It offers practical and inspiring advice on such subjects as structuring a plot and handling rejection. And it combines one of today's most successful fiction writers with a published non-fiction writer who teaches creative fiction. HOW I WRITE is the perfect reference for anyone looking to improve their writing, and for those fans who are hungry to find out more about just how Janet Evanovich ticks.

    Kasser launches an ambitious and exciting inquiry into what makes science science, using the tools of philosophy to ask: * Why is science so successful? * Is there such a thing as the scientific method? * How do we distinguish science from pseudoscience? * Is science rational, cumulative, and progressive? Focusing his investigation on the vigorous debate over the nature of science that unfolded during the past 100 years, Professor Kasser covers important philosophers such as Karl Popper, W. V. Quine, Thomas Kuhn, Paul Feyerabend, Imre Lakatos, Carl Hempel, Nelson Goodman, and Bas van Fraassen.All of these thinkers responded in one way or another to logical positivism, the dominant movement influencing the philosophy of science during the first half of the 20 th century. Logical positivism attempted to ground science exclusively in what could be known through direct experience and logic.It sounds reasonable, but logical positivism proved to be riddled with serious problems, and its eventual demise is an object lesson in how truly difficult it is—perhaps impossible—to secure the logical foundations of a subject that seems so unassailably logical: science.

    A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.

    Drawing on anecdotes from science, economics, history, politics and philosophy, Matt Ridley’s wide-ranging, highly opinionated opus demolishes conventional assumptions that major scientific and social imperatives are dictated by those on high, whether in government, business, academia, or morality. On the contrary, our most important achievements develop from the bottom up. Patterns emerge, trends evolve. Just as skeins of geese form Vs in the sky without meaning to, and termites build mud cathedrals without architects, so brains take shape without brain-makers, learning can happen without teaching and morality changes without a plan.Although we neglect, defy and ignore them, bottom-up trends shape the world. The growth of technology, the sanitation-driven health revolution, the quadrupling of farm yields so that more land can be released for nature—these were largely emergent phenomena, as were the Internet, the mobile phone revolution, and the rise of Asia. Ridley demolishes the arguments for design and effectively makes the case for evolution in the universe, morality, genes, the economy, culture, technology, the mind, personality, population, education, history, government, God, money, and the future.

    Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin--because our ancestors were more likely to survive if they were constantly motivated--with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.

