The Presentation Secrets of Steve Jobs


Carmine Gallo - 2009
    Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortlessWith this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."--Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Girls Who Code: Learn to Code and Change the World


Reshma Saujani - 2017
    Now its founder, Reshma Saujani, wants to inspire you to be a girl who codes!Bursting with dynamic artwork, down-to-earth explanations of coding principles, and real-life stories of girls and women working at places like Pixar and NASA, this graphically animated book shows what a huge role computer science plays in our lives and how much fun it can be. No matter your interest—sports, the arts, baking, student government, social justice—coding can help you do what you love and make your dreams come true.Whether you’re a girl who’s never coded before, a girl who codes, or a parent raising one, this entertaining book, printed in bold two-color and featuring art on every page, will have you itching to create your own apps, games, and robots to make the world a better place.

Out of Darkness: The Story of Louis Braille


Russell Freedman - 1997
    A biography of the modest Frenchman who, after being blinded at the age of three, went on to develop a system of raised dots on paper that enabled blind people to read and write.

Work Less, Make More: The counter-intuitive approach to building a profitable business, and a life you actually love


James Schramko - 2017
    It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack. ~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0 James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out! ~ Jonathan Mizel In Work Less, Make More, James proves that keeping your business strategy simple produces far greater success (and happiness) than if you focus only on 'hustling'. ~ John Reese James possesses a 'no-holds barred' approach to business which frees him to think outside ingrained assumptions regarding one's current realities and future opportunities. His candid advice in Work Less, Make More provides bold and practical wisdom for any person, of any vocation, who wants to lift the lid on their creative potential and move into unexplored territories of freedom and opportunity. ~ Ian Freestone I found Work Less, Make More--part memoir, part how-to guide--to be truly extraordinary! James brings his unique analytical insights about how to think regarding complex issues in business. He describes the systems that he has designed to shape both meaningful work and relationships,as well as, a life worth living. Now isn't that what we all want? So many authors attempt to "motivate" you,without giving any real instruction. I find that James provides both. Every page is full of so many principles, wisdom and insights--and I love how James incorporates his history and his life in such a thoughtful way. His book has already changed how I think about making decisions in my life and in my business. It's a must read. Highly recommended. ~ Tim Papadopoulos ---- In 2006, whilst working in a full-time job, James Schramko wrote this in a notebook: MY GOALS … create automated income so that I am independently wealthy and enjoy my life passionately. Within three years, he’d built his own business and achieved those goals. At which point he set about helping his coaching clients do the same. Leveraging his knowledge and experience, they were able to make more money while reducing their work hours. Significantly. This freed them up to spend more time living. It’s easy to think working less and making more is something available only to a blessed few. But James has proven over and over again that this is not the case. All you require is: • An open mind, • The ability to focus on what’s important, • An understanding of business models, and • A willingness to challenge your assumptions. Work Less, Make More will break down all the barriers standing between you and the above. It will teach you how to effectively leverage yourself, your team and your business via: • Increasing your personal effectiveness • Planning and goalsetting • Learning focus and the power of 64:4 • Building a team • Creating an offer that converts • Leveraging the Profit Formula to boost cash flow • Understanding the importance of Customer Lifetime V

Storyscaping: Stop Creating Ads, Start Creating Worlds


Gaston Legorburu - 2014
    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

One Hen: How One Small Loan Made a Big Difference


Katie Smith Milway - 2008
    When his mother receives a loan from some village families, she gives a little money to her son. With this tiny loan, Kojo buys a hen.A year later, Kojo has built up a flock of 25 hens. With his earnings Kojo is able to return to school. Soon Kojo's farm grows to become the largest in the region.Kojo's story is inspired by the life of Kwabena Darko, who as a boy started a tiny poultry farm just like Kojo's, which later grew to be the largest in Ghana, and one of the largest in west Africa. Kwabena also started a trust that gives out small loans to people who cannot get a loan from a bank.One Hen shows what happens when a little help makes a big difference. The final pages of One Hen explain the microloan system and include a list of relevant organizations for children to explore.One Hen is part of CitizenKid: A collection of books that inform children about the world and inspire them to be better global citizens.

The Secret to Money Masterclass


Rhonda Byrne - 2020
    You are meant to have a rich life, in every respect, and yet many people are unaware of the power they have within them that directly and effortlessly accesses abundance in all things, including money.In this new book, Rhonda Byrne, author of The Secret, explains how the law of attraction applies specifically to wealth and your relationship with money. By applying the knowledge in The Secret, you can stop money from slipping through your fingers, and eliminate forever the perpetual state of “not having enough money.” You will discover the power you have to bring money to you and to live a life of abundance, where you can be, do, or have anything you want.Subjects covered by Rhonda include personal finance, eradicating a poverty mindset and adopting a wealth mindset, job hunting, career advancement, creating a successful business, and giving and sharing wealth.Rhonda also presents many inspirational real-life stories of people who have used The Secret to attract wealth, build a company, pay off debts, acquire a home, and secure a high paying job.They say money doesn’t grow on trees—but with the knowledge of The Secret to Money Masterclass, you will feel that it actually does, as money starts to come into your life from unexpected places. Financial freedom can be yours, and as you will discover, it is just one thought away!

