Book picks similar to
Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott
history
non-fiction
science
space
The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
Leigh Gallagher - 2017
At first just the wacky idea of cofounders Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb has disrupted the $500 billion hotel industry, and its $30 billion valuation is now larger than that of Hilton and close to that of Marriott. Airbnb is beloved by the millions of members in its “host” community and the travelers they shelter every night. And yet, even as the company has blazed such an unexpected path, this is the first book solely dedicated to the phenomenon of Airbnb.Fortune editor Leigh Gallagher explores the success of Airbnb along with the more controversial side of its story. Regulators want to curb its rapid expansion; hotel industry leaders wrestle with the disruption it has caused them; and residents and customers alike struggle with the unintended consequences of opening up private homes for public consumption. This is also the first in‑depth study of Airbnb's leader, Brian Chesky, the quirky and curious young CEO, as he steers the company into new markets and increasingly uncharted waters.
Operation Paperclip: The Secret Intelligence Program that Brought Nazi Scientists to America
Annie Jacobsen - 2014
government faced many difficult decisions, including what to do with the Third Reich’s scientific minds. These were the brains behind the Nazis’ once-indomitable war machine. So began Operation Paperclip, a decades-long, covert project to bring Hitler’s scientists and their families to the United States.Many of these men were accused of war crimes, and others had stood trial at Nuremberg; one was convicted of mass murder and slavery. They were also directly responsible for major advances in rocketry, medical treatments, and the U.S. space program. Was Operation Paperclip a moral outrage, or did it help America win the Cold War?Drawing on exclusive interviews with dozens of Paperclip family members, colleagues, and interrogators, and with access to German archival documents (including previously unseen papers made available by direct descendants of the Third Reich’s ranking members), files obtained through the Freedom of Information Act, and dossiers discovered in government archives and at Harvard University, Annie Jacobsen follows more than a dozen German scientists through their postwar lives and into a startling, complex, nefarious, and jealously guarded government secret of the twentieth century.In this definitive, controversial look at one of America’s most strategic, and disturbing, government programs, Jacobsen shows just how dark government can get in the name of national security.
Labyrinth of Ice: The Triumphant and Tragic Greely Polar Expedition
Buddy Levy - 2019
In July 1881, Lt. A.W. Greely and his crew of 24 scientists and explorers were bound for the last region unmarked on global maps. Their goal: Farthest North. What would follow was one of the most extraordinary and terrible voyages ever made.Greely and his men confronted every possible challenge—vicious wolves, sub-zero temperatures, and months of total darkness—as they set about exploring one of the most remote, unrelenting environments on the planet. In May 1882, they broke the 300-year-old record, and returned to camp to eagerly await the resupply ship scheduled to return at the end of the year. Only nothing came.250 miles south, a wall of ice prevented any rescue from reaching them. Provisions thinned and a second winter descended. Back home, Greely's wife worked tirelessly against government resistance to rally a rescue mission.Months passed, and Greely made a drastic choice: he and his men loaded the remaining provisions and tools onto their five small boats, and pushed off into the treacherous waters. After just two weeks, dangerous floes surrounded them. Now new dangers awaited: insanity, threats of mutiny, and cannibalism. As food dwindled and the men weakened, Greely's expedition clung desperately to life.Labyrinth of Ice tells the true story of the heroic lives and deaths of these voyagers hell-bent on fame and fortune—at any cost—and how their journey changed the world.
Damnation Island: Poor, Sick, Mad, & Criminal in 19th-Century New York
Stacy Horn - 2018
In 1828, when New York City purchased this narrow, two-mile-long island in the East River, it was called Blackwell’s Island. There, over the next hundred years, the city would send its insane, indigent, sick, and criminal. Told through the gripping voices of Blackwell’s inhabitants, as well as the period’s city officials, reformers, and journalists (including the famous Nellie Bly), Stacy Horn has crafted a compelling and chilling narrative. Damnation Island recreates what daily life was like on the island, what politics shaped it, and what constituted charity and therapy in the nineteenth century. Throughout the book, we return to the extraordinary Blackwell’s missionary Reverend French, champion of the forgotten, as he ministers to these inmates, battles the bureaucratic mazes of the Corrections Department and a corrupt City Hall, testifies at salacious trials, and in his diary wonders about man’s inhumanity to man. For history fans, and for anyone interested in the ways we care for the least fortunate among us, Damnation Island is an eye-opening look at a closed and secretive world. With a tale that is exceedingly relevant today, Horn shows us how far we’ve come—and how much work still remains.
