No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    So does Jacqueline Bouvier Kennedy Onassis, who lives again in this "warts-and-all" portrait. It's being released on the 20th anniversary of the tragic death, in 1994, of the icon who changed America's beliefs about what a woman of style, power, and influence could accomplish "behind the throne" of men whose careers changed the course of history. During her tumultuous life, she zealously guarded her privacy and her secrets, but in the wake of her death, more and more revelations have emerged about her frustrations, her rage, her passions, her towering strengths, and her delicate fragility, which she hid from the glare of the world behind oversized sunglasses. Within this posthumous biography, a three-dimensional woman emerges through the compilation of some 1,000 eyewitness testimonials from men and women who knew her over a period of decades. The public epitome of charm, grace, and elegance, the private, chain-smoking Jackie was known for her sharp wit and her acid tongue, dissing some of the great men and women she encountered. Examples include such figures as Nancy Reagan ("I heard she used to give the best head in Hollywood when she was a starlet at MGM"); Queen Elizabeth II ("pompous, stuffy, a heavy trip, and seriously pissed off at me for turning on Philip"); or Martin Luther King, Jr. ("a terrible man and a tricky, phony, skirt-chaser and race baiter"). This outspoken testimonial to the flimsier side of Camelot contains a cornucopia of gossip and intrigue, including details about Jackie's scandalous love affairs with her two brothers-in-law (Bobby and Teddy), and her penchant for movie star seductions (Warren Beatty, Paul Newman, William Holden). Also detailed are her famous feuds with Grace Kelly, Marilyn Monroe, and Maria Callas; her almost unknown love affairs with Spain's greatest matador and with Peter Lawford; her night in Georgetown coping with LBJ's aborted seduction; her friend Rudolf Nureyev's pursuit of both her and Bobby; her interchanges with Lem Billings, JFK's homosexual "First Friend" whom Bobby defined as "Jack's other wife"); her blood feud with Christina Onassis; her sibling rivalry with Lee Radziwill; her illicit affair with a senator nicknamed "Gorgeous George; her love-hate relationship with Frank Sinatra; and her Italian fling with Fiat's kingpin, Gianni Agnelli, who taught her all about La Dolce Vita during the summer of 1962. Conceived in direct and sometimes defiant contrast to the avalanche of more breathlessly respectful testimonials to the life and legacy of "America's Queen," this book is the latest installment in Blood Moon's endlessly irreverent BABYLON series.

    (He died on July 31st, 2012 at the age of 86.) The triumphant arc of Vidal’s literary career wasn’t solely a mastery of language, though that never hurts. Handsome, poised, slim, charismatic, able to hold his own in verbal fisticuffs without losing his imperious cool, Vidal was the premiere star author of his generation, the one who elevated the role of talk-show guest to a command performance--a theatrical event. He brought the electronic crackle of the TV screen to his prose and the tactical precision of his prose to combat debate on TV. His near-violent altercations on camera with William F. Buckley, Jr. and Norman Mailer are the stuff of YouTube legend and the secret to The Gore Supremacy. A contributing writer to Vanity Fair, a partisan observer of pop culture, and the author of the New York-in-the-70s memoir Lucking Out (which comes out in paperback this fall), James Wolcott has been a closeup observer of Vidal on-camera and off for more years than seems respectable. This, his first Kindle Single, is his way of paying homage--and saying goodbye.

    In this compilation all focused around the four letter word that has ended more wrestling careers than steroids, pills and alcohol combined: HEAT!HEAT: A dark cloud that follows a wrestler after a personal conflict or misunderstanding between two individuals or more backstage.JTG will take you, the reader, on a journey, from the beginning of his career, to the final curtain call; sharing stories on how he battled Heat from day one. Join JTG on this epic pilgrimage through this blazing inferno that was his career, while managing to piss off more people for writing this book!!!

    Through keen insight, analysis, war stories, and interviews with attorneys & judges, Carlos Morales speaks truth to power in this shocking book. Unlike anything ever published, he breaks down exactly what families should do to protect themselves from this monolithic agency that has destroyed the lives of children & parents. Parents across the country have already used his legal recommendations and saved not only thousands of dollars on lawyer fees, but also protected the future of their family. It is imperative that people understand Child Protective Services in order to save their families, and this book accomplishes that in a gripping and thought provoking manner.

