But gold records alone don’t equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon.Inspired by Niccolo Machiavelli’s The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics. With one-of-a-kind anecdotes from his life and career, as well as stories from historical and contemporary masters of power, including Winston Churchill, Napoleon Bonaparte, Warren Buffett, Michael Jordon, Oprah, and Elon Musk, Simmons crafts a persuasive and provocative theory on how the pursuit of power drives civilization and defines our lives.The rules of power are changing in today’s fast-paced, hyper-connected world in a way that Machiavelli never could have imagined, and we all need to learn to adapt. Simmons tells readers: Ignore the negatives. Be unrelenting. Rise above the rest. You are the architect of your success.

    A band of elite warriors determined to fight to the death to protect Christianity’s holiest sites. A global financial network unaccountable to any government. A sinister plot founded on a web of lies.Jerusalem 1119. A small group of knights seeking a purpose in the violent aftermath of the First Crusade decides to set up a new order. These are the first Knights Templar, a band of elite warriors prepared to give their lives to protect Christian pilgrims to the Holy Land. Over the next two hundred years, the Templars would become the most powerful religious order of the medieval world. Their legend has inspired fervent speculation ever since. In this groundbreaking narrative history, Dan Jones tells the true story of the Templars for the first time in a generation, drawing on extensive original sources to build a gripping account of these Christian holy warriors whose heroism and alleged depravity have been shrouded in myth. The Templars were protected by the pope and sworn to strict vows of celibacy. They fought the forces of Islam in hand-to-hand combat on the sun-baked hills where Jesus lived and died, finding their nemesis in Saladin, who vowed to drive all Christians from the lands of Islam. Experts at channeling money across borders, they established the medieval world’s largest and most innovative banking network and waged private wars against anyone who threatened their interests.Then, as they faced setbacks at the hands of the ruthless Mamluk sultan Baybars and were forced to retreat to their stronghold in Cyprus, a vindictive and cash-strapped King of France set his sights on their fortune. His administrators quietly mounted a damning case against the Templars, built on deliberate lies and false testimony. Then on Friday October 13, 1307, hundreds of brothers were arrested, imprisoned and tortured, and the order was disbanded amid lurid accusations of sexual misconduct and heresy. They were tried by the Pope in secret proceedings and their last master was brutally tortured and burned at the stake. But were they heretics or victims of a ruthlessly repressive state? Dan Jones goes back to the sources tobring their dramatic tale, so relevant to our own times, in a book that is at once authoritative and compulsively readable.

    For that reason . . . this book deserves a much wider audience than those interested in nineteenth-century military history. Readers will be particularly grateful for the editor’s careful explanation of terms that are easily mistranslated in English, and for concise and useful footnotes and bibliography. A model of fine editing.”—Foreign Affairs Magazine “This valuable work ably compiles the selected writings on the art of war of one of military history’s greatest geniuses. [Moltke’s] impact on American military thinking persists, especially in various military staff college curricula. Strongly recommended.”—Armed Forces Journal“A thoughtfully edited, well-translated anthology that merits a place in any serious collection on the craft of war in the modern Western world."—Journal of Military History

    In Russia to this day Lenin inspires adulation. Everywhere, he continues to fascinate as a man who made history, and who created a new kind of state that would later be imitated by nearly half the countries in the world.Lenin believed that the 'the political is the personal', and while in no way ignoring his political life, Sebestyen focuses on Lenin the man - a man who loved nature almost as much as he loved making revolution, and whose closest ties and friendships were with women. The long-suppressed story of his ménage a trois with his wife, Nadezhda Krupskaya, and his mistress and comrade, Inessa Armand, reveals a different character to the coldly one-dimensional figure of legend.Told through the prism of Lenin's key relationships, Sebestyen's lively biography casts a new light on the Russian Revolution, one of the great turning points of modern history.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    A cruel childhood forced him to lie, deceive and cheat in order to enjoy, if only for brief periods, the life of an intellectual. Once on the throne he spent many years of often brilliant field command of his army in seemingly endless campaigns. He remained an intellectual, however, an essayist, historian, poet, flautist, consorting when possible with the French writer Voltaire.

