We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Now, for the first time, the family of the club's former Chief Scout between 1967 and 1986 has unearthed the diary that exposes the fascinating secrets behind the signings that helped the Reds dominate football at home and abroad in the... Full description

    It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart "Wonderboy" -- no one raced the legendary Earnhardt harder, and no two drivers had more respect for each other. And it didn't matter that the racing world said Gordon was finished with the breakup of the crew on the #24 car and the departure of Ray Evernham, his crew chief, in 1999 -- he came back two seasons later to win a record-equaling fourth Winston Cup, this time with Robbie Loomis as crew chief. In the end, all that matters is that Jeff Gordon is the greatest living NASCAR champion, and it only remains to be seen just how many championships he can win.But what's it really like to climb into a stockcar every weekend and challenge for a championship? Offering a never-before-seen entry into the thrilling world of NASCAR racing, Jeff Gordon takes us into the cockpit of the #24 DuPont Chevrolet car; right into the garages where his cars are made; and inside the lives and efforts of his extraordinary team, the Rainbow Warriors. Just how does his car get built, tested, and driven, and how do these personalities mesh into a championship team? Along the way we find out what he thinks of life as both a NASCAR champion and a never-left-alone celebrity, where he came from and to whom he owes all his successes, and above all, what it takes to be a champion in one of the most dangerous and thrilling sportsof all."Jeff Gordon: Racing Back to the Front" -- My Memoir is a pit pass all its own, giving passionate NASCAR fans unique access into the life and career of one of the most storied champions in the sport.

    You should already be familiar with the basic stitches: slip stitch, single crochet, half double crochet, double crochet, treble crochet, and double treble crochet. For additional help, the ebook also contains a link to my website with free how-to-crochet videos.In this ebook, you will learn the following stitches:1. Wheels2. Arched Windows3. Bow Ties4. Textured Clusters5. Slanted Shell Stitch6. Floating Rectangles Insertion7. Long Double Crochet8. Basketweave Stitch9. Wavy Stitch in 2 Colors10. Loop de Loops11. Fan & V Stitch12. Checkerboard13. Staggered Crosses14. Granny Inspired Rows15. Spiked Drop Down Stitch16. Fur Stitch17. Seed Stitch in 3 Colors18. Polka Dots19. Crumpled Stitch20. Chevron Variation

    Stylin with CSS teaches you everything you need to know start using CSS in your web development work, from the basics of markup of your content and styling text, through to creating multi-column page layouts without the use of tables. Learn how to create interface components, such as drop-down menus, navigation links, and animated graphical buttons, using only CSS no JavaScript required. Discover how to design code that will work on the latest standard-compliant browsers, while working around the quirks of the older browsers. With a mastery of CSS, your web design capabilities will move to a new level, and everything you need to know to get your started and build your skills is right here in this book. You ll be stylin in no time!"

    Illustrations of the active muscles involved in cornering, climbing, descending, and sprinting show you how the exercises are fundamentally linked to cycling performance. From steep inclines to slick terrains, "Cycling Anatomy" will ensure you're prepared for any challenge that comes your way.You'll also learn how to modify exercises to target specific areas, reduce muscle tension, and minimize common cycling injuries. You'll also learn ways to pull it all together to develop a training based on your individual needs and goals.Whether you're training for an upcoming century ride or just want to top that killer hill with strength to spare, "Cycling Anatomy" will make sure you get the most out of every ride.

    It features a “60-Second Secret Plan” for starting off, tips on running shoes and other equipment, and sample structured programs for improving health and endurance. In addition, there are quizzes to help newcomers assess their current fitness levels, a runner’s diary to track progress, and inspirational stories about sport’s life-changing effects. Colorful sidebars cover everything from how running produces chemical changes in the brain that improve one’s mood to strategies for adding distance to a weekly program.

    Together they provide a complete painting programme.

    A veterinarian, a trainer, and a breeder team up to cover all the questions new owners tend to have, and many they don't think to ask, including:* What to ask the breeder before bringing your puppy home* Which vaccinations your puppy needs and when to get them* How to make potty training as smooth (and quick) as possible* What to do when your puppy cries at night* Why and how to crate train your puppy* When socialization should happen and how to make sure it does* When your puppy is ready to learn basic commands--like Sit, Stay, and Come--and the best way to teach them* When and how to go about leash training* How much exercise your puppy needs to stay physically and mentally healthy* What, how much, and when to feed your puppy to give him the nutrition he needs without the extra weight he doesn't* When your puppy is ready for obedience training and how to make sure it works* How and how often to bathe your puppy, brush his coat, clip his nails, and brush his teeth* How to know when a trip to the vet is needed* What causes problem behaviors, when to expect them, and how to correct them

    The Hal Leonard Ukulele Method is designed for anyone just learning to play ukulele. This comprehensive and easy-to-use beginner's guide by acclaimed performer and uke master Lil' Rev includes many fun songs of different styles to learn and play. Includes: types of ukuleles, tuning, music reading, melody playing, chords, strumming, scales, tremolo, music notation and tablature, a variety of music styles, ukulele history and much more.

    Many written by monks, and some written by hippies and spiritual gurus. But how many are written by an ordinary dude? Someone who is just like you: someone who has a day job, whose preferred outfit is jeans and a t-shirt, and enjoys knocking back a few beers on Friday night? I'm as ordinary as they come. The only difference...I've been meditating for over 13 years. And I want to show you how you can too—in a straightforward language that any ordinary dude or dudette can understand. Over a decade of practice, meditation has transformed my life, bringing more peace, calm and clarity into it than I could have ever imagined when I started at the age of 19. And now I want to share how meditation can do the same for you.

    Television shows and newspaper articles often gloss over the shocking details because it may be too grisly for the average viewer or reader.When researching these stories, I commonly use actual police reports, court documents, and first-hand descriptions. Some of the details can be disconcerting. I do my best to not leave out any of the details in my books, no matter how depraved they may be. My intent is not to shock, but to show precisely how twisted the mind of a killer can be.That being said, if you are overly squeamish, this may not be the book for you. If you’re okay with it, then let’s proceed.Volume 5 features: longer stories, more photos, a bonus chapter, and an online appendix with additional photos, videos, and documents. Volume Five features twelve of the most incomprehensible stories of the last fifty years.

    Chock full of easy to understand instructions and full color pictures for the 24 recipes included, you are sure to succeed with this book, regardless of your skill level. With a few simple ingredients, and a little bit of time, you’ll be making bath bombs in an afternoon. You’re in good hands with this quick and easy guide to showing you not only the basics, but also more fun and challenging recipes like the Fizzy Pops, designed to look like tasty cake pop treats. Taking it a step further she has also included cupcake bath bombs with a sugar scrub topping. Who wouldn't love to make these? This book can be a project for yourself, a gift for a friend, or an enhancement to your knowledge in the world of bath and body crafts. Whatever the purpose, the reader will enjoy!

    New chapters cover how to build a personal carb count database, carb counting for insulin pump users, a whole week of meal plans, and much more.

    It introduces preemptive opening bids, overcalls and takeout doubles.