Sidereus Nuncius, or The Sidereal Messenger


Galileo Galilei - 1610
    . . . Surely you want to read what Galileo wrote. If so buy this book. Van Helden's introduction is scholarly; no one knows more about Galileo's telescope; the translation is superb; Van Helden's review of the reception of the Sidereal Messenger is profound; the bibliography is extensive. What more can I say?"—David W. Hughes, The Observatory"[Sidereus nunclus] has never before been made available in its entirety in a continuous form, with full notes and comment. The introduction, translation and notes by Van Helden are a splendid example of the best scholarship and fullest accessibility. . . . we can now truly get to grips with the phenomenon of Galileo and what his life and work should mean to us today."—Robert Temple, Nature

How to Meditate: A Practical Guide to Making Friends with Your Mind


Pema Chödrön - 2008
    Yet she's never offered an introductory course on audio--until now.On How to Meditate with Pema Chödrön, the American-born Tibetan Buddhist nun and bestselling author presents her first complete spoken-word course for those new to meditation.Through traditional insights and her personal guidance, offered in 12 sitting sessions, Pema Chödrön will help you honestly meet and compassionately relate with your mind as you explore:The basics of mindfulness awareness practice, from proper posture to learning to settle to breathing and relaxation- Gentleness, patience, and humor--three ingredients for a well-balanced practice- Shamatha (or calm abiding), the art of stabilizing the mind to remain present with whatever arises- Thoughts and emotions as "sheer delight"--instead of obstacles--in meditation"From my own experience and from listening to many people over the years, I've tried to offer here what I feel are the essential points of meditation," explains Pema Chödrön. Now this beloved voice shares with you her accessible approach--simple and down-to-earth while informed by the highest traditions of Tibetan Buddhism--on How to Meditate with Pema Chödrön.Running time: 5 hours, 45 minutes on 5 audio CDs

L'art de la Simplicité: How to Live More with Less


Dominique Loreau - 2008
    Discover the magic of simplicity in this international bestseller.Biographical Notes Dominique Loreau is a French essayist who has lived in Japan since the 1970s. After fully adopting the Japanese way of life, she now offers seminars for those who want to simplify their lives. L'art de la Simplicite was published in France in 2005 by Laffont and is an international bestseller.

The Writer's Journey: Mythic Structure for Writers


Christopher Vogler - 1992
    Provides new insights and observations from Vogler's pioneering work in mythic structure for writers.

A Book of Five Rings: The Classic Guide to Strategy


Miyamoto Musashi - 1645
    There he wrote five scrolls describing the "true principles" required for victory in the martial arts and on the battlefield. Instead of relying on religion or theory, Musashi based his writings on his own experience, observation, and reason.

The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us


Christopher Chabris - 2010
    In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.  The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

Brandwashed


Martin Lindstrom - 2011
     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Artificial Intelligence: A Modern Approach


Stuart Russell - 1994
    The long-anticipated revision of this best-selling text offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. *NEW-Nontechnical learning material-Accompanies each part of the book. *NEW-The Internet as a sample application for intelligent systems-Added in several places including logical agents, planning, and natural language. *NEW-Increased coverage of material - Includes expanded coverage of: default reasoning and truth maintenance systems, including multi-agent/distributed AI and game theory; probabilistic approaches to learning including EM; more detailed descriptions of probabilistic inference algorithms. *NEW-Updated and expanded exercises-75% of the exercises are revised, with 100 new exercises. *NEW-On-line Java software. *Makes it easy for students to do projects on the web using intelligent agents. *A unified, agent-based approach to AI-Organizes the material around the task of building intelligent agents. *Comprehensive, up-to-date coverage-Includes a unified view of the field organized around the rational decision making pa

Panchatantra


Pandit Vishnusharma
    It is written around 200BC by the great Hindu Scholar Pandit Vishnu Sharma. Panchatantra means "the five books". It is a "Nitishastra" which means book of wise conduct in life. The book is written in the form of simple stories and each story has a moral and philosophical theme which has stood the test of time in modern age of atomic fear and madness. It guides us to attain success in life by understanding human nature. Panchatantra is commonly available in an abridged form written for children. Here is the complete translation of the book as written by Vishnu Sharma.

