You may have tried and failed in the past to make running stick, but never the less you are determined to master it. You may tell yourself that “running is hard”, or “I’m just not a runner”, but the truth is that anybody can learn to run if they have the right approach. You will likely have many questions; “how do I build up my running distance?”, “how do I stay motivated to run?”, “how do I warm up and cool down?”. All of these and more are covered off within the pages of this book along with a step by step guide to building up your running to 60 minutes. There is more to learning how to run than just going out and seeing how far you can go three days a week. Some people will undoubtedly have success with this method, but for most beginner runners it takes a little more guidance and support to truly master the art of running. More and more beginners are deciding to take their first steps and learn how to run. Races are popping up all over the place geared towards beginner runners and it remains one of the most accessible sports around. Learning how to run should be a fun and rewarding experience in itself, not just a means to achieve a goal. Beginner’s Luck is a complete program that teaches you everything you need to build your confidence as a runner. The program itself removes the pressure of having to stick rigidly to a set rate of progress, and instead allows you to progress at your own pace. If you are a beginner runner who would like to learn how to run for up to an hour AND surprise yourself as to how easy it really is, get Beginner’s Luck and start out on your journey today.

    THE INCREDIBLE AS-IT-HAPPENED  STORY OF LEICESTER CITY’S MARCH TO  PREMIER LEAGUE VICTORY In August 2015 bookmakers priced Leicester at 5000-1 to win the Premier League – the same odds as Elvis being found alive. On 2 May 2016, the impossible happened – Leicester won, to ecstatic celebrations in the city and around the world. Relive this remarkable season with Rob Tanner, the Leicester Mercury ’s chief football writer, from the great escape of 2015 to the curtain-closer at Stamford Bridge, via Ulloa’s last-gasp winner at Norwich and Vardy’s stunning volley against Liverpool.  Detailing the key matches and turning points, Tanner’s book tells the inside story of Leicester City’s heroic year of triumph – and the players who under Claudio Ranieri’s inspired leadership became the most unlikely champions in football history.

    By drawing on the recollections of everyone from players and managers to fans and backroom staff, enough new material as been unearthed to interest fans and casual supporters.

    So, after a meeting under a lamp post about 100 yards from where White Hart Lane stands today, they formed Hotspur Football Club. Players paid sixpence to join up, and the club played its first match in a dark blue strip with a red 'H' badge. Now Tottenham Hotspur Football Club is one of the greatest names in the greatest games of all, with an illustrious history of footballing firsts including having become the first non-league team to win the FA Cup, the first team of the modern era to win the league and cup Double and the first British team to win a European trophy. Beyond that, the club has a proud tradition of ambition, excellence and of playing football the right way, 'the Spurs Way'. It is an unspoken but implicit prerequisite that the teams who pull on the famous lilywhite shirts will always endeavour to entertain and exhilarate the club's fans with fast, quick-passing, attacking football. "The game," as the great Spurs captain Danny Blanchflower so succinctly put it, "is about glory". In The Biography of Tottenham Hotspur, renowned author Julie Welch who has lilywhite and blue blood coursing through her veins brilliantly deconstructs the history of the club to get to the very heart and soul of Tottenham Hotspur. How did Spurs develop their unique and precious character? Who were the key individuals and what were the key events that shaped the modern Spurs?Packed with wonderful stories from the formation of the club to the present day, and the memories of numerous legendary players, managers, supporters and other key figures, The Biography of Tottenham Hotspur brings the rich and glorious history of Spurs to life from a new and fascinating perspective.

    They were the rank underdogs and they swept to victory on an unprecedented tide of goodwill that washed over the nation. Only Martin Flanagan could bring to life this particular miracle. The club's two guiding spirits - captain Bob Murphy and coach Luke Beveridge - welcomed him in, Beveridge making available his match diaries, pre-match notes and video highlights. Flanagan interviewed every player, watched every match, talked with the trainers, the women in the football department, the fans who never miss a training session, the cheer squad.What Flanagan shows is that the Bulldogs found a new way to play partly because they found a new way to be a team - a new way to support each other, even a new way to be. A Wink from the Universe takes us into the heart of the community Luke Beveridge and Bob Murphy dreamt into being with the support of the Bulldog people around them. This is a classic of sportswriting - a book for fans of the club, and of the game, but also a book for anyone who wants to know how a group of people can will a miracle to happen.

