No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    In this compilation all focused around the four letter word that has ended more wrestling careers than steroids, pills and alcohol combined: HEAT!HEAT: A dark cloud that follows a wrestler after a personal conflict or misunderstanding between two individuals or more backstage.JTG will take you, the reader, on a journey, from the beginning of his career, to the final curtain call; sharing stories on how he battled Heat from day one. Join JTG on this epic pilgrimage through this blazing inferno that was his career, while managing to piss off more people for writing this book!!!

    They have little in common, other than their love of wealth and adventure, and a bitter hatred for each other. Known simply as the Black Legion, they will blaze a trail of death and destruction that will be remembered for generations. This complete box set contains the full text of every Star Legions novel. That’s right, all seven books! Buy the box set today and read the entire series from start to finish: Battle for Cilicia For Xenophon, the Black Legion is an escape from the state that tried to kill him and his family. Exiled from his homeworld he joins the mercenaries, along with Glaucon, the rich playboy, Roxana, the veteran naval commander, and Tamara, the blue-haired castaway with a hidden past and a violent personality. Nothing will prepare them for the carnage awaiting them as they enter the borders of the Median Empire, the largest and most powerful entity in the known Galaxy, ruled with an iron fist by the tyrant, Emperor Artaxerxes and his legions of slave soldiers. Assault on Khorram Burning with rage from the combat losses at Cilicia, the Black Legion wants payment, and Lord Cyrus has a target that will satisfy even the most greedy of his warriors. It is a target so rich that he wonders if the mercenaries will even have enough ships to carry off the loot. Warlords of Cunaxa Xenophon and his comrades have proven their worth, and now the combined fleets of the Black Legion and their allies are poised to end the conflict. Both sides have mobilised every warrior and ship they can, for what will be a final apocalyptical battle between the Terrans and the Emperor himself. Last Stand With victory against the Emperor now impossible, the Legion finds itself lacking purpose and money. They came to the Empire with promises of glory and reward, but now they are trapped and surrounded on all sides by enemies. The massacre of the Legion’s officer corps leaves it vulnerable, and it falls to warriors like Xenophon to hold back their desire for revenge and to put them on a path home. Sea of Fire They must continue on to the Sea of Fire, the deadly border region between Hayastan and the Carduchian Wilderness, or face utter annihilation at the Emperor’s hands. Ancient stories tell of these dead sectors of space, vast ocean of emptiness, with few worlds or moons able to supply the fleet. The Eternal Fortress The long and bloody expedition has taken its toll on both the soldiers and the ships of the Legion. He is aware that a retreat into the Empire will mean a confrontation with the Emperor. A confrontation which they cannot win. There remains only one alternative. To run the gauntlet of the Eternal Fortress. Vengeance The Black Legion bursts out of the Median Empire laden with riches and leaving a trail of death and destruction in its wake. As the exhausted men and women breathe a sigh of relief upon reaching the Free Colonies of Trebizond, they are stunned to find themselves in the middle of a war.

    There is no library within here for you to download or install. SMACSS is a way to examine your design process and as a way to fit those rigid frameworks into a flexible thought process. It is an attempt to document a consistent approach to site development when using CSS. And really, who isn’t building a site with CSS these days?!Get to know Scalable and Modular Architecture for CSS

    

    A partner she loves, five amazing kids and a house by the sea. But life is never simple and there is more than a little emotional baggage coming along for the ride.Starting with that tw*t of an ex-husband who doesn't pull his weight. Then there's the untrained puppy, the work/life balance, a custody battle for the children and all the everyday ups and downs and chaos of being a patchwork family.Surrounded by family dramas and mums who seem to have all their sh*t together, Jo must find a way to make friends and make it work in this new town.Barbecues on the beach and dog walks open up new conversations, but as Jo gets to know everyone better, the picture perfect families might be in need of more help than she first thought...When normal is not an option, surprises can lead to a different kind of happy family.

    Lisa Mills, an experienced general transcriptionist and publisher of work-at-home site Work at Home Mom Revolution, shares everything you need to know to get started in this exciting career. This ebook also includes links to valuable resources, including a list of 60 general transcription companies that hire home-based transcriptionists (with links).

