Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but. Drawing on striking examples and fascinating studies, neuroscientist Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes one step further, examining how our brains function-and malfunction-in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, Brain Bugs gives us the tools to hone our cognitive strengths while recognizing our inherent weaknesses.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    Then they came to Earth and amnesia set in: they forgot they were from different planets.Based on years of successful counseling of couples and individuals, Men Are from Mars, Women Are from Venus has helped millions of couples transform their relationships. Now viewed as a modern classic, this phenomenal book has helped men and women realize how different they really are and how to communicate their needs in such a way that conflict doesn't arise and intimacy is given every chance to grow!!!!

    She is always the first on the dancefloor and the very last to stop boogying. She has never tried to dress like a Parisian, never followed advice on what not to wear, and certainly has never tried to tone down her natural pinkness; she knows he is perfect just the way she is. And even when life throws Flamingo a curveball, she is always ready to embrace the unknown and jump straight in.A gorgeous little gift book of motivational sayings and hilarious axioms, Be a Flamingo is a perfect pink pick-me-up gift for a friend who needs a confidence boost, or great as an impulse self-purchase when you feel you need to start tooting your own horn a little louder. Because we could all do worse than taking a leaf out of Flamingo's book.

    Women talk about men to women. Men and women talk to each other (or try to) about relationships. It’s Not You, It’s Biology provides insight, ammunition, snappy comebacks, and interesting cocktail party banter for everyone who ever wondered why we do what we do vis-a-vis the opposite sex.It’s Freakonomics for the Relationship-Challenged.

    It will easily show you how to embrace a greater reality; help you discover a better path towards inner peace and above all, make you see yourself in a new and empowered light. It’s an inspirational, sometimes funny but yet profound read! Everything is changing now... You don’t have to accept limiting beliefs anymore as you can decide to free your mind… Now is the time to see yourself in a new light. Allow the truth to set you free!

    Wayne W. Dyer.Spend a year contemplating some of the best inspiring stories and observations of beloved best-selling author Dr. Wayne W. Dyer.

    In some cases, this absence can be dangerous, but in others it can simply mean a different way of seeing the world.In The Science of Evil Simon Baron-Cohen, an award-winning British researcher who has investigated psychology and autism for decades, develops a new brain-based theory of human cruelty. A true psychologist, however, he examines social and environmental factors that can erode empathy, including neglect and abuse.Based largely on Baron-Cohen's own research, The Science of Evil will change the way we understand and treat human cruelty.