However, because it leaves no permanent trace, its evolution has long been a mystery, and it is only in the last fifteen years that we have begun to understand how language came into being. "The First Word" is the compelling story of the quest for the origins of human language. The book follows two intertwined narratives. The first is an account of how language developed?how the random and layered processes of evolution wound together to produce a talking animal: us. The second addresses why scientists are at last able to explore the subject. For more than a hundred years, language evolution was considered a scientific taboo. Kenneally focuses on figures like Noam Chomsky and Steven Pinker, along with cognitive scientists, biologists, geneticists, and animal researchers, in order to answer the fundamental question: Is language a uniquely human phenomenon? "The First Word" is the first book of its kind written for a general audience. Sure to appeal to fans of Steven Pinker's "The Language Instinct" and Jared Diamond's "Guns, Germs, and Steel," Kenneally's book is set to join them as a seminal account of human history.

    Evo Devo Evolutionary Developmental Biology is the new science that has finally cracked open the box. Within the pages of his rich and riveting book, Sean B. Carroll explains how we are discovering that complex life is ironically much simpler than anyone ever expected.

    In the great halls of science, dogma holds that Darwin's theory of natural selection explains every branch on the tree of life: which species thrive, which wither away to extinction, and what features each evolves. But can adaptation by natural selection really account for everything we see in nature? Yale University ornithologist Richard Prum--reviving Darwin's own views--thinks not. Deep in tropical jungles around the world are birds with a dizzying array of appearances and mating displays: Club-winged Manakins who sing with their wings, Great Argus Pheasants who dazzle prospective mates with a four-foot-wide cone of feathers covered in golden 3D spheres, Red-capped Manakins who moonwalk. In thirty years of fieldwork, Prum has seen numerous display traits that seem disconnected from, if not outright contrary to, selection for individual survival. To explain this, he dusts off Darwin's long-neglected theory of sexual selection in which the act of choosing a mate for purely aesthetic reasons--for the mere pleasure of it--is an independent engine of evolutionary change. Mate choice can drive ornamental traits from the constraints of adaptive evolution, allowing them to grow ever more elaborate. It also sets the stakes for sexual conflict, in which the sexual autonomy of the female evolves in response to male sexual control. Most crucially, this framework provides important insights into the evolution of human sexuality, particularly the ways in which female preferences have changed male bodies, and even maleness itself, through evolutionary time. The Evolution of Beauty presents a unique scientific vision for how nature's splendor contributes to a more complete understanding of evolution and of ourselves.

    It gives your body its shape and the ability to move. It grows and changes with you, an undeniable document of who you are and how you lived. Arguably, no other part of the human anatomy has such rich scientific and cultural significance, both brimming with life and a potent symbol of death.In this delightful natural and cultural history of bone, Brian Switek explains where our skeletons came from, what they do inside us, and what others can learn about us when these artifacts of mineral and protein are all we've left behind.Bone is as embedded in our culture as it is in our bodies. Our species has made instruments and jewelry from bone, treated the dead like collectors' items, put our faith in skull bumps as guides to human behavior, and arranged skeletons into macabre tributes to the afterlife. Switek makes a compelling case for getting better acquainted with our skeletons, in all their surprising roles. Bridging the worlds of paleontology, anthropology, medicine, and forensics, Skeleton Keys illuminates the complex life of bones inside our bodies and out.

    The book gathers his essays and interviews to provide a short, accessible introduction to his distinctively optimistic brand of anarchism. Refuting the notion of anarchism as a fixed idea, and disputing the traditional fault lines between anarchism and socialism, this is a book sure to challenge, provoke and inspire. Profoundly relevant to our times, it is a touchstone for political activists and anyone interested in deepening their understanding of anarchism, or of Chomsky's thought.'Arguably the most important intellectual alive' New York TimesNoam Chomsky is the author of numerous bestselling and influential political books, including Hegemony or Survival, Failed States, Interventions, What We Say Goes, Hopes and Prospects, Gaza in Crisis, Making the Future and Occupy.Nathan Schneider is the author of Thank You, Anarchy: Notes from the Occupy Apocalypse and God in Proof: The Story of a Search from the Ancients to the Internet.

    In the mid-1970s, scientists began using DNA sequences to reexamine the history of all life. Perhaps the most startling discovery to come out of this new field—the study of life’s diversity and relatedness at the molecular level—is horizontal gene transfer (HGT), or the movement of genes across species lines. It turns out that HGT has been widespread and important. For instance, we now know that roughly eight percent of the human genome arrived not through traditional inheritance from directly ancestral forms, but sideways by viral infection—a type of HGT.David Quammen chronicles these discoveries through the lives of the researchers who made them—such as Carl Woese, the most important little-known biologist of the twentieth century; Lynn Margulis, the notorious maverick whose wild ideas about “mosaic” creatures proved to be true; and Tsutomu Wantanabe, who discovered that the scourge of antibiotic-resistant bacteria is a direct result of horizontal gene transfer, bringing the deep study of genome histories to bear on a global crisis in public health.

