In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.  The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.

    Indeed, the brain's power is being confirmed every day in new studies and research. But there is a brain we don't generally hear about, a brain we might not want to hear about…the "prima donna within."Exposing the mind's deceptions and exploring how the mind defends and glorifies the ego, Dr. Cordelia Fine illustrates the brain's tendency to self-delusion. Whether it be hindsight bias, wishful thinking, unrealistic optimism, or moral excuse-making, each of us has a slew of inborn mind-bugs and ordinary prejudices that prevent us from seeing the truth about the world and ourselves. With fascinating studies to support her arguments, Dr. Fine takes us on an insightful, rip-roaringly funny tour through the brain you never knew you had.

    Because of this balance, the Seventh Edition of Microbiology is appropriate for microbiology majors and mixed majors courses. The new authors have focused on readability, artwork, and the integration of several key themes (including evolution, ecology and diversity) throughout the text, making an already superior text even better.

    Best of all, he's a gifted writer who possesses a delightfully devilish sense of humor. In these essays, which range widely but mostly focus on the relationships between biology and human behavior, hard and intricate science is handled with a deft touch that makes it accessible to the general reader. In one memorable piece, Sapolsky compares the fascination with tabloid TV to behavior he's observed among wild African baboons. "Rubber necks," notes the professor, "seem to be a common feature of the primate order." In the title essay of The Trouble with Testosterone, Sapolsky ruminates on the links, real or perceived, between that hormone and aggression.Covering such broad topics as science, politics, history, and nature, the author of Why Zebras Don't Get Ulcers writes accessible and interesting essays that explore the human struggle with moral and ethical problems in today's world. 20,000 first printing.

    'Pharmaceutics' in its broadest sense is the 'art of the apothecary' or, in simple terms, pharmaceutical preparations. It remains a diverse subject in the pharmacy curriculum, encompassing design of drugs, their manufacture, and the elimination of micro-organisms from the products. This books encompasses all those areas and pays particular attention to the design of dosage forms and their manufacture.A logical, comprehensive account of drug design and manufacture - in one bookIncludes important background information on the science of formulation and drug deliveryChapters on microbiology and sterilisation - as appropriate for this subject - have been retained, in recognition of their usefulness for students seeking the complete pictureHighly illustrated and clearly written at a level understandable to studentsReorganised, so that information on particle science and powder technology has been moved to the beginning of the book (part 2) and the information on manufacture of drugs has been combined with dosage form design.New chapters have been added on: Solid state properties of powders; Nasal delivery; Delivery of proteins/biotech products; Many chapters have been combined to make for easier understanding,

    Prusiner received a Nobel Prize, the world's most prestigious award for achievement in physiology or medicine. That he was the sole recipient of the award for the year was entirely appropriate, for his struggle to identify the agent responsible for ravaging the brains of animals suffering from scrapie and mad cow disease, and of humans with Creutzfeldt-Jakob disease, had been waged largely alone and in some cases in the face of strenuous disagreement.   In this book, Prusiner tells the remarkable story of his discovery of prions—infectious proteins that replicate and cause disease but surprisingly contain no genetic material—and reveals how superb and meticulous science is actually practiced using talented teams of researchers who persevere. He recounts the frustrations and rewards of years of research and offers fascinating portraits of his peers as they raced to discover the causes of fatal brain diseases. Prusiner’s hypothesis, once considered heresy, now stands as accepted science and the basis for developing diagnoses and eventual cures. He closes with a meditation on the legacy of his discovery: What will it take to cure Alzheimer’s, Parkinson’s, Lou Gehrig’s and other devastating diseases of the brain?

    In 'Wednesday is Indigo Blue', pioneering researcher Richard Cytowic and distinguished neuroscientist David Eagleman explain the neuroscience and genetics behind synesthesia's multisensory experiences.

    One of the first such volumes designed specifically as a textbook,it differs from the strictly professional robotics book in its use of learning aids. Example problems,case studies,and end-of-chapter exercises serve to reinforce important concepts.

