mins

    His language and culture - those of Elizabethan England - are greatly different from our own, and his poetry, thick with metaphorical imagery and double meanings, can be hard to penetrate.Yet the keys to understanding Shakespeare are written into the plays themselves. If you can learn to recognize the playwright's own clues, you'll become able to engage meaningfully with his language, to follow the plot structures and themes that drive his plays, and to track the development of his characters.Over the course of 24 lectures, this innovative and penetrating exploration of Shakespeare's plays reveals how to enter Shakespeare's dramatic world, how to grasp what's happening in any of his plays, and how to enjoy them fully both on the page and the stage.Under Professor Conner's expert guidance, shaped by decades of studying and performing Shakespeare, you learn more than 40 interpretive tools, drawn from the texts themselves, that give you direct insight into the plays. These guiding principles allow you to follow the narratives of the plays as they unfold, with a clear understanding of how the plays function and fit together.The professor also reveals fascinating details of Shakespeare's era, which shed further light on the plays and the way his contemporary audiences perceived them.This course builds the skills that allow you to reach your own understanding of the plays - to deeply comprehend Shakespeare's transcendent poetic language, the spellbinding world of his great characters and stories, and his revelatory reflections on human experience.Disclaimer: Please note that this recording may include references to supplemental texts or print references that are not essential to the program and not supplied with your purchase.©2013 The Teaching Company, LLC (P)2013 The Great Courses

    She has collaborated with (and written for) a dizzying number of stars, including Peter Allen, Ray Charles, Celine Dion, Bob Dylan, Neil Diamond, Clint Eastwood, Kenny “Babyface” Edmonds, Aretha Franklin, Whitney Houston, Michael Jackson, Carole King, Melissa Manchester, Reba McEntire, Bette Midler, Dolly Parton, Carly Simon, Frank Sinatra, and Barbra Streisand. Her relationship with composer Marvin Hamlisch was the basis of the long-running hit musical, They’re Playing Our Song, for which she wrote the lyrics. And her work with composer Burt Bacharach, to whom she was also married for ten years, produced pop standards such as “On My Own” and “That’s What Friends Are For” (inspired by her friendship with Elizabeth Taylor), which raised over two million dollars for AIDS research. But while her professional life was filled with success and fascinating people, her personal life was far more difficult and dramatic. In this memoir, Carole Bayer Sager tells the surprisingly frank and darkly humorous story of a woman whose sometimes crippling fears and devastating relationships inspired many of the songs she would ultimately write. They’re Playing Our Song will fascinate anyone interested in the craft of songwriting and the joy of collaboration, but Carole Bayer Sager’s memoir is also a deeply personal account of how love and heartbreak made her the woman, and the writer, she is.

    Gelb identified seven aspects of Da Vinci's genius that contemporary readers can emulate and apply in their own lives. Now, in WORK LIKE DA VINCI, Gelb adapts these principles to the specific demands of the workplace, sharing the innovative solutions to contemporary corporate and career challenges that have kept him in constant demand as a top-tier speaker and consultant to Fortune 500 clients. In Gelb's expert perspective, Da Vinci's genius can be distilled into seven principles for the business listener: Ask the right questions (Curiosit�) Put your answers to work (Dimostrazione) Develop your business senses (Sensazione) Turn uncertainty into opportunity (Sfumato) Strike a profitable balance (Arte/Scienza) Integrate for success (Corporalit�) Make the break-through connection (Connessione) These principles will help you tackle such timeless business challenges as: leadership; innovation; teamwork; strategic planning; decision-making; managing change and uncertainty; giving powerful presentations; giving and receiving feedback; and more.

