They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Their hits, including Golden Brown, No More Heroes and Always The Sun, were written against a background of spectacular success, dismal failure, drug dependency, financial ruin, infighting and misfortune. Understandably, the band have been loath to reveal the true meaning behind their songs, instead revelling in the mystery and confusion they created. As a response to David Buckley's one-sided biography of the band (No Mercy, Hodder & Stoughton, 1997), Hugh Cornwell, founding member and songwriter, is determined to set the record straight, displace the myths and explain for the first time the real stories behind The Stranglers, his departure and the origins of all their songs.

    For three generations the Kennedy family has been in the public eye, and for three generations their marriages have been the equivalent of "Royal Matches." This book covers the senior generation wedding of Joe and Rose, the second generation weddings--most notably of Jack and Jackie, Bobby and Ethel--and all of the third generation weddings: John Jr. and Carolyn Bessette, Caroline and Ed Schlossberg, Maria Shriver and Arnold Schwarzenegger, Kerry and Andrew Cuomo, Kathleen and Peter Townsend, Courtney and Paul Hill, Michael and Victoria Gifford.The accompanying images, acquired from members of the Kennedy family, private collections of friends, and the JFK Library and National Archives, are as rare as they are unusual--many have never been published, or were published only at the time of the wedding. Kennedy Weddings is the result of years of extensive research and has benefited from the unprecedented cooperation of many members of the Kennedy family, most especially of Senator Edward Kennedy's office.

    It’s as simple as that. In BetterPhoto Basics, Jim Miotke, founder of the popular online photography school BetterPhoto.com, shares tips and tricks to improve your photos right away, no matter what camera you’re using. Too busy to read a book? No problem—flip to any page for an instant tip to use right away! Learn to compose knockout shots, make the most of indoor and outdoor light, and photograph twenty popular subjects, from sunsets and flowers to a family portrait. Those who want to go further get tips on controlling exposure and the secrets behind ten advanced creative techniques. And everyone will appreciate Jim’s breakdown of easy fixes to make in Photoshop. No matter what your level of experience, you’ll be amazed how easy it is to start taking photos like the pros.

    Two weeks later I was gone, witnessing my new world wizz by, especially at dusk, then darkness as I watched the sum of all the city lights cast my silhouette across the pine trees of the Florida panhandle. This was it, I was riding my very first freight train. And soon, what would begin as mere natural curiosity and self-discovery would evolve into a casting call of sorts, taking photographs of my newfound friends. — Mike Brodie11 x 13 Inches60 Four-color Plates104 Pages

    People of all ages were invited to submit a photographic portrait, taken in a six-week period during May and June 2020, focused on three core themes – Helpers and Heroes, Your New Normal and Acts of Kindness. From these, a panel of judges selected 100 portraits, assessing the images on the emotions and experiences they conveyed.Featured here in this publication, the final 100 images present a unique and highly personal record of this extraordinary period in our history of people of all ages from across the nation. From virtual birthday parties, handmade rainbows and community clapping to brave NHS staff, resilient keyworkers and people dealing with illness, isolation and loss. The images convey humour and grief, creativity and kindness, tragedy and hope – expressing and exploring both our shared and individual experiences. Presenting a true portrait of our nation in 2020, this publication includes a foreword by The Duchess of Cambridge, each image is accompanied by the story behind the picture told through the words of the entrants, and further works show the nationwide outdoor exhibition of Hold Still.

    "The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop" is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images. Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You ll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can t. Produce stunning black-and-white images. Visit the book s companion website at TheDigitalNegativeBook.com for sample images and more!"

    The Gift of a Year offers checklists, quizzes, and empowering stories as it helps busy women make their fantasies a reality.

    From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.

    From his famously controversial portrait of President George H.W. Bush (which led to the revocation of Heisler’s White House clearance) to his evocative post-9/11 Time magazine cover of Rudolph Giuliani, to stunning portraits of Julia Roberts, Denzel Washington, Hillary Clinton, Michael Phelps, Muhammad Ali, and many more, Heisler reveals the creative and technical processes that led to each frame. For Heisler’s fans and all lovers of photography, Gregory Heisler: 50 Portraits offers not only a gorgeous collection of both black-and-white and color portraits, but an engrossing look at the rarely seen art of a master photographer at work. With a foreword by New York City mayor Michael R. Bloomberg.

    This record of World Wrestling Entertainment explores the inner workings of the WWE and the day-to-day lives of its stars.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    Now, the creators share their tricks of the trade, translating high fashion in a low-fuss, accessible way. Hillary Kerr and Katherine Power, two former Elle magazine editors, are the fashionable duo behind the booming website. In Who What Wear they’ve compiled the best of their tips and advice into one stylish compendium.Trends come and go at a dizzying pace and it can be challenging to just get dressed in the morning!Kerr and Power banish those fashion faux-pas fears and give readers the tools necessary to update their own personal styles and recognize and incorporate the latest runway and Hollywood looks.Celebrity contributors such as Rachel Zoe, Nicole Richie, and Rachel Bilson also dish their insider style secrets alongside images from the runway and beyond.

    His influential work spans many practices over a 23-year period, from music packaging to installation work to printmaking. Here, he reveals his personal notebooks, photographs, sketches, and abandoned routes to iconic Radiohead artworks. Arranged chronologically, each chapter is dedicated to a major work—whether an album cover, promotional piece, or a personal project—and is presented as a step-by-step working case study. Featuring commentary by Thom Yorke and never-before-seen archival material, this is the first deep dive into Donwood’s creative practice and the artistic freedom afforded to him by working for a major music act. It is a must-have for fans of the band and anyone interested in graphic design and popular culture.

    - Detailed, illustrated instructions for selecting tools, paper, and ink; carving both linoleum and wood; and printing by hand in one color or more to achieve professional results - Techniques can be used for art prints, posters, signs, invitations, greeting cards, gift wrap, and fabric - Expert tips on registering, editioning, tearing down paper, and cleaning up - Includes an annotated gallery of finished prints that feature the artist's comments