Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    In peace and war Taylor is as radiant as gold and as tough as diamond' Sam Kiley - author of Desperate Glory and Foreign Affairs Editor of Sky News. Chantelle Taylor joined the British Army in 1998 as a combat medical technician. Ten years later she made history, becoming the first female soldier to kill a Taliban fighter in close-quarter combat while on patrol in Helmand Province, Afghanistan. In Battleworn, she tells the story of B Company, a beleaguered group of individuals who fought relentlessly to hold Nad-e Ali, a dusty, sweltering hellhole surrounded by the Taliban. A routine patrol into an area saturated with enemy fighters escalates into a seven-week siege. Facing the possibility of death daily, Taylor writes of gun battles and perilous patrols, culminating in the extraction of more than sixty-six casualties with four killed in action. A powerful story written with a humility that captures the sometimes impalpable humour of soldiers at war, Battleworn provides a testament to combat medics all over the world. It highlights the crucial role that they play in today's 360-degree battlefield.

    She is the author of Coffee House Lies: 100 Cups of Flash Fiction. www.carlyberg.com

    But Robert Reffkin, raised by an Israeli immigrant single mother after his father abandoned him and his maternal grandparents disowned them, has always defied the odds.As CEO of Compass, America’s largest independent real estate brokerage, Reffkin distills the wisdom he’s gathered from his mother and his 100+ mentors throughout his journey. Each chapter offers a part of his life story and an actionable lesson, such as: “Love your customers more than your ideas.” “Dream out your future on paper—then tear the paper up.” And “Adapt like water and you’ll be unstoppable.”The advice in No One Succeeds Alone will inspire you to dream bigger than you ever have before, realize your full potential, and give back by helping make someone else’s dreams come true, too.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions.As a leader, entrepreneur, potential investor, student, or whatever your calling may be, you stand to learn from the many life lessons of one of the most successful investors of all time, and one who is still very active and at the top of his game. The wisdom in this book can literally change your life.43 of his most valuable and inspiring life lessons relating to investment, human relationships and overall betterment have been de-constructed and explained including actionable information as to how you can implement the lessons into your day-to-day life.The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. Don't wait - grab your copy today!

    Part II contains over 25 especially powerful prayers: to Our lady, St. Joseph, St. Anne, St. Jude, St. Philomena, St. Anthony, etc. Part III contains miscellaneous favorite prayers: e.g., Morning Offering, Prayers to Our Lady, to St. Joseph for Purity, to overcome a bad habit, for grace, the Te Deum, Consecration to the Holy Ghost, etc. And Part IV contains various other "favorite prayers," such as for a happy death, the choice of a state of life, for priests, Fatima Prayers, for safe delivery of a baby, for the dying, for the dead, for the Poor Souls, etc. For a small package, this little Prayerbook is dynamite, and should be carried by all!

    It is an empathy-led, process-driven, knowledge-intensive discipline.’ - Subroto BagchiIn his new book, Sell – the first book on the subject by an Indian practitioner of business – bestselling author and inspiration to generations of entrepreneurs, Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective.Elaborating on the essential skills required to be a successful seller – whether of a product, a service, an idea, an organization, or even of personal skills – Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experiences and extensive reading to provide wise and profound insights and advice on making an impact on others and acquiring the power to influence their decisions. A comprehensive and contemporary treatise on the art, science and ‘witchcraft’ behind selling, Sell will redefine the meaning of salesmanship.

    But Ulysses (or his half brother) is but one of the beguiling guises Komunyakaa dons over the course of this densely lyrical book. Here his speaker observes a doomed court jester; here he is with Napoleon, as the emperor "tells the doctor to cut out his heart / & send it to the empress, Marie-Louise"; here he is at the circus, observing as "The strong man presses six hundred pounds, / his muscles flexed for the woman / whose T-shirt says, these guns are loaded"; and here is just a man, placing "a few red anemones / & a sheaf of wheat" on Mahmoud Darwish's grave, reflecting on why "I'd rather die a poet / than a warrior." Through these mutations and migrations and permutations and peregrinations there are constants: Komunyakaa's jazz-inflected rhythms; his effortlessly surreal images; his celebration of natural beauty and of love. There is also his insistent inquiry into the structures and struggles of power: not only of, say, king against jester but of man against his own desire and of the present against the pernicious influence of the past. Another brilliant collection from the man David Wojahn has called one of our "most significant and individual voices," The Emperor of Water Clocks delights, challenges, and satisfies.

