Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions


Stephen L. Macknik - 2010
    This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

Edmund Hillary - A Biography: The extraordinary life of the beekeeper who climbed Everest


Michael Gill - 2017
    A man who against expedition orders drove his tractor to the South Pole; a man honoured around the world for his pioneering climbs yet who collapsed on more than one occasion on a mountain, and a man who gave so much to Nepal yet lost his family to its mountains.The author, Michael Gill, was a close friend of Hillary’s for nearly 50 years, accompanying him on many expeditions and becoming heavily involved in Hillary’s aid work building schools and hospitals in the Himalaya. During the writing of this book, Gill was granted access to a large archive of private papers and photos that were deposited in the Auckland museum after Hillary’s death in 2008. Building on this unpublished material, as well as his extensive personal experience, Michael Gill profiles a man whose life was shaped by both triumph and tragedy.Gill describes the uncertainties of the first 33 years of Hillary’s life, during which time he served in the New Zealand air force during the Second World War, as well as the background to the first ascent of Mount Everest in 1953, when Hillary and Tenzing Norgay became the first climbers to reach the summit – a feat that brought the pair instant worldwide fame. He reveals the loving relationship Hillary had with his wife Louise, in part through their touching letters to each other. Her importance to him during their 22 years of marriage only underlines the horror of her death, along with that of their youngest daughter, Belinda, in a plane crash in 1975. Hillary eventually pulled out of his subsequent depression to continue his life’s work in the Himalaya.Affectionate, but scrupulously fair, in Edmund Hillary – A Biography Michael Gill has gone further than anyone before to reveal the humanity of this remarkable man.

How to Drive: Real World Instruction and Advice from Hollywood's Top Driver


Ben Collins - 2016
    And an absolute must for everyone with a learner's permit. Former Top Gear Stig and professional driver Ben Collins shares expert skills culled from a twenty year career as one of the best drivers in the world, famous for racing in the Le Mans series and NASCAR, piloting the Batmobile, and dodging bullets with James Bond. Refined over thousands of hours of elite-level performance in the physics of driving, his philosophy results in greater control and safer, more efficient and fun driving for all skill levels.

The Potato Hack: Weight Loss Simplified


Tim Steele - 2016
    This potato diet simply called for one to eat nothing but potatoes for a few days at a time, promising that fat men become as “lean as they ought to be.” One hundred and sixty-seven years later, we are fatter and sicker than ever, but the potato diet still works. Potatoes contains natural drug-like agents that affect inflammation, hunger, insulin, sleep, dreams, mood, and body weight. The potato is the best diet pill ever invented. The potato hack is a short-term intervention (3-5 days) where one eats nothing but potatoes. This short mono-food experiment will strengthen your immune system and provide you with all of the nutrition you need to remain energetic, sleep great, and, as a side-effect, lose weight. The potato hack will help you develop a new relationship with food, hunger, taste, and yourself. The potato hack is not just for the overweight. As noted in 1849, anyone with digestive complaints who follows an all-potato diet for a few days at a time will find their digestion improves greatly. Modern science shows that simple diets high in fiber create an intestinal microbiome that is highly diverse and stable. This diversity and stability is lacking in most people and leads to digestive complaints like Gastroesophageal reflux disease (GERD), Irritable bowel syndrome (IBS), Inflammatory bowel disease (IBD), and Small intestinal bacterial overgrowths (SIBO). The "modern dyspeptic gut" affects millions of people and costs billions of dollars annually. The answer might be as simple as 3-5 days of potatoes. You don't need this book to do the potato hack. Just eat potatoes until full every day for 3-5 days. It really is that simple! This book explains the science behind the potato hack, some variations on the basic hack, recipes, and what to do if it does not work as advertised. Also found in The Potato Hack is a comprehensive review of resistant starch, gut health, potato history, and a growing guide for those that want to grow their own. Most of the photography throughout the book was done by award-winning photographer, Ann Overhulse. The artfully photographed potatoes found on the cover and on 30 pages within are well worth the full price of the book. Guaranteed that after reading The Potato Hack, you will never look at potatoes the same.