     If you don't know what "SEO" stands for or what a "backlink" is, this book will get you up to speed in a quick 1 hour read and show you some basic steps to optimize your site and blog posts. There are no advanced ninja tricks here, but simply the meat and potato basics of what SEO is and how you can best use it without spending a fortune Have you ever wondered how websites end up on page 1 in Google - and…. why your site isn’t there? Does it just “happen”? Is it luck? Do you need to know someone at Google? Or…… are there actual techniques that can help you get to #1? The good news is: there are! The Art of Ranking in Google is called SEO and people who do it well, make a LOT of money! Why? Because the higher you rank, the more people will visit your site = potential customers -> the more money you can make. SEO is a form of internet marketing, just like Google or Facebook Ads, yet a lot more effective and stable once set up - and in the long run, far less expensive! For blogging purposes, SEO is next to Kindle Publishing the most effective strategy to grow an audience long term - and also, to market affiliate products (=monetize your site). And you need to start from Day 1. - This is the one technique you cannot put off for later! This book will take you as a complete novice and take you step by step through: What SEO is all about? The main techniques and strategies to start ranking in Google and how even as a total beginner you can start employing them from day 1. The pitfalls and dangers along the way (Google Penalties) How to structure your Posts for optimal ranking chances How to structure your overall Site for optimal Google recognition Basic - but effective Backlinking strategies Social Media Implementation Most of all - this book will help you understand what it’s really all about and why it is so important to employ SEO techniques from day 1! This is the one technique you cannot put off till later and while you might feel overwhelmed in the beginning with all the new things to learn, this book will make it painless and easy to get started with minimal time input. Go back to the TOP to purchase - see your there….;-

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    The author maintains that the last two decades have seen the emergence of a mass alternative nation, populated by struggling screen writers, oddball thrift stores, indie rockers and thousands of coffee houses.

    In this sustained meditation, Gardini gives us his sincere and brilliant reply: Latin is, quite simply, the means of expression that made us--and continues to make us--who we are. In Latin, the rigorous and inventive thinker Lucretius examined the nature of our world; the poet Propertius told of love and emotion in a dizzying variety of registers; Caesar affirmed man's capacity to shape reality through reason; Virgil composed the Aeneid, without which we'd see all of Western history in a different light.In Long Live Latin, Gardini shares his deep love for the language--enriched by his tireless intellectual curiosity--and warmly encourages us to engage with a civilization that has never ceased to exist, because it's here with us now, whether we know it or not. Thanks to his careful guidance, even without a single lick of Latin grammar readers can discover how this language is still capable of restoring our sense of identity, with a power that only useless things can miraculously express.

    The book-call it the zen of salmon restoration-traces the evolution of the Mattole River Valley community in northern California as it learns to undo the results of rapacious logging practices; to invent ways to trap wild salmon for propagation; and to forge alliances between people who sometimes agree on only one thing-that there is nothing on earth like a Mattole king salmon. House writes from streamside: "I think I can hear through the cascades of sound a systematic plop, plop, plop, as if pieces of fruit are being dropped into the water. Sometimes this is the sound of a fish searching for the opening upstream; sometimes it is not. I breathe quietly and wait." Freeman House's writing about fish and fishing is erotic, deeply observed, and simply some of the best writing on the subject in recent literature. House tells the story of the annual fishing rituals of the indigenous peoples of the Klamath River in northern California, one that relies on little-known early ethnographic studies and on indigenous voices-a remarkable story of self-regulation that unites people and place. And his riffs on the colorful early history of American hatcheries, on property rights, and on the "happiness of the state" show precisely why he's considered a West Coast visionary.Petitions to list a dozen West Coast salmon runs under the provisions of the Endangered Species Act make saving salmon an issue poised to consume the Pacific West. "Never before, said Federal officials, has so much land or so many people been given notice that they will have to alter their lives to restore a wild species" (New York Times, 2/27/98). Totem Salmon is set to become the essential read for this newest chapter in our relations with other wild things.

    But magic - the idea that we have a connection with the universe - has developed a bad reputation.It has been with us for millennia - from the curses and charms of ancient Greek, Roman and Jewish magic, to the shamanistic traditions of Eurasia, indigenous America and Africa, and even quantum physics today. Even today seventy-five per cent of the Western world holds some belief in magic, whether snapping wishbones, buying lottery tickets or giving names to inanimate objects.Drawing on his decades of research, with incredible breadth and authority, Professor Chris Gosden provides a timely history of human thought and the role it has played in shaping civilization, and how we might use magic to rethink our understanding of the world.

    The Dawn of Language provides a fascinating survey of how grammar came into being and the differences or similarities between languages spoken around the world, before exploring how language eventually emerged in the very remote human past.Our intellectual and physiological changes through the process of evolution both have a bearing on our ability to acquire language. But to what extent is the evolution of language dependent on genes, or on environment? How has language evolved further, and how is it changing now, in the process of globalisation? And which aspects of language ensure that robots are not yet intelligent enough to reconstruct how language has evolved?Johansson's far-reaching, authoritative and research-based approach to language is brought to life through dozens of astonishing examples, both human and animal, in a fascinatingly erudite and entertaining volume for anyone who has ever contemplated not just why we speak the way we do, but why we speak at all.

    But have you ever stopped to wonder where these peculiar terms actually came from? Most of those found in this book have their origins in the Medieval Books of Courtesy, among the earliest works to be published in this country. Despite originating as a form of social etiquette reserved for the gentry, many of these collective nouns have survived to become a curious feature of today's everyday language. This absorbing book tells the stories of these evocative phrases, many of which have stood the test of time and are still in use today. Entertaining, informative and fascinating, An Unkindness of Ravens is perfect for any history or language buff.

    Through rereadings of Freud and Saussure, Agamben proposes a radical reconfiguration of the epistemological foundation of Western culture.