This Time Is Different: Eight Centuries of Financial Folly


Carmen M. Reinhart - 2009
    Each time, the experts have chimed, "this time is different"--claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff definitively prove them wrong. Covering sixty-six countries across five continents, This Time Is Different presents a comprehensive look at the varieties of financial crises, and guides us through eight astonishing centuries of government defaults, banking panics, and inflationary spikes--from medieval currency debasements to today's subprime catastrophe. Carmen Reinhart and Kenneth Rogoff, leading economists whose work has been influential in the policy debate concerning the current financial crisis, provocatively argue that financial combustions are universal rites of passage for emerging and established market nations. The authors draw important lessons from history to show us how much--or how little--we have learned. Using clear, sharp analysis and comprehensive data, Reinhart and Rogoff document that financial fallouts occur in clusters and strike with surprisingly consistent frequency, duration, and ferocity. They examine the patterns of currency crashes, high and hyperinflation, and government defaults on international and domestic debts--as well as the cycles in housing and equity prices, capital flows, unemployment, and government revenues around these crises. While countries do weather their financial storms, Reinhart and Rogoff prove that short memories make it all too easy for crises to recur. An important book that will affect policy discussions for a long time to come, This Time Is Different exposes centuries of financial missteps.

The Pattern on the Stone: The Simple Ideas that Make Computers Work


William Daniel Hillis - 1998
    What they don't realize—and what Daniel Hillis's short book brilliantly demonstrates—is that computers' seemingly complex operations can be broken down into a few simple parts that perform the same simple procedures over and over again.Computer wizard Hillis offers an easy-to-follow explanation of how data is processed that makes the operations of a computer seem as straightforward as those of a bicycle. Avoiding technobabble or discussions of advanced hardware, the lucid explanations and colorful anecdotes in The Pattern on the Stone go straight to the heart of what computers really do.Hillis proceeds from an outline of basic logic to clear descriptions of programming languages, algorithms, and memory. He then takes readers in simple steps up to the most exciting developments in computing today—quantum computing, parallel computing, neural networks, and self-organizing systems.Written clearly and succinctly by one of the world's leading computer scientists, The Pattern on the Stone is an indispensable guide to understanding the workings of that most ubiquitous and important of machines: the computer.

The Design of Everyday Things


Donald A. Norman - 1988
    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

To Save Everything, Click Here: The Folly of Technological Solutionism


Evgeny Morozov - 2013
    But how will these be affected once we delegate much of the responsibility for them to technology? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifiying behavior. But when we change the motivations for our moral, ethical, and civic behavior, we may also change the very nature of that behavior itself. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we abandon the idea that it is necessarily revolutionary and instead genuinely interrogate what we are doing with it and what it is doing to us.From urging us to abandon monolithic ideas of “the Internet” to showing how to design more humane and democratic technological solutions, To Save Everything, Click Here is a dazzling tour of our technological future, and a searching investigation into the digital version of an enduring struggle: between man and his machines.

Accidental Empires


Robert X. Cringely - 1992
    Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core—Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring.

Tools and Weapons: The Promise and the Peril of the Digital Age


Brad Smith - 2019
    This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. Now, though, we have reached an inflection point: Silicon Valley has moved fast and it has broken things. A new understanding has emerged that companies that create technology must accept greater responsibility for the future. And governments will need to regulate technology by moving faster and catching up with the pace of innovation that is impacting our communities and changing the world.In Tools and Weapons, Brad Smith takes us into the cockpit of one of the world's largest and most powerful tech companies as it finds itself in the middle of some of the thorniest emerging issues of our time. These are challenges that come with no preexisting playbook, including privacy, cybercrime and cyberwar, social media, the moral conundrums of AI, big tech's relationship to inequality and the challenges for democracy, far and near. While in no way a self-glorifying "Microsoft memoir," the book opens up the curtain remarkably wide onto some of the company's most crucial recent decision points, as it strives to protect the hopes technology offers against the very real threats it also presents. Every tool can be a weapon in the wrong person's hands, and companies are being challenged in entirely new ways to embrace the totality of their responsibilities. We have moved from a world in which Silicon Valley could take no prisoners to one in which tech companies and governments must work together to address the challenges and adapt to the changes technology has unleashed. There are huge ramifications to be thought through, and Brad Smith provides a marvelous and urgently necessary contribution to that effort.

