It is an empathy-led, process-driven, knowledge-intensive discipline.’ - Subroto BagchiIn his new book, Sell – the first book on the subject by an Indian practitioner of business – bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective.Elaborating on the essential skills required to be a successful seller – whether of a product, a service, an idea, an organization, or even of personal skills – Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions. A comprehensive and contemporary treatise on the art, science and ‘witchcraft’ behind selling, Sell will redefine the meaning of salesmanship.

    One cool new sneaker. For a company like Nike, the combination can equal millions of dollars in profits. That's why the shoe companies are engaged in a frantic full-court press to find and sign the next generation of hoop stars -- before the competition does. The result: America's playgrounds, high schools, and junior high schools have become corporate battlegrounds for the hearts, minds, and feet of young athletes. This shocking expose shows how money is driving the amateur basketball world, even attempting to control coaches, teams, and whole universities -- and how young men and women with a little talent and a dream are being tempted to sacrifice their future for glittering promises and a new pair of shoes.