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Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand
Michael R. Drew - 2013
No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.
The First Universe in Flames Trilogy
Christian Kallias - 2017
Evil has followed me to Earth. I shall Protect this World until my Dying Breath.When the Obsidian Empire obliterates the Star Alliance with the help of the Zarlacks, an old evil race long thought extinct, the universe is set ablaze. The last survivors are forced to make a blind jump beyond the outer reach of the charted universe, to a world teeming with life: Earth. The fleet's arrival inadvertently alerts their enemies to the presence of sentient life in that part of space, resulting in a swift and devastating invasion of the blue marble.Under the guidance of the Olympian goddess of Love, Aphroditis, Lieutenant Chase Athanatos learns of his origins and must race against time in a daring attempt to save Earth, their Last Sanctuary.With Earth now thrown at the center of the conflict, the newly formed Earth Alliance struggles to keep the enemy at bay. Desperately outnumbered, Chase and his friends must wage one battle after another while seeking new allies to survive.When it becomes clear that his Fury powers are awakening, Chase must face his inner demons and learn to control them or he could very well destroy the universe he has sworn to protect. Can his Fury heritage and unwavering determination hold the key to change the course of everyone's destiny?The Trilogy edition contains the first 3 books of the Universe in Flames saga: Earth - Last Sanctuary, Fury to the Stars and Destination Oblivion in one eBook. This version contains the latest edits and proofreads from the series with a new cover.
The Heart of Rachael
Kathleen Thompson Norris - 1916
It was Saturday and a half-holiday; it was that one day of all the year when the seasons change places when winter is visibly worsted and summer with warmth and relaxation bathing and tennis and motor trips in the moonlight becomes again a reality.
Like
Bart Hopkins - 2014
His tweets are re-tweeted a hundred times and thousands follow his blog.Then there’s Paul, who stumbles on an old crush while Facebooking. Through research of her online habits, he arranges a “chance” meeting so they can fall in Like with each other.Martin is a cancer survivor with renewed purpose in life thanks to a supportive social media family.It’s a tapestry of people and events woven together with this era’s most abundant thread: social media.“With one Like I can say hi to a friend, support them during a crisis, share in a joke, make someone happy, or reinforce a person’s self esteem. I make myself part of their world. It’s like I stopped by for coffee. But, by Liking, I can also avoid talking to all the people I don’t want to waste time on. Or I can check to see what my ex girlfriend is doing seven or eight times an hour. It’s a double-edged mouse click.”- Anonymous
Damn! Why Did I Write This Book?
Jayson "JTG" Paul - 2015
In this compilation all focused around the four letter word that has ended more wrestling careers than steroids, pills and alcohol combined: HEAT!HEAT: A dark cloud that follows a wrestler after a personal conflict or misunderstanding between two individuals or more backstage.JTG will take you, the reader, on a journey, from the beginning of his career, to the final curtain call; sharing stories on how he battled Heat from day one. Join JTG on this epic pilgrimage through this blazing inferno that was his career, while managing to piss off more people for writing this book!!!
Jump-Start Your Work at Home General Transcription Career: The Fast and Easy Way to Get Started!
Lisa Morgan Mills - 2012
Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).
Shifters of Anubis #1-5
Sabrina Hunt - 2017
5 Books. No Cliffhangers. Enjoy! Not your average knight in shining armor. The muscled, rugged, rule-breaking Shifters of Anubis are secret for a reason... Book One No one would ever guess that Kai Weslark, a surfer boy living in paradise, could have a dark secret. Yet behind those crooked smiles, Kai has been trying to forget everything he left behind in California, especially his family and the Shifters of Anubis. Until he has no choice but to face it when a pretty brunette named Isla DeLuca needs his protection from the same organization that sent him into hiding. Isla awakes on a tropical island, baffled as to how she got there and even more baffled by her apparent kidnapper, who seems far too cavalier and full of jokes about it. And indifferent. Shouldn’t a kidnapper be a little more vested in the girl he brought across the ocean? But as Isla learns more about Kai and tries to find out what he’s keeping form her, she realizes she’s in danger from more than one quarter. And that there’s more to this surfer boy than meets the eye. Book Two Baltsaros Kazan was shipped away as a child from Greece to America. All of the lost hopes of his family were laid on him – to escape their cursed line, restore the family’s honor, and become a Shifter of Anubis. While Balt has proven his worth as a Lion Shifter, time is running out. The curse is not broken. A dark fate awaits him and he must leave. However, he keeps putting it off for Piper Weslark. As he pulls away, she fights to fix everything, but Balt knows there is no going back. Piper knows Balt has been keeping dark secrets from her. Yet she never thought anything could tear them apart. Book Three Roy Zima-Weslark cannot win. He’s been recruited to his cousin Piper Weslark’s team to lead an investigation into a warehouse in Sierra Mountains of Northern California. Oh yeah, and pull double-duty as a bodyguard and fake boyfriend for KesariIyer. The pretty, bubbly Doctor who hates his guts. Roy has long resigned himself to keeping up the dual legacy of his rival families. Not doing or getting what he wants. Ever. But now he has to live with the pretty, bubble doctor who hates his guts? To work with her as co-lead? All while keeping up appearances under cover? Book Four Desmond Devoy can’t quite place his finger on why the co-ed with the long braids and sparkling gray eyes intrigues him. She’s beautiful, yes, but there’s more. Something is shattered and wanting underneath her poise. Something that beckons at him. Something he can never indulge in yet is starting to crave. But he has secrets of his own, dangerous ones he has to keep under lock and key. Something happened when he helped the Shifters of Anubis in the Sierra Mountains. And he’s come too far and sacrificed too much to stop now. Book Five She’s not supposed to be alive. Andrei Zima is a perfect soldier in the ranks of the Shifters of Anubis. Takes orders without question. Always gets the job done. And he’s supposed to kill Faye Knight. He didn’t question it. Didn’t hesitate. Not until he laid eyes on her. Not until his gut told him she was innocent. She was the woman he’d once tried to save and believed until now that he’d failed her.
