No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    And they did it. Then, undaunted, they took on the treacherous waters of the Thames. Not exactly as Mark had planned, however: this time his companion was to be the delectable Jennifer - but she was held up at the office, and when Boogie was dropped off at the kennels the other dogs complained.Travels with Boogie is a witty and fascinating account of a mismatched couple and of the people they meet and places they visit.

    Accompanied only by a gallant polo pony, they encountered conditions that tested the limits of their ingenuity, endurance, and courage. Hair-raising, gloriously subjective, and with the quirky vitality of fiction, the resulting book is a classic of travel writing

      With over 100 recipes for Phase 1, another 100 for Phase 2 and then just a few seriously special Phase 3 cheats, this is the ultimate diet-recipe book.   You can have burgers, seafood risotto and authentic Indian curry in Phase 1; boeuf bourguignon, mushroom stroganoff and cream berry pudding in Phase 2 and the most sensational dark chocolate mousse in Phase 3.   This features Harcombe friendly versions of the classic dishes – French onion soup, coq au vin, chilli con carne and the classic accompaniaments – mayonnaise, chips and cauliflower cheese.   If you want to eat real food, lose weight and gain health – this is a must for your kitchen shelf.

    Based on years of personal research and client feedback, best-selling author, naturopath and health coach Kylie Ansett answers the question;What is the secret to looking and feeling younger? You will learn: • How to have whiter teeth without using chemicals • How to firm and tone your face for free • How to wake early feeling refreshed and energized every day • How to have the energy of a 25 year old without taking a single supplement • Detox methods that will take years off your face and decades off your body • And much, much more! Do you ever hear yourself making the excuse: “I’m too old for that!”? Do you look in the mirror some days and not recognize who is looking back? (Other days you feel just as old as you look!) Every day more grey hairs. And wrinkles. You don’t have as much energy. You’re not as bendy as you used to be. Skin that used to be firm is, well, less firm. Is there a way? Can you recapture the energy, the vitality and the health of your younger days? Can you start looking younger instead of older every day? Is there a way to turn back time? Look at what others have said about 10 Years Younger: Way more than just about looking good. Straightforward and practical advice for anyone who wants to be more conscious about their health, looks and life choices. - Harmony Davis Interesting, heartfelt, practical and humorous. A great reminder of how easy, cheap and effective looking younger can be. An excellent resource to keep us healthy and younger looking. - Deborah Sutton There is something in here for every woman; all the tips are simple, inexpensive and easy to implement. Read this and your body will thank you. - Julie Extremely entertaining, informative and engaging. I felt like I’d just given myself an enjoyable self-pampering session. It is a workout, a spring clean & rejuvenation for the body and mind. - Melia Vlatko-Rulo Both practical and compelling - gives the most amazing ideas for how to look and feel 10 years younger. What I like the best is the 'try it on' approach. Try them all and see what fits - what a brilliant idea! - Jane E Infante A genuine and honest approach to looking younger; and good health is at the heart of it. - Coral For those who can't or don't want to try 'artificial' ways of staying young, this is a really good book. Many techniques are simple and quick, with proven effects on your body and mind. Well written and concise, with good summaries at the end of each chapter. - J This is an upbeat and original book, about aging well. I liked the format this material was presented in, providing passages followed by an action plan. If you don't envision/equate growing older as a steady, downward slide to multiple meds, limited mobility and sagging jowls, give this one a try! - Geraldine Helen Harman Every ingenious tip was made with either ingredients I could easily find in my cupboard, or no ingredients at all, so I could begin straight away. - Taya M A holistic viewpoint, rather than quick fixes, creams and lotions. Age is as much about attitude and the way we see life.

