It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

    But Steven E. Landsburg...is one economist who fits the bill. In a wide-ranging, easily digested, unbelievably contrarian survey of everything from why popcorn at movie houses costs so much to why recycling may actually reduce the number of trees on the planet, the University of Rochester professor valiantly turns the discussion of vexing economic questions into an activity that ordinary people might enjoy. -- Joe Queenan, The Wall Street Journal The Armchair Economist is a wonderful little book, written by someone for whom English is a first (and beloved) language, and it contains not a single graph or equation...Landsburg presents fascinating concepts in a form easily accessible to noneconomists. -- Erik M. Jensen, The Cleveland Plain Dealer ...enormous fun from its opening page...Landsburg has done something extraordinary: He has expounded basic economic principles with wit and verve. -- Dan Seligman, Fortune

     America is an urban nation. More than two thirds of us live on the 3 percent of land that contains our cities. Yet cities get a bad rap: they're dirty, poor, unhealthy, crime ridden, expensive, environmentally unfriendly... Or are they? As Edward Glaeser proves in this myth-shattering book, cities are actually the healthiest, greenest, and richest (in cultural and economic terms) places to live. New Yorkers, for instance, live longer than other Americans; heart disease and cancer rates are lower in Gotham than in the nation as a whole. More than half of America's income is earned in twenty-two metropolitan areas. And city dwellers use, on average, 40 percent less energy than suburbanites. Glaeser travels through history and around the globe to reveal the hidden workings of cities and how they bring out the best in humankind. Even the worst cities-Kinshasa, Kolkata, Lagos- confer surprising benefits on the people who flock to them, including better health and more jobs than the rural areas that surround them. Glaeser visits Bangalore and Silicon Valley, whose strangely similar histories prove how essential education is to urban success and how new technology actually encourages people to gather together physically. He discovers why Detroit is dying while other old industrial cities-Chicago, Boston, New York-thrive. He investigates why a new house costs 350 percent more in Los Angeles than in Houston, even though building costs are only 25 percent higher in L.A. He pinpoints the single factor that most influences urban growth-January temperatures-and explains how certain chilly cities manage to defy that link. He explains how West Coast environmentalists have harmed the environment, and how struggling cities from Youngstown to New Orleans can "shrink to greatness." And he exposes the dangerous anti-urban political bias that is harming both cities and the entire country. Using intrepid reportage, keen analysis, and eloquent argument, Glaeser makes an impassioned case for the city's import and splendor. He reminds us forcefully why we should nurture our cities or suffer consequences that will hurt us all, no matter where we live.

    . . luxury yachts circling the globe awaiting their owner’s arrival . . . fully staffed but rarely visited vacation homes throughout the world. The rich live trouble free lives of graceful ease.  Or do they?In Fables of Fortune, author Richard Watts pulls back the brocade curtain to reveal the precarious path of wanting more.  As the advisor to the super rich, Watts reflects on the reality of wealth and a difficult and heartbreaking lesson:   “The wealthiest person is not who has the most, but who needs the least.” Fables of Fortune convincingly persuades readers that wealth may be overrated.  Through vignettes based on true stories, Watts reveals the challenges the super-wealthy face, including marriages based on net worth, interfamily inheritance battles, faux friends, entitled children, alienation, and spiritual depletion.  The successes and failures of life inspire the heartbeat of passion and self-actualization. Watts will challenge readers to reconsider key life questions of personal value and discover surprising new answers. Fables of Fortune reveals an honest, comparative, eye-opening analysis for any reader who believes wealth is a rose without thorns.  Read on and gain perspective and appreciation for your own real fortune in life.

    In this treatise, Erik von Kuehnelt-Leddihn argues that it reduced to one simple and very dangerous idea: equality of political power as embodied in democracy. He marshals the strongest possible case that democratic equality is the very basis not of liberty, as is commonly believed, but the total state.He uses national socialism as his prime example. He further argues the old notion of government by law is upheld in old monarchies, restrained by a noble elite. Aristocracy, not democracy, gave us liberty. On his side in this argument, he includes the whole of the old liberal tradition, and offers overwhelming evidence for his case. In our times, war and totalitarianism do indeed sail under the democratic flag. This book, capable of overturning most of what you thought you knew about political systems, was first published in 1952.

    But unless you were raised a Mormon, you probably don't have a clear picture of LDS beliefs and practices. Covering everything from Joseph Smith and the Book of Mormon to tithing and family home evening, this friendly guide will get you up to speed in no time. Discover: * How the LDS Church differs from other Christian churches * What Mormons believe * What happens in Mormon temples and meetinghouses * The history of the LDS Church * LDS debates on race, women, and polygamy

    It’s also a universe where war and poverty have been eradicated, money doesn’t exist, and work is indistinguishable from leisure. In this ground-breaking book, timed to coincide with the fiftieth anniversary of Star Trek’s first episode, Manu Saadia takes a deep dive into the show’s most radical and provocative aspect: its detailed and consistent economic vision. Could we create such a utopia here on Earth? And why has Star Trek’s future had such staying power in our cultural imagination? Trekonomics looks at the morals, values, and hard economics that underpin the series’ ideal society, and its sources of inspiration both inside and outside the science-fiction canon. After reading this book, you’ll be able to answer the question: If you could live in Star Trek’s economic utopia, would you want to?

    She doesn’t talk about high finance or managing money; instead, she goes far deeper to explore debt as an ancient and central motif in religion, literature, and the structure of human societies. By looking at how debt has informed our thinking from preliterate times to the present day, from the stories we tell of revenge and sin to the way we order social relationships, Atwood argues that the idea of what we owe may well be built into the human imagination as one of its most dynamic metaphors. Her final lecture addresses the notion of a debt to nature and the need to find new ways of interacting with the natural world before it is too late.