Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    Using portraits of America's flawed policy makers and accounts of the forces that drove them, The Best and the Brightest reckons magnificently with the most important abiding question of our country's recent history: Why did America become mired in Vietnam and why did it lose? As the definitive single-volume answer to that question, this enthralling book has never been superseded. It's an American classic.

    John Edmund Delezen felt a kinship with the people he was instructed to kill in Vietnam; they were all at the mercy of the land. His memoir begins when he enlisted in the Marine Corps and was sent to Vietnam in March of 1967. He volunteered for the Third Force Recon Company, whose job it was to locate and infiltrate enemy lines undetected and map their locations and learn details of their status. The duty was often painful both physically and mentally. He was stricken with malaria in November of 1967, wounded by a grenade in February of 1968 and hit by a bullet later that summer. He remained in Vietnam until December, 1968. Delezen writes of Vietnam as a man humbled by a mysterious country and horrified by acts of brutality. The land was his enemy as much as the Vietnamese soldiers. He vividly describes the three-canopy jungle with birds and monkeys overhead that could be heard but not seen, venomous snakes hiding in trees and relentless bugs that fed on men. He recalls stumbling onto a pit of rotting Vietnamese bodies left behind by American forces, and days when fierce hunger made a bag of plasma seem like an enticing meal. He writes of his fallen comrades and the images of war that still pervade his dreams. This book contains many photographs of American Marines and Vietnam as well as three maps.

    In Speaking Out Louder. Jack Layton outlines a bold and visionary "blueprint for Canada" that will do just that. Fully revised and updated to include fascinating behind-the-scenes details of how Martin and his Liberals squandered their leadership opportunities and how dangerously off-course Harper is steering the nation--Speaking Out Louder is a passionate call to action that will inspire all Canadians to embrace a better future.

    In each of his books, James Bradley has exposed the hidden truths behind America's engagement in Asia. Now comes his most engrossing work yet. Beginning in the 1850s, Bradley introduces us to the prominent Americans who made their fortunes in the China opium trade. As they -- -good Christians all -- -profitably addicted millions, American missionaries arrived, promising salvation for those who adopted Western ways. And that was just the beginning. From drug dealer Warren Delano to his grandson Franklin Delano Roosevelt, from the port of Hong Kong to the towers of Princeton University, from the era of Appomattox to the age of the A-Bomb, The China Mirage explores a difficult century that defines U.S.-Chinese relations to this day.

    Army and Navy from small towns and elite colleges, more than ten thousand women served as codebreakers during World War II. While their brothers and boyfriends took up arms, these women moved to Washington and learned the meticulous work of code-breaking. Their efforts shortened the war, saved countless lives, and gave them access to careers previously denied to them. A strict vow of secrecy nearly erased their efforts from history; now, through dazzling research and interviews with surviving code girls, bestselling author Liza Mundy brings to life this riveting and vital story of American courage, service, and scientific accomplishment.

    James Raffan is that rare author, proving with Deep Waters that he is a masterful storyteller who has not only penned a story that is by turns harrowing and poignant, but is also a powerful investigative work that sensitively explores the nature of courage, risk and loss. On the morning of June 11, 1978, 27 boys and four leaders from St. John’s School in Ontario set out on a canoeing expedition on Lake Timiskaming. By the end of the day, 12 boys and one leader were dead, with all four canoes overturned and floating aimlessly in the wind. This tragedy, which was first deemed to be an “accident,” was actually, as James Raffan explains, a shocking tale of a school’s survival philosophy gone terribly wrong, unsafe canoes and equipment, and a total lack of emergency preparedness training. Deep Waters is a remarkable story of endurance, courage and unspeakable pain, a book that also explores the nature of risk-taking and the resilience of the human spirit.