Dark Mirror: Edward Snowden and the American Surveillance State
Barton Gellman - 2020
Barton Gellman’s informant called himself ‘Verax’ - the truth-teller. It was only later that Verax unmasked himself as Edward Snowden. But Gellman’s primary role in bringing Snowden’s revelations to light, for which he shared the Pulitzer Prize, is only the beginning of this gripping real-life spy story. Snowden unlocked the door: here Gellman describes what he found on the other side over the course of a years-long journey of investigation. It is also the story of his own escalating battle against unknown digital adversaries after he discovered his own name on a file in the leaked document trove and realised that he himself was under attack.Through a gripping narrative of paranoia, clandestine operations and jaw-dropping revelations, Dark Mirror delineates in full for the first time the hidden superstructure that connects government espionage with Silicon Valley. Who is spying on us and why? Here are the answers.©2020 Barton Gellman (P)2020 Penguin Audio
Sky Walking: An Astronaut's Memoir
Thomas D. Jones - 2006
What neither he nor anyone else had counted on was a door that refused to open. But that is the nature of spaceflight--anything can, and sometimes does, go wrong. Ultimately, Jones spent fifty-two days orbiting Earth, including more than nineteen hours outside during extravehicular activity--that is, sky walking.
The Interstellar Age: Inside the Forty-Year Voyager Mission
Jim Bell - 2015
The fantastic journey began in 1977, before the first episode of Cosmos aired. The mission was planned as a grand tour beyond the moon; beyond Mars, Jupiter, and Saturn; and maybe even into interstellar space. The fact that it actually happened makes this humanity's greatest space mission.In The Interstellar Age, award-winning planetary scientist Jim Bell reveals what drove and continues to drive the members of this extraordinary team, including Ed Stone, Voyager's chief scientist and the one-time head of NASA's Jet Propulsion Lab; Charley Kohlhase, an orbital dynamics engineer who helped to design many of the critical slingshot maneuvers around planets that enabled the Voyagers to travel so far; and the geologist whose Earth-bound experience would prove of little help in interpreting the strange new landscapes revealed in the Voyagers' astoundingly clear images of moons and planets.Speeding through space at a mind-bending eleven miles a second, Voyager 1 is now beyond our solar system's planets. It carries with it artifacts of human civilization. By the time Voyager passes its first star in about 40,000 years, the gold record on the spacecraft, containing various music and images including Chuck Berry's "Johnny B. Goode," will still be playable.
The Case of the Missing Moon Rocks
Joe Kloc - 2012
Decades ago, astronauts brought back 850 pounds of rocks from their lunar journeys; the U.S. gave some away as “goodwill” gifts to the world’s nations. Over time, many of them disappeared, stolen or lost in the aftermath of political turmoil, and offered for millions on the black market. Gutheinz, first as a NASA investigator and then the leader of a intrepid group of students, has dedicated his life to getting them back. Author Joe Kloc tells a wild story of geopolitics, crime, science, and one man’s obsession with keeping the moon out of the wrong hands.
Shuttle, Houston: My Life in the Center Seat of Mission Control
Paul Dye - 2020
Dye's stories from inside Mission Control explain the mysteries of flying the Shuttle -- from the powerful fiery ascent to the majesty of on-orbit operations to the high-speed and critical re-entry and landing of a hundred-ton glider.The Space Shuttles flew 135 missions -- surviving initial test flights and the early days of deploying satellites as well as enabling the assembly and servicing of the International Space Station. Astronauts conducted space walks, captured satellites, and docked with the Mir Space Station, bringing space into our everyday life, from GPS to satellite TV. Putting readers in the shoes of Mission Control, the hub that made humanity's leap into a new frontier possible, Dye gives readers his own front-row seat on the missions that changed our world.
If Then: How the Simulmatics Corporation Invented the Future
Jill Lepore - 2020
Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.