    Prophecies. Dark Visions. Future events with dire consequences only she can avert.Sarah is an Automatic Writer who suffers from a rare obsessive-compulsive disorder called trichotillomania. She has dealt with kidnappings before, so when she receives a message that details a kidnapping, when it is to take place, and what she can do to stop it, she's ready. But things go wrong fast when the kidnappers recognize her from a previous intervention on her part. People are killed. Witnesses place Sarah at the scene. The police find her notebook riddled with prophecies of accidents and crimes from her automatic writing episodes and they want answers.Sarah is in a fight for her life with no one to trust. Her Dark Visions have brought her into the hands of a kidnapping ring who will do anything to find out how she knows so much about them.While the police hunt Sarah for the wrong reasons, her parents think she is at a sleepover. Her life is in her own hands and whether she makes it out of this mess alive or not depends on how many people have to die.The Warning (Sarah Roberts Book Two)At the end of Dark Visions (Sarah Roberts Book One), Sarah had spent the last four years saving people and averting serious accidents using the messages she receives from the dead.In The Warning, Sarah has learned the whereabouts of her sister's murderer. It is time to exact justice for the gruesome murder of Vivian Roberts, whose killer has never been found. When Sarah receives the warning, a message that tells her to stand down and let it go, she refuses. Against sound advice, Sarah enters a heavily guarded compound where the odds are stacked against her.In The Warning, Sarah Roberts becomes the hunted rather than the hunter.How many people have to die to catch one murderer? Sarah must face the reality that has become her life as an Automatic Writer. The Warning begins as a flame, ignites to a fire and explodes in an inferno of violence over a girl who receives messages from the dead to help the living.The Crypt (Sarah Roberts Book Three)Sarah Roberts is in Budapest searching for a weapon. During her time there, she notices a strange man wearing a fedora following her. Before she can find out who he is, she gets arrested. After her release from the Hungarian jail, she is ordered out of the country.The man in the fedora shows up at her Budapest hotel before she has a chance to leave for the airport. He is from a psychic research organization and he wants to take her back to the States with him to further understand her automatic writing abilities. When Sarah refuses to go, she is informed that she does not have a choice because she is now property of the United States government.While Sarah remains in Hungary after her deadline and then travels to Italy in a struggle to locate Armond Stuart, she has to keep the fedora-wearing American and his ten-man team off her back. The only way to escape their reach is to fake her own death. Convinced that is her only option, Sarah concocts a plan that will deal with Armond and have herself killed in the process.

    A mage cop on his first assignment learns the world isn't as black and white as hopedA jump mage and a starship with matching needs turn out to be a magnet for troubleDigging in 1940s New York City awakens a monster--and brings in the elite of the FaeThe protected heir of an interstellar dictatorship is called to a battle no one expected him to fightAn explosive collection of four novellas from science fiction and fantasy author Glynn Stewart, spanning his ONSET, Starship's Mage, Changeling Blood and Exile universes, including two brand new urban fantasy novellas.  Includes:ONSET: Murder by MagicStarship's Mage: Episode 1Fae, Flames and FedorasAshen Stars

    

    But when Stella Parker walks into the boardroom, I know I’m a goner. She’s smart, funny, and gorgeous.But can I convince her that mixing business and pleasure isn’t always bad?StellaFashion for the curvy girl: It’s what I do, and it’s what I’ve built my business around. Now I’m looking for the right investment to take it to the next level.Jared isn’t a typical businessman with his tight black t-shirt and arm tattoos. One look and I’m in danger of throwing away everything I’ve worked so hard for.Can I keep my business and keep my heart closed, or will the rock star investor be too much to resist?Stella is book four in the Curvy Girls Can series. Short, sweet and steamy insta-love stories about women with big curves, big attitudes, and big dreams and the alpha men who are man enough to love them.High heat, oh so sweet, and always with a happily ever after. Each book in the series is a standalone. No cliffhangers.

    A partner she loves, five amazing kids and a house by the sea. But life is never simple and there is more than a little emotional baggage coming along for the ride.Starting with that tw*t of an ex-husband who doesn't pull his weight. Then there's the untrained puppy, the work/life balance, a custody battle for the children and all the everyday ups and downs and chaos of being a patchwork family.Surrounded by family dramas and mums who seem to have all their sh*t together, Jo must find a way to make friends and make it work in this new town.Barbecues on the beach and dog walks open up new conversations, but as Jo gets to know everyone better, the picture perfect families might be in need of more help than she first thought...When normal is not an option, surprises can lead to a different kind of happy family.

    

    Jim stumbles across a uniquely diverse and extraordinarily hilarious batch of island inhabitants as he tries to unravel the case. As Jim soon learns, no one on the island is more unique, diverse, or hilarious than his unlikely counterpart; a man simply known as Kram. TOTALLY FUNNY!!! Mink Island moves at a break-neck pace, with true Alaskan scenery, wildlife, and interesting inhabitants at every turn. Float planes, barges, bears, and even flying salmon… I absolutely love it! It’s a classic whodunit but with the most hilarious batch of characters!