    The lectures lead a startling voyage into the human mind, explaining not only how the various aspects of your memory operate, but the impact memory has on your daily experience of life.The various memory systems provide the continuity of consciousness that allows the concept of "you" to make sense, creating the ongoing narrative that makes your life truly yours. Without those systems and the overall experience of memory they make possible, you would have no context for the most crucial decisions of your life. You would have to make—without the benefit of experience and knowledge—the decisions that determine not only your quality of life, but your very survival. And your ability to learn, or even to form the personality that makes you unique, would similarly be set adrift.Course Lecture Titles24 Lectures, 30 minutes per lecture 1.Memory Is a PartyUsing the metaphor of a party whose “guests” include the different components of the complex interactions that make up memory, Professor Joordens introduces you to several kinds of memory—including episodic, semantic, and procedural—to arrive at an initial understanding of the variety of processes at work in human “memory.”2. The Ancient “Art of Memory”Techniques to embed and retrieve memories more easily—so-called mnemonic strategies—date back at least to classical Greece. See how one such technique—the Method of Loci—can help improve the episodic memory you depend on to recall a group of items such as grocery or to-do lists.3. Rote Memorization and a Science of ForgettingIs a mnemonic strategy always the most useful? Examine rote memorization and how it differs from mnemonics. Also, get an introduction to the work of Hermann Ebbinghaus, whose 19th-century experiments in remembering and forgetting marked the first scientific examination of memory.4. Sensory Memory—Brief Traces of the PastBegin a deeper discussion of the different kinds of memory, beginning with sensory memory and how its brief retentive power lets you switch from one stimulus to another—and even gives you your sense of “the present moment.” Here, the focus is on iconic (or visual) memory and its auditory counterpart, echoic memory.5. The Conveyor Belt of Working MemoryPlunge into the mental processes that allow you to work with information, often with the goal of solving a problem. You learn that these processes can also be used to keep information briefly “in mind,” though they require effort and are prone to interference.6. Encoding—Our Gateway into Long-Term MemoryHow does information make its way from your temporary working memory into long-term memory so you can access it again when you need it? This introduction to encoding explains the process and offers useful tips for improving your own recall.7. Episodic and Semantic Long-Term MemoryStrengthen your grasp of how these two key memory systems function. You explore the relationship between them with analogies that range from the job requirements of London taxi drivers to the famed “holo-deck” of the Star Trek television series.8. The Secret Passage—Implicit MemoryEncounter still another category of memory—a way in which your experiences can enter long-term memory without the kind of “effortful encoding” discussed earlier. You learn why this sort of memory creation is vitally important, yet also unreliable as a substitute for conscious effort.9. From Procedural Memory to HabitIn this lecture, you see that your memory for procedures is useful not only in the “muscle memory” of physical skills, but also in cognitive processes. Also, learn about constructivist learning, in which the explicit structure of a procedure—which is usually taught verbally—instead is learned implicitly during exploratory practice.10. When Memory Systems Battle—Habits vs. GoalsWhat happens when implicit or procedural memories become so powerful they seize control? In this examination of the tenacity of habits, learn how and why habits are formed and what steps might be useful in changing them, or at least regaining control.11. Sleep and the Consolidation of MemoriesDoes sleep play a role in strengthening memories of your experiences during the day? Gain a sense of the latest research about a subject that is difficult to study as you explore the relationship between sleep and memory, including the possible link between specific sleep stages and specific kinds of memory.12. Infant and Early Childhood MemoryHow does the maturation of memory fit into a child’s overall brain development? Gain invaluable and surprising insights into the month-by-month and year-by-year development of a child’s capacity for memory, beginning in the womb and continuing on with its dramatic development after entry into the world.13. Animal Cognition and MemoryDoes an elephant really never forget? Expand your study of memory to investigate the extent to which the mysterious abilities of humans may also exist in animals and, if so, how they might differ from our own.14. Mapping Memory in the BrainAlmost two decades since its revolutionary appearance, fMRI—functional magnetic resonance imaging—is allowing researchers to watch the living human brain at work, with no harm or discomfort to the subject. Explore what happens in several areas of the brain as memories are created or retrieved.15. Neural Network ModelsCan computer models mimic the operations of the human brain? Examine the use of neural network modeling, in which biologically inspired models posited by researchers in cognitive neuroscience are advancing our understanding of just how those operations take place.16. Learning from Brain Damage and AmnesiasLeave the world of computers for that of neuropsychology as you focus on the life situations of several patients who have suffered some form of brain injury. You learn how damage to different areas of the brain can have dramatically different impacts on memory and how these patients experience the world.17. The Many Challenges of Alzheimer’s DiseaseIn a lecture that explores one of our most frightening diseases from both the caregiver’s and sufferer’s perspectives, learn how Alzheimer’s progresses, how that progression may be forestalled, and ways in which technology may be able to help through the emerging field of “cognitive prosthetics.”18. That Powerful Glow of Warm FamiliarityWhy does something familiar to us actually feel that way? Discover the sources of familiarity as you are introduced to the concepts of perceptual fluency and prototypes, and explore some surprising ways that those feelings of familiarity can trump other considerations.19. Déjà Vu and the Illusion of MemoryIs déjà vu simply an illusion of memory? If so, can we learn more about memory by trying to understand how this common phenomenon comes about? Examine some of the theories that have 20. Recovered Memories or False Memories?Is episodic memory subject to the same pitfalls as misattributed feelings of familiarity? Can we “remember” things that never took place with the same intensity and certainty as those that did? Gain new insights into what is at stake when long-forgotten “memories” resurface.21. Mind the Gaps! Memory as ReconstructionMetaphors for memory usually reference information storehouses of some kind, such as library stacks or computer hard drives, from which episodic memories are “retrieved.” Learn about the extent to which we actually construct our memories anew each time we summon them and how this explains common memory errors.22. How We Choose What's Important to RememberDoes our brain always make decisions for us about which aspects of our experience to encode for later recall, or can we influence that process ourselves? Learn potentially powerful techniques for influencing the shape of future memories.23. Aging, Memory, and Cognitive TransitionApply a reality check to the popularly held belief that memory naturally declines as we age. Learn what happened when a researcher corrected for the age-related variables long-ignored by traditional testers—and what conclusions we can draw about what lies ahead for us as we grow older.24. The Monster at the End of the BookContemplate the significance of what you’ve learned, with special attention to the common question of whether you can improve your episodic memory—remembering what you want to recall, forgetting what you’d rather not, and making choices about how to achieve a balance.

    Taking listeners behind the scenes of his research, Swanson discusses the origins of his boyhood passion for Lincoln, including his first visits to Springfield, Illinois, and Ford’s Theatre as a high school student; accounts for Booth’s movements during the manhunt; reveals how he authenticates Lincoln blood relics; and offers details about historic sites that remain little-known or obscure. Swanson describes the intrigue he continues to pursue - the women who aided Booth, lingering questions regarding other conspirators, and a timeline for both Lincoln and the conspirators on the night of April 14, 1865. The Lincoln Obsession is a uniquely personal look at how historical places and relics will forever shed new light on the first presidential assassination in America.

    Now he looks at the complex and surprising ways the weak can defeat the strong, the small can match up against the giant, and how our goals (often culturally determined) can make a huge difference in our ultimate sense of success. Drawing upon examples from the world of business, sports, culture, cutting-edge psychology, and an array of unforgettable characters around the world, David and Goliath is in many ways the most practical and provocative book Malcolm Gladwell has ever written.

    415 is taught by Kathleen M. Higgins and Robert Solomon.Part 1 (6 CDs with 54 page booklet)andPart 2 (6 CDs with 48 page booklet)