Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

     I have zero practical skills. I can't survive if I am more than a three minute walk from a supermarket. For the last seven years I have suffered with crippling anxiety I bolt when panicked. I cannot bear to witness humans or animals in distress I have no ability to learn languages. I am a terrible hypochondriacOh, and I am no good with boats.So I said yes.

    Here they met and studied unique animals and were confronted with danger from drought, fire, storms, and the animals they loved. This best-selling book is for both travelers and animal lovers.

    Reader and protagonist alike are challenged into new ways of understanding culture clash, slavery and the place of Islam in the social fabric of desert-dwelling peoples.In a calm May morning in 1815, Captain James Riley and the crew of the Commerce left port in Connecticut for an ordinary trading voyage. They could never have imagined what awaited them. Their nightmare began with a dreadful shipwreck off the coast of Africa, a hair-raising confrontation with hostile native tribesmen within hours of being washed ashore, and a hellish confinement in a rickety longboat as they tried, without success, to escape the fearsome coast. Eventually captured by desert nomads and sold into slavery, Riley and his men were dragged along on an insane journey through the bone-dry heart of the Sahara—a region unknown to Westerners. Along the way the Americans would encounter everything that could possibly test them: barbarism, murder, starvation, plagues of locusts, death, sandstorms that lasted for days, dehydration, and hostile tribes that roamed the desert on armies of camels. They would discover ancient cities and secret oases. They would also discover a surprising bond between a Muslim trader and an American sea captain, men who began as strangers, were forced to become allies in order to survive, and, in the tempering heat of the desert, became friends—even as the captain hatched a daring betrayal in order to save his men. From the cold waters of the Atlantic to the searing Saharan sands, Skeletons on the Zahara is a spectacular odyssey through the extremes. Destined to become a classic among adventure narratives, Dean King's masterpiece is an unforgettable tale of survival, courage, and brotherhood.

    Secret Service, that elite corps of agents who pledge to take a bullet to protect the president and his family. After conducting exclusive interviews with more than one hundred current and former Secret Service agents, bestselling author and award-winning reporter Ronald Kessler reveals their secrets for the first time.Secret Service agents, acting as human surveillance cameras, observe everything that goes on behind the scenes in the president’s inner circle. Kessler reveals what they have seen, providing startling, previously untold stories about the presidents, from John F. Kennedy and Lyndon Johnson to George W. Bush and Barack Obama, as well as about their families, Cabinet officers, and White House aides. Kessler portrays the dangers that agents face and how they carry out their missions–from how they are trained to how they spot and assess potential threats. With fly-on-the-wall perspective, he captures the drama and tension that characterize agents’ lives.In this headline-grabbing book, Kessler discloses assassination attempts that have never before been revealed. He shares inside accounts of past assaults that have put the Secret Service to the test, including a heroic gun battle that took down the would-be assassins of Harry S. Truman, the devastating day that John F. Kennedy was killed in Dallas, and the swift actions that saved Ronald Reagan after he was shot.While Secret Service agents are brave and dedicated, Kessler exposes how Secret Service management in recent years has betrayed its mission by cutting corners, risking the assassination of President Barack Obama, Vice President Joe Biden, and their families. Given the lax standards, “It’s a miracle we have not had a successful assassination,” a current agent says.Since an assassination jeopardizes democracy itself, few agencies are as important as the Secret Service–nor is any other subject as tantalizing as the inner sanctum of the White House. Only tight-lipped Secret Service agents know the real story, and Ronald Kessler is the only journalist to have won their trust.

    However, he observed that fresh vegetables wetted and left outside in the Arctic winds froze in a way that maintained their integrity after thawing. As a result, he developed his patented Birdseye freezing process and started the company that still bears his name. Birdseye forever changed the way we preserve, store, and distribute food, and the way we eat. Mark Kurlansky’s vibrant and affectionate narrative reveals Clarence Birdseye as a quintessential “can-do” American inventor—his other patents include an electric sunlamp, a harpoon gun to tag finback whales, and an improved incandescent lightbulb—and shows how the greatest of changes can come from the simplest of ideas and the unlikeliest of places

    Still, when she and her husband call it quits, leaving her more broke than ever, Link makes a seemingly impossible resolution: to hang on to her northern Michigan farm and continue to raise her boys on well water and wood chopping and dirt. Armed with an unfailing sense of humor and her three resolute accomplices, Link confronts blizzards and coyotes, learns about Zen divorce and the best way to butcher a hog, dominates a zucchini-growing contest and wins a year's supply of local bread, masters the art of bargain cooking, deals with rampaging poultry, and finds her way to a truly rich existence. Told with endless heart and candor, Bootstrapper is a story of motherhood and survival and self-discovery, of an indomitable woman who, against all the odds, holds on to what matters most.