Her Husband Made Her Do Him
Ms. Downlow - 2009
Her husband won't admit he's cheating, and she fears that if she keeps pressuring him, he'll divorce her. She chooses to live life to the fullest and have her own affair with a married Hip Hop and R&B artist who's a lover, not a thug. Together they fulfill naughty sexual fantasies Kat never had before. All this good girl gone bad ever wanted in life was to be in love with one man who is equally committed to her. She likes her black, white, and dull life. But when she finds that her dream has become a nightmare, she makes irrational decisions, spreads her love around, and begins a vivid down low existence. This book is also available with a different cover and title called "Her Husband Made Her Do Him"
I Was Never Supposed To Love You: Meechi & Erica's Story
BriAnn Danae - 2018
Her past relationship with David, better known as D-Rock, her boyfriend of six months, is one she wishes she could erase from her life all together. With a half-guarded heart and fear of letting Meechi completely in, she begins to second guess the love she has for him. Mellow and copacetic, Meechi takes things slow with Erica. Aware of the hurt and agony her ex has caused, he becomes the man she needs. Seemingly set in his ways, Meechi had never been the idea candidate for partnership, but once meeting Erica he became a romantic thug. After he laid his charm on thick, Erica is like putty in his hands –or so he thought. With as many losses as he has taken from her ex man, Meechi was certain that this won’t be classified as another. But, as it’s been told, “The heart wants what it wants.” In this page turning spin-off from “Speechless: When Love Hurts,” series, BriAnn reintroduces the beloved couple. With both parties dealing with situations from their past, trust becomes the missing component in their relationship. The two worlds that were brought together accidentally flourish into something beautiful. Can the so called “enemies” overcome their threatening pastimes, or will they allow the guilt of their reunion compromise what could be the greatest love story ever told?
The Celtic Cross
T.J. Walter - 2018
The ensuing murder investigation is plagued with interference from above and several false leads frustrate the investigators. But slowly they unravel the mystery and unveil a story of resentment and greed. The detective team is led by DCI. Matthew Prior and his partner, Siobhan Williams. He is a gritty and determined veteran and she his perfect counterpart. He is happily married and she, despite being physically attractive, frightens most men off with her sharp brain and wit. Despite all the hurdles put in their way they gradually get to the truth. In the process they uncover a world of deviance and cruelty rooted in the deep past.