    All of them. Grab all four books in the thrilling Urban Fantasy series, Paradise Lost, for one low price, in this great value 1800+ pages box set! First the gods left. Then the Others came. Jean Matthias, ex-monster-killer, is now trying to help them adjust to this new godless world. Everyone from his past thinks he’s dead. In order to keep helping the displaced mythical creatures that now roam the world, he’s going to need it to stay that way. Except-something is terrorizing the night. A murderous creature is unearthing parts of his past best left dead and buried. If the wrong people find out he’s still breathing, he'll be forced back into a life he died to escape. And to make matters worse, if the creature isn't stopped, it might just trigger the apocalypse. Again. Jean didn’t start this fight, but he’s damn sure going to end it. If you like the Dresden Files, Mercy Thompson or want to read a throwback to Angel and Buffy the Vampire Slayer, then you’ll love the Paradise Lost Boxed Set. "Mythology, satire, and brutal honesty. Vance delivers a knockout punch of fun and fearlessness in every last one of his books. Not only does he make you laugh, he makes you think. That's a rare combination that few authors ever achieve, and Vance does it splendidly." — John P. Logsdon, author of the Paranormal Police Department series. The Paradise Lost Boxed Set includes the following novel: • GoneGod World (Keep Evolving - Book 1) • Keep Evolving (Keep Evolving - Book 2) • CrystalDreams (Keep Evolving - Book 3) • Penemue's Inferno (Keep Evolving - Book 4) NEW RELEASE

    907 pages. TO TAME A HIGHLAND EARL by Tarah Scott A man torn between two worlds. Both need him… neither wants him. Groomed for a life amongst the English aristocracy, Lord Erroll Rushton is unexpectedly thrust back into his father’s Scottish world when the Englishwoman he compromises refuses to marry him. No gentleman breaks into a lady’s bedchamber...but then, no lady sleeps with a pistol under her pillow. Miss Eve Crenshaw will marry for love or won’t marry at all. When London’s most notorious rakehell breaks into Eve’s bedroom in the dead of night and compromises her beyond repair, she plans a daring elopement that shocks even the earl. HIGHLANDER IN HER BED by Allie Mackay Tour guide Mara MacDougall stops at a London antique shop-and spots perhaps the handsomest bed ever. Then she bumps into the handsomest man ever. Soon Mara can't forget the irresistible-if haughty-Highlander. Not even when she learns that she's inherited a Scottish castle. Spectral Sir Alexander Douglas has hated the Clan MacDougall since he was a medieval knight and they tricked him into a curse-the curse of forever haunting the bed (the very one that Mara now owns) that was once intended for his would-be bride. But Mara makes him feel what no other MacDougall has-a passion that he never knew he'd missed. RESCUED BY THE CELTIC WARRIOR by Amy Jarecki When Hadrian's Wall falls, Valeria's world shatters. Captured by savages, she prays the Romans will find her—but it’s Taran, a Celtic warrior who rides to her rescue. Though the world beyond the Empire is fraught with danger and brutality, the tattooed barbarian ignites an unquenchable flame of passion that cannot be denied. THE DARING HEART by Carmen Caine How can a man even court a lass longer than a fortnight when there are so many pouting lips to kiss? Roaming the courts of Europe, Julian appears to spend his time drinking wine, wagering gold, and dandling willing lasses upon his knee. But no one knows the man behind the mask. No one knows that he is Le Marin—Europe’s most daring and brazen spy. But everything changes the night he finds a dagger pressed against his ribs and an alluring hazel-eyed minx in his bed. Born into the Vindictam, the renowned Venetian family of assassins, Liselle dreams of the day she will be allowed to practice the family craft. And when she is sent to the Scottish court, her dream is finally realized. But is it an honor … or a curse? As the threat of civil war looms over Scotland, and the king's own brother conspires with the English to put himself on the Scottish throne, Julian can’t help but be distracted by the mysterious Venetian beauty and her many secrets. But will it be his undoing? HEART OF THE HIGHLANDS:THE BEAST by April Holthaus Ian MacKay has one mission; to defend the crown no matter the cost. Along with his men, Ian’s mission is to hunt down one of the most dangerous men in the Highlands. But when the daughter of an enemy enters his life, his heart becomes captured instead. Keira Sinclair has lived a life of peace and simplicity until now. With her clan on the verge of losing everything, she is forced to wed a Laird from a neighboring clan to ensure that hers survives. During her travels to her new home, her carriage is attacked and Keira is taken hostage by a ruthless man. Caught in the middle of a war that she does not understand, will Keira's secrets be safe, or will she succumb to the Highland warrior who now threatens to capture her heart?

    The ensuing murder investigation is plagued with interference from above and several false leads frustrate the investigators. But slowly they unravel the mystery and unveil a story of resentment and greed. The detective team is led by DCI. Matthew Prior and his partner, Siobhan Williams. He is a gritty and determined veteran and she his perfect counterpart. He is happily married and she, despite being physically attractive, frightens most men off with her sharp brain and wit. Despite all the hurdles put in their way they gradually get to the truth. In the process they uncover a world of deviance and cruelty rooted in the deep past.