Book picks similar to
Southwest Airlines by Chris Lauer


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Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX


Eric Berger - 2021
    Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race it is private companies, led by SpaceX, standing alongside NASA pushing forward into the cosmos, and laying the foundation for our exploration of other worlds.But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank.In Liftoff, Eric Berger, senior space editor at Ars Technica, takes readers inside the wild early days that made SpaceX. Focusing on the company’s first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. We travel from company headquarters in El Segundo, to the isolated Texas ranchland where they performed engine tests, to Kwajalein, the tiny atoll in the Pacific where SpaceX launched the Falcon 1. Berger has reported on SpaceX for more than a decade, enjoying unparalleled journalistic access to the company’s inner workings. Liftoff is the culmination of these efforts, drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book, with his daring vision for the future of space.Filled with never-before-told stories of SpaceX’s turbulent beginning, Liftoff is a saga of cosmic proportions.

Jetsetters


S.J. Crabb - 2017
    What happens in Mexico stays in Mexico as they completely go loco in Acapulco. This is one trip that they will never forget. This book contains lots of Tequila, hot stuff, boat trips and wild nights. One week of hilarious fun with life-changing consequences.

The Bobbin Girls


Freda Lightfoot - 1998
    Hollinthwaite, however, has other ideas and when he forces the two to part Rob is sent away to school while Alena must start work in the local bobbin mill. Life is hard and her love for Rob severely tested. Torn between two men, her indecision is heightened by the knowledge of a tragic secret. Dolly Sutton has problems of a more intimate nature, while shy and unassuming, Sandra Myers finds herself an unlikely campaigner against Hollinthwaite’s destructive plans for the village when he ruthlessly sacks the man she loves.

Keisha & Trigga : A Gangster Love Story


Leo Sullivan - 2015
    So when she meets Lloyd AKA Black, a rich street king who ruthlessly runs Atlanta and everything in it, she has no problem shedding her good girl image to be his coke-addicted ride or die. But there is one problem---his wife Dior who Lloyd is NOT divorcing although he tells Keisha a different story. After a turn of events that almost ends in bloodshed for Lloyd and Dior at her hands, Keisha swears to never do coke again, goes back to the stripclub, and takes back her job as a bartender. And it is there that she meets Trigga...Trigga is a boss nigga with an attitude. He's all business and making money but he has a mean, sexy swag that makes him effortlessly attract women. One night, he's in Pink Lips when he sees Keisha, but he's not there for pleasure...he's there for business. And his business involves putting a bullet straight through Lloyd's skull. What he soon finds is that Lloyd won't be an easy mark and one mistake ends up placing him and Keisha in the hospital fighting for their lives. When Trigga wakes up, the first person on his mind is Keisha--the woman he met who he now feels obligated to protect. And Kiesha is all too ready to allow him to do so as long as she can keep her best kept secrets regarding Lloyd underwraps.Dior Mitchell-Evans has been cheated on one to many times by her husband, Lloyd, and she decides once and for all that she won't continue to take it lying down. So she enlists the only man she knows just might love her more than Lloyd to help her with her plans...Lloyd's cousin, Kenyon. Although Kenyon and Lloyd were raised like brothers, Kenyon can't hide the fact that he's loved Dior throughout the years and he won't stand by idly any longer as Lloyd continues to use and abuse her.Love and betrayal sometimes fall hand in hand. But when you fall in love in the streets, you can guarantee that betrayal will soon come. This isn't the typical 'good girl meets thug' tale. This is classic romance meets thug love and it will leave you wanting more.

Scarred Faith: When Doubts Become Allies of Deep Faith


Josh Ross - 2013
    Simon & Schuster has a great book for every reader.

Never surrender : lost voices of a generation at war


Robert Kershaw - 2009
    Beginning with first-hand accounts of the reaction to Chamberlain's declaration of war in 1939, Kershaw portrays the many aspects of war through the words of those who were there, from the sailors of the little ships of Dunkirk to German soldiers preparing for Operation 'Sea Lion'. He takes us from the nightly horrors of the Blitz to battles in the limitless desert of North Africa, and from jungle war in Burma to Lancaster bombers over Germany and the beaches of Normandy. Featuring new interviews with veterans and civilians from Britain, the Commonwealth and Germany as well as diaries, letters, and first-hand accounts, this is a testimony to the remarkable men and women who lived through the Second World War -- whose refusal to surrender changed them, and Britain, forever.