    Navy SEALs left their base in northern Afghanistan for the mountainous Pakistani border. Their mission was to capture or kill a notorious al Qaeda leader known to be ensconced in a Taliban stronghold surrounded by a small but heavily armed force. Less then twenty-four hours later, only one of those Navy SEALs remained alive. This is the story of fire team leader Marcus Luttrell, the sole survivor of Operation Redwing, and the desperate battle in the mountains that led, ultimately, to the largest loss of life in Navy SEAL history. But it is also, more than anything, the story of his teammates, who fought ferociously beside him until he was the last one left-blasted unconscious by a rocket grenade, blown over a cliff, but still armed and still breathing. Over the next four days, badly injured and presumed dead, Luttrell fought off six al Qaeda assassins who were sent to finish him, then crawled for seven miles through the mountains before he was taken in by a Pashtun tribe, who risked everything to protect him from the encircling Taliban killers. A six-foot-five-inch Texan, Leading Petty Officer Luttrell takes us, blow-by-blow, through the brutal training of America's warrior elite and the relentless rites of passage required by the Navy SEALs. He transports us to a monstrous battle fought in the desolate peaks of Afghanistan, where the beleaguered American team plummeted headlong a thousand feet down a mountain as they fought back through flying shale and rocks. In this rich , moving chronicle of courage, honor, and patriotism, Marcus Luttrell delivers one of the most powerful narratives ever written about modern warfare-and a tribute to his teammates, who made the ultimate sacrifice for their country.

    Season of the Witch is the first book to fully capture the dark magic of San Francisco in this breathtaking period, when the city radically changed itself & then revolutionized the world. The cool gray city of love was the epicenter of the 60s cultural revolution. But by the early 70s, San Francisco’s ecstatic experiment came crashing down from its starry heights. The city was rocked by savage murder sprees, mysterious terror campaigns, political assassinations, street riots & finally a terrifying sexual epidemic. No other city endured so many calamities in such a short time span. Talbot goes deep into the riveting story of his city’s ascent, decline & heroic recovery. He draws intimate portraits of San Francisco’s legendary demons & saviors: Charles Manson, Patty Hearst & the Symbionese Liberation Army, Jerry Garcia, Janis Joplin, Bill Graham, Herb Caen, the Cockettes, Harvey Milk, Jim Jones & the Peoples Temple, Joe Montana & the Super Bowl 49ers. He reveals how the city emerged from the trials of this period with a new brand of “San Francisco values,” including gay marriage, medical marijuana, immigration sanctuary, universal health care, recycling, renewable energy, consumer safety & a living wage mandate. Considered radical when they were first introduced, these ideas have become the bedrock of decent society in many parts of the country & exemplify the ways that the city now inspires a live-and-let-live tolerance, a shared sense of humanity & an openness to change. As a new generation of activists & dreamers seeks its own path to a more enlightened future, Season of the Witch—with its epic tale of the wild & bloody birth of San Francisco values—offers both inspiration & cautionary wisdom.

    For eighteen months, John L. Rotundo and Don Ericson braved the test of war at its most bloody and most raw, specializing in ambushing the enemy and fighting jungle guerillas using their own tactics. From the undiluted high of a "contact" with the enemy to the anguished mourning of a fallen comrade, they experienced nearly every emotion known to man--most of all, the power and the pride of being the finest on America's front lines.From the Paperback edition.

    He lies in one position for days, barely twitching a muscle, able to control his heartbeat and breathing. His record has never been matched: 93 confirmed kills. This is the story of Sergeant Carlos Hathcock, Marine sniper, legend of military lore.

    Roosevelt’s death. Countdown 1945 tells the gripping true story of the turbulent days, weeks, and months to follow, leading up to August 6, 1945, when new President Harry Truman gives the order to unleash the world’s first atomic bomb. Featuring some of history’s most remarkable leaders, page-turning action, and vivid details, Countdown 1945 is a thrilling narrative of the covert meetings and pivotal developments that took place in the United States and around the world during the volatile spring and summer of 1945.Countdown 1945 takes readers inside the minds of the iconic and elusive figures who join the quest for the bomb, each for different reasons: the legendary Albert Einstein, who eventually calls his vocal support for the atomic bomb “the one great mistake in my life”; lead researcher Robert “Oppie” Oppenheimer and the Soviet spies who secretly infiltrate his team; the fiercely competitive pilots of the plane selected to drop the bomb; and many more. Perhaps most of all, Countdown 1945 is the story of an untested new president confronting a decision that he knows will change the world forever. Truman’s journey during these 116 days is a story of high drama: from the shock of learning of the bomb’s existence, to the conflicting advice he receives from generals like Eisenhower and George Marshall, to wrestling with the devastating carnage that will result if he gives the order to use America’s first weapon of mass destruction.But Countdown 1945 is more than a book about the atomic bomb. It’s also an unforgettable account of the lives of ordinary American and Japanese civilians in wartime—from “Calutron Girls” like Ruth Sisson in Oak Ridge, Tennessee, to ten-year-old Hiroshima resident Hideko Tamura, who survives the blast at ground zero but loses her mother, and later immigrates to the United States, where she lives to this day—as well as American soldiers fighting in the Pacific, waiting in fear for the order to launch a possible invasion of Japan. Told with vigor, intelligence, and humanity, Countdown 1945 is the definitive account of one of the most consequential moments in history.

