What’s actually going on in our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.We see companies and brands—such as Hershey’s, Domino’s, Lululemon, Zappos, Amazon, Chobani, Sprint—the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success in the future, companies must forge genuine relationships with customers that reflect warmth, competence, and worthy intentions. And as customers, we have a right to expect relational accountability from the companies and brands we support.Drawing from original research, and evaluating over 45 companies over the course of 10 separate studies, The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

    Smoke fills the horizon and blood soaks the prairie as the Sioux fight to drive white settlers from their ancestral homeland. Sarah Wakefield and her young son and baby daughter are fleeing for their lives when two warriors capture them. One is Hapa, who intends to murder them. The other is Chaska, an old acquaintance who promises to protect the family. Chaska shelters them in his mother’s tepee, but with emotions running so high among both Indians and whites, the danger only intensifies. As she struggles to protect herself and those she loves, Sarah is forced to choose between doing what others expect of her and following her own deep beliefs.

    Book by Ronald Brownstein

    It is the only country whose divisions are legally endorsed, whose isolation is deliberate and whose internal biases are so pointedly lopsided. The Mind of South Africa is a unique survey which encompasses the history, culture and the warped mythology of apartheid by which the country is still held hostage. Allister Sparks, distinguished former editor of the Rand Daily Mail, recounts the full story of South Africa's agonizing drama - and, amazingly, remains an optimist about its future.

    It prepares students to understand and relate the various political ideologies to the general political values of the left, the mainstream, and the right as they appear in contemporary political events and issues and to see clearly how political theory applies to their own lives.

    His work continues to influence fields such as Marxist philosophy, sociology, critical theory, and literary studies---Lisa Lieberman's writings on French postwar film and literature and their efforts to come to terms with the Holocaust have appeared in a variety of media.  She is the author of Leaving You: The Cultural Meaning of Suicide, which addresses the suicides of notable Holocaust survivors including Primo Levi, Bruno Bettelheim, and Jean Améry.  Trained as a modern European cultural and intellectual historian, she studied at the University of Pennsylvania and Yale University and has taught at Dickinson College.  She lives in Amherst, Massachusetts.

    The finger-on-the-button tension that had defined a generation was over, and it seemed that peace was at hand. The next twelve years rolled by in a haze of self-congratulation— what some now call a "holiday from history. "When that complacency shattered on September 11, 2001, setting the U.S. on a new and contentious path, confused Americans asked themselves: How did we get here?In America Between The Wars, Derek Chollet and James Goldgeier examine how the decisions and debates of the years between the fall of the Wall on 11/9 and the collapse of the Twin Towers on 9/11 shaped the events, arguments, and politics of the world we live in today. Reflecting the authors' deep expertise and broad access to key players across the political spectrum, this book tells the story of a generation of leaders grappling with a moment of dramatic transformation—changing how we should think about the recent past, and uncovering important lessons for the future.

    In a year that sees a Scottish referendum on independence, Linda Colley analyses some of the forces that have unified Britain in the past.She examines the mythology of Britishness, and how far - and why - it has faded. She discusses the Acts of Union with Wales, Scotland and Ireland, and their limitations, while scrutinizing England's own fractures. And she demonstrates how the UK has been shaped by movement: of British people to other countries and continents, and of people, ideas and influences arriving from elsewhere.As acts of union and disunion again become increasingly relevant to our daily lives and politics, Colley considers how - if at all - the pieces might be put together anew, and what this might mean.Based on a 15-part BBC Radio 4 series.

    Cynthia Barnett does it by telling us the stories of the amazing personalities behind our water wars, the stunning contradictions that allow the wettest state to have the most watered lawns, and the thorough research that makes her conclusions inescapable. Barnett has established herself as one of Florida’s best journalists and Mirage is a must-read for anyone who cares about the future of the state.”—Mary Ellen Klas, Capital Bureau Chief, Miami Herald “Mirage is the finest general study to date of the freshwater-supply crisis in Florida. Well-meaning villains abound in Cynthia Barnett’s story, but so too do heroes, such as Arthur R. Marshall Jr., Nathaniel Reed, and Marjorie Harris Carr. The author’s research is as thorough as her prose is graceful. Drinking water is the new oil. Get used to it.”—Michael Gannon, Distinguished Professor of history, University of Florida, and author of Florida: A Short History “With lively prose and a journalist’s eye for a good story, Cynthia Barnett offers a sobering account of water scarcity problems facing Florida—one of our wettest states—and the rest of the East Coast. Drawing on lessons learned from the American West, Mirage uses the lens of cultural attitudes about water use and misuse to plead for reform. Sure to engage and fascinate as it informs.”—Robert Glennon, Morris K. Udall Professor of Law and Public Policy, University of Arizona, and author of Water Follies: Groundwater Pumping and the Fate of America’s Fresh Waters Part investigative journalism, part environmental history, Mirage reveals how the eastern half of the nation—historically so wet that early settlers predicted it would never even need irrigation—has squandered so much of its abundant freshwater that it now faces shortages and conflicts once unique to the arid West. Florida’s parched swamps and supersized residential developments set the stage in the first book to call attention to the steady disappearance of freshwater in the American East, from water-diversion threats in the Great Lakes to tapped-out freshwater aquifers along the Atlantic seaboard. Told through a colorful cast of characters including Walt Disney, Jeb Bush and Texas oilman Boone Pickens, Mirage ferries the reader through the key water-supply issues facing America and the globe: water wars, the politics of development, inequities in the price of water, the bottled-water industry, privatization, and new-water-supply schemes. From its calamitous opening scene of a sinkhole swallowing a house in Florida to its concluding meditation on the relationship between water and the American character, Mirage is a compelling and timely portrait of the use and abuse of freshwater in an era of rapidly vanishing natural resources.

