Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time!

    For the first time, Rose takes us beyond the battlefront and into the shadowy underworld of double agents and triple crosses, covert operations and code breaking, and unmasks the courageous, flawed individuals who inhabited this wilderness of mirrors—including the spymaster at the heart of it all, George Washington. Previously published as Washington’s Spies

    But its toxic effects on society are plain to see—feeding white nationalism, fueling hatred, endangering lives, and corroding our discourse on everything from sports to intelligence. Even well-intentioned people repeat stereotypes based on “science,” because cutting-edge genetics are hard to grasp—and all too easy to distort. Paradoxically, these misconceptions are multiplying even as scientists make unprecedented discoveries in human genetics—findings that, when accurately understood, are powerful evidence against racism. We’ve never had clearer answers about who we are and where we come from, but this knowledge is sorely needed in our casual conversations about race.How to Argue With a Racist emphatically dismantles outdated notions of race by illuminating what modern genetics actually can and can’t tell us about human difference. We now know that the racial categories still dividing us do not align with observable genetic differences. In fact, our differences are so minute that, most of all, they serve as evidence of our shared humanity.

    In Five Came Back, he achieves something larger and even more remarkable, giving us the untold story of how Hollywood changed World War II, and how World War II changed Hollywood, through the prism of five film directors caught up in the war: John Ford, William Wyler, John Huston, Frank Capra, and George Stevens. It was the best of times and the worst of times for Hollywood before the war. The box office was booming, and the studios’ control of talent and distribution was as airtight as could be hoped. But the industry’s relationship with Washington was decidedly uneasy—hearings and investigations into allegations of corruption and racketeering were multiplying, and hanging in the air was the insinuation that the business was too foreign, too Jewish, too un-American” in its values and causes. Could an industry this powerful in shaping America’s mind-set really be left in the hands of this crew? Following Pearl Harbor, Hollywood had the chance to prove its critics wrong and did so with vigor, turning its talents and its business over to the war effort to an unprecedented extent. No industry professionals played a bigger role in the war than America’s most legendary directors: Ford, Wyler, Huston, Capra, and Stevens. Between them they were on the scene of almost every major moment of America’s war, and in every branch of service—army, navy, and air force; Atlantic and Pacific; from Midway to North Africa; from Normandy to the fall of Paris and the liberation of the Nazi death camps; to the shaping of the message out of Washington, D.C. As it did for so many others, World War II divided the lives of these men into before and after, to an extent that has not been adequately understood. In a larger sense—even less well understood—the war divided the history of Hollywood into before and after as well. Harris reckons with that transformation on a human level—through five unforgettable lives—and on the level of the industry and the country as a whole. Like these five men, Hollywood too, and indeed all of America, came back from the war having grown up more than a little.

    His writings have been many and varied, but all converge on the central theme of how man can rise with dignity to prevail in the face of adversity.

    Dulles's The Craft of Intelligence. This classic of spycraft is based on Dulles's incomparable experience as a diplomat, international lawyer, and America's premier intelligence officer. Dulles was a high-ranking officer of the CIA's predecessor - the Office of Strategic Services - and served eight years as director of the newly created CIA.In The Craft of Intelligence, Dulles reveals how intelligence is collected and processed, and how the results contribute to the formation of national policy. He discusses methods of surveillance and the usefulness of defectors from hostile nations. His knowledge of Cold War Soviet espionage techniques is unrivaled, and he explains how the Soviet State Security Service recruited operatives and planted "illegals" in foreign countries. In an account enlivened with a wealth of personal anecdotes, Dulles also addresses the Bay of Pigs incident, denying that the 1961 invasion was based on a CIA estimate that a popular Cuban uprising would ensue. He spells out not only the techniques of modern espionage but also the philosophy and role of intelligence in a free society threatened by global conspiracies.This is a book for readers who seek wider understanding of the contribution of intelligence to our national security.

    For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of Warfare by Sun Pin, in plain English.War is the perfect training ground for teaching Sun Tzu's ancient philosophies to attaining victory over an opponent. The Art of War outlines the steps for outwitting the enemy, be it an army of 10,000 or an unresponsive client.The Art of War teaches leaders strategies to attain victory by:Knowing when to stand up to an opponent, and when to back down.How to be confident without being overly confident.Considering the cost of the campaign before launching an attack.Avoiding an opponent's strengths and striking his weaknesses. ""The one who is first to the field of battle has time to rest, while his opponent rushes into the conflict weary and confused. The first will be fresh and alert. The second will waste most of his energy trying to catch up."" Be the first to the battlefield with The Art of War."

    The war at sea was a critical contest, as sea-lanes provided the logistical arteries for British and subsequent Allied armies fighting on the three continents of Africa, Asia, and Europe. Land forces ultimately won World War II, but the battles at sea fundamentally altered the balance of military power on the ground.

    Recognizing the fundamental disparity between agrarian and urban societies, Mao advocated unorthodox strategies that converted deficits into advantages: using intelligence provided by the sympathetic peasant population; substituting deception, mobility, and surprise for superior firepower; using retreat as an offensive move; and educating the inhabitants on the ideological basis of the struggle. This radical new approach to warfare, waged in jungles and mountains by mobile guerrilla bands closely supported by local inhabitants, has been adopted by other revolutionary leaders from Ho Chi Minh to Che Guevara. Mao wrote On Guerrilla Warfare in 1937 while in retreat after ten years of battling the Nationalist army of Chiang Kai-shek. Twelve years later, the Nationalist Chinese were rousted from the mainland, and Mao consolidated his control of a new nation, having put his theories of revolutionary guerrilla warfare to the test. Established governments have slowly come to recognize the need to understand and devise means to counter this new method of warfare. Samuel B. Griffith's classic translation makes Mao's treatise widely available and includes a comprehensive introduction that profiles Mao, analyzes the nature and conduct of guerrilla warfare, and considers its implications for American policy.

