But Plato’s role in shaping philosophy was pivotal. On her way to considering the place of philosophy in our ongoing intellectual life, Goldstein tells a new story of its origin, re-envisioning the extraordinary culture that produced the man who produced philosophy. But it is primarily the fate of philosophy that concerns her. Is the discipline no more than a way of biding our time until the scientists arrive on the scene? Have they already arrived? Does philosophy itself ever make progress? And if it does, why is so ancient a figure as Plato of any continuing relevance? Plato at the Googleplex is Goldstein’s startling investigation of these conundra. She interweaves her narrative with Plato’s own choice for bringing ideas to life—the dialogue. Imagine that Plato came to life in the twenty-first century and embarked on a multicity speaking tour. How would he handle the host of a cable news program who denies there can be morality without religion?  How would he mediate a debate between a Freudian psychoanalyst and a tiger mom on how to raise the perfect child? How would he answer a neuroscientist who, about to scan Plato’s brain, argues that science has definitively answered the questions of free will and moral agency? What would Plato make of Google, and of the idea that knowledge can be crowd-sourced rather than reasoned out by experts? With a philosopher’s depth and a novelist’s imagination and wit, Goldstein probes the deepest issues confronting us by allowing us to eavesdrop on Plato as he takes on the modern world.(With black-and-white photographs throughout.)

    Still fewer understand the role played by political parties in the electoral process or the ironies within the system. Participation in elections in the United States is much lower than in the vast majority of mature democracies. Perhaps this is because of the lack of competition in a country where only two parties have a true chance of winning, despite the fact that a large number of citizens claim allegiance to neither and think badly of both. Or perhaps it is because in the U.S. campaign contributions disproportionately favor incumbents in most legislative elections, or that largely unregulated groups such as the now notorious 527s have as much impact on the outcome of a campaign as do the parties or the candidates' campaign organizations. These factors offer a very clear picture of the problems that underlay our much trumpeted electoral system. The second edition of this Very Short Introduction introduces the reader to these issues and more. Drawing on updated data and new examples from the 2016 presidential nominations, L. Sandy Maisel provides an insider's view of how the system actually works while shining a light on some of its flaws. He also illustrates the growing impact of campaigning through social media, the changes in campaign financing wrought by the Supreme Court recent decisions, and the Tea Party's influence on the sub-presidential nominating process. As the United States enter what is sure to be yet another highly contested election year, it is more important than ever that Americans take the time to learn the system that puts so many in power.

    But why did it last so long? And what impact did it have on the United States, the Soviet Union, Europe, and the Third World? Finally, how did it affect the broader history of the second half of the twentieth century--what were the human and financial costs? This Very Short Introduction provides a clear and stimulating interpretive overview of the Cold War, one that will both invite debate and encourage deeper investigation.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    The essay focuses on political language, which, according to Orwell, "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind." Orwell believed that the language used was necessarily vague or meaningless because it was intended to hide the truth rather than express it.

    From Martin Luther, Frederick Schiller, and Johann Wolfgang von Goethe to Karl Marx, Sigmund Freud, Thomas Mann, Bertolt Brecht, and Gunter Grass, Germany has produced an impressive number of great writers and great works. In German Literature: A Very Short Introduction, Nicholas Boyle illuminates the particular character and power of German literature and explores its impact on the larger cultural world. Boyle presents an engrossing tour of German literature from the Middle Ages to the 20th century, focussing especially on the last 250 years. He examines key themes like idealism, modernism, materialism, trauma and memory, showing how they have imbued the great German writers with such distinctive voices. Indeed, this brief introduction offers broad coverage of German literature, revealing the links between German literature and the German nation, examining the literary and philosophical responses of German writers to social, political, and economic change, and seeking out the connections between Germany's intellectual traditions and its often violent and tragic history. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Growing understanding of the immune system, and especially the creation of immune memory (long lasting protection), which can be harnessed in the design of vaccines, have been major breakthroughs in medicine.In this Very Short Introduction, Paul Klenerman describes the immune system, and how it works in health and disease. In particular he focuses on the human immune system, considering how it evolved, the basic rules that govern its behavior, and the major health threats where it is important. Theimmune system comprises a series of organs, cells and chemical messengers which work together as a team to provide defence against infection. Klenerman discusses these components, the critical signals that trigger them and how they exert their protective effects, including so-called innate immuneresponses, which react very fast to infection, and adaptive immune responses, which have huge diversity and a capacity to recognize and defend against a massive array of micro-organisms. Klenerman also considers what happens when our immune systems fail to be activated effectively, leading toserious infections, problems with inherited diseases, and also HIV/AIDS. At the opposite extreme, as Klenerman shows, an over-exaggerated immune response leads to inflammatory diseases such as Multiple Sclerosis and Rheumatoid Arthritis, as well as allergy and asthma. Finally he looks at the Immunesystem v2.o - how immune therapies and vaccines can be advanced to protect us against the major diseases of the 21st century.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

