Book picks similar to
Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott
history
non-fiction
space
science
Endurance: A Year in Space, A Lifetime of Discovery
Scott Kelly - 2017
"A stunning memoir from the astronaut who spent a record-breaking year aboard the International Space Station – a candid account of his remarkable voyage, the journeys that preceded it, and his colorful formative years." Inside book cover comments.
The Ordinary Spaceman: From Boyhood Dreams to Astronaut
Clayton C. Anderson - 2015
astronaut Clayton C. Anderson and takes you on the journey of this small-town boy from Nebraska who spent 167 days living and working on the International Space Station, including more than forty hours of space walks. Having applied to NASA fifteen times over fifteen years to become an astronaut before his ultimate selection, Anderson offers a unique perspective on his life as a veteran space flier, one characterized by humility and perseverance.From the application process to launch aboard the space shuttle Atlantis, from serving as a family escort for the ill-fated Columbia crew in 2003 to his own daily struggles—family separation, competitive battles to win coveted flight assignments, the stress of a highly visible job, and the ever-present risk of having to make the ultimate sacrifice—Anderson shares the full range of his experiences. With a mix of levity and gravitas, Anderson gives an authentic view of the highs and the lows, the triumphs and the tragedies of life as a NASA astronaut.Purchase the audio edition.
The Free World: Art and Thought in the Cold War
Louis Menand - 2021
It was also about ideas, in the broadest sense--economic and political, artistic and personal. In The Free World, the acclaimed Pulitzer Prize-winning scholar and critic Louis Menand tells the story of American culture in the pivotal years from the end of World War II to Vietnam and shows how changing economic, technological, and social forces put their mark on creations of the mind.How did elitism and an anti-totalitarian skepticism of passion and ideology give way to a new sensibility defined by freewheeling experimentation and loving the Beatles? How was the ideal of "freedom" applied to causes that ranged from anti-communism and civil rights to radical acts of self-creation via art and even crime?With the wit and insight familiar to readers of The Metaphysical Club and his New Yorker essays, Menand takes us inside Hannah Arendt's Manhattan, the Paris of Jean-Paul Sartre and Simone de Beauvoir, Merce Cunningham and John Cage's residences at North Carolina's Black Mountain College, and the Memphis studio where Sam Phillips and Elvis Presley created a new music for the American teenager. He examines the post war vogue for French existentialism, structuralism and post-structuralism, the rise of abstract expressionism and pop art, Allen Ginsberg's friendship with Lionel Trilling, James Baldwin's transformation into a Civil Right spokesman, Susan Sontag's challenges to the New York Intellectuals, the defeat of obscenity laws, and the rise of the New Hollywood.Stressing the rich flow of ideas across the Atlantic, he also shows how Europeans played a vital role in promoting and influencing American art and entertainment. By the end of the Vietnam era, the American government had lost the moral prestige it enjoyed at the end of the Second World War, but America's once-despised culture had become respected and adored. With unprecedented verve and range, this book explains how that happened.
Sputnik: The Launch of the Space Race
Paul Dickson - 2001
While Sputnik immediately shocked the world, its long-term impact was even greater, for it profoundly changed the shape of the twentieth Century.Washington journalist Paul Dickson chronicles the dramatic events and developments leading up to and emanating from the Sputnik's launch a story that can only now be fully told with the recent release of previously classified documents. Sputnik offers a fascinating profile of the early American and Soviet space programs and a strikingly revised picture of the politics and personalities behind the facade of American's fledgling efforts to get into space.Although Sputnik was unmanned, its story is intensely human. Sputnik owed its success to many people, from the earlier visionary Konstantin Tsiolkovsky, whose rocket theories were ahead of their time, to the Soviet spokesmen strategically positioned around the world on the day the satellite was launched, who created one of the greatest public-relations events of all time. It’s chief designer, however the brillant Sergei Korolev remained a Soviet state secret until after his death.Equally hidden from view was the political intrigue dominating America's early space program, as the military services jockeyed for control and identity in a peacetime world. For years, former Nazi Wernher von Braun, who ran the U.S. Army's missile program, lobbied for his rocket team to be handed responsibility for the first Earth-orbiting satellite. He was outraged that Sputnik beat him and America into space. President Eisenhower, though, was secretly pleased that the Russians had launched first, because by orbiting over the United States, Sputnik established the principle of “freedom of space” that could justify the spy satellites he thought essential to monitor Soviet missile buildup. As Dickson reveals, Eisenhower was, in fact, much more a master of the Sputnik crisis than he appeared to be at the time and in subsequent accounts.
Yeager: An Autobiography
Chuck Yeager - 1985
. .the World War II flying ace who shot down a Messerschmitt jet with a prop-driven P-51 Mustang . . .the hero who defined a certain quality that all hotshot fly-boys of the postwar era aimed to achieve: the right stuff.Now Chuck Yeager tells his whole incredible life story with the same "wide-open, full throttle" approach that has marked his astonishing career. What it was really like enaging in do-or-die dogfights over Nazi Europe. How after being shot over occupied France, Yeager somehow managed to escape. The amazing behind-the-scenes story of smashing the sound barrier despite cracked ribs from a riding accident days before.The entire story is here, in Yeager's own words, and in wondeful insights from his wife and those friends and colleagues who have known him best. It is the personal and public story of a man who settled for nothing less than excellence, a one-of-a-kind portrait of a true American hero.
