Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

    Their family farm in the Lake District hills was part of an ancient agricultural landscape: a patchwork of crops and meadows, of pastures grazed with livestock, and hedgerows teeming with wildlife. And yet, by the time James inherited the farm, it was barely recognizable. The men and women had vanished from the fields; the old stone barns had crumbled; the skies had emptied of birds and their wind-blown song.Pastoral Song is the story of an inheritance: one that affects us all. It tells of how rural landscapes around the world were brought close to collapse, and the age-old rhythms of work, weather, community and wild things were lost. And yet this elegy from the northern fells is also a song of hope: of how, guided by the past, one farmer began to salvage a tiny corner of England that was now his, doing his best to restore the life that had vanished and to leave a legacy for the future.This is a book about what it means to have love and pride in a place, and how, against all the odds, it may still be possible to build a new pastoral: not a utopia, but somewhere decent for us all.

    Instead, Barber proposes Americans should move to the 'third plate,' a cuisine rooted in seasonal productivity, natural livestock rhythms, whole-grains, and small portions of free-range meat.

    And as outbreaks of COVID-19, Ebola, MERS, and Zika have demonstrated, we are woefully underprepared to deal with the fallout. So what can -- and must -- we do in order to protect ourselves from mankind's deadliest enemy?Drawing on the latest medical science, case studies, policy research, and hard-earned epidemiological lessons, Deadliest Enemy explores the resources and programs we need to develop if we are to keep ourselves safe from infectious disease. The authors show how we could wake up to a reality in which many antibiotics no longer cure, bioterror is a certainty, and the threat of a disastrous influenza or coronavirus pandemic looms ever larger. Only by understanding the challenges we face can we prevent the unthinkable from becoming the inevitable.Deadliest Enemy is high scientific drama, a chronicle of medical mystery and discovery, a reality check, and a practical plan of action.

    It’s a terrible mess, and that’s putting it mildly. There has never been a more dangerous time. The politicians and special interests in Washington, DC, are directly responsible for the mess we are in. So why should we continue listening to them?It’s time to bring America back to its rightful owners—the American people. I’m not going to play the same game politicians have been playing for decades—all talk, no action, while special interests and lobbyists dictate our laws. I am shaking up the establishment on both sides of the political aisle because I can’t be bought. I want to bring America back, to make it great and prosperous again, and to be sure we are respected by our allies and feared by our adversaries. It’s time for action. Americans are fed up with politics as usual. And they should be! In this book, I outline my vision to make America great again, including: how to fix our failing economy; how to reform health care so it is more efficient, cost-effective, and doesn’t alienate both doctors and patients; how to rebuild our military and start winning wars—instead of watching our enemies take over—while keeping our promises to our great veterans; how to ensure that our education system offers the resources that allow our students to compete internationally, so tomorrow’s jobseekers have the tools they need to succeed; and how to immediately bring jobs back to America by closing our doors to illegal immigrants, and pressuring businesses to produce their goods at home. This book is my blueprint for how to Make America Great Again. It’s not hard. We just need someone with the courage to say what needs to be said.

    That's what the country is crying out for.' There is now only one certainty in life. When things can't possibly get any worse, they absolutely will. And so, after three years of Maybot malfunctioning and Brexit bungling, welcome to BoJo the clown's national circus - where fun for literally none of the family is guaranteed. Fear not, however: Decline and Fail is your personal survival guide to the ongoing political apocalypse. This unremittingly entertaining collection of John Crace's lifegiving political sketches will get you through the darkest of days - or failing that, will at least make you laugh a bit. Miss it at your peril...

    

    Over the next decade, a handful of scientists, politicians, and strategists, led by two unlikely heroes, risked their careers in a desperate, escalating campaign to convince the world to act before it was too late. Losing Earth is their story, and ours.The New York Times Magazine devoted an entire issue to Nathaniel Rich's groundbreaking chronicle of that decade, which became an instant journalistic phenomenon--the subject of news coverage, editorials, and conversations all over the world. In its emphasis on the lives of the people who grappled with the great existential threat of our age, it made vivid the moral dimensions of our shared plight.Now expanded into book form, Losing Earth tells the human story of climate change in even richer, more intimate terms. It reveals, in previously unreported detail, the birth of climate denialism and the genesis of the fossil fuel industry's coordinated effort to thwart climate policy through misinformation propaganda and political influence. The book carries the story into the present day, wrestling with the long shadow of our past failures and asking crucial questions about how we make sense of our past, our future, and ourselves.Like John Hersey's Hiroshima and Jonathan Schell's The Fate of the Earth, Losing Earth is the rarest of achievements: a riveting work of dramatic history that articulates a moral framework for understanding how we got here, and how we must go forward.