    

    The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid’s winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid’s management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club’s values and culture also provide a powerful environment for these best players to work together to win trophies.The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

    But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

    In the legendary manager's very first book, and in his own images and captions, Jose Mourinho charts the peaks and troughs of the opening fifteen years of what has been a stellar rise to the summit of the global game.Through more than 120 personally selected images (some of which are exclusive to the book), fans will relish an intimate and unmissable opportunity to understand and further appreciate this giant of the sport.

    For one thing, he was blessed with extraordinary talent. Those who played alongside and watched him in the Manchester United youth team in the early 1990s insist he was as good as Ryan Giggs - possibly even better. Giggs, who played on the opposite wing, says he is inclined to agree.Doherty was also an eccentric - by football standards, at least. When his colleagues went to Old Trafford to watch the first team on Saturday afternoons, he preferred to take the bus into Manchester to go busking. He wore second-hand clothes, worshipped Bob Dylan, read about theology and French existentialism and wrote songs and poems. One team-mate says "it was like having Bob Dylan in a No 7 shirt".On his 17th birthday, Doherty was offered a five-year contract - unprecedented for a United youngster at that time - and told by Alex Ferguson that he was destined for stardom. But what followed over the next decade is a tale so mysterious, so shocking, so unusual, so amusing but ultimately so tragic, that you are left wondering how on earth it has been untold for so long.The stories of Doherty's contemporaries, that group of Manchester United youngsters who became known as the "Class of '92", are well known. Giggs ended up as the most decorated player in United's history; David Beckham became the most recognisable footballer on the planet; Gary Neville, Paul Scholes and others are household names. The story you don't know is about the player who, having had the world at his feet, died the day before his 27th birthday following an accident in a canal in Holland.

    Millions of fans from Montreal to Miami and Edmonton to Anaheim attend NHL games leach year, millions more watch on TV and the league pays its best players multi-million annual salaries.Over the course of its first century, the NHL's fortunes have ebbed and flowed. It has experienced setbacks and triumphs and innumerable crises. The league has awarded many franchises only to see some of them falter, fail and fold. The board of governors - which has included rich eccentrics and at least one future convict - has sometimes been fractured by men who loathed each other. How on earth has the NHL survived? The answer lies in the remarkable fact that it has had only five presidents and one commissioner. Two of these chiefs were stop-gaps. For the balance of league's ninety-plus years, four men have shaped and guided its fortunes and controlled the tough, hard-nosed, sometimes unruly owners who constituted the board of governors.      This is the story of two perpetual struggles -- the one on the ice and the one going on behind the scenes to keep the whole enterprise afloat. D'Arcy Jenish was granted unprecedented access to previously unpublished league files, including revelatory minutes of board meetings, and conducted dozens of hours of interviews with league executives, including commissioner Gary Bettman and former president John Ziegler, as well as well as owners, coaches, general managers and player representatives. He now reveals for the first time the true story behind some of the most significant events of the contemporary era.     This is a definitive, revelatory chonicle that no serious hockey fan will want to be without.

    A no-holds-barred account of ego clashes, rivalries and resentments, big gambles and great expectations, and ultimately the volatile mix of celebrity and professional sports.

    Prophet of the Sandlots reveals a world of farm teams and back roads, where hopes of athletic glory rise as dependably as the corn, and honors a baseball sage who is the best possible guide to the game at America's heart--Tony Lucadello.

    16 pages of photographs.

    In the summer of 1977, entrepreneurial Warner Brothers chairman Steve Ross assembled the best soccer players from across the globe to play for the Cosmos. Pele, the German superstar Franz Beckenbauer, Johan Neeskens, Giorgio Chinaglia, Brazil's 1970 World Cup-winning captain Carlos Alberto, Werner Roth, Roberto Cabanas, and many others all donned Cosmos jerseys and became instant celebrities in the process. The Cosmos quickly became the hottest ticket in town and the Cosmos players soon became enmeshed in a world of millionaires, gangsters, groupies, glamour, power struggles, alcoholic excess, drugs, and fistfights.Published to coincide with the World Cup in June 2006, Once in a Lifetime is the thrilling story of America's first flirtation with the world's most popular game.