    The thirty-three-year-old once used his elemental powers of Air and Lightning to protect the city from natural disasters, super villains, and criminals. Unfortunately, crime fighting didn’t pay the bills, so he hung up his spandex. Now known as bounty hunter Zack Stevens, he spends his time hunting monsters for money. While on the trail of a wanted Earth elemental, Zack finds he’s not the only one interested in the job. A Werepanther, a crazy vampire, a Mr. Hyde-type creature, and a blue-skinned alien attempt the bounty, and Zack helps clean up the mess, leaving him with a sense of responsibility for this odd crew who are now homeless and injured. Thanks to a multimillion-dollar contract on one of their group, the hunters become the hunted, and Zack and his new acquaintances strike up an alliance. He has always worked alone but must find a way to lead his ragtag crew if they are to survive attacks by the underworld they fight against. A Bounty with Strings leads readers on a fast-paced adventure starring an unlikely group of companions who must learn to trust each other even as they work to outwit those who would destroy them. Disclaimer - This book contains coarse language, sexual humor, violence and adult situations.

    Compassionate and conscientious, she excels as a post-op nurse, but her new supervisor doesn’t care how much she needs time off. Although she’s a selfless wife and mother, news of her husband’s promotion only fills her with anxiety. The country-club lifestyle he craves triggers memories of the dysfunctional family she came from, and of her own mother’s single-minded ambition to climb the social ladder.Laura has reached a breaking point. For her, there’s only one way to pull it all together, to balance the demands of her family and job, and to keep pleasing everyone she loves. But her little blue pills are pushing her closer to the edge…

    When it collapsed in February 2014, lawyers across Canada and the business community were stunned. What went wrong? Why did so many lawyers run for the exit? How did it implode? What is it that holds professional partnerships together?This is the story of the rise and fall of a great company by the ultimate insider, Norman Bacal, who served as managing partner until a year before the firm's demise. Breakdown takes readers into the boardroom offices during the heady growth of a legal empire built from the ground up over 40 years. We see how after a change of leadership tensions erupted between the Toronto and Montreal offices, and between the hard-driving lawyers themselves. It is a story about the extraordinary fragility of the legal partnership, but it's also a classic business story, a cautionary tale of the perils of ignoring a firm's culture and vision.Normal0falsefalsefalseEN-USJAX-NONE<!--StartFragment--><!--EndFragment--><!--EndFragment-->

     Enemies often seem to get in the way of our plans, leaving us discouraged and disoriented.  But what if these obstacles are a part of God’s plans for us? Our enemies - whether our weaknesses, circumstances, deep-seated sins, other people, or any other challenge—can become our stepping stool to new breakthroughs in life, if we leverage the opportunity.  Just as David’s encounter with Goliath transformed him from a delivery boy to a national hero, our enemies can be a blessing in disguise - if only we recognize and face them head-on. Human nature tells us to flee our enemies, but Ron Carpenter will challenge you to embrace them. In The Necessity of an Enemy, Ron shares engaging insights like:    • God intended for every enemy to be your footstool for promotion.    • If you want to be number one, you can’t just beat number nine.    • The depth of your battle gives you insight into the greatness of the potential God put in you, and enemies are your key to unlocking that potential.    • All battles are fought over your future, not over your past or present circumstances. Are you ready to reach your next goal in life? Do you want biblically-based wisdom to help defeat every enemy and move with confidence to your destiny?  The Necessity of an Enemy will give you the tools to change your perspective – and find meaning and purpose in all of life’s trials.

    And how do you do that? By learning to Push in the Orangetheory Fitness workout. By doing so, you also learn to do the same in your life - to take on new challenges, to pursue your biggest goals, and to become the best version of you.What makes Orangetheory different from every workout you’ve tried? Why is it one of the fastest-growing fitness franchises today? And how can it change your life? In Push, you’ll learn the amazing story behind Orangetheory, the journey Ellen Latham took to create it, and how to apply the elements of Base, Push, and All Out from the workout studio to your own life.

    VIDEO TRAINING. 12+ HOURS of searchable video training (requires Internet access). If you learn better from videos, watch the videos and use the ebook only for quick reference. If you learn better from books, read the ebook and refer to the videos to see the author demonstrate real world editing techniques. This much video training usually costs over $100 or requires a monthly subscription. 2. 150+ PRESETS. Jump-start your creativity by using the included presets to give your pictures a unique look. Others charge over $200 for this many presets! 3. 50+ RAW PICTURE FILES. Work alongside many of the book's examples, or just learn by experimenting with professional photos. 4. TEACHER & PEER SUPPORT. After buying the book, you get access to the private group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction. With this video book, you ll learn how to instantly find any picture in your library, fix common photography problems, clean up your images, add pop to boring pictures, retouch portraits, make gorgeous prints, create photo books, and even edit your home videos. Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom is not the best tool, Tony suggests better alternatives. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.