Mnemonics Memory Palace Book One: Memory Palaces and Mnemonics. The Forgotten Craft of Memorization and Memory Improvement With Total Recall. (How To Build a Mnemonics Memory Palace 1)


Sjur Midttun - 2016
    In it you will learn: What is a memory palace? How to build your first couple of memory palace. Learn the one secret to why some information stick to your mind, and other types don't How to easily build up to 15 memory palaces, based on the first two. Building memory palaces based on walks/journeys. How to build virtual memory palaces. How to memorize any fact or information using memory palaces. Unlike other popular books on the subject, like "Moonwalking with Einstein", the book "How to Build a Mnemonic Memory Palace" focuses on practical, hands on advice. Information that will get you started making your own memory palaces from day one.  This short, but informative book is virtually packed with information. Tips that simply work. Memory palaces are an ancient, yet somehow forgotten method of memorizing all kinds of information. Before the printing press was invented, content was passed on verbally from person to person. And using the Greek tradition of memory palaces, scholars could store vast amounts of information.  These techniques have seen an increased interest lately, and many people who have been inspired by memory palaces from TV-series like "Sherlock" or books like "Hannibal", want to find a way to easily get started making memory palaces. "How to Build a Mnemonic Memory Palace" literally takes you by the hand and walks you through the process, step by step. And thanks to the many examples, these ancient methods become very clear. In many ways, this book starts where others, like "Moonwalking With Einstein" stop.  Download a sample, or get the set of two books today. Learn how you can use the powerful techniques of memory palaces in order to memorize vitually anything.  A full, practical guide to getting started memorizing all types of information using memory palaces Equally useful for students, as adults Find out the perfect method for memorizing speeches Never forget another keyword

The 21-Day Immunity Plan


Aseem Malhotra - 2020
    

Irrationality


Stuart Sutherland - 1992
    In this iconoclastic book Stuart Sutherland analyses causes of irrationality and examines why we are irrational, the different kinds of irrationality, the damage it does us and the possible cures.

Look at My Happy Rainbow: My Journey as a Male Kindergarten Teacher


Matthew Halpern - 2014
    Halpern is funny. He is handsome. He likes to laugh. I love Mr. Halpern. How can I top that? Who doesn't want to be funny, handsome, laugh all the time, and be loved by their students? What they don't know is I left a dreary cubicle job for the exciting, never boring life of a kindergarten teacher eight years ago and never looked back. I have seen and heard some crazy, hilarious, and even touching moments. Look at My Happy Rainbow is my account of the first few years working in a kindergarten classroom experiencing the day to day trials and tribulations and trying to see the world a little more through the eyes of a five-year-old. From the first time a child reached up to take my hand to learning the true value of zipping a coat, being a 'rooster in a world of hens' my unique perspective on teaching and children will (hopefully) warm your heart, make you laugh, and might even help you remember what it felt like to be in kindergarten. Warning: I have a very short attention span (this is why I'm so well suited to teach kindergarten). Some of the chapters are short. One is less than one page. I think this makes the book 'charming', but please know - this is not War and Peace.

The Comfortable Kitchen: 105 Laid-Back, Healthy, and Wholesome Recipes


Alex Snodgrass - 2021
    Her eagerly awaited new book will make that goal a reality.What does comfort mean in The Comfortable Kitchen? These are recipes you’ll feel comfortable making and comfortable feeding your family—and although these meals may fit the bill when it comes to “comfort food,” Alex’s eager audience expects a healthy angle from her cooking. Though many of her meals are fully Whole30, or at the very least Whole30-ish, they are recipes with simple ingredient swaps for a cleaner meal everyone will love and perfect for people who are on the “food freedom” stage of their Whole30 health journey as well. She provides food for every occasion, from one-pot meals to not-so-junky junk food, even including cocktails and desserts, with recipes including:Cajun Chicken and Wild Rice SoupGreen Curry Poached Halibut with HerbsSpicy Chicken Dan Dan NoodlesTexas Style Brisket TacosSheet Pan Honey-Sesame CauliflowerClayton’s Margarita7-Ingredient Almond Butter Cookies With 105 approachable and nutritious recipes for real, busy life, The Comfortable Kitchen is a must-have cookbook for everyone who cares about what they eat and what they make.