    Grammar Girl, is determined to wipe out bad grammar—but she's also determined to make the process as painless as possible. A couple of years ago, she created a weekly podcast to tackle some of the most common mistakes people make while communicating. The podcasts have now been downloaded more than twenty million times, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of The New York Times, The Wall Street Journal, and USA Today.Written with the wit, warmth, and accessibility that the podcasts are known for, Grammar Girl's Quick and Dirty Tips for Better Writing covers the grammar rules and word-choice guidelines that can confound even the best writers. From "between vs. among" and "although vs. while" to comma splices and misplaced modifiers, Mignon offers memory tricks and clear explanations that will help readers recall and apply those troublesome grammar rules. Chock-full of tips on style, business writing, and effective e-mailing, Grammar Girl's print debut deserves a spot on every communicator's desk.

    secretary of stateA Fascist, observes Madeleine Albright, “is someone who claims to speak for a whole nation or group, is utterly unconcerned with the rights of others, and is willing to use violence and whatever other means are necessary to achieve the goals he or she might have.” The twentieth century was defined by the clash between democracy and Fascism, a struggle that created uncertainty about the survival of human freedom and left millions dead. Given the horrors of that experience, one might expect the world to reject the spiritual successors to Hitler and Mussolini should they arise in our era. In Fascism: A Warning, Madeleine Albright draws on her experiences as a child in war-torn Europe and her distinguished career as a diplomat to question that assumption.Fascism, as she shows, not only endured through the twentieth century but now presents a more virulent threat to peace and justice than at any time since the end of World War II.  The momentum toward democracy that swept the world when the Berlin Wall fell has gone into reverse.  The United States, which historically championed the free world, is led by a president who exacerbates division and heaps scorn on democratic institutions.  In many countries, economic, technological, and cultural factors are weakening the political center and empowering the extremes of right and left.  Contemporary leaders such as Vladimir Putin and Kim Jong-un are employing many of the tactics used by Fascists in the 1920s and 30s.Fascism: A Warning is a book for our times that is relevant to all times.  Written  by someone who has not only studied history but helped to shape it, this call to arms teaches us the lessons we must understand and the questions we must answer if we are to save ourselves from repeating the tragic errors of the past.

    Will our world ever become a ruin for future archaeologists to dig up and explore? The questions themselves are both philosophical and like something out of The Twilight Zone.Combining his trademark mix of storytelling, history and weirdness Dan Carlin connects the past and future in fascinating and colorful ways. At the same time the questions he asks us to consider involve the most important issue imaginable: human survival. From the collapse of the Bronze Age to the challenges of the nuclear era the issue has hung over humanity like a persistent Sword of Damocles.Inspired by his podcast, The End is Always Near challenges the way we look at the past and ourselves. In this absorbing compendium, Carlin embarks on a whole new set of stories and major cliffhangers that will keep readers enthralled. Idiosyncratic and erudite, offbeat yet profound, The End is Always Near examines issues that are rarely presented, and makes the past immediately relevant to our very turbulent present.

    Across the realms of civic and private enterprise alike, bureaucracies vitally impact our security, freedoms, and everyday life. With so much at stake, competence, efficiency, and fiscal prudence are essential, yet Americans know these institutions fall short. Many despair that they are too big and too hard to reform. Robert Gates disagrees. Having led change successfully at three monumental organizations—the CIA, Texas A&M University, and the Department of Defense—he offers us the ultimate insider’s look at how major bureaus, organizations, and companies can be transformed, which is by turns heartening and inspiring and always instructive. With practical, nuanced advice on tailoring reform to the operative culture (we see how Gates worked within the system to increase diversity at Texas A&M); effecting change within committees; engaging the power of compromise (“In the real world of bureaucratic institutions, you almost never get all you want when you want it”); and listening and responding to your team, Gates brings the full weight of his wisdom, candor, and devotion to civic duty to inspire others to lead desperately needed change.From the Hardcover edition.

    What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience and efficiency? In this exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing and immersive reporting, Lorr leads a wild investigation in which we learn the secrets of Trader Joe's success from Trader Joe himself, why truckers call their job "sharecropping on wheels," what it takes for a product to earn certification labels like "organic" and "fair trade," the struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business, the truth behind the alarming slave trade in the shrimp industry and much more.

    troops slipped behind enemy lines in the Philippines. Their mission: March thirty rugged miles to rescue 513 POWs languishing in a hellish camp, among them the last survivors of the infamous Bataan Death March. A recent prison massacre by Japanese soldiers elsewhere in the Philippines made the stakes impossibly high and left little time to plan the complex operation.In Ghost Soldiers Hampton Sides vividly re-creates this daring raid, offering a minute-by-minute narration that unfolds alongside intimate portraits of the prisoners and their lives in the camp. Sides shows how the POWs banded together to survive, defying the Japanese authorities even as they endured starvation, tropical diseases, and torture. Harrowing, poignant, and inspiring, Ghost Soldiers is the mesmerizing story of a remarkable mission. It is also a testament to the human spirit, an account of enormous bravery and self-sacrifice amid the most trying conditions.