    Explaining the nature of genetic variation in the human population, how hereditary factors were identified as molecules of DNA, and how certain specific mutations can lead to disease, Slack highlights how DNA variants are used to trace human ancestry and migration, and can also be used by forensic scientists to identify individuals in crime. Slack also explores issues such as the role of genetic heritability and IQ as well as the changes that occur in the genes of populations during evolution. An ideal guide for anyone curious about what genes are and how genetics can be put to use, this Very Short Introduction demonstrates the ways in which the gene concept has been understood and used by molecular biologists, population biologists, and social scientists around the world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Travel fast enough and you could weigh as much as a jumbo jet, be flattened thinner than a CD without feeling a thing-and live forever! As for the angles of a triangle, they do not always have to add up to 180 degrees. And then, of course, there are black holes. These are but a few of the extraordinary consequences of Einstein's theory of relativity. It is now over a hundred years since he made these discoveries, and yet the general public is still largely unaware of them. Filled with illuminating anecdotes and fascinating accounts of experiments, this book aims to introduce the interested lay person to the subject of relativity in a way which is accessible and engaging and at the same time scientifically rigorous. With relatively few mathematical equations--nothing more complicated than the Pythagoras's Theorem--this VSI packs a lot time into very little space, and for anyone who has felt intimidated by Einstein's groundbreaking theory, it offers the perfect place to start. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    With the logic which is the great instrument of French thought, [Ellul] explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world."--Los Angeles Times"The theme of Propaganda is quite simply...that when our new technology encompasses any culture or society, the result is propaganda... Ellul has made many splendid contributions in this book."--Book Week"An exhaustive catalog of horrors. It shows how modern, committed man, surrounded and seized by propaganda, more often than not surrenders himself to it only too willingly, especially in democracies--because he is educated for his rule as dupe. 'The most favorable moment to seize a man and influence him,' Ellul writes, 'is when he is alone in the mass; it is at this point that propaganda can be most effective. This is the situation of the 'lonely crowd,' or of isolation in the mass, which is a natural product of modern-day society, which is both used and deepened by the mass media.' "--Los Angeles Free Press

    But his penetrating work of political philosophy - now fully revised and with a new introduction for this edition - opened up questions about the nature of statecraft and society that influenced governments across the world.

    Insights are drawn from psychology, neuroscience, genetics, epidemiology and clinical trials. Providing a fascinating illustration of the discussion are two interviews conducted specifically for the book, with the actor, writer and director Michael Palin and former England football manager Graham Taylor.

    Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

    This landmark study of Western thought takes a fresh look at the writings of the great thinkers of classic philosophy and questions many pieces of conventional wisdom. The book invites comparison with Bertrand Russell's monumental History of Western Philosophy, "but Gottlieb's book is less idiosyncratic and based on more recent scholarship" (Colin McGinn, Los Angeles Times). A New York Times Notable Book, a Los Angeles Times Best Book, and a Times Literary Supplement Best Book of 2001.

    Originally published in 1970, the book was one of the first to focus on the processes and meaning of consumption in contemporary culture. At a time when others were fixated with the production process, Baudrillard could be found making the case that consumption is now the axis of culture. He demonstrates how consumption is related to the goal of economic growth and he maps out a social theory of consumption. Many of the themes that would later make Baudrillard famous are sketched out here for the first time. In particular, concepts of simulation and the simulacrum receive their earliest systematic treatment.Written at a time when Baudrillard was moving away from both Marxism and institutional sociology, the book is more systematic than his later works. He is still pursuing the task of locating consumption in culture and society. So the reader will find here his most organized discussion of mass media culture, the meaning of leisure and anomie in affluent society. There is also a fascinating chapter on the body which shows yet again Baudrillard's extraordinary prescience in flagging the importance of vital subjects in contemporary culture long before his colleagues.Baudrillard is widely acclaimed as a key thinker in sociology, communication and cultural studies. This book makes available to English-speaking readers one of his most important works. It will be devoured by the steadily expanding circle of Baudrillard scholars, and it will also be required reading for students of the sociology of culture, communication and cultural studies.This edition is published with a long, specially prepared introductory essay written by the noted cultural commentator and social theorist, George Ritzer, author of The McDonaldization of Society.

    How closely linked are migrants with terrorist organizations? What factors lie behind the dramatic increase in the number of woman migrating? This Very Short Introduction looks at the global phenomenon of human migration--both legal and illegal-revealing how migration actually presents opportunities that must be taken advantage of in light of the current economic climate. The author debunks myths such as the claim that migrants take jobs away from local workers, or that they take advantage of health care systems. He reveals why society as we now know it could not function without them.Using interviews with migrants from around the world, the author presents the human side of topics such as asylum and refugees, human trafficking, migrant smuggling, development, and the international labor force. His goal throughout is to allow readers to see beyond the negative spin usually given the subject by the media and politicians, and come to their own conclusions on the current international migration situation. It is a valuable reference for students of economics, politics, geography, or sociology, and for anyone interested in taking a deeper look at media coverage of immigration and its effects.