The Mars Project
Wernher von Braun - 1953
Here the German-born scientist Wernher von Braun detailed what he believed were the problems and possibilities inherent in a projected expedition to Mars. Today von Braun is recognized as the person most responsible for laying the groundwork for public acceptance of America's space program. When President Bush directed NASA in 1989 to prepare plans for an orbiting space station, lunar research bases, and human exploration of Mars, he was largely echoing what von Braun proposed in The Mars Project.
The Song Machine: Inside the Hit Factory
John Seabrook - 2015
The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again.A Wall Street Journal Best Business Book
SR-71: The Complete Illustrated History of the Blackbird, The World's Highest, Fastest Plane
Richard H. Graham - 2013
Features over 200 incredible photos. Flying to a coffee table near you comes the new paperback edition of this authoritative and illustrated history of the most mind-bending military aircraft ever flown! Developed by the renowned Lockheed Skunk Works, the SR-71 was an awesome aircraft in every respect, setting world records for altitude and speed: an absolute altitude record of 85,069 feet on July 28, 1974, and an absolute speed record of 2,193.2 miles per hour on the same day.Written by a former Blackbird pilot, SR-71 covers every aspect of the aircraft's development, manufacture, and active service, all lavishly illustrated with more than 200 photos. The SR-71 remained in service with the U.S. Air Force from 1964 to 1998, when it was withdrawn from use, superseded by satellite technology. This authoritative history covers the spylane's entire phenomenal service.
Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City
Greg Grandin - 2009
state of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets.Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained.
Flying Blind: Boeing's Max Tragedy and the Lost Soul of an American Icon
Peter Robison - 2021
The largest exporter in the US, it played a central role in the early days of commercial flight, World War II bombing missions, and moon landings. It remains a linchpin in the awesome routine of air travel today. But the two crashes of its 737 MAX 8, in 2018 and 2019, exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company's history. How did things go so horribly wrong at Boeing?Flying Blind is the definitive expos� of a corporate scandal that has transfixed the world. It reveals how a broken corporate culture paved the way for disaster, losses that were altogether avoidable. Drawing from aviation insiders, as well as exclusive interviews with senior Boeing staff, past and present, it shows how in its race to beat Airbus, Boeing skimped on testing, outsourced critical software to unreliable third-parties, and convinced regulators to put planes into service without properly equipping pilots to fly them. In the chill that it cast over its workplace, it offers a parable for a corporate America that puts the interests of shareholders over customers, employees, and communities.This is a searing account of how a once-iconic company fell prey to a win-at-all-costs mentality, destabilizing an industry and needlessly sacrificing 350 lives.
Spaceman: An Astronaut's Unlikely Journey to Unlock the Secrets of the Universe
Mike Massimino - 2016
Growing up in a working-class Long Island family, Massimino catapulted himself to Columbia and then MIT, only to flunk his qualifying exams and be rejected twice by NASA before making it to the final round of astronaut selection—where he was told his poor eyesight meant he’d never make the cut. But even that couldn’t stop him from finally earning his wings, making the jump to training in T-38 Air Force jets and preparing his body—and soul—for the journey to the cosmos.Taking us through the surreal wonder and beauty of his first spacewalk, the tragedy of losing friends in the Columbia shuttle accident, and the development of his enduring love for the Hubble telescope—which he’d be tasked with saving on his final mission— Massimino has written an ode to never giving up and the power of teamwork to make anything possible. Spaceman invites us into a rare, wonderful world where the nerdiest science meets the most thrilling adventure, and pulls back a curtain on just what having “the right stuff” really means.
Project Orion: The True Story of the Atomic Spaceship
George Dyson - 2002
41 illustrations.
Before the Storm: Barry Goldwater and the Unmaking of the American Consensus
Rick Perlstein - 2001
At the heart of the story is Barry Goldwater, the renegade Republican from Arizona who loathed federal government, despised liberals, and mocked “peaceful coexistence” with the USSR. Perlstein's narrative shines a light on a whole world of conservatives and their antagonists, including William F. Buckley, Nelson Rockefeller, and Bill Moyers. Vividly written, Before the Storm is an essential book about the 1960s.
8-Bit Apocalypse: The Untold Story of Atari's Missile Command
Alex Rubens - 2018
and its iconic game, Missile Command, were at the forefront of the industry’s explosion, helping usher in both the age of the video game and the gamer lifestyle. In 8-Bit Apocalypse, tech insider Alex Rubens delves into electronic history to tell of an era when arcade games were designed, written, and coded by individual designers. He interviews major figures including Atari founder Nolan Bushnell and Missile Command creator David Theurer, who suffered from frequent nightmares of nuclear holocaust as he worked on the game. The first in-depth, personal history of the era, 8-Bit Apocalypse combines Rubens’s tech industry knowledge and experience as a gaming journalist to conjure the wild silicon frontier of the ’80s.