Men from all walks of life are prone to competition and comparison. If you've ever asked yourself what people think of you as a man--whether you measure up in their eyes--welcome to the club! Men fall into this trap every day. In his new book, The True Measure of a Man, Richard Simmons presents new parameters, coupled with a surprising paradox, for assessing your worth as a man. The old measurements simply don't work when times get tough! The core message of The True Measure of a Man is that it's more important to build personal qualities that can weather the storms of life than outward achievements, which fall woefully short when they bottom drops out.