The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA of every agency and blended with traditional methods to execute integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents 10 rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:• Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers.• Create diverse and recurring revenue streams.• Develop highly efficient management systems and more effective account teams.• Deliver greater results and value to clients, and win their loyalty.This is the future of the marketing-services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

    Borne from a contract developer's pet project, these days you'll find PHP powering many of the world's largest web sites, including Yahoo!, Digg, EA Games, and Lycos.PHP Objects, Patterns, and Practice, Second Edition shows you how to meld the power of PHP with the sound enterprise development techniques embraced by professional programmers. Going well beyond the basics of objectoriented development, you'll learn about advanced topics such as working with static methods and properties, abstract classes, interfaces, design patterns, exception handling, and more. You'll also be exposed to key tools such as PEAR, CVS, Phing, and phpDocumentor. What you'll learn Write solid, maintainable code by embracing objectoriented techniques and design patterns Create detailed, versatile documentation using the powerful phpDocumentor automated documentation system Gain new flexibility during the development process by managing your code within a CVS repository and using the Phing build system Capitalize upon the quality code of others by using the PEAR package management solution Who this book is forPHP developers seeking to embrace sound development techniques such as objectorientation, design patterns, testing, and documentation. "

    It also touches upon the fundamentals of 32 bit, and 64 bit advanced processors. The book throughout provides the most popular programming tool - the assembly language codes to enhance the knowledge of programming the processors.Clear and concise in its treatment of topics, the contents of the book is supported by learning tools such as review questions, application examples (case studies) and design-based exercises.

    Your process may be agile, but are you building agility directly into the code base? This book teaches .NET programmers how to give code the flexibility to adapt to changing requirements and customer demands by applying cutting-edge techniques, including SOLID principles, design patterns, and other industry best practices.Understand why composition is preferable to inheritance and how flexible the interface really can be Gain deep knowledge of key design patterns and anti-patterns, when to apply them, and how to give their code agility Bridge the gap between the theory behind SOLID principles, design patterns, and industry best practices by pragmatically solving real-world problems Get code samples written in upcoming version of Microsoft Visual C# Topics include: Agile with Scrum process; dependencies and layering; the interface; patterns and anti-patterns; introduction to SOLID principles, including open/closed and dependency interjection; and using application templates

    It covers topics such as Zend Engine, XML support, SQLite, and others.

    It's aimed at developers who might not be quite comfortable with the idea of pointers and static typing.http://openmymind.net/The-Little-Go-B...

    What better way to spend his time than at the newly opened amusement park called Joyland. But the park's designer pride and joy is his "House of Darkness". A haunted house that reminds Queen of the set of Dr. Caligari. But what terror does the darkness hold? Ellery Queen and Djuna is about to find out!

    The result is a stunning achievement in graphics education. Through the ideas and software in this book, you will learn to design and employ a full-featured rendering system for creating stunning imagery.This new edition greatly refines its best-selling predecessor by streamlining all obsolete code as well as adding sections on parallel rendering and system design; animating transformations; multispectral rendering; realistic lens systems; blue noise and adaptive sampling patterns and reconstruction; measured BRDFs; and instant global illumination, as well as subsurface and multiple-scattering integrators.These updates reflect the current state-of-the-art technology, and along with the lucid pairing of text and code, ensure the book's leading position as a reference text for those working with images, whether it is for film, video, photography, digital design, visualization, or gaming.

    It then builds systematically to cover all the steps involved in writing, testing, and debugging assembly programs. It also provides valuable how-to information on using procedures and macros. The only guide to assembly programming covering both DOS and Linux, the book presents working example programs for both operating system, and introduces Conditional Assembly -- a technique for assembling for both DOS and Linux systems from a single source file.

    It guides you step by step from simple tests to tests that are maintainable, readable, and trustworthy. It covers advanced subjects like mocks, stubs, and frameworks such as Typemock Isolator and Rhino Mocks. And you'll learn about advanced test patterns and organization, working with legacy code and even untestable code. The book discusses tools you need when testing databases and other technologies. It's written for .NET developers but others will also benefit from this book.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.Table of ContentsThe basics of unit testingA first unit testUsing stubs to break dependenciesInteraction testing using mock objectsIsolation (mock object) frameworksTest hierarchies and organizationThe pillars of good testsIntegrating unit testing into the organizationWorking with legacy code

    But instead of spending hours and hours trying to develop your own answers, now you can find out how the pros do it! Game Programming Gems is a hands-on, comprehensive resource packed with a variety of game programming algorithms written by experts from the game industry and edited by Mark DeLoura, former software engineering lead for Nintendo of America, Inc. and now the newly appointed editor-in-chief of Game Developer magazine. From animation and artificial intelligence to Z-buffering, lighting calculations, weather effects, curved surfaces, mutliple layer Internet gaming, to music and sound effects, all of the major techniques needed to develop a competitive game engine are covered. Game Programming Gems is written in a style accessible to individuals with a range of expertise levels. All of the source code for each algorithm is included and can be used by advanced programmers immediately. For aspiring programmers, there is a detailed tutorial to work through before attempting the code, and suggestions for possible modifications and optimizations are included as well.