    As wife of Louis XVI of France she was first feted and adored and then universally hated as tales of her dissipated lifestyle and extravagance pulled the already discredited monarchy into a maelstrom of revolution, disaster and tragedy.This illustrated first biography by historian and writer Melanie Clegg takes a fresh look at the story of this most fascinating and misunderstood of queens, exploring her personal tribulations as well as the series of disasters that brought her to the guillotine in October 1793.Melanie Clegg is the author of five historical novels and is also a regular contributor to Majesty magazine and her own women's history blog Madame Guillotine. Her second biography, a life of Marie de Guise, is due to be published by Pen and Sword Books in 2016.

    In 2013, Sheryl Sandberg's Lean In became a massive cultural phenomenon and its title became an instant catchphrase for empowering women. The book soared to the top of best-seller lists both nationally and internationally, igniting global conversations about women and ambition. Sandberg packed theaters, dominated op-ed pages, appeared on every major television show and on the cover of TIME magazine, and sparked ferocious debate about women and leadership. Now, this enhanced edition provides the entire text of the original book updated with more recent statistics and features a passionate letter from Sandberg encouraging graduates to find and commit to work they love. A combination of inspiration and practical advice, this new edition will speak directly to graduates and, like the original, will change lives. New Material for the Graduate Edition:- A Letter to Graduates from Sheryl Sandberg- Find Your First Job, by Mindy Levy (Levy has more than twenty years of experience in all phases of organizational management and holds degrees from Wharton and Penn) - Negotiate Your Salary, by Kim Keating (Keating is the founder and managing director of Keating Advisors)- Man Up: Millennial Men and Equality, by Kunal Modi (Modi is a consultant at McKinsey & Company and a recent graduate of Harvard Kennedy School and Harvard Business School)- Leaning In Together, by Rachel Thomas (Thomas is the president of Lean In)- Own Who You Are, by Mellody Hobson (Hobson is the president of Ariel Investments)- Listen to Your Inner Voice, by Rachel Simmons (Simmons is cofounder of the Girls Leadership Institute)- 12 Lean In stories (500-word essays), by readers around the world who have been inspired by Sandberg

    Here in an abridged edition.

    Fleeing his homeland after a death sentence was placed on his head (when he dared court a woman above his station), he came to America one month after the signing of the Declaration of Independence, literally showing up on Benjamin Franklin’s doorstep in Philadelphia with little more than a revolutionary spirit and a genius for engineering. Entering the fray as a volunteer in the war effort, he quickly proved his capabilities and became the most talented engineer of the Continental Army. Kosciuszko went on to construct the fortifications for Philadelphia, devise battle plans that were integral to the American victory at the pivotal Battle of Saratoga, and designed the plans for Fortress West Point—the same plans that were stolen by Benedict Arnold. Then, seeking new challenges, Kosciuszko asked for a transfer to the Southern Army, where he oversaw a ring of African-American spies.A lifelong champion of the common man and woman, he was ahead of his time in advocating tolerance and standing up for the rights of slaves, Native Americans, women, serfs, and Jews. Following the end of the war, Kosciuszko returned to Poland and was a leading figure in that nation’s Constitutional movement. He became Commander in Chief of the Polish Army and valiantly led a defense against a Russian invasion, and in 1794 he led what was dubbed the Kosciuszko Uprising—a revolt of Polish-Lithuanian forces against the Russian occupiers. Captured during the revolt, he was ultimately pardoned by Russia’s Paul I and lived the remainder of his life as an international celebrity and a vocal proponent for human rights. Thomas Jefferson, with whom Kosciuszko had an ongoing correspondence on the immorality of slaveholding, called him “as pure a son of liberty as I have ever known.” A lifelong bachelor with a knack for getting involved in doomed relationships, Kosciuszko navigated the tricky worlds of royal intrigue and romance while staying true to his ultimate passion—the pursuit of freedom for all. This definitive and exhaustively researched biography fills a long-standing gap in historical literature with its account of a dashing and inspiring revolutionary figure.