    But when Stella Parker walks into the boardroom, I know I’m a goner. She’s smart, funny, and gorgeous.But can I convince her that mixing business and pleasure isn’t always bad?StellaFashion for the curvy girl: It’s what I do, and it’s what I’ve built my business around. Now I’m looking for the right investment to take it to the next level.Jared isn’t a typical businessman with his tight black t-shirt and arm tattoos. One look and I’m in danger of throwing away everything I’ve worked so hard for.Can I keep my business and keep my heart closed, or will the rock star investor be too much to resist?Stella is book four in the Curvy Girls Can series. Short, sweet and steamy insta-love stories about women with big curves, big attitudes, and big dreams and the alpha men who are man enough to love them.High heat, oh so sweet, and always with a happily ever after. Each book in the series is a standalone. No cliffhangers.

    Siracusa's overview, wrap-up, and critique of everything new in OS X 10.10 Yosemite.

    Yesterday's web design deliverables fail to take into account the demands of responsive solutions. Design workflow hasn't really changed, but best practices have. This book shows you how to adapt to the new paradigm and create sites for today's web. Some of the strategies you'll learn include: how to better manage client expectations and development requirementsa practical approach for designing in the browserdocumentation methods that outperform static Photoshop compsa method for visualizing the points where responsive designs changeAfter absorbing the lessons in this book, you'll leave behind old-school workflows and start working in ways that are uniquely suited to today's multi-platform web.

    Jim stumbles across a uniquely diverse and extraordinarily hilarious batch of island inhabitants as he tries to unravel the case. As Jim soon learns, no one on the island is more unique, diverse, or hilarious than his unlikely counterpart; a man simply known as Kram. TOTALLY FUNNY!!! Mink Island moves at a break-neck pace, with true Alaskan scenery, wildlife, and interesting inhabitants at every turn. Float planes, barges, bears, and even flying salmon… I absolutely love it! It’s a classic whodunit but with the most hilarious batch of characters!

    All of them. Grab all four books in the thrilling Urban Fantasy series, Paradise Lost, for one low price, in this great value 1800+ pages box set! First the gods left. Then the Others came. Jean Matthias, ex-monster-killer, is now trying to help them adjust to this new godless world. Everyone from his past thinks he’s dead. In order to keep helping the displaced mythical creatures that now roam the world, he’s going to need it to stay that way. Except-something is terrorizing the night. A murderous creature is unearthing parts of his past best left dead and buried. If the wrong people find out he’s still breathing, he'll be forced back into a life he died to escape. And to make matters worse, if the creature isn't stopped, it might just trigger the apocalypse. Again. Jean didn’t start this fight, but he’s damn sure going to end it. If you like the Dresden Files, Mercy Thompson or want to read a throwback to Angel and Buffy the Vampire Slayer, then you’ll love the Paradise Lost Boxed Set. "Mythology, satire, and brutal honesty. Vance delivers a knockout punch of fun and fearlessness in every last one of his books. Not only does he make you laugh, he makes you think. That's a rare combination that few authors ever achieve, and Vance does it splendidly." — John P. Logsdon, author of the Paranormal Police Department series. The Paradise Lost Boxed Set includes the following novel: • GoneGod World (Keep Evolving - Book 1) • Keep Evolving (Keep Evolving - Book 2) • CrystalDreams (Keep Evolving - Book 3) • Penemue's Inferno (Keep Evolving - Book 4) NEW RELEASE

    The things that are hidden inside change his life forever. He is suddenly heir to a barbaric and bloody history of brutal glory as magic slowly dies from the world. Now John is stalked by powerful and petty mages as he struggles to learn the rules of the game, endangering himself and those around him. Then there is the half naked Tribesman, that only John can see, following him around. Confronting his own failings and struggling with the world he has found himself in, John still has to find a way to pay his rent on time. He would also like to not lose the girl of his dreams in the process. This book is NOT Young Adult it contains some language inappropriate for children under 15.

    The ensuing murder investigation is plagued with interference from above and several false leads frustrate the investigators. But slowly they unravel the mystery and unveil a story of resentment and greed. The detective team is led by DCI. Matthew Prior and his partner, Siobhan Williams. He is a gritty and determined veteran and she his perfect counterpart. He is happily married and she, despite being physically attractive, frightens most men off with her sharp brain and wit. Despite all the hurdles put in their way they gradually get to the truth. In the process they uncover a world of deviance and cruelty rooted in the deep past.