Through a lifetime of research, he has developed key scientific concepts in sport that have not only redefined the way elite athletes and teams approach their professions, but challenged conventional global thinking in these areas.In this new and updated edition of Challenging Beliefs, Noakes gives his views on everything from overtraining, banned substances and the dangers of rugby to the sports-drink industry, and children and sport, debunking a few sporting myths in the process. Stories and case studies of the teams and athletes with whom he has worked are also included. In providing an intimate look at the golden threads running through Noakes's life and career, this truly fascinating book reveals the groundbreaking theories and principles generated by one of the greatest minds in the history of sports science.

     When compared side by side to other forms of cardiovascular training, HIIT repeatedly comes out on top. Not only that, but it does so in a fraction of the time when compared to continuous cardio training or steady state cardio. With HIIT, you will achieve superior gains over other forms of training in all the following areas: - Weight loss - Improving the body’s capacity to burn fat - Increasing the anaerobic threshold, enabling you to work harder before the burn sets in - Improving maximal oxygen uptake (VO2 max), a popular indicator of fitness - Improving athletic performance - Releasing beta-endorphins, providing a feeling of well-being - Exercise enjoyment - And much more HIIT works by using short duration high intensity sprints together with nice and easy recovery periods such as walks or slow jogs. This makes the sprints extremely tolerable and enjoyable. Yet few people use or even know about HIIT and its incredible power! Find out just how effective interval training is and how it can be used in only a fraction of the time when compared to continuous training such as jogging at the same speed for up to an hour at a time. Discover the different forms of HIIT training such as Tabata, Fartlek, the Little Method and how best to use them. For the first time – Learn a range of high intensity exercises and training modes which are perfect for HIIT - Exercises you can perform either at the gym, in the park or at home. Learn how to craft and make use of your own HIIT training designs and workout routines, specifically to help you achieve your exercise goals in an incredibly quick time. The science is conclusive - HIIT will change your life!

    Take a look on Youtube for all kinds of push-up challenges and examine the chest development of the guys doing them. Most of the times it's insignificant, right? Does that mean push-ups are a bad chest builder? Not at all. It's just that most people don't know how to activate their chest muscles properly. As a result, they do numerous reps without ever seeing their chest ever getting muscular. How do you turn your chest muscles “on” in order to get maximum activation and muscle building? You do that by bringing intensity into your push-ups. And intensity is not about reps, it's about how you perform those reps. How to sculpt a Greek God Marble Chest with Push-ups teaches you all the tools you will ever need in order to produce intensity. There are 4 techniques in the book that you can use to increase the intensity of your pushups: Learn how to switch on your chest. That way you make every rep count. Pre-stretch the muscle. Why? A muscle which is fully stretched is maximally activated and can be built faster. Don't lockout on the top. If you do, you will lose muscle tension since your body's weight rests on your joints and bones. Lean your body forward. By doing it, you are lifting even more weight with every rep. You go from lifting 60% of your body to lifting up to 90%, progressively overloading your chest muscles. Implement these 4 techniques today and watch your chest become sculpted like a Greek's God. Don’t hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page! P.S. You will also start noticing better pumps with every chest exercise you perform from now on.

    Now, with one small device, you can apply the latest technology, science, and research to take the guesswork out of training, monitor progress, and see results. Heart Rate Training will show you how!From functions, features, and operational advice for your device to interpreting and applying the results, Heart Rate Training is a step-by-step guide to optimizing performance. You’ll learn how, when, and why monitors can, and should, be incorporated into your workouts, training, and conditioning program to produce maximum results. In Heart Rate Training, authors Roy Benson and Declan Connolly show you how to determine deficiencies in training and performance, create targeted programs to increase endurance, raise lactate threshold, increase speed and power, and monitor your recovery between workouts. And the sample programs allow you to manipulate the training components to design a long-term training plan across eight endurance sports: walking, running, cycling, swimming, triathlon, rowing, cross-country skiing, and team sports.When you’re ready to take training and performance to the next level, turn to Heart Rate Training and achieve your personal best.

    Updated and set out in a clear, easy-to-read format, this book makes it simpler than ever before to get free. • A UNIQUE METHOD THAT DOES NOT REQUIRE WILLPOWER• REMOVE THE PSYCHOLOGICAL NEED TO EAT JUNK FOOD• BANISH EMOTIONAL EATING• REGAIN CONTROL OF YOUR LIFE• MAKE EATING A PLEASURE AGAINWhat people say about Allen Carr's Easyway method: "Your journey through Allen Carr's book will be a revelation in discovering how simple the answer to weight control can be."Dr PM Bray MB, CHb, MRCGP"The Allen Carr program was nothing short of a miracle." Anjelica Huston "I was exhilarated by a new sense of freedom." The Independent "A different approach. A stunning success." The Sun

    Why? At some point, everyone stops dieting. The Lean Muscle Diet solves the sustainability problem while offering immediate results. It's simple: act as if you already have the body you want. If a reader is, say, a 220-pound man who wants to become a muscular 180-pounder, he then uses The Lean Muscle Diet's formula to eat and train to sustain a 180-pound body. The transformation begins immediately, and the results last for life.Lou Schuler, who has sold more than one million copies of his fitness books worldwide, and Alan Aragon, nutrition advisor to Men's Health, have created an eating and "metabolically expensive" exercise plan designed to melt fat while building muscle. the best part? the plan allows readers to eat their favorite foods, no matter how decadent. with full support from Men's Health, The Lean Muscle Diet delivers a simple—and simply sustainable—body transformation plan anyone can use.