    More than 2,500 years later, the issues they pondered continue to challenge, fascinate, and instruct us. Is reality stable and permanent or is it always changing? Are ethical values like justice and courage relative? Or are values "absolute"—simply and forever right and true? What is justice? What is happiness? How shall we best live our lives?An Introduction to Greek Philosophy beckons you to join this eternal discussion. For that is what this subject truly is: a conversation among thinkers that has continued through the centuries and remains accessible to us today. You find it constantly stimulating, sometimes controversial, and nearly always remarkably relevant.A Hunger for Reasons, not Myths or BeliefsProfessor David Roochnik has organized this series of 24 lectures as a "dialectical" approach (the word comes from the Greek dialegesthai: to converse). The philosophers are presented as if they were participating in a conversation. In this way, the course unfolds in a manner similar to the actual development of Greek philosophy.In this course, you study the development of Greek philosophy, meet its major thinkers, and explore the issues and ideas that concerned them. For example the first real philosophers were the Presocratics—literally, the philosophers who lived before Socrates. They included Thales of Miletus (585 B.C.E.–?), Anaximander (610–546), Anaximenes (approx. 550), Xenophanes (approx. 570) and Pythagoras (approx. 570–500).The Presocratics rejected myth and divine inspiration—such as had been embodied in the works of Homer and in Hesiod's creation story, the Theogony—as valid explanations of reality. Instead, they insisted that true understanding always requires a logos, a rational explanation (hence such English words as "psychology" and "biology").The Presocratics were concerned with issues such as identifying the arche or "Being": the thing that is the origin of all other things. They also introduced sophistic relativism, the notion that truth, goodness, and all other values were relative, depending entirely on the person or group that held them. This concept would become a major point of debate for the Greeks and for the ages.Are We Footnotes to Plato?The heroes of this course, and certainly of Greek philosophy, are Plato (429–347 B.C.E.) and his student, Aristotle (384–322 B.C.E.). Unlike the Presocratics, who wrote too little, Plato and Aristotle were prolific authors. Both argued against relativism and instead were staunch objectivists who believed that certain important values were absolutely and universally true. And both left a staggering mark on history.Alfred North Whitehead, the great 20th-century British philosopher, said, "The safest general characterization of the European philosophical tradition is that it consists of a series of footnotes to Plato." In the Middle Ages, Aristotle was held in such high esteem that he was simply known as "the philosopher."Among Plato's many contributions to philosophy is his ingenious device for the examination of ideas: his written dialogues. In them, Plato never uses his own voice. Instead, the dialogues take place among a changing cast of characters, and Socrates is the most notable among them. The effect is to invite us to take part in the conversation and, ultimately, to become philosophers.You study Plato's dialogues as well as his notion of the Forms. This was his response to relativism and proposed that every virtue and value has an absolute and perfect Form, which humans understand even before birth.Greek philosophy can be said to culminate with Aristotle, who wrote treatises on a breathtaking range of subjects. He is said to be the first to view knowledge as being divided into specific disciplines such as biology or astronomy. The university was later modeled on this approach. More than any other philosopher, Aristotle synthesized the views that preceded him.For Aristotle, one value was foremost and was contained in everything, from the tiniest organisms to the phenomena of fire to human beings: purpose. Everything has a purpose that can be recognized and objectively defined, and that gives meaning to life. You explore the details and rationale of Aristotle's teleological—or purposive—world-view, one of the most significant in history.An Invitation to ThinkIn this course, you not only learn about Greek philosophy but, to some extent, how to do it. Professor Roochnik emphasizes that Greek philosophy is ultimately not about facts or answers but about the give-and-take of ideas.By the end of these lectures, you will understand how Greek philosophy still heavily influences our view of life. We live today, Professor Roochnik maintains, at a time that is shaped by Presocratic, relativistic philosophy. Contemporary thinkers, and often the average person, have great difficulty finding objective truth or meaning in life.What have we lost in turning away from the world of Plato and Aristotle—a world where everything has a place and a purpose and life is saturated with value and meaning?On the other hand, what would we lose if we returned to that world?These are a few of the many questions that will give you ample food for thought. For the Greeks, that was the greatest feast of all.

    Covering the latest research findings-from the origins of music's emotional powers to the deficits involved in amusia, or the inability to hear music-these 18 enthralling half-hour lectures will make you think about music and your brain in a new way. "Ani's series of lectures hit all the right notes. A gifted and engaging guide, he delivers an extraordinarily comprehensive and accessible dive into the most fascinating topics in the neuroscience of music. Watch all of these and you'll know what one of the greatest minds in the field has to say about the exciting world of music and the brain." -Daniel J. Levitin, Author of This Is Your Brain On Music and Professor of neuroscience and music, McGill University Designed for music lovers and brain enthusiasts at all levels, Music and the Brain assumes no prior background in the subject. The course is truly interdisciplinary, covering fundamental ideas of music theory, neuroanatomy, and cognitive science, while spotlighting the diverse range of experiments, discoveries, and debates in this fast-changing field.

    Whether it's something as minor as a brush with the common cold or as serious as Ebola, we all have grappled with infections and will continue to encounter them as we age.On a worldwide scale, infectious diseases account for 26 percent of all deaths, second only to cardiovascular diseases. And unlike chronic diseases, infectious diseases are unique in their potential for explosive global impacts.Now, in the 24 engaging lectures of Introduction to Infectious Diseases, you can get a comprehensive overview of diseases from the mundane to the fatal from renowned physician and award-winning professor Dr. Barry Fox.Begin with an overview of the microscopic particles responsible for disease: bacteria, fungi, hybrid germs, and viruses. You will see how they invade the body; look through the microscope at pathogens to identify their inner components; follow germs through to different body systems and see what effects they have; and learn why we may be losing the battle against some germs.

    They distill more than 20 years of research and first-hand accounts from the most biodiverse ecosystems on Earth into straightforward principles and guidance for confronting our culture of hyper-novelty.For evolutionary biologists Heather Heying and Bret Weinstein, the cause of our woes is clear: the modern world is out of sync with our ancient brains and bodies. We evolved to live in clans, but today most people don't even know their neighbors' names. Differences between the sexes once served a necessary evolutionary purpose, but today many dismiss the concept of biological sex as offensive. The cognitive dissonance spawned by trying to live in a society we're not built for is killing us.