The Man Who Mistook His Wife for a Hat and Other Clinical Tales


Oliver Sacks - 1985
    Dr. Oliver Sacks recounts the stories of patients struggling to adapt to often bizarre worlds of neurological disorder. Here are people who can no longer recognize everyday objects or those they love; who are stricken with violent tics or shout involuntary obscenities; who have been dismissed as autistic or retarded, yet are gifted with uncanny artistic or mathematical talents. If inconceivably strange, these brilliant tales illuminate what it means to be human.

The God Particle: If the Universe Is the Answer, What Is the Question?


Leon M. Lederman - 1993
    The book takes us from the Greeks' earliest scientific observations through Einstein and beyond in an inspiring celebration of human curiosity. It ends with the quest for the Higgs boson, nicknamed the God Particle, which scientists hypothesize will help unlock the last secrets of the subatomic universe. With a new preface by Lederman, The God Particle will leave you marveling at our continuing pursuit of the infinitesimal.

Bulfinch's Mythology


Thomas Bulfinch - 1855
            The stories are divided into three sections: The Age of Fable or Stories of Gods and Heroes (first published in 1855); The Age of Chivalry (1858), which contains King Arthur and His Knights, The Mabinogeon, and The Knights of English History; and Legends of Charlemagne or Romance of the Middle Ages (1863). For the Greek myths, Bulfinch drew on Ovid and Virgil, and for the sagas of the north, from Mallet's Northern Antiquities. He provides lively versions of the myths of Zeus and Hera, Venus and Adonis, Daphne and Apollo, and their cohorts on Mount Olympus; the love story of Pygmalion and Galatea; the legends of the Trojan War and the epic wanderings of Ulysses and Aeneas; the joys of Valhalla and the furies of Thor; and the tales of Beowulf and Robin Hood. The tales are eminently readable. As Bulfinch wrote, "Without a knowledge of mythology much of the elegant literature of our own language cannot be understood and appreciated. . . . Our book is an attempt to solve this problem, by telling the stories of mythology in such a manner as to make them a source of amusement."Thomas Bulfinch, in his day job, was a clerk in the Merchant's Bank of Boston, an undemanding position that afforded him ample leisure time in which to pursue his other interests. In addition to serving as secretary of the Boston Society of Natural History, he thoroughly researched the myths and legends and copiously cross-referenced them with literature and art. As such, the myths are an indispensable guide to the cultural values of the nineteenth century; however, it is the vigor of the stories themselves that returns generation after generation to Bulfinch.

The Essential Žižek: The Complete Set: The Sublime Object of Ideology / The Ticklish Subject / The Fragile Absolute / The Plague of Fantasies


Slavoj Žižek - 2009
    His work traverses the fields of philosophy, psychoanalysis, theology, history and political theory, taking in film, popular culture, literature and jokes -- all to provide acute analyses of the complexities of contemporary ideology as well as a serious and sophisticated philosophy. His recent films The Pervert's Guide to the Cinema and Zizek reveal a theorist at the peak of his powers and a skilled communicator. Now Verso are making these four classic titles, that stand as the core of his ever-expanding life's work, available as new editions. Each is beautifully repackaged, including new introductions from Zizek himself. Simply put, they are the essential texts for understanding Zizek's thought and thus cornerstones of contemporary philosophy.

How to Tell a Story and Other Essays


Mark Twain - 1996
    A hilarious and cutting critique of what not to do, this deliciously wicked essay also lays out what writers should and must do if they wanttheir fiction to live and breathe--as Twain's own fiction always does. In How to Tell a Story, the title piece, Twain takes on such mysteries as the perfectly-timed pause and the uses of the dead-pan mask, and candidly describes his own efforts to hone his platform skills. In What Paul BourgetThinks of Us, Twain lays out a job description for the native novelist that is as fresh and accurate today as when Twain first wrote it. Anyone who cares about storytelling or writing will find Twain's sage suggestions in this volume compelling and engaging.

The Revolt of the Masses


José Ortega y Gasset - 1930
    Continuously in print since 1932, Ortega's vision of Western culture as sinking to its lowest common denominator and drifting toward chaos brought its author international fame and has remained one of the influential books of the 20th century.