    They say you can’t go home again. But when her father is diagnosed with aggressive lung cancer and her mother with atypical Alzheimer’s, New York-based actress Kate Mulgrew returns to her hometown in Iowa to spend time with her parents and care for them in the time they have left.The months Kate spends with her parents in Dubuque—by turns turbulent, tragic, and joyful—lead her to reflect on each of their lives and how they shaped her own. Those ruminations are transformed when, in the wake of their deaths, Kate uncovers long-kept secrets that challenge her understanding of the unconventional Irish Catholic household in which she was raised.Breathtaking and powerful, laced with the author’s irreverent wit, How to Forget is a considered portrait of a mother and a father, an emotionally powerful memoir that demonstrates how love fuses children and parents, and an honest examination of family, memory, and indelible loss.

    Paul's School recently came under state investigation after extensive reports of sexual abuse on campus, Lacy Crawford thought she'd put behind her the assault she'd suffered at St. Paul's decades before, when she was fifteen. Still, when detectives asked for victims to come forward, she sent a note.Her criminal case file reopened, she saw for the first time evidence that corroborated her memories. Here were depictions of the naïve, hard-working girl she'd been, a chorister and debater, the daughter of a priest; of the two senior athletes who assaulted her and were allowed to graduate with awards; and of the faculty, doctors, and priests who had known about Crawford's assault and gone to great lengths to bury it.Now a wife, mother, and writer living on the other side of the country, Crawford learned that police had uncovered astonishing proof of an institutional silencing years before, and that unnamed powers were still trying to block her case. The slander, innuendo, and lack of adult concern that Crawford had experienced as a student hadn't been imagined as the effects of trauma, after all: these were the actions of a school that prized its reputation above anything, even a child.This revelation launched Crawford on an extraordinary inquiry into the ways gender, privilege, and power shaped her experience as a girl at the gates of America's elite. Her investigation looks beyond the sprawling playing fields and soaring chapel towers of crucibles of power like St. Paul's, whose reckoning is still to come. And it runs deep into the channels of shame and guilt, witness and silencing, that dictate who can speak and who is heard in American society.An insightful, mature, beautifully written memoir, Notes on a Silencing is an arresting coming-of-age story that wrestles with an essential question for our time: what telling of a survivor's story will finally force a remedy?

    Lacking the ability to measure their longitude, sailors throughout the great ages of exploration had been literally lost at sea as soon as they lost sight of land. Thousands of lives, and the increasing fortunes of nations, hung on a resolution.The scientific establishment of Europe—from Galileo to Sir Issac Newton—had mapped the heavens in both hemispheres in its certain pursuit of a celestial answer. In stark contrast, one man, John Harrison, dared to imagine a mechanical solution—a clock that would keep precise time at sea, something no clock had ever been able to do on land. Longitude is a dramatic human story of an epic scientific quest and Harrison's forty-year obsession with building his perfect timekeeper, known today as the chronometer. Full of heroism and chicanery, it is also a fascinating brief history of astronomy, navigation, and clock-making, and opens a new window on our world.On its 10th anniversary, a gift edition of this classic book, with a forward by one of history's greatest explorers, and eight pages of color illustrations.

    With Voyagers of the Titanic, Richard Davenport-Hines gives us a magnificent history of the people intimately connected with the infamous ship—from deal-makers and industry giants, like J.P. Morgan, who built and operated it; to Molly Brown, John Jacob Astor IV, and other glittering aristocrats who occupied its first class cabins; to the men and women traveling below decks hoping to find a better life in America. Commemorating the centennial anniversary of the great disaster, Voyagers of the Titanic offers a fascinating, uniquely original view of one of the most momentous catastrophes of the 20th century.

