Social Media Explained: Untangling the World's Most Misunderstood Business Trend


Mark W. Schaefer - 2014
    "Social Media Explained" explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media initiative! The is the must-have guide for understanding the sociological and psychological drivers that make social media marketing work.

The Hormone Reset Diet: Heal Your Metabolism to Lose Up to 15 Pounds in 21 Days


Sara Gottfried - 2015
    But when you develop resistance to your seven major metabolic hormones--cortisol, thyroid, testosterone, growth hormone, leptin, insulin, and estrogen--your body adjusts by increasingly raising your hormone levels and ultimately slowing down your metabolism. And a slower metabolism leads to weight gain and difficulty losing weight. The solution, Dr. Sara Gottfried contends, is to reset the efficiency of your hormones by repairing and growing new hormone receptors.Based on leading scientific research, The Hormone Reset Diet is her proven weight loss and energy program to reverse hormone resistance in just three weeks. It will help you: Boost your metabolism and calorie burning by growing new and fresh thyroid receptors; Increase your weight loss by re-balancing estrogen and progesterone receptors; Reverse your aging by resetting glucocorticoid receptors (for better processing cortisol).For the last twenty years, this Harvard-MIT educated physician has helped thousands of women address the root hormonal causes of what bothers them most: excess weight, lack of energy, aging, and illness. Going beyond her bestselling The Hormone Cure, this program is the next generation of her deep understanding of hormonal optimization for rapid weight loss.

Interval Weight Loss: How to Trick Your Body into Losing Weight the Scientific Way – One Month at a Time


Nick Fuller - 2017
    As Dr Nick Fuller, one of Australia's leading obesity researchers, has discovered, we're all tuned to a set body weight - a weight range that the body feels most comfortable being. When you take your body out of that comfort zone, it will work back towards its starting point as a defence mechanism. In The Interval Approach, Dr Fuller explains how you can trick your body into believing it's at its new set point so that you not only become slimmer but stay that way. And the good news is that you don't need to starve yourself to do this or go on any fad diet. In fact, following the next fad diet will only make the problem worse and you will end up dieting yourself fat.Containing meal plans, mouth-watering recipes and tips on organisation, The Interval Approach details how Dr Fuller has helped hundreds of his patients lose weight and keep it off using this method - and how you can too. It's simple, based on the latest scientific findings and effective. So, if you've tried every diet under the sun and are still watching those scales go up, then you need to stop now and read this book. You have nothing to lose but the kilos.

Up the Agency: The Funny Business Of Advertising


Peter Mayle - 1994
    Up the Agency is his caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals are as wondrous to behold as the sights on any anthropological expedition. Treading fearlessly and wittily where no one without a customized BMW and matching Armani suit has gone before, Mayle dissects this odd and endlessly fascinating industry - where the speed of a new talent's ascent can be matched only by his shocking fall months later. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few.

How a Foreign Chocolate won Indian Hearts: The Cadbury Story (Rupa Quick Reads)


Anisha Motwani - 2017
    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

Get Divorced, Be Happy: How becoming single turned out to be my happily ever after


Helen Thorn - 2021
    Helen shares her own roller coaster journey from the initial shock of a surprise separation, the messy months hanging out in her PJs through to the highs of rediscovering online dating, tiny pants, rock-solid female friendships and the glorious joy of just being by herself.With the help of relationship experts and an army of women "who know", Get Divorced, Be Happy will show you that going it alone isn't the end, it is just the beginning, and you will come out the other side, stronger, happier and goddamn sassier than ever before.

Essentially Lilly: A Guide to Colorful Entertaining


Lilly Pulitzer - 2004
    A tribute to her insouciant lifestyle, Essentially Lilly is lavishly illustrated and peppered with anecdotal memories of a life filled with color. Joined by her family and close friends, Lilly recalls the parties, the decorating, the food, and the fashion that have been part of her life in Palm Beach since she arrived there in the 1950s.With sections devoted to each part of the day, Essentially Lilly captures a variety of social events -- from a sunrise sail to a beach supper under the stars -- and imbues each with singular "Lilly style":Mellow Yellow Mornings -- start the day off easy with a walk on the beach or a luxuriously lazy breakfast in bed. Take some friends out for an early morning sail or a country club brunch. Round off the morning hunting for a one-of-a-kind treasure at a local flea market.Think Pink Afternoons -- rev up the middle of the day with a bridesmaids' lunch, a birthday cookout, or a charity tea. Perhaps you'd rather relax with a fruity pool party or a "just-looking" stroll down Palm Beach's fabled Worth Avenue.True Blue Evenings -- gather your friends together for a festive cocktail party or a romantic beach dinner under a full moon. Maybe it's a deep woods campfire that appeals to you, or watching a movie out under the stars, or just a simple pizza party for your family.Essentially Lilly presents memories and menus, beautiful photographs and dazzling illustrations as well as dozens of recipes and entertaining suggestions to make your own get-togethers as successful as one of Lilly's famed parties. Best of all, Lilly offers her spirited advice throughout: "Just relax and have fun -- and be an individual," she says. "It's better that you enjoy yourself than it is to get it right." Good rules to live by."LILLY PULITZER trademarks and logos are the property of Sugartown Worldwide, Inc. The book, including the design on the cover, are Copyright © 2004 Sugartown Worldwide, Inc."