How to Make a Spaceship: A Band of Renegades, an Epic Race, and the Birth of Private Space Flight
Julian Guthrie - 2016
He had eighty seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. There was a chance he would not come back alive. If he did, he would make history as the world’s first commercial astronaut. The spectacle defied reason, the result of an improbable contest dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space – requiring small teams to do what only the world’s largest governments had done before – had been dismissed as fantastical. The tale begins in Mount Vernon, N.Y. Diamandis was the son of hard working Greek immigrants who wanted their science prodigy to do the family proud and become a doctor. Peter was a dutiful son, but from the time he was eight years old, staying up late to watch Apollo 11 land on the moon, he had one goal: getting to space. He started a national student space club while at MIT. He launched a rocket company in Houston while getting a medical degree from Harvard - a degree he pursued to improve his chances of becoming an astronaut. But when he realized NASA was winding down manned space flight, Diamandis set out on one of the great entrepreneurial adventure stories of our time. If the government wouldn’t send him to space, he would create a private spaceflight industry and get there himself.In the 1990s, the idea of private space flight was the stuff of science fiction. The undaunted Diamandis found inspiration in an unlikely place: the first golden age of aviation. Reading Charles Lindbergh’s The Spirit of St. Louis, Diamandis was stunned that the aviator had attempted the first transatlantic flight from New York to Paris to win a $25,000 prize. The historic flight galvanized the commercial airline industry. Why, Diamandis thought, couldn’t a similar contest be held for space flight? In 1996, standing under the arch of St. Louis – the city where Lindbergh found his backers - Diamandis announced the $10 million Xprize. To win, a privately funded team would have to build and fly a manned rocket into space twice – in two weeks. The deadline: December 31, 2004. On a brilliant morning in the Mojave Desert, with little time to spare, a bullet-shaped rocket called SpaceShipOne was launched. The story of SS1, and other scrappy teams in the hunt – all spurred by Diamandis as he struggled to keep the prize afloat – became a testament to the American spirit of ingenuity and oversized dreams. The winning of the Xprize marked the end of the government’s monopoly over space. Julian Guthrie, author of The Billionaire and The Mechanic, an acclaimed bestselling account of Oracle CEO Larry Ellison’s pursuit of the America’s Cup, thought she knew about obsessive pursuits, but the XPrize race spurred another level of drama, sacrifice, and technical wizardry. With Diamandis’ cooperation, Guthrie had access to all of the players – from Richard Branson and John Carmack to Burt Rutan – and has melded their stories into a spellbinding narrative, a combination of Rocket Boys and The New New Thing. In the end, as Diamandis dreamed, the result wasn’t just a victory for one team; it was the foundation for a new industry, including SpaceX, Virgin Galactic, Blue Origin and others. Today, SpaceShipOne hangs in the Smithsonian’s Air and Space Museum, above the Apollo 11 capsule and next to Lindbergh’s Spirit of St. Louis plane.
Information is Beautiful
David McCandless - 2001
We need a brand new way to take it all in. 'Information is Beautiful' transforms the ideas surrounding and swamping us into graphs and maps that anyone can follow at a single glance.
Forever Young: A Life of Adventure in Air and Space
John W. Young - 2012
He flew six space missions in three different programs—more than any other human. He served with NASA for more than four decades. His peers called him the “astronaut’s astronaut.” Enthusiasts of space exploration have long waited for John Young to tell the story of his two Gemini flights, his two Apollo missions, the first-ever Space Shuttle flight, and the first Spacelab mission. Forever Young delivers all that and more: Young’s personal journey from engineering graduate to fighter pilot, to test pilot, to astronaut, to high NASA official, to clear-headed predictor of the fate of Planet Earth. Young, with the assistance of internationally distinguished aerospace historian James Hansen, recounts the great episodes of his amazing flying career in fascinating detail and with wry humor. He portrays astronauts as ordinary human beings and NASA as an institution with the same ups and downs as other major bureaucracies. He frankly discusses the risks of space travel, including what went wrong with the Challenger and Columbia shuttles. Forever Young is one of the last memoirs produced by an early American astronaut. It is the first memoir written by a chief of the NASA astronaut corps. Young’s experiences and candor make this book indispensable to everyone interested in the U.S. space program.
To Conquer the Air: The Wright Brothers and the Great Race for Flight
James Tobin - 2003
From the Kansas City Star, "A wonderful story, wonderfully told, a history that delivers all the suspense and heartache of a novel, and is as difficult to put down"
The Vinyl Frontier: The Story of the Voyager Golden Record
Jonathan Scott - 2019
The Vinyl Frontier reveals the inside story of how the record was created, from the first phone call to the final launch, when Voyager 1 and 2 left Earth with a playlist that would represent humanity to any future alien races that come into contact with the probe. Each song, sound and picture that made the final cut has a story to tell.The Golden Record is a 90-minute playlist of music from across the globe, a sound essay of life on Earth, spoken greetings in multiple languages, and more than 100 photographs, all painstakingly chosen by Sagan and his team to create an aliens' guide to Earthlings. The final playlist contains music written and performed by well-known names such as Bach, Beethoven, Chuck Berry and Blind Willie Johnson, as well as music from China, India and more remote cultures, such as a community in Small Malaita in the Solomon Islands. Through interviews with all of the key players involved with the record, this book pieces together the whole story of the Golden Record. It addresses the myth that the Beatles were left off of the record because of copyright reasons and will include new information about US president Jimmy Carter’s role in the record, as well as many other fascinating insights that have never been reported before. It also tells the love story between Carl Sagan and the project’s creative director Ann Druyan that flourishes as the record is being created.The Golden Record is more than just a time capsule. It is a unique combination of science and art, and a testament to the genius of its driving force, the great polymath Carl Sagan.