Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits


Claire Díaz-Ortiz - 2019
    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

The End of American Childhood: A History of Parenting from Life on the Frontier to the Managed Child


Paula S. Fass - 2016
    Renowned historian Paula Fass shows how, since the beginning of the American republic, independence, self-definition, and individual success have informed Americans' attitudes toward children. But as parents today hover over every detail of their children's lives, are the qualities that once made American childhood special still desired or possible? Placing the experiences of children and parents against the backdrop of social, political, and cultural shifts, Fass challenges Americans to reconnect with the beliefs that set the American understanding of childhood apart from the rest of the world.Fass examines how freer relationships between American children and parents transformed the national culture, altered generational relationships among immigrants, helped create a new science of child development, and promoted a revolution in modern schooling. She looks at the childhoods of icons including Margaret Mead and Ulysses S. Grant--who, as an eleven-year-old, was in charge of his father's fields and explored his rural Ohio countryside. Fass also features less well-known children like ten-year-old Rose Cohen, who worked in the drudgery of nineteenth-century factories. Bringing readers into the present, Fass argues that current American conditions and policies have made adolescence socially irrelevant and altered children's road to maturity, while parental oversight threatens children's competence and initiative.Showing how American parenting has been firmly linked to historical changes, The End of American Childhood considers what implications this might hold for the nation's future.

Grow Wild: The Whole-child, Whole-family, Nature-rich Guide to Moving More


Katy Bowman - 2021
    Without realizing it, we’ve gotten rid of the movement-rich environment our physical, mental, and environmental health depend on…but not our need for it.The good news is, while the problem feels massive, the solution is quite simple…and fun! Bowman, a leader in the Movement movement, has written Grow Wild to show where movement used to fit into the activities of daily life and more importantly, how it can again.

Buddha Mom


Jacqueline Kramer - 2003
    Drawing upon her twenty years as a practicing Buddhist, as well as many other wisdom traditions from around the world, she offers powerful insights into cultivating a more spiritual attitude toward parenting.In chapters, guided by central Buddhist themes-Simplicity, Nurturance, Joyful Service, Unconditional Love-Kramer's personal experience of pregnancy, birth, and then raising her daughter to adulthood serves as a guide to integrating the roles of parent and spiritual being. A celebration of all that motherhood can be, Buddha Mom presents an inspiring vision of child rearing.

Cheap. Fast. Good!


Beverly Mills - 2005
    No more staring helplessly at rising grocery bills or, too harried for time, shelling out twenty-five bucks for mediocre take-out. The work of two brilliant problem-solvers, Cheap. Fast. Good! cuts through both the budget dilemma and the time dilemma with 275 recipes for great, family-pleasing dishes, most of which take under 25 minutes to prepare and average out to cost less--and usually far less--than $2 a serving. Home Ec simplified Saving money in the kitchen is as simple as one four-letter word: Cook. But cooking to save means cooking food you and your family are going to love--and cooking (and shopping) smart. In dozens of time-and-money-saving tips, techniques, strategies, and solutions, the authors show how to make the right choices again and again. They'll never know you're thrifty Pan-Fried Pork Chops with Pepper Medley Stuffed Peppers with Kielbasa Rice Zesty Chicken Saute Bayou Stew Catfish with Pecan Crust Cinco de Mayo Skillet Quickie Cacciatore Perfect Spinach Pesto Pizza Moroccan Meatballs Over Couscous Salmon Pasta with Tomatoes and Dill ...Even when it's time to s-t-r-e-t-c-h Onion Chopped Steak with Easy Gravy Oven-Baked BBQ Chicken Thighs Fall Sausage and Cabbage Saute Ultra-Easy Veggie Quesadillas Pasta e Fagioli My Beef and Barley Soup Ziti Mexi-Cali

The Science of Can and Can't: A Physicist's Journey Through the Land of Counterfactuals


Chiara Marletto - 2021
    There is a vast class of properties, which science has so far neglected, that relate not only to what is true the actual but to what could be true: the counterfactual. This is the science of can and can't.A pioneer in the field, Chiara Marletto explores the extraordinary promise that this revolutionary approach holds for confronting existing technological challenges, from delivering next-generation processors to designing AI. But by contemplating the possible as well as the actual, Marletto goes deeper still, showing how counterfactuals can break down barriers to knowledge and form a more complete, abundant and rewarding picture of the universe itself.

