. . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    Writing the Cozy Mystery is a concise reference guide that will help you develop your characters, establish the setting, plot the story, add suspense, plant clues and solve the crime.This award-winning Second Edition contains more examples; additional writing exercises; expanded sections; and seven new chapters including The Muddle in the Middle, Romance and Murder, Special Considerations for Cozy Writers, Keeping a Series Fresh, Writing the Smart Synopsis, Mystery Movies, and Marketing Tips. You’ll find everything you need to know in an easy-to-read, clear manner to write your own mystery and maintain a long-running series. Gold Award Winner in the Royal Palm Literary AwardsGold Medal Winner in the President's Book AwardsFirst Place Winner in TopShelf Magazine Book AwardsAgatha Awards FinalistIAN Book of the Year Awards Finalist“If you are thinking about writing a cozy mystery, read this book first! Nancy lays out all the necessary steps in an interesting and informative way that is easy to follow. Highly recommended.” Catherine Bruns, USA Today Bestselling Author of the Cookies & Chance Mysteries“Nancy J. Cohen offers clear examples, practical writing exercises, and friendly advice designed to help the beginning cozy author start—and finish!—a saleable book. Even seasoned cozy writers can find helpful hints for building better characters and story.” Diane A.S. Stuckart, NY Times Bestselling Author of the Tarot Cats Mysteries “If you want to write a cozy mystery—or really, any kind of mystery—this is the book for you! Everything you need to know in one handy volume.” Victoria Thompson, Bestselling Author of the Gaslight Mystery Series

    Using the insights gleaned from these clients, as well as her own personal story, Sapala shows us how the experience of the intuitive writer can be radically different from the norm. INFJ writers don’t think like anyone else, and their highly creative brains take a toll on them that they rarely share with the outside world. The INFJ Writer discusses such topics as:How an INFJ writer’s physical health is tied to their creative outputWhy INFJ writers are more likely to fall prey to addictionsWhen an INFJ writer should use their natural psychic ability to do their best creative workWhether looking to start writing again or to finish the novel/memoir they started so long ago, any writer with the self-awareness to identify themselves as highly sensitive and intuitive will benefit from this book that helps them to find their own magic, and to finally use it to build the creative life that actually works for them.