Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their "official" ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won't see yourself - or the world - the same after confronting the elephant in the brain.

    Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them, but often these stories aren’t true. Each short chapter--covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency--is like a psychology course with all the boring parts taken out.Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.

    We are bombarded with more information each day than our brains can process—especially in election season. It's raining bad data, half-truths, and even outright lies. New York Times bestselling author Daniel J. Levitin shows how to recognize misleading announcements, statistics, graphs, and written reports revealing the ways lying weasels can use them. It's becoming harder to separate the wheat from the digital chaff. How do we distinguish misinformation, pseudo-facts, distortions, and outright lies from reliable information? Levitin groups his field guide into two categories—statistical infomation and faulty arguments—ultimately showing how science is the bedrock of critical thinking. Infoliteracy means understanding that there are hierarchies of source quality and bias that variously distort our information feeds via every media channel, including social media. We may expect newspapers, bloggers, the government, and Wikipedia to be factually and logically correct, but they so often aren't. We need to think critically about the words and numbers we encounter if we want to be successful at work, at play, and in making the most of our lives. This means checking the plausibility and reasoning—not passively accepting information, repeating it, and making decisions based on it. Readers learn to avoid the extremes of passive gullibility and cynical rejection. Levitin's charming, entertaining, accessible guide can help anyone wake up to a whole lot of things that aren't so. And catch some lying weasels in their tracks!

    to A.D. 1600. The lectures begin by asking just what "Western civilization" actually is, or what it has been thought to be. Throughout the lectures, there are reflections on where Western civilization finds its primary locus at any given moment - beginning in the ancient Near East and moving to Greece, then to Rome; exploring the shape and impact of large ancient empires, including the Persian, Alexander the Great's, and Rome's; then moving on to Western Europe, and witnessing Europe's gradual physical and cultural expansion, into finally the globalization of Western civilization with the Portuguese and Spanish voyages of exploration and discovery.

    Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful.And being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.In clear, practical language, de Bono shows how by applying lateral and parallel thinking skills to your conversation you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and more appealing - more beautiful.

    And of a nation that fought a Civil War that freed its slaves, and outlawed segregation and discrimination.This is history shaped by Revolutionary War and Vietnam, Thomas Jefferson and William Jefferson Clinton, Puritanism and Feminism, Booker T. Washington and Martin Luther King, Jamestown and Disneyland, Harpers Ferry and Henry Ford, oil wells and Orson Welles.This is a review of the extraordinary blend of people, ideas, inventions, and events that comprise The History of the United States. In this seven-part, 84-lecture series, three noted historians and lecturers—two of whom teach other popular Teaching Company courses—present the nation's past through their areas of special interest.

    So wrong that a chimpanzee choosing answers at random will consistently outguess teachers, journalists, Nobel laureates, and investment bankers.In Factfulness, Professor of International Health and global TED phenomenon Hans Rosling, together with his two long-time collaborators, Anna and Ola, offers a radical new explanation of why this happens. They reveal the ten instincts that distort our perspective—from our tendency to divide the world into two camps (usually some version of us and them) to the way we consume media (where fear rules) to how we perceive progress (believing that most things are getting worse).Our problem is that we don’t know what we don’t know, and even our guesses are informed by unconscious and predictable biases.It turns out that the world, for all its imperfections, is in a much better state than we might think. That doesn’t mean there aren’t real concerns. But when we worry about everything all the time instead of embracing a worldview based on facts, we can lose our ability to focus on the things that threaten us most.Inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and empower you to respond to the crises and opportunities of the future.

    Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you’ll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they’re from Nigeria.Some of the steps toward thinking like a Freak:First, put away your moral compass—because it’s hard to see a problem clearly if you’ve already decided what to do about it.Learn to say “I don’t know”—for until you can admit what you don’t yet know, it’s virtually impossible to learn what you need to.Think like a child—because you’ll come up with better ideas and ask better questions.Take a master class in incentives—because for better or worse, incentives rule our world.Learn to persuade people who don’t want to be persuaded—because being right is rarely enough to carry the day.Learn to appreciate the upside of quitting—because you can’t solve tomorrow’s problem if you aren’t willing to abandon today’s dud.Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing—and so much fun to read.