Whole: Rethinking the Science of Nutrition


T. Colin Campbell - 2013
    They impact thousands upon thousands of metabolic reactions inside the human body. But calculating the specific influence of each of these chemicals isn’t nearly sufficient to explain the effect of the apple as a whole. Because almost every chemical can affect every other chemical, there is an almost infinite number of possible biological consequences.And that’s just from an apple.Nutritional science, long stuck in a reductionist mindset, is at the cusp of a revolution. The traditional "gold standard” of nutrition research has been to study one chemical at a time in an attempt to determine its particular impact on the human body. These sorts of studies are helpful to food companies trying to prove there is a chemical in milk or pre-packaged dinners that is "good” for us, but they provide little insight into the complexity of what actually happens in our bodies or how those chemicals contribute to our health.In The China Study, T. Colin Campbell (alongside his son, Thomas M. Campbell) revolutionized the way we think about our food with the evidence that a whole food, plant-based diet is the healthiest way to eat. Now, in Whole, he explains the science behind that evidence, the ways our current scientific paradigm ignores the fascinating complexity of the human body, and why, if we have such overwhelming evidence that everything we think we know about nutrition is wrong, our eating habits haven’t changed.Whole is an eye-opening, paradigm-changing journey through cutting-edge thinking on nutrition, a scientific tour de force with powerful implications for our health and for our world.

All New Square Foot Gardening


Mel Bartholomew - 1981
    Sure, it's even simpler than it was before. Of course, you don't have to worry about fertilizer or poor soil ever again because you'll be growing above the ground. However, the best feature is that anyone, anywhere can enjoy a square foot garden - children, adults with limited mobility, and even complete novices can achieve spectacular results. But, let's get back to the ten improvements. You're going to love them: 1. New Location - Move your garden closer to your house by eliminating single-row gardening. Square foot gardens need just 20% of the space of a traditional garden.2. New Direction - Locate your garden on top of existing soil. Forget about pH soil tests, double-digging (who enjoys that?), or those never-ending soil improvements.3. New Soil - The new "Mel's Mix" is the perfect growing mix. We give you the recipe, and best of all, you can even buy the different types of compost needed.4. New Depth - You only need to prepare a SFG box to a depth of 6 inches! It's true - the majority of plants develop just fine when grown at this depth.5. No Fertilizer - The all new SFG does not need any fertilizer - ever! If you start with the perfect soil mix, then you don't need to add fertilizer.6. New Boxes - The new method uses bottomless boxes placed above ground. We show you how to build your own (with step-by-step photos).7. New Aisles - The ideal gardening aisle width is about three to four feet. That makes it even easier to kneel, work, and harvest.8. New Grids - Prominent and permanent grids added to your SFG box help you visualize your planting squares and properly space them for maximum harvest.9. New Seed-Saving Idea - The old-fashioned way advocates planting many seeds and then thinning the extras (that means pulling them up). The new method means planting a pinch - literally two or three seeds - per planting hole.10. Tabletop Gardens - The new boxes are so much smaller and lighter (only 6 inches of soil, remember?), you can add a plywood bottom to make them portable. Of course, that's not all. We've also included simple, easy-to-follow instructions using lots of photos and illustrations. You're going to love it!

Sociopath: Inside the Mind of a Sociopath


Paul Sorensen - 2014
    * * *Download for FREE on Kindle Unlimited + Free BONUS Inside!* * *From the ~Personality Disorders and Mental Illnesses~ collection and the award winning writer, Paul Sorensen, comes a masterful explanation into the mind of a sociopath! "An excellent depiction of the modern day sociopath!" - Alex Lemmings, Book CritiqueThink of sociopaths, and what’s the first thing that enters your mind? The soulless murderer, lurking in the shadows? Or perhaps you think of the ruthless business man turned hardened criminal, a modern day depiction in recent movies and media.You’d probably be surprised to know that you’ve met a sociopath already, at least one. Are they your classmate, colleague, friend, or even lover? The thing about sociopaths that so few realize is that they are chameleons, masters at blending in. Unless you know them intimately, you will have no idea what’s going on behind the charming façade.In the real world, sociopaths are far more likely to lie to family members, steal from workplaces, cheat on their partners, abuse drugs, and commit fraud, than they ever are to murder someone.Although not all actions by a sociopath are criminal, many are what society considers immoral, and you remain unaware of the sociopaths in your own life at your peril. In this book you will learn what a true sociopath is like, how to recognize them, and how to deal with them – especially if they cannot be avoided. I also discuss how to help yourself heal after you come out the other side.Is there a cure, or even any hope for sociopaths? The short answer is ‘we don’t know’, but there’s a lot more to it than that, and forewarned is forearmed. Don’t let yourself become the next to be manipulated, lied to, or even assaulted or have your life destroyed by the sociopath you know.Topics of Discussion ✓ What is Sociopathy? ✓ Sociopathic Personalities ✓ How to Recognize a Sociopath ✓ Surviving a Sociopath ✓ Clinical Sociopathy ✓ The Cause of Sociopathy ✓ Is there a Cure? ✓ BONUS! Find Inside… Download Your Copy Today! The contents of this book are easily worth over $20 but if you download it right now you'll get it for only $3.99 or FREE on Kindle Unlimited!---------Tags: Sociopath, ASPD

The Everything Juicing Book: All you need to create delicious juices for your optimum health


Carole Jacobs - 2010
    Whether you want to get more nutrients, cleanse your body of toxins, or prevent disease and live longer, juicing is the answer!