    Objective-C is a powerful, object-oriented extension of C, making this book the perfect follow-up to Dave Mark's bestselling Learn C on the Mac, Mac OS X Edition. Whether you're an experienced C programmer or you're coming from a different language such as C++ or Java, leading Mac experts Mark Dalrymple and Scott Knaster show you how to harness the powers of Objective-C in your applications!A complete course on the basics of Objective-C using Apple's free Xcode tools An introduction to object-oriented programming Comprehensive coverage of inheritance, composition, object initialization, categories, protocols, memory management, and organizing source files A brief tour of Cocoa's foundation framework and AppKit A helpful "learning curve" guide for non-C developers

    Just set aside one hour a day—lunchtime would be perfect—for a month, and you'll be automating Windows tasks faster than you ever thought possible. You'll start with the basics—what is PowerShell and what can you do with it. Then, you'll move systematically through the techniques and features you'll use to make your job easier and your day shorter. This totally revised second edition covers new PowerShell 3 features designed for Windows 8 and Windows Server 2012.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.What's InsideLearn PowerShell from the beginning—no experience required! Covers PowerShell 3, Windows 8, and Windows Server 2012 Each lesson should take you one hour or lessAbout the TechnologyPowerShell is both a language and an administrative shell with which you can control and automate nearly every aspect of Windows. It accepts and executes commands immediately, and you can write scripts to manage most Windows servers like Exchange, IIS, and SharePoint.Experience with Windows administration is helpful. No programming experience is assumed.Table of ContentsBefore you begin Meet PowerShell Using the help system Running commands Working with providers The pipeline: connecting commands Adding commands Objects: data by another name The pipeline, deeper Formatting—and why it's done on the right Filtering and comparisons A practical interlude Remote control: one to one, and one to many Using Windows Management Instrumentation Multitasking with background jobs Working with many objects, one at a time Security alert! Variables: a place to store your stuff Input and output Sessions: remote control with less work You call this scripting? Improving your parameterized script Advanced remoting configuration Using regular expressions to parse text files Additional random tips, tricks, and techniques Using someone else's script Never the end PowerShell cheat sheet

    In a very short amount of time, he is able to present an issue, fix it and conclude it; each chapter is tight, succinct, and to the point." --Josh Holmes, Independent Contractor "The book provides a good introduction to the C# language elements from a pragmatic point of view, identifying best practices along the way, and following a clear and logical progression from the basic syntax to creating components to improving your code writing skills. Since each topic is covered in short entries, it is very easy to read and you'll quickly realize the benefits of the book." --Tomas Restrepo, Microsoft MVP "The book covers the basics well, especially with respect to the decisions needed when deriving classes from System.Object. It is easy to read with examples that are clear, concise and solid. I think it will bring good value to most readers." --Rob Steel, Central Region Integration COE & Lead Architect, Microsoft "Effective C# provides the C# developer with the tools they need to rapidly grow their experience in Visual C# 2003 while also providing insight into the many improvements to the language that will be hitting a desktop near you in the form of Visual C# 2005." --Doug Holland, Precision Objects "Part of the point of the .NET Framework--and the C# Language, in particular--is to let the developer focus solving customer problems and deliver product, rather than spending hours (or even weeks) writing plumbing code. Bill Wagner's Effective C#, not only shows you what's going on behind the scenes, but shows you how to take advantage of particular C# code constructs. Written in a dispassionate style that focuses on the facts--and just the facts--of writing effective C# code, Wagner's book drills down into practices that will let you write C# applications and components that are easier to maintain as well as faster to run. I'm recommending Effective C# to all students of my .NET BootCamp and other C#-related courses." --Richard Hale Shaw, www.RichardHaleShawGroup.com C#'s resemblances to C++, Java, and C make it easier to learn, but there's a downside: C# programmers often continue to use older techniques when far better alternatives are available. In Effective C#, respected .NET expert Bill Wagner identifies fifty ways you can start leveraging the full power of C# in order to write faster, more efficient, and more reliable software. Effective C# follows the format that made Effective C++ (Addison-Wesley, 1998) and Effective Java (Addison-Wesley, 2001) indispensable to hundreds of thousands of developers: clear, practical explanations, expert tips, and plenty of realistic code examples. Drawing on his unsurpassed C# experience, Wagner addresses everything from value types to assemblies, exceptions to reflection. Along the way, he shows exactly how to avoid dozens of common C# performance and reliability pitfalls. You'll learn how to: Use both types of C# constants for efficiency and maintainability, see item 2 Use immutable data types to eliminate unnecessary error checking, see item 7 Avoid the C# function that'll practically always get you in trouble, see item 10 Minimize garbage collection, boxing, and unboxing, see items 16 and 17

    His books have been read by over 1,000,000 people and are #1 best-sellers. His book Beginning Ubuntu Linux recently entered its sixth edition, and picked-up a Linux Journal award along the way. Thomas is also the author of Ubuntu Kung Fu. * * * * * * * * * * * * * * * * * Get to grips with the Ubuntu command-line with this #1 best-selling and concise guide. "Best buck I've spent yet" — Amazon review.* Readable, accessible and easy to understand;* Learn essential Ubuntu vocational skills, or read just for fun;* Covers Ubuntu commands, syntax, the filesystem, plus advanced techniques;* For ANY version of Linux based on Debian, such as Linux Mint--not just Ubuntu!;* Includes BONUS introduction to Ubuntu chapter, plus a glossary appendix and a guide to reading Linux/Unix documentation.