It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    The book has the hallmark features for which Lippincott's Illustrated Reviews volumes are so popular: an outline format, over 600 full-color illustrations, end-of-chapter summaries, review questions, plus an entire section of clinical case studies with full-color illustrations. This edition's medical/clinical focus has been sharpened to provide a high-yield review. Five additional case studies have been included, bringing the total to nineteen. Review questions have been reformatted to comply with USMLE Step 1 style, with clinical vignettes.

    It is an ideal reference for medical students in ICM courses, house officers, or anyone directly involved in patient care, whether student, teacher, or practitioner.The book features more than 200 facsimiles of EKG strips and numerous case studies and clinical examples. This Fifth Edition includes updated information on pacemakers and myocardial infarction treatment and more practice EKGs.

    It provides the background needed to understand related drugs currently on the market, as well as drugs yet to be released. In simplifying a complex subject, this text focuses on the essentials of pharmacology. Large print is used to show need-to-know information, and small print is used for nice to know material. At the end of each chapter, a summary of major nursing implications helps in applying the material to real-world situations. This edition includes a new companion CD-ROM featuring NCLEX(R) examination-style review questions, a variety of electronic calculators, and animations depicting drug mechanisms and effects.Uses a prototype drug approach that places a strong emphasis on understanding over memorization - equipping students with the knowledge to learn not only about related drugs currently on the market, but also about those drugs that will be released once the student begins practice.Summaries of Major Nursing Implications at the end of each chapter provide an in-depth look at assessment, implementation, and ongoing evaluations.Utilizes large print for essential information and small print for nice-to-know information to help both faculty and students focus their limited classroom and study time on understanding the essentials.Concise drug summary tables present detailed information on individual drugs, including class, generic and trade names, dosages, routes, and indications.Key Points at the end of each chapter summarize content in a bulleted format to help students review important concepts.Prototype drug discussions employ a clear and consistent format with separate headings for Mechanism of Action; Pharmacologic Effects; Pharmacokinetics; Therapeutic Uses; Adverse Effects; Drug Interactions; and Preparations, Dosage, and Administration.An attractive full-color design adds visual interest, highlights key information, and facilitates student learning.Drugs for Multiple Sclerosis and Drugs for Hemophilia chapters.Drugs for Erectile Dysfunction and Benign Prostatic Hyperplasia chapter covers newsworthy drugs such as Viagra and Levitra.Special Interest Topics boxes on current issues in pharmacology, such as Medication-Overuse Headache: Too Much of a Good Thing and Face Time with Botox.Adult Immunization appendix summarizes the latest information on immunizations.Numerous new illustrations show drug mechanisms and effects, and depict topics such as histologic changes in Alzheimer's disease and the movement of drugs following GI absorption.

    Contemplation of time and the discoveries of modern science lead to the assertion that the mind is paramount and limitless.

    Sometimes he's able to stop it from hurting innocent people—and sometimes he causes it. It can’t be helped, though. He is a good man with a fast gun, and in West Texas in the late 1800’s, trouble lies around every bend. Only he and his filed-down .44-40 Colt can stop it.

    On March 2nd, 2000, the technology company 3Com spun off its insanely profitable hand-held computer subsidiary, Palm. It was one of the most fascinatingly high profile and complex and bungled trades in history, but All The Evil Of This World isn't about the millions and millions of dollars that instantly came into play, it's about seven separate voices from seven separate individuals (an ambitious low-level clerk fresh out of school, a drug-addicted, party-throwing broker with bad taste and gross amounts of money, a seemingly infallible hedge fund manager tortured by his own good luck, to name a few) and the 3Com/Palm trade is what weaves their stories together. They all collide into it and out of it, and it sometimes unites them, implodes them, saves them, or destroys them.This book is not for the faint of heart--these characters are just as troubled and intense and volatile as their surroundings, and the writing pulls not a single punch--but it's an unrelenting examination into a cast of characters that we rarely examine fairly or patiently, and who we often find it easy to dehumanize. The people who inhabit this world aren't cartoon heroes or villains--as it turns out, people who happen to handle large amounts of money for a living--are just people, with shortcomings, just like us.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    Rare Book