    We must find and destroy her."This spy was Virginia Hall, a young American woman--rejected from the foreign service because of her gender and her prosthetic leg--who talked her way into the spy organization deemed Churchill's "ministry of ungentlemanly warfare," and, before the United States had even entered the war, became the first woman to deploy to occupied France.Virginia Hall was one of the greatest spies in American history, yet her story remains untold. Just as she did in Clementine, Sonia Purnell uncovers the captivating story of a powerful, influential, yet shockingly overlooked heroine of the Second World War. At a time when sending female secret agents into enemy territory was still strictly forbidden, Virginia Hall came to be known as the "Madonna of the Resistance," coordinating a network of spies to blow up bridges, report on German troop movements, arrange equipment drops for Resistance agents, and recruit and train guerilla fighters. Even as her face covered WANTED posters throughout Europe, Virginia refused order after order to evacuate. She finally escaped with her life in a grueling hike over the Pyrenees into Spain, her cover blown, and her associates all imprisoned or executed. But, adamant that she had "more lives to save," she dove back in as soon as she could, organizing forces to sabotage enemy lines and back up Allied forces landing on Normandy beaches. Told with Purnell's signature insight and novelistic flare, A Woman of No Importance is the breathtaking story of how one woman's fierce persistence helped win the war.

    From surviving a skin infection in the swampy armpit of America (aka Columbus, Georgia) to kicking down doors in the outskirts of Ramadi; from blowing up a truck full of enemy combatants to witnessing the effects of a suicide bombing right in front of your face, Thank You for My Service will give readers fresh insight into what it’s really like inside the minds of the men and women on the front linesIt’s also a sobering yet steadying glimpse at civilian life for veterans, after the fighting stops. When the enemy becomes self-doubt or despair, and you begin to wonder why anyone should be thanking you for anything, least of all your service. How do you keep going when something you love turns you into somebody you hate? For veterans and their friends and family,

    "Where could Amelia Earhart have gone?" "How would you address this horrible drought?" "What would you do about the troop movements in Europe?" It was a nightly custom that helped shape the Kennedys into who they would become.Before Joe and Rose’s children emerged as leaders on the world stage, they were a loving circle of brothers and sisters who played football, swam, read, and pursued their interests. They were children inspired by parents who instilled in them a strong work ethic, deep love of country, and intense appreciation for the sacrifices their ancestors made to come to America."No whining in this house!" was their father’s regular refrain. It was his way of reminding them not to complain, to be grateful for what they had, and to give back. In her remarkable memoir, Kennedy Smith—the last surviving sibling—revisits this singular time in their lives. Filled with fascinating anecdotes and vignettes, and illustrated with dozens of family pictures, The Nine of Us vividly depicts this large, close-knit family during a different time in American history. Kennedy Smith offers indelible, elegantly rendered portraits of her larger-than-life siblings and her parents. "They knew how to cure our hurts, bind our wounds, listen to our woes, and help us enjoy life," she writes. "We were lucky children indeed."

    Yet by the end of World War II, almost the only thing remaining of their vast empire was a collection of 264 wood and ivory carvings, none of them larger than a matchbox.The renowned ceramicist Edmund de Waal became the fifth generation to inherit this small and exquisite collection of netsuke. Entranced by their beauty and mystery, he determined to trace the story of his family through the story of the collection.The netsuke—drunken monks, almost-ripe plums, snarling tigers—were gathered by Charles Ephrussi at the height of the Parisian rage for all things Japanese. Charles had shunned the place set aside for him in the family business to make a study of art, and of beautiful living. An early supporter of the Impressionists, he appears, oddly formal in a top hat, in Renoir’s Luncheon of the Boating Party. Marcel Proust studied Charles closely enough to use him as a model for the aesthete and lover Swann in Remembrance of Things Past.Charles gave the carvings as a wedding gift to his cousin Viktor in Vienna; his children were allowed to play with one netsuke each while they watched their mother, the Baroness Emmy, dress for ball after ball. Her older daughter grew up to disdain fashionable society. Longing to write, she struck up a correspondence with Rilke, who encouraged her in her poetry.The Anschluss changed their world beyond recognition. Ephrussi and his cosmopolitan family were imprisoned or scattered, and Hitler’s theorist on the “Jewish question” appropriated their magnificent palace on the Ringstrasse. A library of priceless books and a collection of Old Master paintings were confiscated by the Nazis. But the netsuke were smuggled away by a loyal maid, Anna, and hidden in her straw mattress. Years after the war, she would find a way to return them to the family she’d served even in their exile.In The Hare with Amber Eyes, Edmund de Waal unfolds the story of a remarkable family and a tumultuous century. Sweeping yet intimate, it is a highly original meditation on art, history, and family, as elegant and precise as the netsuke themselves.