21 Songs in 6 Days: Learn to Play Ukulele the Easy Way: Book + Online Video (Beginning Ukulele Songs 1)


Rebecca Bogart - 2013
    This ukulele primer book is the simplest, easiest, and most efficient way for absolute beginners to master a whole set-list worth of songs. Here's why: Step-by-step instruction AND videos are provided free with your purchase of this music book. You get 45 separate lessons: over 100 minutes of powerful video instruction! No matter your learning style, you can read, listen, or watch as you play along with your ukulele. Learn and master one easy skill at a time. With this innovative way to learn ukulele you'll steadily improve without getting frustrated or developing bad habits. You're learning from a Grammy Award nominated educator and former Harvard Master Class piano teacher. All songs are well-known, easy-to-learn folk songs so you can build your confidence and learn to play with ease. AND all songs (from Row Row Row Your Boat to Jingle Bells to This Land is Your Land) include: strum patterns, chord diagrams, sheet music, and lyrics — everything you need to make your 1st—and 21st—song sound perfect. So whether you read music already or are just searching for your personal Ukulele For Dummies, look no further! The 21 Songs in 6 Days ukulele songbook allows you to sing along, go back to review, and learn at your own pace with the FREE bonus online video instruction! It has all the essential elements you need to learn ukulele now. Make it easy to master the ukulele...grab your copy of this Amazon #1 Best Seller today! Complete Songlist: Are You Sleeping?Row, Row, Row Your BoatThree Blind MiceHave You Seen the Ghost of John?Hey, Ho, Nobody HomeAh, Poor BirdFrere JacquesChatter With the AngelsA Ram Sam SamShoo, Fly, Don't Bother Me (in F)Hush, Little Baby (in F)Oats, Peas, Beans and Barley Grow (in F)C, then G7 EtudeShoo, Fly, Don't Bother Me (in C)Hush, Little Baby (in C)Oats, Peas, Beans and Barley Grow (in C)He’s Got the Whole World in His HandsPolly Wolly DoodleJingle BellsThis Land Is Your LandFor He's a Jolly Good FellowOh, When the SaintsI've Been Working on the RailroadRed River Valley

All Minus One: John Stuart Mill's Ideas on Free Speech Illustrated


John Stuart Mill - 2018
    Reeves (a biographer of Mill) and Haidt (a social psychologist) summarize Mill's three timeless arguments for free speech and the value of viewpoint diversity. They then reduce the text to half its original length, allowing Mill's best arguments and metaphors to shine. Artist Dave Cicirelli illustrates those metaphors to amplify their intuitive power. Ideal for use in college courses, or in any organization in which people would benefit from productive disagreement.

Seven More Men: And the Secret of Their Greatness


Eric Metaxas - 2020
    A gallery of greatness comes to life as Metaxas reveals men who faced insurmountable struggles and challenges with victorious resolve. Heroes and role models have always been tremendously important--essential for inspiring our lives and shaping the world. But in the last few decades, the need for men of valor and integrity is more vital than ever. Award-winning biographer Eric Metaxas restores a sense of the heroic in the compelling profiles of Martin Luther, George Whitefield, William Booth, George Washington Carver, Sergeant Alvin York, Alexander Solzhenitsyn, and Billy Graham. Each man evinces a particular quality: the courage to surrender themselves to a higher purpose, and the willingness to give something dear to them away for the good of others.With vitality and warmth, Metaxas draws electrifying insights for our daily lives from the inexhaustible richness of history. Inevitably inspiring, this anthology reminds us that certain qualities are worthy of emulation. Becoming acquainted with these seven heroes cannot fail to make your life immeasurably richer.

Head First: A Psychiatrist's Stories of Mind and Body


Alastair Santhouse - 2021
    They even influence whether we develop symptoms at all. Written with brutal honesty, deep compassion, and a wry sense of humour, Head First examines difficult cases that illuminate some of our most puzzling and controversial medical issues-from the tragedy of suicide, to the stigma surrounding obesity, to the ongoing misery of chronic fatigue. Ultimately he finds that our medical model has failed us by promoting specialization and overlooking perhaps the single most important component of our health: our state of mind.

Escaping the Rabbit Hole: How to Debunk Conspiracy Theories Using Facts, Logic, and Respect


Mick West - 2018
     All these claims are bunk: falsehoods, mistakes, and in some cases, outright lies. But many people passionately believe one or more of these conspiracy theories. They consume countless books and videos, join like-minded online communities, try to convert those around them, and even, on occasion, alienate their own friends and family. Why is this, and how can you help people, especially those closest to you, break free from the downward spiral of conspiracy thinking? In Escaping the Rabbit Hole, author Mick West shares over a decade’s worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. Perhaps counter-intuitively, the most successful approaches to helping individuals escape a rabbit hole aren’t comprised of simply explaining why they are wrong; rather, West’s tried-and-tested approach emphasizes clear communication based on mutual respect, honesty, openness, and patience. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (Chemtrails, 9/11 Controlled Demolition, False Flags, and Flat Earth) — providing road maps to help you to understand your friend and help them escape the rabbit hole. These are accompanied by real-life case studies of individuals who, with help, were able to break free from conspiracism. With sections on:the wide spectrum of conspiracy theoriesavoiding the “shill” labelpsychological factors and other complications(and concluding with) a look at the future of debunkingMick West has put forth a conclusive, well-researched, practical reference on why people fall down the conspiracy theory rabbit hole and how you can help them escape.

SEO 2013 & Beyond: Search Engine Optimization Will Never Be The Same Again


Andy Williams - 2012
    Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.