Edison and the Electric Chair: A Story of Light and Death


Mark Essig - 2003
    A decade later, despite having been an avowed opponent of the death penalty, Edison threw his laboratory resources and reputation behind the creation of a very different sort of device--the electric chair. Deftly exploring this startling chapter in American history, Edison & the Electric Chair delivers both a vivid portrait of a nation on the cusp of modernity and a provocative new examination of Edison himself.Edison championed the electric chair for reasons that remain controversial to this day. Was Edison genuinely concerned about the suffering of the condemned? Was he waging a campaign to smear his rival George Westinghouse's alternating current and boost his own system? Or was he warning the public of real dangers posed by the high-voltage alternating wires that looped above hundreds of America's streets? Plumbing the fascinating history of electricity, Mark Essig explores America's love of technology and its fascination with violent death, capturing an era when the public was mesmerized and terrified by an invisible force that produced blazing light, powered streetcars, carried telephone conversations--and killed.

Megatech: Technology in 2050


Daniel Franklin - 2017
    Join them to explore a brave new world of brain-computer interfaces, vat-grown cruelty-free meat, knitted cars and guided bullets.The writers predict the vast changes that technology will bring to everything from food production to health care, energy output, manufacturing and the military balance. They also consider the impact on jobs, and how we can prepare for the opportunities, as well as the dangers, that await.Thought-provoking, engaging and full of insight from the forefront of tech innovation, Megatech is essential reading for anyone who wants to understand tomorrow's world.

Machines of Loving Grace: The Quest for Common Ground Between Humans and Robots


John Markoff - 2015
    Pulitzer prize-winning New York Times science writer John Markoff argues that we must decide to design ourselves into our future, or risk being excluded from it altogether.In the past decade, Google introduced us to driverless cars; Apple debuted Siri, a personal assistant that we keep in our pockets; and an Internet of Things connected the smaller tasks of everyday life to the farthest reaches of the Web. Robots have become an integral part of society on the battlefield and the road; in business, education, and health care. Cheap sensors and powerful computers will ensure that in the coming years, these robots will act on their own. This new era offers the promise of immensely powerful machines, but it also reframes a question first raised more than half a century ago, when the intelligent machine was born. Will we control these systems, or will they control us?In Machines of Loving Grace, John Markoff offers a sweeping history of the complicated and evolving relationship between humans and computers. In recent years, the pace of technological change has accelerated dramatically, posing an ethical quandary. If humans delegate decisions to machines, who will be responsible for the consequences? As Markoff chronicles the history of automation, from the birth of the artificial intelligence and intelligence augmentation communities in the 1950s and 1960s, to the modern-day brain trusts at Google and Apple in Silicon Valley, and on to the expanding robotics economy around Boston, he traces the different ways developers have addressed this fundamental problem and urges them to carefully consider the consequences of their work. We are on the brink of the next stage of the computer revolution, Markoff argues, and robots will profoundly transform modern life. Yet it remains for us to determine whether this new world will be a utopia. Moreover, it is now incumbent upon the designers of these robots to draw a bright line between what is human and what is machine.After nearly forty years covering the tech industry, Markoff offers an unmatched perspective on the most drastic technology-driven societal shifts since the introduction of the Internet. Machines of Loving Grace draws on an extensive array of research and interviews to present an eye-opening history of one of the most pressing questions of our time, and urges us to remember that we still have the opportunity to design ourselves into the future—before it's too late.

Present Shock: When Everything Happens Now


Douglas Rushkoff - 2013
    Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed reality that our human bodies and minds can never truly inhabit. And our failure to do so has had wide-ranging effects on every aspect of our lives.People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at anytime. We strove for an instantaneous network where time and space could be compressed.Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this now is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.Rushkoff weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture. He explains how the rise of zombie apocalypse fiction signals our intense desire for an ending; how the Tea Party and Occupy Wall Street form two sides of the same post-narrative coin; how corporate investing in the future has been replaced by futile efforts to game the stock market in real time; why social networks make people anxious and email can feel like an assault. He examines how the tragedy of 9/11 disconnected an entire generation from a sense of history, and delves into why conspiracy theories actually comfort us.As both individuals and communities, we have a choice. We can struggle through the onslaught of information and play an eternal game of catch-up. Or we can choose to live in the present: favor eye contact over texting; quality over speed; and human quirks over digital perfection. Rushkoff offers hope for anyone seeking to transcend the false now.Absorbing and thought-provoking, Present Shock is a wide-ranging, deeply thought meditation on what it means to be human in real-time.

