Because of the different spellings and conventions of American English, it has been unavailable here--until now. The new book is thoroughly revised, updated, expanded, and Americanized. It maintains the attractions of the original--friendly, easy-to-understand rules for improved writing. It's a quick read, and an easy reference for anybody who wants to communicate clearly with American English. The book is non-technical in its approach. It doesn't cover grammatical terms such as present perfect progressive or correlative conjunctions. It boils grammar and style into a few simple rules that will serve you well whether you are a journalist, a student, a novelist, a business executive, a blogger, or anybody else who would like to make effective use of written language.

    Suitable for learners of all levels, from the novice to the more advanced, the series is geared specifically for nonnative English speakers and is perfect as supplemental desk references.

    Most writers (and most screenwriting books) rush too quickly through choosing a story idea, to get to the process of outlining and writing it. And it's the biggest reason most projects don't move forward in the marketplace: producers and editors are underwhelmed by the central concept. Multiple Emmy- and Golden Globe-winning screenwriter and producer Erik Bork (HBO's Band of Brothers) explains the seven key ingredients in stories that have a chance of selling and reaching a wide audience - in any genre or medium.

    This engaging introductory language/linguistics textbook provides more extensive coverage of issues of particular interest to English majors and future English instructors. It invites all students to connect academic linguistics to the everyday use of the English language around them. The book's approach taps students' natural curiosity about the English language. Through exercises and discussion questions about ongoing changes in English, How English Works asks students to become active participants in the construction of linguistic knowledge.

    Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

    With hundreds of new examples pulled from everyday life, Junk English 2 shows how our language has become so pliable and flabby that the more we read and hear, the less we know.

    Entries reveal a usage history, contemporary analysis, and a recommended solution.Quotations illustrating usage help you make informed choices. Over 20,000 illustrative quotations provide concrete examples of how words are used.Special history and pronunciation sections help you build understanding and knowledge. A Brief History of English Usage and a quick-reference guide to Pronunciation Symbols provide background and supplementary data.Alphabetical listings and cross-referencing help you find answers fast. More than 2,300 entries and 600 cross-references facilitate quick look-ups.

    Book annotation not available for this title.Title: Traditions & EncountersAuthor: Bentley, Jerry H./ Ziegler, Herbert F.Publisher: McGraw-Hill CollegePublication Date: 2010/10/08Number of Pages: 460Binding Type: PAPERBACKLibrary of Congress: 2010036144

    Where do you see yourself in five years? All job seekers face a barrage of questions. This book contains 201 answers and approaches to interview questions.

    Or maybe they have a great script, but no clue about how to navigate the choppy waters of show business. Enter Cut To The Chase, written by professional writers who teach in UCLA Extension Writers' Programme, whose alumni's many credits include Pirates of the Caribbean: Curse of the Black Pearl; Twilight; and the Academy Award nominated Letters from Iwo Juima. From learning how to identify story ideas that make a good movie to opening career doors and keeping them open, this authoritative, comprehensive, and entertaining book, edited by Writers' Program Director Linda Venis, will be the film-writing bible for decades to come."A well-organized soup-to-nuts manual for aspiring Nora Ephrons and Charlie Kaufmans, from the faculty of a notable screenwriting program. . . . A readable writer's how-to that goes down smoothly."- Kirkus Reviews

    Through memorable visuals and honest talk, John Ruszkiewicz shows students how to write in any situation — wherever they are in their writing process.With everything you need to teach composition, the Guide lays out focused advice for writing common genres, while the Reference covers the range of writing and research skills that students need as they work across genres and disciplines. An intuitive, visual cross-referencing system and a modular chapter organization that’s simple to follow make it even easier for students to work back and forth between chapters and stay focused on their own writing.

    Additionally, 100 Words Every Word Lover Should Know features scores of quotations from classical and contemporary authors, from Henry James and Jane Austen to Sylvia Plath and William Golding, Douglas Coupland and Donna Tartt. A great gift for anyone who appreciates the beauty, history, and depth of the English language, 100 Words Every Word Lover Should Know will appeal to all who are avid readers and take pride in a vibrant, active vocabulary.

    That sheet grew into a pamphlet, and the pamphlet grew into a book—the first edition of the Manual of Style, published in 1906. Now in its fifteenth edition, The Chicago Manual of Style—the essential reference for authors, editors, proofreaders, indexers, copywriters, designers, and publishers in any field—is more comprehensive and easier to use than ever before.Those who work with words know how dramatically publishing has changed in the past decade, with technology now informing and influencing every stage of the writing and publishing process. In creating the fifteenth edition of the Manual, Chicago's renowned editorial staff drew on direct experience of these changes, as well as on the recommendations of the Manual's first advisory board, composed of a distinguished group of scholars, authors, and professionals from a wide range of publishing and business environments.Every aspect of coverage has been examined and brought up to date—from publishing formats to editorial style and method, from documentation of electronic sources to book design and production, and everything in between. In addition to books, the Manual now also treats journals and electronic publications. All chapters are written for the electronic age, with advice on how to prepare and edit manuscripts online, handle copyright and permissions issues raised by technology, use new methods of preparing mathematical copy, and cite electronic and online sources.A new chapter covers American English grammar and usage, outlining the grammatical structure of English, showing how to put words and phrases together to achieve clarity, and identifying common errors. The two chapters on documentation have been reorganized and updated: the first now describes the two main systems preferred by Chicago, and the second discusses specific elements and subject matter, with examples of both systems. Coverage of design and manufacturing has been streamlined to reflect what writers and editors need to know about current procedures. And, to make it easier to search for information, each numbered paragraph throughout the Manual is now introduced by a descriptive heading.Clear, concise, and replete with commonsense advice, The Chicago Manual of Style, fifteenth edition, offers the wisdom of a hundred years of editorial practice while including a wealth of new topics and updated perspectives. For anyone who works with words, whether on a page or computer screen, this continues to be the one reference book you simply must have.What's new in the Fifteenth Edition:* Updated material throughout to reflect current style, technology, and professional practice* Scope expanded to include journals and electronic publications* Comprehensive new chapter on American English grammar and usage by Bryan A. Garner (author of A Dictionary of Modern American Usage)* Updated and rewritten chapter on preparing mathematical copy* Reorganized and updated chapters on documentation, including guidance on citing electronic sources* Streamlined coverage of current design and production processes, with a glossary of key terms* Descriptive headings on all numbered paragraphs for ease of reference* New diagrams of the editing and production processes for both books and journals, keyed to chapter discussions* New, expanded Web site with special tools and features for Manual users at www.chicagomanualofstyle.org.

    His discussions of diction, syntax, tone, meaning, composition, and revision guide the reader through the technique of making the written word clear and agreeable to read. Exercises, model passages both literary and casual, and hundreds of amusing examples of usage gone wrong show how to choose the right path to self-expression in forceful and distinctive words.

    Like its predecessor, this edition of Academic Writing for Graduate Students" explains understanding the intended audience, the purpose of the paper, and academic genres." includes the use of task-based methodology, analytic group discussion, and genre consciousness-raising." shows how to write summaries and critiques." features "language focus" sections that address linguistic elements as they affect the wider rhetorical objectives." helps students position themselves as junior scholars in their academic communities.The Commentary has also been revised and is available.