Greedy Bastards: One City’s Texas-Size Struggle to Avoid a Financial Crisis


Sheryl Sculley - 2020
    City infrastructure was crumbling, strong financial policies and systems were nonexistent, many executive positions were vacant, public satisfaction was low, ethical standards were weak, and public safety union salaries and benefits were outpacing revenues, crowding out other essential city services. Simply put: San Antonio was on the verge of collapse.Greedy Bastards tells the story of Sheryl and her new team's uphill battle to turn around San Antonio city government. She takes you behind closed doors to share the hard changes she made and the strategies she used to create mutually beneficial solutions to the city's biggest problems.Many of the issues Sheryl found in San Antonio are present in cities across the US. Packed with wins and losses, lessons learned, and pitfalls encountered, Greedy Bastards is a guidebook for any city official tasked with turning around a struggling city.

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry


David C. Robertson - 2013
    By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Desperate Networks


Bill Carter - 2006
    Now Bill Carter, bestselling author of "The Late Shift," goes behind the scenes to reveal the inner workings of the television industry, capturing the true portraits of the larger-than-life moguls and stars who make it such a cutthroat business. In a time of sweeping media change, the four major networks struggle for the attention of American viewers increasingly distracted by cable, video games, and the Internet. Behind boardroom doors, tempers flare in the search for hit shows, which often get on the air purely by accident. The fierce competition creates a pressure-cooker environment where anything can happen . . . - NBC's fall from grace--Once the undisputed king of prime time, NBC plunged from first place to last place in the ratings in the course of a single season. What will be the price of that collapse--and who will pay it? - CBS's slow and steady race to the top--Unlike NBC, CBS, under the leadership of CEO, Leslie Moonves, engineered one of the most spectacular turnarounds in television history. But in this ruthless world, you're only as good as last week's ratings . . . . - ABC's surprising resurrection--"Lost" and "Desperate Housewives"--have brought ABC the kind of success it could only dream of in the past. So why don't the executives responsible for those hits work there any more? - The end of the news as we know it--In a stunningly short period of time, all three of the major network news anchors--Dan Rather, Tom Brokaw, and Peter Jennings--signed off, leaving executives scrambling for a way to keep network news relevant in an era of 24/7 information. - Crazy Like Fox--They're outrageous, unconventional, and occasionally off-putting, but more and more people are watching Fox shows. Most of all they keep watching "American Idol." How did Simon Cowell snooker himself into a huge payday? Stay tuned . . . In" Desperate Networks "Bill Carter digs deep inside the industry, delivering utterly irresistible "dish" that you won't find anywhere else. It's the perfect book to read when there's nothing on TV.

Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler


Bill Vlasic - 2011
    automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives.  Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

Boone Shepard


Gabriel Bergmoser - 2016
    You might have heard the rumours—whispers of an evil plot involving time travel, dangerous experiments, a secret fortress, a terrible book, famous authors and, regrettably, murder. You might also have heard of heroes who were caught up in this plot, fighting to do the right thing. That sounds a lot more impressive than it actually was. My name is Boone Shepard. I’m here to set the record straight.”Boone is taking a break from writing for The Chronicle newspaper to hunt down and destroy every last copy of a very rare, very dangerous book. But then his editor calls to demand he investigate a missing persons case deep in the Scottish Highlands—in the company of his rival, photographer Promethia Peters—and he is forced to abandon his personal goals and get back to work. Restless and begrudging, Boone is unprepared when this hunt leads him back to the one story that won’t stop chasing him—his own. Boone Shepard is the first in a series of young adult novels following the adventures of an Australian expat, errant journalist and accidental hero.

Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon


Julie MacIntosh - 2010
    In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance as a nation.Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but infighting and dysfunctionality behind the scenes forced it to capitulate From America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide reaching and profound.

Billie Eilish: From e-girl to Icon: The Unofficial Biography


Adrian Besley - 2020
    

The Brilliant World of Tom Gates Annual


Liz Pichon - 2014
    Packed with drawing guides, fun games, brilliant puzzles and perfect pranks to play on older sisters - this is the annual everyone will want!Please note: this e-edition has not been optimized for Kindle.

Management Information Systems


Raymond McLeod Jr. - 1979
    Focusing on the role of managers within an organization, the volume emphasizes the development of computer-based Information Systems to support an organization's objectives and strategic plans. Focusing on the Systems Concepts, the Systems Approach is implemented throughout the text. The volume covers essential concepts such as using information technology to engage in electronic commerce, and information resources such as database management systems, information security, ethical implications of information technology and decision support systems with projects to challenge users at all levels of competence. For those involved in Management Information Systems.