The Last Boy On Earth
Thomas M. Burby - 2011
As far as his eyes could see, he was the only one left alive. You might think he was pretty upset about the whole situation and he was, for awhile. There were dead bodies and nothing but desolation and it's true that he sat around a lot and wished that he was dead, too. For a long time he wondered why he remained and all the others were taken. Then he thought, it doesn't matter. It just is. Anyway, sitting around just got boring. So he equipped himself with tools and weapons and set out with his faithful sidekick so see what there was left to see and do what there was left to do. He wasn't disappointed, because since the fall of Humanity, the world had changed in a thousand different ways too small to notice at first and some so fantastic he couldn't believe it. As the days passed into weeks, he discovered something amazing: there really are monsters in the dark." What if a pandemic plague struck the planet and when you woke up one morning, everyone else was dead? What if you were a fourteen year old boy with an excellent imagination and the will to survive? What if you found that something else was out there, hunting you? This is the story of Brady, a teenager who quickly discovers that although people may be scarce in the world of the Abandonment, other things are arising to take their place. He is master of all he surveys but discovers that the world has changed and that he has gained some new exciting abilities. With no adults to tell him what to do and no peers to judge him, Brady discovers that he is capable of great deeds and this is a good thing, because things long quiet are waking up from the sleep of ages. With his faithful dog, Max, and a host of non-human assistants, Brady discovers that there are monsters in the dark and that deep within his own heart, a hero dwells. This post-apocalyptic novel straddles the line between fantasy and magic surrealism and is intended for teenage audiences and beyond. Half survival tale and half magical odyssey, this is a hero's journey into the darkness of the monster's lair and back out again. Action, horror, and mystery blend together with a sense of wonder and loss at a world gone forever. If the world ended tomorrow and you were still alive, then what? In this novel, the main character decides to survive and finds that, aside from food, water and a safe place to sleep, his most necessary tool for survival is imagination and a good, sharp sword! This novel is lavishly illustrated with 50 beautifully crafted drawings by Brian Estes. The story is set in the present-day cities of Bangor and Brewer in central Maine after the advent of an airborne virus has destroyed all but a few humans on earth. Unless these people can find each other, the species is doomed to extinction. This reconnection of the few straggling survivors becomes one of the central themes of the story. Perfect for readers looking for adventure, ghosts, werewolves, and things coming to life that were never meant to do so. A ripping good tale!
Wicca Basics: Part 1
James Aten - 2014
It's designed to give you a solid idea of what Wicca is about & an excellent base from which to practice spells, meditation, chakra balancing and much more.
WPF 4 Unleashed
Adam Nathan - 2010
Windows Presentation Foundation (WPF) is the recommended technology for creating Windows user interfaces, giving you the power to create richer and more compelling applications than you dreamed possible. Whether you want to develop traditional user interfaces or integrate 3D graphics, audio/video, animation, dynamic skinning, multi-touch, rich document support, speech recognition, or more, WPF enables you to do so in a seamless, resolution-independent manner. WPF 4 Unleashed is the authoritative book that covers it all, in a practical and approachable fashion, authored by WPF guru and Microsoft developer Adam Nathan. Covers everything you need to know about Extensible Application Markup Language (XAML) Examines the WPF feature areas in incredible depth: controls, layout, resources, data binding, styling, graphics, animation, and more Highlights the latest features, such as multi-touch, text rendering improvements, XAML language enhancements, new controls, the Visual State Manager, easing functions, and much more Delves into topics that aren't covered by most books: 3D, speech, audio/video, documents, effects Shows how to create popular UI elements, such as Galleries, ScreenTips, and more Demonstrates how to create sophisticated UI mechanisms, such as Visual Studio-like collapsible/dockable panes Explains how to create first-class custom controls for WPF Demonstrates how to create hybrid WPF software that leverages Windows Forms, DirectX, ActiveX, or other non-WPF technologies Explains how to exploit new Windows 7 features, such as Jump Lists and taskbar customizations
The Girl with Seven Names: Free Sampler: A North Korean Defector's Story
Hyeonseo Lee - 2015
Her home on the border with China gave her some exposure to the world beyond the confines of the Hermit Kingdom and, as the famine of the 1990s struck, she began to wonder, question and to realise that she had been brainwashed her entire life. Given the repression, poverty and starvation she witnessed surely her country could not be, as she had been told “the best on the planet”?Aged seventeen, she decided to escape North Korea. She could not have imagined that it would be twelve years before she was reunited with her family.She could not return, since rumours of her escape were spreading, and she and her family could incur the punishments of the government authorities – involving imprisonment, torture, and possible public execution. Hyeonseo instead remained in China and rapidly learned Chinese in an effort to adapt and survive. Twelve years and two lifetimes later, she would return to the North Korean border in a daring mission to spirit her mother and brother to South Korea, on one of the most arduous, costly and dangerous journeys imaginable.This is the unique story not only of Hyeonseo’s escape from the darkness into the light, but also of her coming of age, education and the resolve she found to rebuild her life – not once, but twice – first in China, then in South Korea. Strong, brave and eloquent, this memoir is a triumph of her remarkable spirit.
The Moth Saga: Book 4-6
Daniel Arenson - 2014
One half lies drenched in eternal daylight, the other cloaked in endless night. All is light or darkness. All is the sun or the moon. All but me..."The Moth Saga, a bestselling fantasy series, tells the story of Moth, a world torn in two--its one half always in sunlight, the other cloaked in endless night. This bundle includes books four, five, and six in the series: Daughter of Moth, Shadows of Moth, and Legacy of Moth.Many eras ago, the world of Moth fell still, leaving one side in perpetual daylight, the other in darkness. Madori might be unique in Moth: her father is a son of sunlight, her mother a daughter of darkness. As war rages between Moth's two halves, Madori must find a way to heal this broken world . . . and to heal her own torn soul.