    Born into a poor family marred by alcohol abuse, Colt had the local sheriff after him before the age of ten. Colt survived by breaking into homes to forage for food, and learned to evade the police by melting into the Pacific Northwest wilds. As a teenager, he escalated to stealing cars, boats, and identities. An extensive manhunt finally caught Colt, but he escaped juvenile prison and fled to nearby Orcas Island, where he assured his place alongside outlaw legends such as D. B. Cooper by stealing an airplane without ever having a formal flight lesson. And that was just the beginning. As a resident of Orcas Island, author Bob Friel witnessed firsthand as local police, FBI agents, SWAT teams, and even Homeland Security helicopters pursued Colt around the island. Colt's crime spree infuriated and terrified many locals, while others sympathized with the barefoot young criminal-the controversy tearing at the formerly quiet community. The story gained international fame, with Time calling Colt "America's Most Wanted Teen" when he stole and crashed his third airplane. After more than two years on the run in the Northwest, Colt fled Orcas and began a spectacular cross-country trek. Friel followed the Barefoot Bandit all the way to the Bahamas, where the chase finally ended in a hail of gunfire at 3 a.m. on a dark sea. Through his personal experiences and hundreds of interviews with witnesses, victims, local authorities, Colt's family, and, indirectly, Colt himself, Friel gives readers an exclusive look at an outlaw legend. Set against the backdrop of the Pacific Northwest's evergreen islands, where Internet millionaires coexist with survivalists and ex-hippies, this is a gripping, stranger-than-fiction tale about a neglected and troubled child who outfoxed the authorities, gained a cult following, and made the world take notice.

    The basic assumption is that vision depends on the eye which is connected to the brain. The author suggests that natural vision depends on the eyes in the head on a body supported by the ground, the brain being only the central organ of a complete visual system. When no constraints are put on the visual system, people look around, walk up to something interesting and move around it so as to see it from all sides, and go from one vista to another. That is natural vision -- and what this book is about.

    Deep down, a human brain is a chaotic seething soup of particles, on a higher level it is a jungle of neurons, and on a yet higher level it is a network of abstractions that we call "symbols." The most central and complex symbol in your brain or mine is the one we both call "I." The "I" is the nexus in our brain where the levels feed back into each other and flip causality upside down, with symbols seeming to have free will and to have gained the paradoxical ability to push particles around, rather than the reverse. For each human being, this "I" seems to be the realest thing in the world. But how can such a mysterious abstraction be real--or is our "I" merely a convenient fiction? Does an "I" exert genuine power over the particles in our brain, or is it helplessly pushed around by the all-powerful laws of physics? These are the mysteries tackled in I Am a Strange Loop, Douglas R. Hofstadter's first book-length journey into philosophy since Godel, Escher, Bach. Compulsively readable and endlessly thought-provoking, this is the book Hofstadter's many readers have long been waiting for.

    My experiences, observations, and/or studies have led me to believe the following:* Racism has done more to promote non-justice than any other socio-material system known to have been produced or supported by the people of the known universe.* No major problem that exists between the people of the known universe can be eliminated, until Racism is eliminate

    Of the various English translations of Freud's major works to appear in his lifetime, only one was authorized by Freud himself: The Standard Edition of the Complete Psychological Works of Sigmund Freud under the general editorship of James Strachey.Freud approved the overall editorial plan, specific renderings of key words and phrases, and the addition of valuable notes, from bibliographical and explanatory. Many of the translations were done by Strachey himself; the rest were prepared under his supervision. The result was to place the Standard Edition in a position of unquestioned supremacy over all other existing versions.Newly designed in a uniform format, each new paperback in the Standard Edition opens with a biographical essay on Freud's life and work —along with a note on the individual volume—by Peter Gay, Sterling Professor of History at Yale.

    Even modern neuroscience has tended, until recently, to concentrate on the cognitive aspects of brain function, disregarding emotions. This attitude began to change with the publication of Descartes’ Error in 1995. Antonio Damasio—"one of the world’s leading neurologists" (The New York Times)—challenged traditional ideas about the connection between emotions and rationality. In this wondrously engaging book, Damasio takes the reader on a journey of scientific discovery through a series of case studies, demonstrating what many of us have long suspected: emotions are not a luxury, they are essential to rational thinking and to normal social behavior.

    The book underlines the objective of the understanding of the physical phenomena involved and the ability to formulate and to solve typical problems. With a view to help in better understanding of the phenomena of mass transfer, an effort has also been made to identify the similarities in both qualitative and quantitative approach between heat and mass transfer.The subject matter has been developed from scratch to a sufficiently advanced stage in a logical and coherent manner with neat illustrations and solved examples. Problems and solutions appended to each chapter should further help for better comprehension of the subjects. Properly designed experiments included in the book should further help in the teaching of basic principles.