French Twist: An American Mom's Experiment in Parisian Parenting


Catherine Crawford - 2013
    Determined to "Frenchify" her two young daughters right here at home (and without obliterating their appealingly big personalities), Crawford set out to discover the essentials of the famed French approach. After journeying to the source-La Belle France-to see these "exotic" parenting practices first hand, she brought back wisdom and tricks that wouldn't require a move across the Atlantic. From her efforts at Being the Chief (the key to French discipline) to the Chef (it's all about expectations!) and every delicious moment in between, French Twist is a compulsively-readable narrative of the year in which she experimented on her unwitting family; it offers readers a "Battle Hymn" of witty instruction and pithy observation of the Franco-inspired variety.

Taking Back Childhood: Helping Your Kids Thrive in a Fast-Paced, Media-Saturated, Violence-Filled World


Nancy Carlsson-Paige - 2008
    What parent doesn?t think back longingly to a time when carefree play with other kids and a simpler life was the norm? Childhood should be a precious time of oasis from the realities of the adult world, yet in today's fast-paced, achievement-obsessed, ever-more-dangerous society, this is increasingly not the case. Based on renowned early childhood development expert Nancy Carlsson-Paige's thirty years of researching and writing about young children, this groundbreaking book helps parents navigate the cultural currents shaping, and too often harming, the lives of kids today and restore childhood to the very best of what it can and should be. There are three attributes critical to all children's healthy development, Carlsson-Paige explains: time and space for creative play, a feeling of security in today's often frightening world, and strong, meaningful relationships with both adults and other children?attributes that we, as a society, are failing to protect and nurture. Grounded in child development theory and research, "Taking Back Childhood" reveals practical, hands-on steps parents can take to create a safe, open, and imaginative environment in which kids can relish childhood and flourish as human beings.

Simple Steps: 10 Weeks to Getting Control of Your Life: Health - Weight - Home - Spirit


Lisa Lelas - 2003
    Now, the women who established the popular Simple Steps program show readers how to calm and simplify their life in just ten weeks. Each week, women will learn a new Simple Step for addressing key areas in their lives: weight, health, home, and spirit. And before they know it, they'll be breathing easier...and living better than ever before.

Boys Should Be Boys: 7 Secrets to Raising Healthy Sons


Meg Meeker - 2003
    Boys will always be boys–rambunctious, adventurous, and curious, climbing trees, building forts, playing tackle football, and pushing their growing bodies to the limit as part of the rite of passage into manhood. But today our sons face an increasingly hostile world that doesn’t value the high-spirited, magical nature of boys. In a collective call to let our boys be boys, Dr. Meg Meeker explores the secrets to boyhood, including• why rules and boundaries are crucial–and why boys feel lost without them• how the outdoors is still the best playground, offering the sense of adventure that only Mother Nature can provide• the essential ways to preserve a boy’s innocence (and help him grow up)• the pitfalls moms and dads face when talking to their sons• why moody and rebellious boys are not normal–and how to address such behavior• how and when the “big” questions in life should be discussed: why he is here, what his purpose is, and why he is importantParents are blessed with intuition and heart, but raising sons is a daunting responsibility. This uplifting guide makes the job a little easier.