It's How We Play the Game: Build a Business. Take a Stand. Make a Difference.


Ed Stack - 2019
    A few years later, Dick expanded to a second location. In 1984, Ed bought the two stores from his father. Today DICK’s Sporting Goods is the largest sporting goods retailer in the country with over 800 locations and close to $9 billion in sales. It’s How We Play the Game tells the absorbing story of a complicated founder and an ambitious son—one who transformed a business by making it more than a business, conceiving it as a force for good in the communities it serves. The transformation Ed wrought wasn’t easy: economic headwinds nearly toppled the chain twice. But DICK’s support for embattled youth sports programs earned the stores surprising loyalty, and Ed was vocal in sounding the alarm about schools’ underfunding not just of sports but of other extracurriculars, which earned DICK’s even more respect. Ed’s toughest business decision came in the wake of yet another school shooting; this one at Marjory Stoneman Douglas High School in Parkland, Florida, in 2018. The senseless loss of life devastated Ed on many levels and he decided to take action. DICK’s became the first major retailer to pull all semi-automatic weapons from its shelves and raise the age of gun purchase to twenty-one. Despite being a gun owner himself who’d grown up around firearms, Ed’s strategy included destroying the $5 million of assault-style-type rifles then in DICK’s inventory. It was a profit-risking policy that would earn the outrage of some—even threats of harm—but turn Ed into a national hero. With vital lessons for anyone running a business and eye-opening reflections about what a company owes the people it serves, It’s How We Play the Game is the insightful story of a man who built one of America's most successful companies by following his heart.

Scratch: Writers, Money, and the Art of Making a Living


Manjula Martin - 2017
    You should never quit your day job, but your ultimate goal should be to quit your day job. It's an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo. In Scratch, Manjula Martin has gathered interviews and essays from established and rising authors to confront the age-old question: how do creative people make money? As contributors including Jonathan Franzen, Cheryl Strayed, Roxane Gay, Nick Hornby, Susan Orlean, Alexander Chee, Daniel Jose Older, Jennifer Weiner, and Yiyun Li candidly and emotionally discuss money, MFA programs, teaching fellowships, finally getting published, and what success really means to them, Scratch honestly addresses the tensions between writing and money, work and life, literature and commerce. The result is an entertaining and inspiring book that helps readers and writers understand what it's really like to make art in a world that runs on money-and why it matters.

Sugar Changed the World: A Story of Magic, Spice, Slavery, Freedom, and Science


Marc Aronson - 2010
    The trail ran like a bright band from religious ceremonies in India to Europe’s Middle Ages, then on to Columbus, who brought the first cane cuttings to the Americas. Sugar was the substance that drove the bloody slave trade and caused the loss of countless lives but it also planted the seeds of revolution that led to freedom in the American colonies, Haiti, and France. With songs, oral histories, maps, and over 80 archival illustrations, here is the story of how one product allows us to see the grand currents of world history in new ways. Time line, source notes, bibliography, index.

24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world


Daniel Priestley - 2017
    They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.

Bespoke: Savile Row Ripped And Smoothed


Richard Anderson - 2009
    A behind-the-scenes expose of life on Savile Row from one of Britain's most celebrated and successful tailors.

No Exit: Struggling to Survive a Modern Gold Rush


Gideon Lewis-Kraus - 2014
    They're burning through cash, sales have stalled, and investors are nowhere to be found. Welcome to the reality of the new tech boom. Sure, it has produced its glittering share of billion-dollar "exits." But for the vast majority of startups life is nasty, brutish, and short on glamour. NO EXIT explores the feverish world of company founders who are desperately trying to keep their dream afloat. It’s a harrowing and hilarious look at the Silicon Valley no one sees. This is an extended version of a story that appears in the May 2014 issue of WIRED magazine.

Earmuffs for Everyone!: How Chester Greenwood Became Known as the Inventor of Earmuffs


Meghan Mccarthy - 2015
    Earmuffs didn’t exist yet! But during yet another long and cold Maine winter, Chester decided to do something about his freezing ears, and he designed the first pair of ear protectors (a.k.a. earmuffs) out of wire, beaver fur, and cloth. He received a patent for his design by the time he was nineteen, and within a decade the Chester Greenwood & Company factory was producing and shipping “Champion Ear Protectors” worldwide! But that was just the beginning of Chester’s career as a successful businessman and prolific inventor. In this fun and fact-filled picture book you can find out all about his other clever creations. The Smithsonian has declared Chester Greenwood one of America’s most outstanding inventors. And if you’re ever in Maine on December 21, be sure to don a pair of earmuffs and celebrate Chester Greenwood day!

Why'd They Wear That?: Fashion as the Mirror of History


Sarah Albee - 2015
    From spats and togas to hoop skirts and hair shirts, why people wore what they did is an illuminating way to look at the social, economic, political, and moral climates throughout history.