    Norman Baker said that about his autobiography. Why? He was a jackass. In the pages of this book meet 20 losers, killers, confidence tricksters, and incompetents - the Jackasses of History. For adult readers.

    Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.That world—and those rules—are over.By 2030, a new reality will take hold, and before you know it:- There will be more grandparents than grandchildren- The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined- The global economy will be driven by the non-Western consumer for the first time in modern history- There will be more global wealth owned by women than men- There will be more robots than workers- There will be more computers than human brains- There will be more currencies than countriesAll these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.According to Mauro F. Guillen, the only way to truly understand the global transformations underway—and their impacts—is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend—climate-change or the rise of illiberal regimes, for example—Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point—2030—that will be, for better or worse, the point of no return.2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences.

    In his hands, Adams, Jefferson, Madison, Washington, and Hamilton were not pitchfork-wielding radicals or relentless power seekers. They started out as men of property and private affairs, tending to careers and families, making their way in a deeply provincial world. But when events in Massachusetts escalated out of control after the Boston Tea Party, they were swept up in the crisis, their private lives suddenly transformed into public careers. Rakove shows us how reluctant the revolutionaries were and what that meant for the founding of the Republic.Each of his portraits brims with fascinating and fresh insights: Washington as a flawed tactician but charismatic leader, Jack Laurens as a slave trader’s son who developed a plan to recruit black soldiers, Madison as a constitution maker with a broad and compelling vision of a new government. Rakove uses the stories of these famous (and not so famous) men to show how their views of politics, war, diplomacy, and society shaped the emerging idea of an American nation. With a finely tuned blend of narrative and analysis, he gives us a provocative new interpretation of the Revolution and its aftermath. Thoughtful, clear-minded, and persuasive, this is narrative and intellectual history of the highest order.

    Its point of departure is the political transition under way in twenty-first-century India, with the marginalization of the Congress Party and the staging of a cultural revolution symbolized by the rise of Hindu majoritarianism. Baru deconstructs the morphology of the Indian power elite-comprising remnants of a feudal gentry, kulaks, a metropolitan business class, the civil services and a cultural elite of opinion-makers. He also examines the role of caste, class and culture in the emergence of a 'New India'. Aimed at the socially engaged reader, this book will interest both students as well as those who wield power.

    He has come under fire in war zones and been arrested by Chechen thugs. He was wooed by the KGB, who then decided he would make a lousy spy and expelled him from the country.In Moscow Calling Roxburgh presents his Russia - not the Russia of news reports, but a quirky, crazy, exasperating, beautiful, tumultuous world that in forty years has changed completely, and yet not at all. From the dark, fearful days of communism and his adventures as a correspondent as the Soviet Union collapsed into chaos, to his frustrating work as a media consultant in Putin's Kremlin, this is a unique, fascinating and often hilarious insight into a country that today, more than ever, is of global political significance.

    But what if we come across someone who just won’t give in? How can we defend ourselves against manipulation? And how do we say ‘no’ without compromising a deal?Using the official Kremlin method, Igor Ryzov guides us through the most effective techniques in negotiating terms that satisfy both parties. From knowing how to get the most information about a potential deal, to how to read your counterpart, and to advice on defusing tension, this comprehensive handbook ensures a mutually acceptable resolution that leaves you walking away successful, while also avoiding strained relationships.With practical examples, and exercises to practice your negotiating skills, The Kremlin School of Negotiation will offer the tools you need to master any deal.

    It soon became known as the Ministry for the Future, and this is its story.From legendary science fiction author Kim Stanley Robinson comes a vision of climate change unlike any ever imagined.Told entirely through fictional eye-witness accounts, The Ministry For The Future is a masterpiece of the imagination, the story of how climate change will affect us all over the decades to come.Its setting is not a desolate, post-apocalyptic world, but a future that is almost upon us - and in which we might just overcome the extraordinary challenges we face.It is a novel both immediate and impactful, desperate and hopeful in equal measure, and it is one of the most powerful and original books on climate change ever written.