    Central to many spiritual and philosophical traditions and known in English as "meditation," these practices are considered a major means for enhanced awareness and self-mastery. In recent decades, modern science has dramatically confirmed what advanced meditators have long claimed—that meditation, correctly practiced, offers deep and lasting benefits for mental functioning and emotional health, as well as for physical health and well-being.

    The lectures lead a startling voyage into the human mind, explaining not only how the various aspects of your memory operate, but the impact memory has on your daily experience of life.The various memory systems provide the continuity of consciousness that allows the concept of "you" to make sense, creating the ongoing narrative that makes your life truly yours. Without those systems and the overall experience of memory they make possible, you would have no context for the most crucial decisions of your life. You would have to make—without the benefit of experience and knowledge—the decisions that determine not only your quality of life, but your very survival. And your ability to learn, or even to form the personality that makes you unique, would similarly be set adrift.Course Lecture Titles24 Lectures, 30 minutes per lecture 1.Memory Is a PartyUsing the metaphor of a party whose “guests” include the different components of the complex interactions that make up memory, Professor Joordens introduces you to several kinds of memory—including episodic, semantic, and procedural—to arrive at an initial understanding of the variety of processes at work in human “memory.”2. The Ancient “Art of Memory”Techniques to embed and retrieve memories more easily—so-called mnemonic strategies—date back at least to classical Greece. See how one such technique—the Method of Loci—can help improve the episodic memory you depend on to recall a group of items such as grocery or to-do lists.3. Rote Memorization and a Science of ForgettingIs a mnemonic strategy always the most useful? Examine rote memorization and how it differs from mnemonics. Also, get an introduction to the work of Hermann Ebbinghaus, whose 19th-century experiments in remembering and forgetting marked the first scientific examination of memory.4. Sensory Memory—Brief Traces of the PastBegin a deeper discussion of the different kinds of memory, beginning with sensory memory and how its brief retentive power lets you switch from one stimulus to another—and even gives you your sense of “the present moment.” Here, the focus is on iconic (or visual) memory and its auditory counterpart, echoic memory.5. The Conveyor Belt of Working MemoryPlunge into the mental processes that allow you to work with information, often with the goal of solving a problem. You learn that these processes can also be used to keep information briefly “in mind,” though they require effort and are prone to interference.6. Encoding—Our Gateway into Long-Term MemoryHow does information make its way from your temporary working memory into long-term memory so you can access it again when you need it? This introduction to encoding explains the process and offers useful tips for improving your own recall.7. Episodic and Semantic Long-Term MemoryStrengthen your grasp of how these two key memory systems function. You explore the relationship between them with analogies that range from the job requirements of London taxi drivers to the famed “holo-deck” of the Star Trek television series.8. The Secret Passage—Implicit MemoryEncounter still another category of memory—a way in which your experiences can enter long-term memory without the kind of “effortful encoding” discussed earlier. You learn why this sort of memory creation is vitally important, yet also unreliable as a substitute for conscious effort.9. From Procedural Memory to HabitIn this lecture, you see that your memory for procedures is useful not only in the “muscle memory” of physical skills, but also in cognitive processes. Also, learn about constructivist learning, in which the explicit structure of a procedure—which is usually taught verbally—instead is learned implicitly during exploratory practice.10. When Memory Systems Battle—Habits vs. GoalsWhat happens when implicit or procedural memories become so powerful they seize control? In this examination of the tenacity of habits, learn how and why habits are formed and what steps might be useful in changing them, or at least regaining control.11. Sleep and the Consolidation of MemoriesDoes sleep play a role in strengthening memories of your experiences during the day? Gain a sense of the latest research about a subject that is difficult to study as you explore the relationship between sleep and memory, including the possible link between specific sleep stages and specific kinds of memory.12. Infant and Early Childhood MemoryHow does the maturation of memory fit into a child’s overall brain development? Gain invaluable and surprising insights into the month-by-month and year-by-year development of a child’s capacity for memory, beginning in the womb and continuing on with its dramatic development after entry into the world.13. Animal Cognition and MemoryDoes an elephant really never forget? Expand your study of memory to investigate the extent to which the mysterious abilities of humans may also exist in animals and, if so, how they might differ from our own.14. Mapping Memory in the BrainAlmost two decades since its revolutionary appearance, fMRI—functional magnetic resonance imaging—is allowing researchers to watch the living human brain at work, with no harm or discomfort to the subject. Explore what happens in several areas of the brain as memories are created or retrieved.15. Neural Network ModelsCan computer models mimic the operations of the human brain? Examine the use of neural network modeling, in which biologically inspired models posited by researchers in cognitive neuroscience are advancing our understanding of just how those operations take place.16. Learning from Brain Damage and AmnesiasLeave the world of computers for that of neuropsychology as you focus on the life situations of several patients who have suffered some form of brain injury. You learn how damage to different areas of the brain can have dramatically different impacts on memory and how these patients experience the world.17. The Many Challenges of Alzheimer’s DiseaseIn a lecture that explores one of our most frightening diseases from both the caregiver’s and sufferer’s perspectives, learn how Alzheimer’s progresses, how that progression may be forestalled, and ways in which technology may be able to help through the emerging field of “cognitive prosthetics.”18. That Powerful Glow of Warm FamiliarityWhy does something familiar to us actually feel that way? Discover the sources of familiarity as you are introduced to the concepts of perceptual fluency and prototypes, and explore some surprising ways that those feelings of familiarity can trump other considerations.19. Déjà Vu and the Illusion of MemoryIs déjà vu simply an illusion of memory? If so, can we learn more about memory by trying to understand how this common phenomenon comes about? Examine some of the theories that have 20. Recovered Memories or False Memories?Is episodic memory subject to the same pitfalls as misattributed feelings of familiarity? Can we “remember” things that never took place with the same intensity and certainty as those that did? Gain new insights into what is at stake when long-forgotten “memories” resurface.21. Mind the Gaps! Memory as ReconstructionMetaphors for memory usually reference information storehouses of some kind, such as library stacks or computer hard drives, from which episodic memories are “retrieved.” Learn about the extent to which we actually construct our memories anew each time we summon them and how this explains common memory errors.22. How We Choose What's Important to RememberDoes our brain always make decisions for us about which aspects of our experience to encode for later recall, or can we influence that process ourselves? Learn potentially powerful techniques for influencing the shape of future memories.23. Aging, Memory, and Cognitive TransitionApply a reality check to the popularly held belief that memory naturally declines as we age. Learn what happened when a researcher corrected for the age-related variables long-ignored by traditional testers—and what conclusions we can draw about what lies ahead for us as we grow older.24. The Monster at the End of the BookContemplate the significance of what you’ve learned, with special attention to the common question of whether you can improve your episodic memory—remembering what you want to recall, forgetting what you’d rather not, and making choices about how to achieve a balance.