     Chess is one of the world’s most popular board games, and is played by millions of people from all walks of life in parks, homes, online and tournaments. This two-player game is played on a checkered board with 64 squares arranged in an eight by eight grid called a chessboard. The game begins with each player possessing 16 pieces, 8 pawns, two rooks (sometimes called castles), two bishops, two knights, a queen and a king. The different player’s pieces are colored differently and are usually either black or white, though colors may vary. Regardless of the color variation though, each ‘team’ is referred to as either black or white. The objective of the game is to ‘checkmate’ the opponent’s king by placing it in such a position that it cannot escape capture. There are other methods to winning the game, such as when an opponent forfeits or resigns from the match. Forfeitures are normally as a result of the opponent losing too many pieces, or if a checkmate is seen as inevitable. There are also circumstances where the game ends in a draw for various reasons, meaning that neither player wins. The first official world chess championship was held in 1886 between Wilhelm Steinitz and Johannes Zukerfort. The victor and thus the first official World Champion was Wilhelm Seinitz. Since the creation of the World Chess Federation in Paris in 1924, the best chess players in the world have been awarded the title of Grandmaster, which is the highest accolade a chess player can get apart from world champion. The latter half of the 20th century saw computers being programmed to play chess, with many home computers now being able to play with such a high level of sophistication that they can outwit some of the best human players. The first computer to ever beat a reigning world champion was the computer Deep Blue, which beat Garry Kasparov in a match in 1997. What You're Going to Learn: Origins and History of Chess Rules and Notations Movements in the Game The Pieces, Their Movements and Values Chess Strategy and Tactics Tips for Beginners What Not to Do More Tactics ...And Much More! Ready to Play Like a Pro ? * * * DOWNLOAD YOUR COPY TODAY * * *

    He presents a simple 4-step plan for a healthy diet, backed by science. No gimmicks, no expensive supplements, no hassle – just practical advice and 70 easy recipes for every day of the week.

    

    The two thousand mile trail spans from Springer Mountain, Georgia through fourteen states and ends on the summit of Mount Katahdin in Maine. A couple thousand people go out each year in hopes of completing the entire trail in one go, but few do. This story is filled with hiker lingo and weaves with the ins and outs of hiker culture. The stinky, bearded hikers, who hunger for burgers and thirst for beer, are the everyday comrades on the trail. In towns, hikers flock to the grocery stores where they are greeted with shocked townsfolk, who watch these mountain men with caution. At restaurants the waiters stare and their jaws drop to the floor as hikers gulp down burgers with a side of Mountain Dew.Starting out in the spring means waking up to snow. By the time thru-hikers get to Virginia, winter is gone for good, and hikers have their trail legs. By Pennsylvania, hikers are zapped of energy from the heat and low water. They are attacked by mosquitoes in New Jersey. They get lost in the cliffs of New York. Vermont is beautiful, but is no rival against the White Mountains of New Hampshire, where hikers get to walk above treeline and experience heaven on clear days. At the border of Maine, it is so close and yet so far. Maine, wildest of all, is also the most brutal, and beautiful of all. Some hike it in sections and others in thru-hikes. It’s been said, “For a section hiker, it’s a lifetime of hikes. For a thru-hiker, it's a hike of a lifetime.”

    Baseball Prospectus 2007 continues that tradition, bringing together the top young baseball writers and analysts in the business to provide a definitive look at the season to come. Featuring humorous and incisive essays on all thirty teams and an in-depth look at every major league player and all the top prospects, Baseball Prospectus 2007 offers the cutting-edge analysis that has inspired nearly every major league team to seek the advice of current or former Prospectus writers. Also included are projections of player stats for next year, as determined by the groundbreaking PECOTA system, which Sports Illustrated has called “perhaps the game’s most accurate projection model.” The most authoritative and entertaining book of its kind, Baseball Prospectus 2007 is as essential to the baseball- watching experience as hot dogs and cold beer.

    Describes Mallory's final expedition to Mount Everest in 1924, the mystery surrounding his disappearance, and the discovery of his remains in 1999.

     By the way, because he has this delusion that you should always put your money where your mouth is, he actually shows you the video where you can see his 17 Amazon Best Sellers. Bananas! He’s no saint, though! If you get his FREE COURSE he will try to sell you his complete, over-the-shoulder, professional Course down the line! He offers it for a crazy affordable price and he doesn’t even try to upsell you anything. This lunatic believes in transparency and providing real value. These are the worst scumbags! The craziest part is that, even if you don’t buy anything else, this book ALONE will give you EVERYTHING you need to publish your book on Amazon from A to Z! This is what I’ll teach you: - Choosing the Right Topic: The best way to earn a lot of money while having a sense of purpose! - Market Research: Learn how to get inspiration and improve your own book by looking at the right places! - Title Creation: Learn how to get readers bursting with curiosity and lining to get your book first! - Writing Your Book: The fastest way to structure your book all the way to the end! - Outsourcing: If you don't want to write it, learn how to outsource it the right way and end up with a masterpiece! - Cover Creation: Do it yourself easily and for free OR Get a professional graphic designer to do it for $5! - Description, Categories & Keywords: Learn the AIDA Formula for magic descriptions and know all the secrets to stand out! - Formatting and Publishing your Kindle EBook: I will provide you with the same skeleton file I personally use (already formatted! ) and I will show you, step-by-step, how to publish your Kindle book the right way! - Formatting and Publishing your Paperback Book: Learn how to publish the paperback version for FREE! I will teach how to get an already formatted template and show you, step-by-step, how to publish your physical book the right way! - Free Promotions and Getting Reviews: I will teach you how to set up a free promotion so you can get up to thousands of downloads and honest reviews that will make your book stand miles apart from your competitors! - Important Resources: Make your author's page &lt