    This groundbreaking study shows why five central arguments promoting nuclear weapons are, in essence, myths. It is a myth: • that nuclear weapons necessarily shock and awe opponents, including Japan at the end of World War II • that nuclear deterrence is reliable in a crisis • that destruction wins wars • that the bomb has kept the peace for sixty-five years • and that we can’t put the nuclear genie back in the bottle Drawing on new information and the latest historical research, Wilson poses a fundamental challenge to the myths on which nuclear weapons policy is currently built. Using pragmatic arguments and an unemotional, clear-eyed insistence on the truth, he arrives at a surprising conclusion: nuclear weapons are enormously dangerous, but don’t appear to be terribly useful. In that case, he asks, why would we want to keep them? This book will be widely read and discussed by everyone who cares about war, peace, foreign policy, and security in the twenty-first century.

    This year marks the tenth anniversary of the attacks on the World Trade Center and the Pentagon, an occasion that is sure to be observed around the world. But among the memorials, political speeches, and news editorials, the most pressing consideration- and often the most overlooked-is the lives and well-being of the 9/11 first responders, their families, and the victims' families over the past decade.Dennis Smith, a former firefighter and the author of the bestselling Report from Ground Zero, addresses this important topic in a series of interviews with the heroes and families of those most affected by the tragedy either through feats of bravery in the rescue efforts or heroic bearing up in the face of unimaginable loss. Smith provides an intimate look at a terrible moment in history and its challenging and difficult aftermath, allowing these survivors to share their stories of loss, endurance, and resilience in their own words. A Decade of Hope is an honest and vitally important look at a decade in the lives of those for whom a national tragedy was a devastatingly personal ordeal.

    Singapore, Incomplete is a collection of personal reflections about the country’s underdeveloped political culture and structure. “Ours is a middle-aged country with a maturing economy—but a political system that treats us like children,” he argues. George calls for more open “rules of engagement” that will protect and celebrate a diversity of ideas and beliefs. He critiques Singapore’s culture of fear, the lack of political transparency, and governmental groupthink. This is his first book for a general audience since Singapore: The Air-Conditioned Nation (2000).

    His political role as the power behind the throne is as much obscured today, as it was then, by the fascination with his morality and private life. Andrew Cook’s re-investigation of Rasputin’s death will reveal for the first time the real masterminds behind the murder of the "mad monk."

    But to think of the Constitution as a fully-formed, canonical document is to miss out on an honest, well-rounded grasp of American history. Now, more than ever, any well-informed citizen should understand how the Constitution lives, breathes, and endures. In collaboration with Smithsonian, these 36 lectures are a deep dive into the creation of the US Constitution as it actually happened - and the remarkable men who played their own unique role in the creation (and survival) of American democracy. Designed to be enjoyed in chronological order, they take you from the closing days of the American Revolution to the opening decades of the United States under the newly created US Constitution. Told like a dramatic story, each lecture uses a Founder as a doorway through which to examine the process involved in crafting the Constitution. You'll encounter fresh perspectives on familiar Founders including George Washington, Thomas Jefferson, James Madison, and Alexander Hamilton, as well as people not necessarily considered Founders, including James McHenry, Secretary of War under John Adams; and Alexis de Tocqueville, author of the insightful Democracy in America. While detailed, the lectures are highly accessible for all learners, high school students and history buffs alike. Less a biography of individuals, Professor Guelzo's lectures are instead a composite biography of one of the greatest political documents in history

    But how did this come about? And what does it mean for the future?Populism and ultra-nationalism brought about the rise of Hitler and Mussolini in the 1930s. Now, as Trump sits in the White House, Britain negotiates its way out of the EU, and countries across Europe see substantial gains in support for the extreme Right, award-winning journalist, author, and historian Gwynne Dyer asks how we got here, and where we go next. Dyer examines the global challenges facing us all today and explains how they have contributed to a world of inequality, poverty, and joblessness, conditions which he argues inevitably lead to the rise of populism. The greatest threat to social and political stability lies in the rise of automation, which will continue to eliminate jobs, whether politicians admit that it is happening or not. To avoid a social and political catastrophe, we will have to find ways of putting real money into the pockets of those who have no work. But this is not a book without hope. Our capacity for overcoming the worst has been tested again and again throughout history, and we have always survived. To do so now, Dyer argues, we must embrace radical solutions to the real difficulties facing individuals, or find ourselves back in the 1930s with no way out.