The Lighter Step-By-Step Instant Pot Cookbook: Easy Recipes for a Slimmer, Healthier You—With Photographs of Every Step


Jeffrey Eisner - 2021
    Now, in this new cookbook featuring 85 delicious dishes that have been lightened up for guilt-free everyday eating, Eisner shows how the Instant Pot can be a part of your plan to slim down and keep the weight off--without losing any of the flavor.Building on the wild success of Eisner's popular Pressure Luck Cooking website and YouTube channel, every recipe in this book is illustrated with clear photographs showing exactly what to do in each step. There are no hard-to-find ingredients or fussy techniques, and each dish takes advantage of the time-saving benefits of the Instant Pot.

Love and Logic Magic When Kids Leave You Speechless


Jim Fay - 2000
    Charles Fay for specific words they can use when kids leave them speechless. The book is finally here! Twenty-three chapters include parent-child dialogues and plenty of information about how to handle the most frustrating things kids say.

Rewire: Digital Cosmopolitans in the Age of Connection


Ethan Zuckerman - 2013
    This increasingly ubiquitous, immensely powerful technology often leads us to assume that as the number of people online grows, it inevitably leads to a smaller, more cosmopolitan world. We’ll understand more, we think. We’ll know more. We’ll engage more and share more with people from other cultures. In reality, it is easier to ship bottles of water from Fiji to Atlanta than it is to get news from Tokyo to New York.In Rewire, media scholar and activist Ethan Zuckerman explains why the technological ability to communicate with someone does not inevitably lead to increased human connection. At the most basic level, our human tendency to “flock together” means that most of our interactions, online or off, are with a small set of people with whom we have much in common. In examining this fundamental tendency, Zuckerman draws on his own work as well as the latest research in psychology and sociology to consider technology’s role in disconnecting ourselves from the rest of the world.For those who seek a wider picture—a picture now critical for survival in an age of global economic crises and pandemics—Zuckerman highlights the challenges, and the headway already made, in truly connecting people across cultures. From voracious xenophiles eager to explore other countries to bridge figures who are able to connect one culture to another, people are at the center of his vision for a true kind of cosmopolitanism. And it is people who will shape a new approach to existing technologies, and perhaps invent some new ones, that embrace translation, cross-cultural inspiration, and the search for new, serendipitous experiences.Rich with Zuckerman’s personal experience and wisdom, Rewire offers a map of the social, technical, and policy innovations needed to more tightly connect the world.

Mom Genes: Inside the New Science of Our Ancient Maternal Instinct


Abigail TuckerAbigail Tucker - 2021
    Mom Genes reveals the hard science behind our tenderest maternal impulses, tackling questions such as whether a new mom’s brain ever really bounces back, why mothers are destined to mimic their own moms (or not), and how maternal aggression makes females the world’s most formidable creatures. Part scientific odyssey, part memoir, Mom Genes weaves the latest research with Abigail Tucker’s personal experiences to create a portrait of motherhood.

Unbound: How Eight Technologies Made Us Human, Transformed Society, and Brought Our World to the Brink


Richard L. Currier - 2015
    Over time, eight key technologies gradually freed us from the limitations of our animal origins.The fabrication of weapons, the mastery of fire, and the technologies of clothing and shelter radically restructured the human body, enabling us to walk upright, shed our body hair, and migrate out of tropical Africa. Symbolic communication transformed human evolution from a slow biological process into a fast cultural process. The invention of agriculture revolutionized the relationship between humanity and the environment, and the technologies of interaction led to the birth of civilization. Precision machinery spawned the industrial revolution and the rise of nation-states; and in the next metamorphosis, digital technologies may well unite all of humanity for the benefit of future generations.Synthesizing the findings of primatology, paleontology, archeology, history, and anthropology, Richard Currier reinterprets and retells the modern narrative of human evolution that began with the discovery of Lucy and other Australopithecus fossils. But the same forces that allowed us to integrate technology into every aspect of our daily lives have also brought us to the brink of planetary catastrophe. Unbound explains both how we got here and how human society must be transformed again to achieve a sustainable future.Technology: “The deliberate modification of any natural object or substance with forethought to achieve a specific end or to serve a specific purpose.”