    Features a three-phase, six-month program for the entire body, helping readers increase their lean body mass, build muscle, and dramatically transform their bodies. Instruction revolves around MAX (Mitogen Activated Xtreme training) Mitogens being the chemical substances that encourage cells to divide, a process essential to muscle growth. Includes over 100 exercises and more than 200 photos that demonstrate the exercises and ready-to-use prescriptive program guides. Program's goal is to systematically utilize featured exercises to enhance mitogenic and other growth-oriented training responses in a way that promotes optimal muscle development. Complemented by cardio guidelines and nutritional recommendations based on the latest scientific research.

    Do you ever stop to wonder why some people look so good and others simply look terrible? It took Dr. Madow more than thirty years to figure it out, but he can now teach you the answer in seven days! "IMPRESS THE WORLD WITH YOUR BODY IN SEVEN DAYS" is serious stuff that anyone can read and put into practice immediately. There is no question that the readers of "IMPRESS THE WORLD WITH YOUR BODY IN SEVEN DAYS" will be thrilled with the changes that they will see with themselves in a very short time. And unlike other books that make promises (but either don't work or don't last), the "SEVEN DAYS" lifestyle will stick with you forever!

    You know which curl is the best for your biceps, you do every possible exercise for your abdominals, and your 20-set bench-press routine is the envy of everyone in the gym. So why haven't you gotten the results you want?This book has the answer. In fact, it probably answers every question you've ever asked about how your muscles work: What makes them grow? What makes them show? Why didn't that champion bodybuilder's routine work for you?But The Book of Muscle does more than just explain how your muscles work. It also gives you comprehensive muscle-building programs from a world-class trainer.Ian King has spent 2 decades as strength coach to world-champion and Olympic athletes. He is in wide demand as a lecturer on athletic preparation and physique development, and he is a popular contributor to Men's Health magazine and T-mag.com, the most popular bodybuilding Web site on the planet. Now, for the first time, he brings his extraordinary knowledge and unique muscle-building systems to a book meant for regular guys who like to work out and want to see better results than they've gotten from conventional programs.Here's what you get from The Book of Muscle that you can't get from any other book:Three complete 6-month, progressive workout programs created by Ian King to optimize muscle growth by juxtaposing opposing muscle actionsIan King's revolutionary training-age system to help you determine which program is right for youComplete abdominal training that ensures you'll not only get that coveted six-pack but also develop the muscles that prevent injuries and produce better performance on the field--any fieldVital advice on warming up, stretching, and recovering between workoutsThe latest and best information on how you need to eat to make your muscles growIf you've never before bought a workout book, this should be your first. And if you've tried all the others, this is the one that finally delivers everything you have ever wanted to know but couldn't find in one place.

    It’s about right eating, right drinking, right rest, right practice, right exercise at the right time, right motivation, right inspiration, right attitude and right lifestyle. If you don’t have that righteous set of abs in place, it’s because you have failed in one or more of these areas.With his 25-plus years of rugged research and extreme physical dedication into every dimension of what it takes to earn world-class abs, Danny Kavadlo is a modern-day master of the art. It’s all here: over 50 of the best-ever exercises to develop the abs—from beginner to superman level—inspirational photos, no BS straight talk on nutrition and lifestyle factors and clear-cut instructions on what to do, when. Supply the grit, follow the program and you simply cannot fail but to build a monstrous mid-section.In our culture, Abs are the Measure of a Man. To quit on your abs is to quit on your masculinity—like it or not. Diamond-Cut Abs gives you the complete, whole-life program you need to reassert yourself and reestablish your respect as a true physical specimen—with a thunderous six-pack to prove it.“Diamond-Cut Abs condenses decades of agonizing lessons and insight into the best book on ab-training ever written. Hands down.”—PAUL WADE, author of Convict Conditioning“Danny has done it again! Diamond-Cut Abs is a no-nonsense, results driven approach that delivers all the goods on abs. Nutrition, training and progression are all included, tattoos optional!”—ROBB WOLF, author of The Paleo Solution “There are a lot of abs books and products promising a six-pack. What sets Danny's book apart is the realistic and reasonable first section of the book… His insights into nutrition are so simple and sound, there is a moment you wish this book was a stand alone dieting book.”—DAN JOHN, author of Never Let Go"As soon as I received Diamond-Cut Abs, I flipped to the table of contents. Amazingly I found what I have been fruitlessly looking for in ab books for decades: 66 pages dedicated to NUTRITION. Kavadlo passed his second Marty audition by not echoing all the bankrupt politically-correct, lock-step, mainstream nutritional commandments. When Dan starts riffing about eating like a horse, eating ample amounts of red meat, shellfish and the divine pig meat (along with all kinds any types of nutrient-dense food), I knew I had to give my first ever ab book endorsement. When he noted that he drank whiskey while getting his abs into his all time best shape, it sealed the deal for me. Oh, and the ab exercises are excellent.”—MARTY GALLAGHER, 3-Time Powerlifting Champion, Author of The Purposeful Primitive"Danny Kavadlo's book might be titled 'Diamond-Cut Abs' but the truth is that it goes way BEYOND just ab training. Danny has actually created a guide to Physical Culture & LIVING healthy. The traditional fitness industry has gone astray from what the body truly needs. Since 1989, I've read a ton of abs-related books—and they don't scratch the surface of what's inside Danny's masterpiece. From powerful nutrition methods to training the entire body with a holistic approach, Diamond-Cut Abs is a vital addition to anyone's library. I LOVE it!”—ZACH EVEN-ESH, author of The Encyclopedia of Underground Strength and Conditioning“Danny's new book definitely hits the mark.

