Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion


Jay Heinrichs - 2007
     The time-tested secrets this book discloses include Cicero’s three-step strategy for moving an audience to action—as well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges—including The Yoda Technique, The Belushi Paradigm, and The Eddie Haskell Ploy. Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Neuropsychological Assessment


Muriel Deutsch Lezak - 1976
    Drawing on their diverse interests, they provide authoritative, broad-based, and in-depth coverage of current research and clinical practice in neuropsychology. They have not, however, changed the book's overall organization. The first eight chapters present the knowledge base for understanding the principles and practice of patient-oriented, hypothesis-testing neuropsychological assessment. The last 12 chapters review nearly all tests and assessment techniques discussed in previous editions plus many new ones and recent revisions of older tests. The extent of the updating is apparent from the fact that approximately half of the more than 7,000 references cited appeared since the last edition was published.Many new topics relevant to current assessment practices have been added to the 4th edition. The chapter on examination procedures, for example, now contains sections on cognitive functioning in pain and PTSD patients. The chapter on brain disorders includes new material on electrical/lighting injuries, migraine, Alzheimer's disease and other dementing disorders, and both medical and psychological treatments. The discussion of assessment procedures has been updated throughout to cover recently published test batteries used in general neuropsychological assessment (e.g., mental abilities, memory), newly developed batteries for specific issues (e.g., frontal lobe evaluation), and recent research on older neuropsychological assessment batteries. The fully revised chapter on assessing response bias describes and evaluates more than 60 tests, test combinations, and other measures for detecting questionable effort within the context of forensic neuropsychological assessment.