    Hailed as the most outstanding book in the biomedical sciences when it was originally published in 1990, Manic-Depressive Illness was the first to survey this massive body of evidence comprehensively and to assess its meaning for both clinician and scientist. It also vividly portrayed the experience of manic-depressive illness from the perspective of patients, their doctors, and researchers. Encompassing an understanding about the illness as Kraeplin conceived of it- about its cyclical course and about the essential unity of its bipolar and recurrent unipolar forms- the book has become the definitive work on the topic, revered by both specialists and nonspecialists alike. Now, in this magnificent second edition, Drs. Frederick Goodwin and Kay Redfield Jamison bring their unique contribution to mental health science into the 21st century. In collaboration with a team of other leading scientists, a collaboration designed to preserve the unified voice of the two authors, they exhaustively review the biological and genetic literature that has dominated the field in recent years and incorporate cutting-edge research conducted since publication of the first edition. They also update their surveys of psychological and epidemiological evidence, as well as that pertaining to diagnostic issues, course, and outcome, and they offer practical guidelines for differential diagnosis and clinical management. The medical treatment of manic and depressive episodes is described, strategies for preventing future episodes are given in detail, and psychotherapeutic issues common in this illness are considered. Special emphasis is given to fostering compliance with medication regimens and treating patients who abuse drugs and alcohol or who pose a risk of suicide. This book, unique in the way that it retains the distinct perspective of its authors while assuring the maximum in-depth coverage of a vastly expanded base of scientific knowledge, will be a valuable and necessary addition to the libraries of psychiatrists and other physicians, psychologists, clinical social workers, neuroscientists, pharmacologists, and the patients and families who live with manic-depressive illness.

    Dip into any chapter and you will find lively scenarios and dialogues to take you through philosophical puzzles ancient and modern, involving virtual reality, science fiction and a host of characters from this and other planets. The text is interspersed on every page with lively cartoons, and there is a list of philosophical jargon at the end..Stephen Law has a gift for communicating complex ideas. He offers few answers, but his unstuffy, highly personal approach will have the reader thinking and arguing with as much pleasure as he does himself.

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    It is made from flesh and bone. It eats and breathes and poops. It was once a billionaire named Darren Oscarson who underwent years of cosmetic surgery to be transformed into a human exercise bike so that he could live out his deepest sexual fantasy. Now Tori is forced to ride him, use him as a normal piece of exercise equipment, no matter how grotesque his appearance. Set in a health food dystopia, "Exerice Bike" is an absurd horror tale of domination and submission, power and obedience, desire and desperation, from Wonderland Book Award winner Carlton Mellick III.

    Book by Weinberg, Robert A.

    Pages: 48. Chapters: Altheda, Altheda's potion, Altheda's wand, Amata, Amata's lover, Antioch Peverell, Antioch Peverell's first wand, Antioch Peverell's killer, Asha, Babbitty, Babbitty Rabbitty and her Cackling Stump, Brigade of Witch-Hunters, Cadmus Peverell, Cadmus Peverell's girlfriend, Cadmus Peverell's wand, Captain of the Brigade of Witch-Hunters, Charlatan, Cloak of Invisibility, Crystal casket, Death, Elder Wand, Enchanted garden, Evil sorcerer, Fountain, Gold statue of Babbitty, Grumble the Grubby Goat, Hairy Heart, Ignotus Peverell, Ignotus Peverell's son, Ignotus Peverell's wand, King, Kinsfolk, Maiden, Never-Ending Hill, Old man's donkey, Old man's family, Old man, Peasant woman's granddaughter, Peasant woman, Poisonous toadstool, Poultice for warts, Resurrection Stone, Sabre, Silver chalice, Sir Luckless, The Fountain of Fair Fortune, The Hopping Pot, The Tale of the Three Brothers, The Warlock's Hairy Heart, The Warlock's friends, The Wizard and the Hopping Pot, Warlock, Wizard's father, Wizard, Young woman's child, Young woman. Excerpt: Altheda was one of the three female protagonists in The Fountain of Fair Fortune, written by Beedle the Bard. Altheda was a witch who came to the Fountain in the hope of finding relief from poverty and despair, as her home, money, and wand had all been stolen by a Dark Wizard. After completing three trials, Altheda arrived at the Fountain with her companions Asha, Amata, and Sir Luckless. Before the four could decide who would get to bathe in the Fountain, however, Asha collapsed from exhaustion. Altheda quickly gathered some of the herbs that grew around the Fountain and prepared a potion for Asha. The potion not only saved Asha's life, but also cured her of the malady she suffered, which she had believed only the Fountain could heal. In curing Asha's sickness, Altheda realized that she had the means to earn a living, and thus had no need to...