Door to Door: The Magnificent, Maddening, Mysterious World of Transportation


Edward Humes - 2016
    Thousands, even millions, of miles are embedded in everything we do and touch. We live in a door-to-door universe that works so well most Americans are scarcely aware of it. The grand ballet in which we move ourselves and our stuff is equivalent to building the Great Pyramid, the Hoover Dam, and the Empire State Building all in a day. Every day. And yet, in the one highly visible part of the transportation world—the part we drive—we suffer grinding commutes, a violent death every fifteen minutes, a dire injury every twelve seconds, and crumbling infrastructure.Now, the way we move ourselves and our stuff is on the brink of great change, as a new mobility revolution upends the car culture that, for better and worse, built modern America. This unfolding revolution will disrupt lives and global trade, transforming our commutes, our vehicles, our cities, our jobs, and every aspect of culture, commerce, and the environment. We are, quite literally, at a fork in the road, though whether it will lead us to Carmageddon or Carmaheaven has yet to be determined.Using interviews, data and deep exploration of the hidden world of ports, traffic control centers, and the research labs defining our transportation future, acclaimed journalist Edward Humes breaks down the complex movements of humans, goods, and machines as never before, from increasingly car-less citizens to the distance UPS goes to deliver a leopard-printed phone case. Tracking one day in the life of his family in Southern California, Humes uses their commutes, traffic jams, grocery stops, and online shopping excursions as a springboard to explore the paradoxes and challenges inherent in our system. He ultimately makes clear that transportation is one of the few big things we can change—our personal choices do have a profound impact, and that fork in the road is coming up fast.Door to Door is a fascinating detective story, investigating the worldwide cast of supporting characters and technologies that have enabled us to move from here to there—past, present, and future.

The Rare Metals War: the dark side of clean energy and digital technologies


Guillaume Pitron - 2021
    Powering our digital lives and green technologies are some of the Earth’s most precious metals — but they are running out. And what will happen when they do?The green-tech revolution will reduce our dependency on nuclear power, coal, and oil, heralding a new era free of pollution, fossil-fuel shortages, and cross-border tensions. But there is a hidden dark side to this seemingly utopian vision.Drawing on six years of research across a dozen countries, award-winning journalist and documentarist Guillaume Pitron reveals that, by breaking free of fossil fuels, we are in fact setting ourselves up for a new dependence — on rare metals such as cobalt, gold, and palladium.These are essential to electric vehicles, wind turbines, and solar panels, as well as our smartphones, computers, tablets, and other technologies. But we know very little about how rare metals are mined and traded, or their environmental, economic, and geopolitical costs; meanwhile, China has captured the lion’s share of the market and is using it to consolidate its position as a leading global power.The Rare Metals War is a vital exposé of the ticking time-bomb that lies beneath our new technological order.

The Art of War/The Art of Warfare


Sun Tzu - 2002
    For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of Warfare by Sun Pin, in plain English.War is the perfect training ground for teaching Sun Tzu's ancient philosophies to attaining victory over an opponent. The Art of War outlines the steps for outwitting the enemy, be it an army of 10,000 or an unresponsive client.The Art of War teaches leaders strategies to attain victory by:Knowing when to stand up to an opponent, and when to back down.How to be confident without being overly confident.Considering the cost of the campaign before launching an attack.Avoiding an opponent's strengths and striking his weaknesses. ""The one who is first to the field of battle has time to rest, while his opponent rushes into the conflict weary and confused. The first will be fresh and alert. The second will waste most of his energy trying to catch up."" Be the first to the battlefield with The Art of War."

Showing Up for Life: Thoughts on the Gifts of a Lifetime


Bill Gates Sr. - 2009
    has learned over a lifetime of “showing up” — lessons that he learned growing up in the Great Depression, and which he instilled in his children and continues to practice on the world stage as the co-chair of the Bill & Melinda Gates Foundation.Through the course of several dozen narratives arranged in roughly chronological fashion, Gates introduces the people and experiences that influenced his thinking and guided his moral compass. Among them: the scoutmaster who taught him about teamwork and self reliance; his famous son, Trey, whose curiosity and passion for computers and software led him to ultimately co-found Microsoft. Through revealing stories of his daughters, Kristi and Libby; his late wife Mary, and his current wife Mimi; and his work with Nelson Mandela and Jimmy Carter, among others, he discusses the importance of hard work, getting along, honoring a confidence, speaking out, and much more.Showing Up for Life translates one man’s experiences over four score years of living into an inspiring road map for readers everywhere.As Bill Gates Sr. puts it:I’m 83 years old. Representing the Bill & Melinda Gates Foundation and everyone who is a part of it has given me the opportunity to see more of the world and its rich possibilities than most people ever do. I never imagined that I’d be working this late in life, or enjoying it so much.

Googled: The End of the World as We Know It


Ken Auletta - 2009
    This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.