    It tests the whole body, engaging muscle groups in the arms, chest, abdomen, hips and legs." —The New York TimesIf you're ready to massively increase your strength, follow the 7-week program in this book and you'll soon be able to complete 100 consecutive push-ups! You'll also transform your fitness, look great and feel even better as you sculpt every muscle from your neck down to your calves.Offering several custom-designed, day-by-day plans, this book has something for everyone: from beginners embarking on a new workout regimen to athletes looking to enhance their strength training program.Unleashing the power of the ultimate strength exercise 7 Weeks to 100 Push-Ups includes:•Instruction on how to do a perfect push-up•Muscle-by-muscle breakdown of strength-building•Challenging push-up variations

    The gear you select and how you use it can mean big results—or bigger disappointment.FASTER takes a scientific look at triathlon to see what truly makes you faster—and busts the myths and doublespeak that waste your money and race times. In this fascinating exploration of the forces at play in the swim-bike-run sport, astronautical engineer and triathlete Jim Gourley shows where to find free speed, speed on a budget, and the gear upgrades that are worth it.FASTER offers specific, science-based guidance on the fastest techniques and the most effective gear, answering questions like: •    Which wetsuit is best for me? •    What’s the best way to draft a swimmer? •    Should I buy a lighter bike? •    Deep dish or disc wheels? •    Are lighter shoes faster? •    Who’s right about running technique? Gourley reviews published studies in peer-reviewed journals to show what scientists have learned about swim drafting, pacing the bike leg, race strategy for short and long-course racing, and the fastest ways to handle transitions.FASTER will change how you think about your body, your gear, and the world around you. With science on your side, you'll make the smart calls that will make you a better, faster triathlete.

     Do you know the best martial art for 'real' street self-defense? Or how board breaking really works - and how you can do it? Uncover the one self-defense myth that will keep you alive! The truth behind martial arts superhumans Which is the original martial art? The truth about your inner badass The surprising reality behind everyone's favorite weapon What meditation can really do for you The secret 'trick' to Bruce Lee's One Inch Punch + Free Bonus Book! And more! From Amazon Best Selling Martial Arts Author Phil Pierce, this guide cracks open the secretive techniques and explores why we are fascinated by the unknown and the mysterious. Whether you train in Karate, Taewkondo, Kung Fu, MMA, Origami or none of these you will find this Kindle Short eye opening and entertaining. Discover the truth behind the legends - Click and Grab your copy now!

    It gets talked about a lot, but few seem to unlock the secrets. In the past few decades, Dan John, author of the bestseller, Never Let Go, has found the key to this enigma-It is based on a few principles, a few days a week in the gym and a few key movements.It sounds simple because it is simple. But don't let simple fool you. This isn't easy. Set aside six weeks, prepare a gym bag to stock with food and enter the world of attaining lean body mass with Dan John as your guide.Note: The print version of this book is spiral-bound, with the final 42 pages being a typeset training log with the exercises organized to match each workout in the book. In this electronic version, when you get to what would be page 121 in the print book, you'll be given a link to a printable PDF version of the training log pages.

    In under an hour a week, runners will strengthen their core and key running muscles to build a better runner’s body. Strength training is crucial to better running and injury prevention. But it’s difficult to know which exercises work best for runners or to get motivated to hit the gym. In Quick Strength for Runners, running coach and personal trainer Jeff Horowitz simplifies strength training into just two 20-minute workouts per week, with no gym or pricey equipment required. Designed specifically for runners, the Quick Strength program pinpoints the exercises that really work. Inside you’ll find: • A guide to how strength training leads to better running form and fitness • 40 targeted exercises, with step-by-step photos and clear instructions • Progressive workouts and advanced form options to increase strength as fitness improves • A focused and efficient 8-week strength training program • Tips on designing your own long-term workout program for a lifetime of fitnessQuick Strength for Runners makes it easy for runners to build a better runner’s body. This highly effective, easy-to-implement program will make you a stronger, faster runner in under an hour a week so you can stay on the road or trail.