    The ancient world has influenced our customs and religious beliefs, our laws, and the form of our governments. It has taught us when and how we make war or pursue peace. It has shaped the buildings we live and work in and the art we hang on our walls. It has given us the calendar that organizes our year and has left its mark on the games we play.Includes a PDF course guidebook that contains 362 pages.

    Bad arguments, fallacious reasoning, misleading language, and built-in cognitive biases are all traps that keep us from rational decision making-to say nothing of advertisers and politicians who want to convince us with half-truths and empty rhetoric. The Philosopher's Toolkit: How to Be the Most Rational Person in Any Room offers the skills to do just that. Taught by award-winning Professor Patrick Grim of the State University of New York at Stony Brook, this applied philosophy course arms you against the perils of bad thinking and supplies you with an arsenal of strategies to help you be more creative, logical, inventive, realistic, and rational in all aspects of your daily life, from the office to the voting booth.

    The 2,000-year-old civilization grew through periods of seclusion and assimilation to cultivate a society responsible for immeasurable influences on the rest of the world. What makes Japan so distinctive?The answer is more than just spiritual beliefs or culinary tastes. It’s the ongoing clash between tradition and modernity; a conflict shaped by Japan’s long history of engagement and isolation.We’re all aware of Japan’s pivotal role in global economics and technological innovation. We know that the future of the West (and the entire world) is inextricably linked with the island nation’s successes and failures. But Japanese culture—its codes, mores, rituals, and values—still remains mysterious to many of us. And that’s unfortunate, because to truly understand Japan’s influence on the world stage, one needs to understand Japan’s culture—on its own terms.Only by looking at Japan’s politics, spirituality, cuisine, literature, art, and philosophy in the context of larger historical forces can we reach an informed grasp of Japanese culture. One that dispels prevalent myths and misconceptions we in the West have. One that puts Japan—not other nations—at the center of the story. And one that reveals how this incredible country transformed into the 21st-century superpower it is today.In an exciting partnership with the Smithsonian, The Great Courses presents Understanding Japan: A Cultural History—24 lectures that offer an unforgettable tour of Japanese life and culture. Delivered by renowned Japan scholar and award-winning professor Mark J. Ravina of Emory University, it’s a chance to access an extraordinary culture that is sometimes overlooked or misrepresented in broader surveys of world history. Professor Ravina, with the expert collaboration of the Smithsonian’s resources, and brings you a grand portrait of Japan, one that reaches from its ancient roots as an archipelago of warring islands to its current status as a geopolitical giant. Here for your enjoyment is a dazzling historical adventure with something to inform and delight everyone, and you’ll come away from it with a richer appreciation of Japanese culture.

    You’ll also find out what the Philippines have given to your office in-tray; what an island with more bears than people has given to your liquor cabinet; and how a tiny hamlet in Nottinghamshire became Gotham City.

    With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective. This book reveals what it means to be a true communicator, and how we can communicate better, in every aspect of our lives—with our friends, lovers, and families, with our doctors, in business settings, and beyond.

    Ehrman, U. North CarolinaWhether taken as a book of faith or a cultural artifact, the New Testament is among the most significant writings the world has ever known, its web of meaning relied upon by virtually every major writer in the last 2,000 years. Yet the New Testament is not only one of Western civilization's most believed books, but also one of its most widely disputed, often maligned, and least clearly understood, with a vast number of people unaware of how it was written and transmitted. But now a distinguished religious scholar is available to help you gain a carefully reasoned understanding of not only the New Testament itself, but of the individuals and communities who created its texts. Drawing on modern biblical scholarship, recent archaeological discoveries, and careful literary analysis - and approaching his subject purely as a historian, with belief or disbelief suspended - Professor Ehrman has crafted a series of 24 fascinating lectures that trace the history of the New Testament and the early Christian faith community. He discusses not only the 27 books included in the New Testament, but also many of the significant texts that were excluded as he addresses key historical questions around the issues of authorship, circumstance, audience, content, meaning, and historical accuracy. "Our ultimate goal," he notes, "is to come to a fuller appreciation and understanding of these books that have made such an enormous impact on the history of Western civilization and that continue to play such an important role for people today."