    After a lifetime of obesity, following this way of eating began as a desperate plan to lose weight and evolved into a journey to manage my health and not just my weight. While I enjoy eating the best foods of my life and losing weight, I also have come to appreciate that my overall health has improved. I no longer need any of the four medications that I was on before I started keto. I no longer wait in the car or at the hotel while my family hikes. Now I’m the one who suggests that we go for walk or go kayaking or play at the pool. My husband and I have been on a ketogenic diet since June 2013, yet one of our physicians still asks whether this “diet” is sustainable in spite of our having lost a combined 180 lbs! Moreover, my husband's blood pressure has gone from the verge of needing medication to being low normal. Still, the physician asks if we can sustain it long term. In fact, more than one medical professional has told me that this way of eating is “too difficult to follow” or “too restrictive”. One of the goals of this cookbook is to prove that notion wrong. This cookbook has the "everyday" recipes that my family and I have enjoyed on our very own journey to health. There are some low carb “treat”, but the majority of the recipes in this book are the simple recipes that have become part of our day to day lives. There are delicious, filling breakfasts that will keep your tummy happy when it’s tired of scrambled eggs and bacon and hearty sides that will never make you feel deprived. This is “diet” food that you will be proud to share at any potluck and your “carbivore” friends will expect you to share! I snuck in a few very low carb treats for birthdays, holidays, or special occasions because these are the foods with which we have also celebrated on our journey. It is my sincere wish that these recipes can help you sustain a very low carb diet as a delicious life style. You can learn more about my journey from my YouTube channel, Cooking Keto with Kristie at https://www.youtube.com/channel/UCFGt... . You can also follow my Facebook page, Simply Keto or my website at www.cookingketowithkristie.com

    The nature of football continually changes, which means its analysis must also keep pace. This book is for students, thinkers, and theorists of the game.'Ted Hopkins - Carlton premiership player, author, and co-founder of Champion Data. Australian Rules football has been described as the most data-rich sport on Earth. Every time and everywhere an AFL side takes to the field, it is shadowed by an army of statisticians and number crunchers. The information they gather has become the sport's new language and currency. ABC journalist James Coventry, author of the acclaimed Time and Space, has joined forces with a group of razor-sharp analysts to decipher the data, and to use it to question some of football's long-held truisms. Do umpires really favour the home side? Has goal kicking accuracy deteriorated? Is Geelong the true master of the draft? Are blonds unfairly favoured in Brownlow medal voting? And are Victorians the most passionate fans? Through a blend of entertaining storytelling and expert analysis, this book will answer more questions about footy than you ever thought to ask. Praise for Time and Space:'Brilliant, masterful' - The Guardian'Arguably one of the most important books yet written on Australian Rules football.' - Inside History'Should find its way into the hands of every coach.' - AFL Record

    Here Rowell assembled eighty of his finest images, along with the stories behind them—what he was after and how he achieved it.The photographs (and the details of their creation) are arranged in eight exhibits according to visual themes, reflecting Rowell’s fascination with the infinitely varying qualities of light found in mountain landscapes. He explains how film and the human eye see differently, how he selected and composed the content of his work, how he worked with optical phenomena and natural light, and how equipment and adventure interact in the field.The engaging text also recounts Rowell’s development as a photographer, his philosophy and techniques for creating “dynamic landscapes,” and his adventures in remote, dangerous, and beautiful places—from California’s Yosemite Valley to almost-inaccessible peaks in China.