    That means that almost half of our actions aren't conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink--a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals?Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we're working toward building the life we truly want, and offers real hope for those who want to make positive change.

    One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

    Yet many of us live in fear of public speaking. We experience stage fright or believe that speeches are best left to those with more intuitive talent. But nothing could be further from the truth.As you'll learn in these 12 invaluable lectures, all it takes is confidence, practice, and the knowledge of techniques and strategies used by history's greatest public speakers, from Abraham Lincoln to Martin Luther King, Jr.This insider's look at public speaking shows you three key components to help you succeed in any situation: How to prepare for public speaking: Learn from Patrick Henry and others how to overcome stage fright, control your voice, use humor, and personalize your delivery. How to craft a great speech: Learn how to build captivating speeches from people such as Susan B. Anthony and how to use stories, examples, logic, and impressive visual images. How to handle your audience: Learn from Gandhi and others how to focus on your audience, invite them to share your vision, and inspire them to change.Whether you want to finally become the confident public speaker you've always wanted to be or are just looking for fresh advice on how to strengthen your skills, this inspiring course is packed with practical advice to help you learn one of the most important skills in your personal and professional life.©2010 The Teaching Company, LLC (P)2010 The Great Courses

    Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types—Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid back and friendly, and Blues who are analytical and precise—and explains how to identify and interact with each type of person. Instead of being bogged down with overly technical categorizations, the simple four color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them.Surrounded by Idiots is full of practical information for interacting with people based on their color, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.