    Fifteen years later, his Minnesota company had created over 500 American jobs and developed more than 50 new medical devices that saved and improved lives. But in 2011, the federal government threatened to destroy his company and put Howard behind bars for years. Why? Federal prosecutors had been sold a bill of goods – a tall tale peddled by a money-hungry ex-employee out for revenge. All over one device. A device that never harmed a single patient and made up less than 1% of the company s sales. The investigation revealed the charges to be baseless, but the scalp-hunting prosecutors didn't back off. Instead they dug in – threatening witnesses, misleading grand juries, and strategically leaking secret documents. Whatever it took to pressure a headline-grabbing settlement. Howard Root stood up to the shakedown. Five years, 121 attorneys and $25 million in legal fees later, his life's work and freedom rested in the hands of 12 strangers in a San Antonio jury room. Would Howard and his company be vindicated by the verdict, or had he made the biggest mistake of his life by challenging the federal government? Cardiac Arrest is the eye-opening true story of life on the Feds' hit-list, told from the desk of a CEO who decided to fight back. Follow Howard from the boardroom to the courtroom, as he tells the inside story of the case that sparked outrage in the pages of The Wall Street Journal and triggered a congressional investigation.

    Set in the immediate aftermath of 9/11, The Only Thing Worth Dying For chronicles the untold story of the team of Green Berets led by Captain Jason Amerine that conquered the Taliban and helped bring Hamid Karzai to power in Afghanistan. In the tradition of Black Hawk Down, The Only Thing Worth Dying For is, in the words of former Congressman Charlie Wilson (from Charlie Wilson's War), "the one book you must read if you have any hope of understanding what our fine American soldiers are up against in Afghanistan."

    The Soviet-equipped Egyptian Army has amassed a thousand tanks on the nation’s southern border. Syrian heavy guns are shelling her from the north. To the east, Jordan and Iraq are moving mechanized brigades and fighter squadrons into position to attack. Egypt’s President Nasser has declared that the Arab force’s objective is the destruction of Israel.” The rest of the world turns a blind eye to the new nation’s desperate peril.June 10, 1967. The Arab armies have been routed, ground divisions wiped out, air forces totally destroyed. Israel’s citizen-soldiers have seized the Gaza Strip and the Sinai Peninsula from Egypt, the Golan Heights from Syria, East Jerusalem and the West Bank from Jordan. The land under Israeli control has tripled. Her charismatic defense minister, Moshe Dayan, has entered the Lion’s Gate of the Old City of Jerusalem to stand with the paratroopers who have liberated Judaism’s holiest site—the Western Wall, part of the ruins of Solomon’s temple, which has not been in Jewish hands for nineteen hundred years.It is one of the most unlikely and astonishing military victories in history.Drawing on hundreds of hours of interviews with veterans of the war—fighter and helicopter pilots, tank commanders and Recon soldiers, paratroopers, as well as women soldiers, wives, and others—bestselling author Steven Pressfield tells the story of the Six Day War as you’ve never experienced it before: in the voices of the young men and women who battled not only for their lives but for the survival of a Jewish state, and for the dreams of their ancestors.By turns inspiring, thrilling, and heartbreaking, The Lion’s Gate is both a true tale of military courage under fire and a journey into the heart of what it means to fight for one’s people.