When he died in 1899, even his religious enemies acknowledged that he might have aspired to the U.S. presidency had he been willing to mask his opposition to religion. To the question that retains its controversial power today—was the United States founded as a Christian nation?—Ingersoll answered an emphatic no.In this provocative biography, Susan Jacoby, the author of Freethinkers: A History of American Secularism, restores Ingersoll to his rightful place in an American intellectual tradition extending from Thomas Jefferson and Thomas Paine to the current generation of  “new atheists.” Jacoby illuminates the ways in which America’s often-denigrated and forgotten secular history encompasses issues, ranging from women’s rights to evolution, as potent and divisive today as they were in Ingersoll’s time. Ingersoll emerges in this portrait as one of the indispensable public figures who keep an alternative version of history alive. He devoted his life to that greatest secular idea of all—liberty of conscience belonging  to the religious and nonreligious alike.

    This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:* "The man in the Hathaway shirt" with his aristocratic eye patch* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.

    His life mirrored his country's, as he grew from a Mississippi River boyhood in the days of the frontier, to a Wild-West journalist during the Gold Rush, to become the king of the eastern establishment and a global celebrity as America became an international power. Along the way, Mark Twain keenly observed the characters and voices that filled the growing country, and left us our first authentically American literature. Ron Powers's magnificent biography offers the definitive life of the founding father of our culture.